The Ideal Child - Detailed Concept Introduction

Concept IntroductionTHE IDEAL CHILD

Confidential & Proprietary The Ideal Child – A Whole Child Development Company 1

Developing Your Child to a

Whole Child

An IIM-B Alumnus Initiative

THE PROBLEM

DAILY ROUTINEOF A CHILD

DAILY ROUTINE of a ChildGet up and struggle to catch the school bus Study at

school & then reach home

Have lunch

Rush to a Tuition center From there go

to an activity center

Go to play a sport

From there go home

Have dinner & go to Sleep

This way a parent tries to

give the best to a child & expect

the child to develop fully!HOWEVER…

of a Child for Wholesome Development

HOWEVER…Is the child getting PersonalIntellectualSocialEmotionalDEVELOPMENTS

(which are most important during initial & teen ages)

COMPLETE PERSONALITY DEVELOPMENT

Is the child getting any free-play time or get to spend any quality time with the parents & family?

HOWEVER…

On an average Working Couples in metros spend only 10-15 minutes of Bonding Time with their Children everyday.

ASSOCHAM Study

Is the child really getting all-round development (as the parent desires) or is s/he wasting half of the time & energy in commuting? Not to mention the commuting cost involved!

HOWEVER…

Traffic Jams: Delhi world's 5th Worst City

IBM's Commuter Pain Study

Are we making our kids Future-ready to face the competition

HOWEVER…

Academics

Logical

Reasoning

Eng Language Skills

Verbal Ability

Quantitative Aptitude

Psychological Behavior

General Awareness

Aspects

Tested in

Various

Competitive Examination

s in the

Country &

Abroad

Well PreparedAspects Usually Focused Upon

Aspects Usually Ignored in Younger

AgesIll Prepared

SO DOES THIS MEAN THAT PARENTS ARE DOING A

FRUITLESS EFFORT???& MORE IMPORTANTLY DOES THIS RESULT INTO

A GAP IN PARENTS’ EXPECTATIONS & CHILD’S

RESULTS?Confidential & Proprietary The Ideal Child – A Whole Child Development Company 8

NO, NO, NO & NO…

A GAP in Parents’ expectations & Child’s results?

EXISTING SITUATION

•Child Experiences•Forced Learning•Inadequate Development•Finds difficult to tackle Competition•Saddened by the cyclical routines

•Parent Experiences•Tired & Exhausted•Over-charged & under-delivered

IDEAL SITUATION• Parents expect their Child to be• Intelligent in Class• Well mannered in

Society• Creative & Confident

Outdoors• Excelling in Competition• In short: An All

Rounder!!!• Parents want

• Easy Approach to Programs

• Hassle-free Quality Products & Services

LET US OFFER THE SOLUTION

WHO WILL PLUG THIS GAP???

The Solution

TIC brings India’s first AfterSchool Program

The Solution

TIC brings India’s first AfterSchool Program that focuses upon 360 Development of children

The Solution

TIC brings India’s first AfterSchool Program that focuses upon 360 Development of children with its unique PIESE Methodology

The SolutionTIC brings India’s first AfterSchool Program that focuses upon 360 Development of children with its unique PIESE Methodology which is an acronym for Personal, Intellectual, Emotional& Social Developmentsalong with Educational Tutorials &

Supplements.Confidential & Proprietary The Ideal Child – A Whole Child Development Company 11

TIC BRINGS ANEW REVOLUTION IN

CHILD DEVELOPMENT!!!

A new Revolution in Child Development!!!

All the Whole Child Development activities under one roof

ACADEMICS (All-subject Tutorials)

ALL-ROUND PERSONALITY DEVELOPMENT

SPORTS SESSIONS

HOBBY CLASSES & VACATION CAMPS

PICNICS, EXCURSIONS & OUTDOOR ACTIVITIES

Year-round need based curriculum which gives consistent, measured and monitored quality sessions of Personal, Intellectual, Emotional &

Social developments alongwith Educational Supplements & Tutorials.

It results children to be brighter, more responsive & future – oriented.

Youth who participate in After-school Programs improve significantly in 3 major areas: feelings & attitudes, indicators of behavioral adjustment & school performance.

Departments of Psychology, Loyola University & University of Illinois, Chicago, United States of

America

Program DetailsSessions comprising of Personality &

Creative Development alongwith Academic Tutorials for standards KG – VIIIth further divided into three groups.

3-4 hourly sessions (including lunch and relaxation time) after-school hours.

It will either be in the same school premises or in nearby schools.Confidential & Proprietary The Ideal Child – A Whole Child Development Company 16

ADVANTAGES & BENEFITS

Advantages & Benefits

For CHILDREN: EXPERT GUIDANCE, care & better

upbringing FUN FILLED learning atmosphere Develop into more COMPETITIVE INDIVIDUALS

SCREEN-LESS RECREATION & Development all under 1 roof

Advantages & Benefits

For PARENTS: PACKAGED AND PRODUCTIZED

Solutions ECONOMICAL Price QUALITY TIME UTILIZATION of

Children HASSLE-FREE ALL-ROUND child

developmentConfidential & Proprietary The Ideal Child – A Whole Child Development Company 19

CHANGE IN THE DAILY ROUTINE OF A CHILD AFTER

JOINING

THE IDEAL CHILD

Daily Routine of a Child after joining TIC

Get up and go to School

Study at school. Have Lunch, attend Tutorial, enjoy Developmental

Sessions, Hobby classes & Sports; all at

From there go home

Have dinner & go to Sleep

Spend quality time with

Family

5 activities get clubbed to 1 (alongwith desirable new additions)!!!

BOUQUET OFPROGRAMS

PROGRAMSREGULAR PROGRAMS | YEAR-LONG

PROGRAMSEPISODIC PROGRAMS | LIMITED DURATION

AFTER SCHOOL PROGRAMS?Why

After School Programs Huge Demographics in Favour

Indian middle class is expected to expand from 300 million to 583 million by 2025 & their spending on education will grow by 11% over the next 20 years because of an increase in their spending power.

Sramana Mitra (Serial Entrepreneur + Forbes Columnist + Incubation Expert)"India has largest number of school going

children in the world"Forbes India Magazine

After School Programs Education industry is suddenly

hotting up in India.

Indian Education Market was worth $70 billion in 2012

Wikipedia

"After-school Tutoring & Test Preparation Market in India is worth $5 billion" & is still majorly unorganized!50% of all franchises in India are in the Education Sector

Franchise India

After School ProgramsThis is such, because:

There is a dearth of good quality Public education in India

Indian parents are inclined heavily to provide quality upbringing to their children

However, setting up a school in India requires: Huge Investments & very slow Return on

InvestmentCan not be run for profit & lots of other

Governmental Clearances requiredConfidential & Proprietary The Ideal Child – A Whole Child Development Company 28

After School ProgramsAnd setting up a play-school in India is

very competitive:There are more than 160 franchisors in the

play school category; which translates into a lot of competition between franchisors & later on between intra-franchisee & inter-franchisee

Lot of competition from existing schoolsParents prefer sending child to a full-grown

school rather than at a play school

After School ProgramsReasons for so many Franchisees being

offered & taken in Education sector in India: It is a recession-proof sector It is an honourable business/ proffession It requires attention for only half-a-day.

Rest half can be devoted to other occupations/ family.

Trained manpower easily accessible

KEY SUCCESS PARAMETERS

Key Success Parameters Profit margin to be maintained above 30%

Making Process-oriented & dependent Model instead of People dependent

Instead of Low Cost; High Quality & Innovative Solutions Strategy to be adopted

Good Services & Processes for both external & internal (employees) customers

Innovative Tech-enabled Service Solutions

Key Success ParametersHassle-free Franchise Practices:

Franchise model to be in the form of Hub & Spoke Model (detailed below)

All Regional Centres (franchisee operated) to be connected to a Local Office (company operated) & all Local Offices to be connected to the Head Office. Franchisees to be required to handle only Operations & End-customer liaison. Rest all aspects to be handled by Local or Head Office.

Resources to be shared between Regional Centres facilitated by Local Office

MANAGEMENT TEAM

Management TeamMS. ARCHANA MEHTA – An IIM - B

alumni with more than 10 years experience in Content Development, Training Deliverance and managing Training Departments.

MS. ARCHANA MEHTA presented this concept of The Ideal Child at IIM – B & it was an instant hit not only among her lecturers & professors but also among a number of bankers & management gurus present there. It was not her business plan which was appreciated but the idea which is an immediate requirement in the Indian society.

She has 3 interests:

She has 3 interests: Children

She has 3 interests: Children, their well-being

She has 3 interests: Children, their well-being & their development.

Management TeamMR. AMIT BHASKAR – 7 years of experience

in Talent Acquisition & Development alongwith Training and Human Resource.

MRS. ANITA – More than 20years of rich experience as an educator and administrator at various educational institutions.

Consultants & Advisory BoardEminent Educationists & School PrincipalsChild PsychologistsChartered Accountants

STRENGTHS WEAKNESSES OPPORTUNITIES & THREATS

After School Programs

Strength •Well-researched & engaging Programs•Immense experience of Organizing & Managing Trainings•Economical Package

Weakness•Unowned Premises•Inadequate Quality Manpower•Low Marketing Budget•Shared Resources for planning & execution

Opportunity •Monopolistic Position & Unorganized Sector•Nuclear Families & Significant increase in Working Parents•Kids' addiction to TV, computers, mobiles, etc., which parents want to discourage

Threat •New Concept: Parents find it difficult to understand•Presence of many indirect Competitors•Need to take the lead before entry of more players

COMPETITION

COMPETITIONDay-boarding Schools

No effort to develop the overall personality of childNo responsibility of child's academic performance &

during holidaysTuition Centres

Zero personality development & sports options & moreover are unprofessional

Absence of Service Quality & conveniences like Transportation

No focus upon overall skill development of child just daily homework completion & test/ exam preparation

COMPETITIONHome Tuitions

Only Academic focused & overtly expensive

Hobby Class Centres or Summer Camp Event OrganizersRarely understand the child & his/ her

developmental style & needsUnprofessional & seasonal in nature. Just

interested in grabbing an extra buckConfidential & Proprietary The Ideal Child – A Whole Child Development Company 41

FINANCIALS

2013-14

• Revenue: 19.48Lacs• Expense: 11.33Lacs

2012-13

2011-12

MARKETING

MARKETING SOURCES

Media •Newspaper•Flyers & Brochures•Website •Radio

Others •Organizing seminars & workshops•Giving gift certificates•Corporate Contacts•Group Enrolment Discounts•Sponsoring school Events

TARGET SEGMENTS

After School Programs

Working Parents

• Lack of Time• More dispensable Income

House Wives

Less Educated Parents

Well Informed Parents

Children

THE IDEAL CHILD IN NEWS

TIC in NEWSThe media has been turning the glare

on this one-of-its kind program. Here are some mentions:

Hindustan Times

TIC in NEWSDainik Bhaskar

TIC in NEWSDainik Jagran

TIC in NEWSApart from the above mentioned

newspapers, many local radio & news channels also covered TICDay & Night News ChannelDinBhar News ChannelGGS News ChannelAll India Radio – Chandigarh Broadcast

NEED MORE INFO?

Call us at: 9855 50 50 20; 654 50 30Mail us at: assist@theidealchild.comFollow us at: www.facebook.com/theidealchild

FOR MORE INFO

Thank You

The Ideal ChildA Første Global Group Initiative

www.theidealchild.com

The Ideal Child - Detailed Concept Introduction

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