The art of positive thinking

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Orange Academy Africa's first practical school of Integrated Brand Experience. If youʼre seeking to change your world with compelling stories,ENROLL at ORANGE ACADEMY or ask over 500 alumni causing some revolutions now.

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It’s  &me  to    prac&ce  the  art  of  posi&ve  thinking    

And  here’s  why  

Imagine  this  is  the  brand  you  are  passionate  

about    

That’s  my  client,  She  doesn’t    Know  much  

That’s  my  agency,  They  need  to  be  Replaced    

Meanwhile,  you  s&ll    can’t  explain  what  you  do  to  your  mother-­‐in-­‐

law  

You  make  a  lot  of  money  you  spend  a  lot  of  money.  You  probably  are  owing  Stanbic  IBTC  because  you  

have  to  drive  a  Jeep    

….you  start  aging  on  your  1st  day  on  the  job  

You  are  either  fired  or  your  compe&&on  with  a  younger  genera&on  eventually  sends  you  to  your  early  grave  

KINDLY    RESIGN    

but  then    the  brand    lives  on  

With  or  without  you  

dynamics  

Economy  

growing  natural  disasters    

Emerging  demography  

ShiMs  in  media    

consump&on    

What  we  can  do    

WAKE  UP,    GIVE  OUR  BEST  SHOT  ,  MAKE  MONEY,    ENJOY  THE  MONEY    AND  DIE  

WAKE  UP,    GIVE  OUR  BEST  SHOT  ,  MAKE  MONEY,    ENJOY  THE  MONEY  ,  HELP  GIVE  MEANING  TO  SOMEONE’S  LIFE  AND  DIE  

We  want  to  find  beZer  reasons  to  waking  up  at  nights  while  others  are  sleeping  

...  because  strategy  will  always  change.  Crea&vity  will  always  get  dated  no  maZer  how  nice  

 but  one  thing  we  know  will  never  go  out  of  fashion  is  THE  ART  OF  POSITIVE  THINKING  

THE  ART  OF  POSITIVE  THINKING  is  the  art  of  being  crea&ve  in  order  to  give  your  world  a  helping  hand  

THE  ART  OF  POSITIVE  THINKING  is  making  our  arts  and  crea&vity  help  some  less  privileged  create  their  own  lives  through  commercializa&on  and  exhibi&ons    

Crea&vity  for  crea&vity’s    sake  

Crea&vity  for  commercial  sake    

Crea&vity  for  the  sake  of  someone  else    

It’s  not  a  Corporate  Social  Responsibility,  it’s  the  a\tude  of  the  next  genera&on  of  crea&ve  thinkers  .    

It’s  not  a  dona&on,  It’s  inspira&on  .  

Because  if  you  have  ever  used  your  hands  to  create  some  piece  of  strategy  or  crea&ve  for  a  brand  or  a  business,  you  can  use  those  hands  to  help  recreate  someone’s  life  

THIS  IS  THE  FUTURE  …  LADIES  AND  GENTLEMEN  

Early  this  year,  Orange  Academy  found  one  of  such  inspira&ons  at  an  HIV  Clinic      

Chances  are  2  out  of  3  persons  living  with  HIV  have  lost  their  jobs  due  to  prolonged  illnesses  and  s&gma&za&on    

Chances  are  you  and  I  can  do  something  about  it  using  our  own  art    

HOW  YOU  CAN  PRACTICE  THE  ART  OF  POSITIVE  THINKING  

1.  buy  into  some  of    our  best  works  as  put  together  in    our  ART  OF  POSITIVE  THINKING  coffee  book  

2.  Help  send  some  brilliant  minds  to  Orange  Academy,  so  that  they  can  create  those  jobs  and  so  that  those  jobs  can  pay  someone’s  bills.