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THE IMPACT OF NEW TECHNOLOGY ON MEDIA INDUSTRIES
Criteria Pro Con
Quality Higher dots per inch means higher quality
The highest quality HD still isn’t as clear as 35 or 70mm film
Cost-cutting Old film would cost $50,000Whereas Digital film would cost only $10,000
Lower quality of footage
Piracy People won’t pirate as much if there online viewing services
Lower profit for cinemas
Exhibition It has become easier and cheaper to exhibit films
More competition for all companies
Marketing Wider range of distribution methods, easy to reach
Can sometimes be expensive
Criteria Pro Con
Access The more advanced technology becomes the easier it will be to access it
Newer technologies are always expensive
Marketing Easier to reach audiences and for them to find out about new films
It is more difficult for companies to be original when advertising
Audience as producers Allowing people to make films with limited budget and equipment
Not as high quality and can appear extremely amatuer
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