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This presentation was given for a group of high school student interns at the offices of Ernst & Young in NYC. The goal was to inform these students that their choices on how they interact with Social Media today will affect their future college and career choices.I also outlined best practices for and additional Social Media platforms that young adults can participate in.
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The Do’s & Don’ts of Using Social Media
Presented by:Stephen Jackson
General Manager, RDZ Media Group
What we’ll Cover TodayWhat is Social MediaHow Social Media is used todayHow is your BRAND represented on Social MediaWorst practices of Using Social MediaBest practices of using Social Media
A Little Interactive Fun
What is Social Media
Social Media is
Social media is comprised of three major activities: Listening ConnectingPublishing
Social Media History Social Media is not a NEW phenomenon
On Social MediaYou Are the BRAND
Keep in mind that you are a BRAND.Everything you do on Social Media affects your
BRAND.College recruiters and hiring managers turn to Social
Media to see what your BRAND reflects.
Do you Agree?
Do You Agree
A recent poll on women 18-34 conducted by Oxygen Media concluded:
32% think posting photos of themselves or others on Facebook making obscene gestures is appropriate
Do You Agree
Do You AgreeThe same poll concluded that:
63% of the women surveyed use Facebook as a career networking tool yet 42% think photos of them visibly intoxicated are okay
How Employers use Social Media
CareerBuilder.com recently reported that 1 in 5 employers search social media sites to screen job candidates.
More than 31,000 employers were surveyed for the study.
Be Aware of Your BRAND
Be Aware of your BRANDDo you know your online reputation?What is on the Internet about you?
Don’t Assume Know by:Google yourself Take action against incorrect information
Worst Practices for Social Media
Social Media is about NetworkingConnecting with people who share the same
interestsAssisting people to reach their objectives
DON’T BE THESE PEOPLE ON SOCIAL MEDIA
TMI Person
The Plagiarizer
Reply ToPerson
The Anonymous Stranger
The NeedyBeggar
Best Practices to GROW your BRAND on Social MediaShare links to articles that can assist your followers.
Be real, share your thoughts and comments about industry news and events.
Share the human side of yourself.
Be positive and motivate your followers daily.
Follow your heart and ignore the negative comments you receive. Some people just don’t get it.
Develop Social Media Goal(s)
Focus On The OutcomeAsk yourself questions
What do you want? Get accepted at a particular schoolWork for ____ CompanyStart my own companyDevelop a referral pipeline
Tools to add to your Social Media Strategy
Use Popular Social Media tools that match your objectives to reach your target audience(s).
Social Media Tools
Google Reader and Google AlertsKeep up to date with industry trends and news.Subscribe to job listings by keyword and
position.Subscribe to job search topics by keyword.
Social Media Tools
LinkedInAccording to a recent survey, 75% of job recruiters
now use LinkedIn to research prospects. Paint a comprehensive, professional picture of
yourself.Build a professional network to assist with your
goals.Establish yourself as an authority.Find new opportunities. ASK
Social Media ToolsPersonal Websites – Blogs – Online Resumes
83% of employers Google potential applicants and almost half make decisions based on what they find.
Create favorable results that places a spotlight on your talents and experience.
Social Media ToolsBlogs. An excellent way to establish credibility in
your field and show employers/prospects you are a thoughtful, continual learner or a subject matter expert.
Blogs show up well in Google searches and you can link them to your social media activities.
Social Media Tools
Twitter:It’s a powerful networking and promotional tool.
You can build your credibility.
You can build networks with a purpose. And you can find a job or leads that can turn into
sales.
Social Media ToolsSlideshare – A great place to share your
presentations. Presentations can be shared on LinkedIn and Facebook.
Ning and Meetup – Two websites where groups with specific interests meet.Meetup is all about connecting online relationships in
offline meetings.Ning connects groups of people with similar interests to
share online.
Wrapping Up
Develop a Strategy with objectives before you embark on Social Media sites.
Social Media is still networking, the same code of conduct applies.
There are tons of resources on building your Social Media skills start Googling and researching.
Wait – Just One More Poll
Okay Honestly Last Question
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