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These principles are based on Carmine Gallo's book, The Apple Experience. The book shows readers in any industry how to enrich lives, build loyalty, and reimagine the customer experience. BUY IT HERE: http://www.amazon.com/The-Apple-Experience-Building-Insanely/dp/0071793208/ref=sr_1_1?s=books&ie=UTF8&qid=1332360730&sr=1-1 "The Apple Experience isn't just for retailers. It applies to any business that involves people." -- Tony Hsieh, CEO, Zappos.com
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