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Video should be an essential part of your digital marketing toolkit; not only is it the fastest growing mobile application, it is also the fastest growing medium in the history of the world. So what are you waiting for? In this session you'll learn everything you need to know about creating high-quality videos in a short amount of time and with little cost. We'll cover basics like necessary equipment and setup costs; how to interview students, faculty and alumni to get authentic answers and quotes; and finally outline best practices for utilizing free tools like YouTube, Vimeo and iTunes U to host and spread your videos via social media outlets and your institutional websites.
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tips for creating online video
Brad Mitchell | New Media Producer | Missouri State University
The desire to create video
assignment
Tell a story
Have fun
Time & resources
Equipment
Student videographers
Authentic vs. scripted
Interview questions
Contacting & convincing
Assistance
Branding
Sharing tools
Sharing tools
Tell a story
Turn your interview into a conversation
Video support http://tiny.cc/msuvideo
Contact bradmitchell@missouristate.edu www.missouristate.edu/web @emarg0ed @msuweb
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