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ESAD (Escola Superior de Artes e Design Matosinhos), founded in 1989, is an Art and Design school localised in the district of Porto. One of the objectives of the school is to educate the students for the importance of the role that design and arts play in the innovation and development of society. In order to prepare their contribution to this, the education of the principles of design thinking are deeply embedded in the curriculum of the courses of the school. ESAD’s approach to design thinking includes ‘thinking of designs’ (visualizing and imaging new realities), ‘thinking about design’ (reflecting) and ‘thinking through design’ (understanding the evolution of society), all three together contributing for the education of a design thinker. With the emergence of the new concept of Design Thinking (now used as a innovation method and written in upper case), ESAD is working on several programmes to apply the insights of DT to other fields, such as engineering, management and secondary education. Katja Tschimmel, lecturer at ESAD, with her research focus on Creative Thinking in Design and Design Methodology, showed at the d.confestival at the Hasso-Plattner Institute in Potsdam, Germany, how Design Thinking is stimulated at ESAD, and outside the school, through workshops, events, post-graduation courses and specific disciplines.
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TEACHING DESIGN THINKING AT ESADEXPERIENCES FROM PORTUGAL
Katja TschimmelESAD – Escola Superior de Artes e Design, Matosinhos/Porto Portugal
ESADfounded in 1989, private institute which has established itself as a reference in top-quality teaching, research and related activities in the field of art and design.1000 STUDENTS
6 degree level courses
4 master courses
and several post-graduations courses and labs
graduation / mastercommunication
graduation / masterproduct
graduation / masterinterior
graduation jewellery
graduation digital arts and multimedia
graduation / masterfashion
thinking of
designs
PROCESS imaging and visualising new realities
thinking about design
PRODUCTreflecting
thinking through design
CONTEXTunderstanding the evolution of society
education of a
designthinker
PERSONcompetent in thinking of, about and through design
ESAD’s approach to design thinking includes
thinking of
designs
PROCESS imaging and visualising new realities
thinking about design
PRODUCTreflecting
thinking through design
CONTEXTunderstanding the evolution of society
education of a
designthinker
PERSONcompetent in thinking of, about and through design
ESAD’s approach to design thinking includes
teachingDesign Thinking
as aninnovation
method
ESADEVENTS Underware Typography Workshop
thinking of
designs
PROCESS imaging and visualising
new realities
ESADEVENTS Viewport Winebar Workshop with Rintala e Eggertsson, Mestriner e Spadoni 2012
thinking of
designs
PROCESS imaging and visualising
new realities
thinking about design
PRODUCTreflecting
ESADEVENTS wide programme of seminars, conferences and exhibitionsLecture Neville Brody
ESADPUBLICATIONS PLI Arte & Design, quarterly magazine published by ESAD 2012
thinking about design
PROCESS reflecting
and writing
ESADPROJECTS MATOSINHOS MAR, Requalification of Waterfront 2010
CONTEXT understanding the evolution
of society
thinking through design
thinking through design
ESADPROJECTS MATOSINHOS MAR, Requalification of Waterfront 2010
CONTEXT understanding the evolution
of society
thinking through design
teaching Design Thinking
as an innovation method
Strategies
UC Design Methodology in the 2nd year of all degree courses.
UC Design Thinking in the Post-graduation courses Web Design and Motion Design.
Teaching Design Thinking in Engineering, Management and Secondary Education.
Creation of a Post-graduation course in Design Thinking for non-designers (work in process)
Creation of a Design District in Matosinhos (work in process)
teachingDesign Thinking
as aninnovation
method
Design Thinking ModelE.volution 42
Empathy
Experimentation
Elaboration
Exhibit
PRESENT IN ALL PHASES:
Exploration
Enter
© ESAD | NA’MENTE
Design Thinking ModelE.volution 42
Empathy
Experimentation
ElaborationPRESENT IN ALL PHASES:
Exploration
Enter
© ESAD | NA’MENTE
visual researchethnography
self documentationinterviews
role play
personas
empathy map
conceptual map
storytelling
moodboard
touchpoint diagram
visual sinectics
illustrating
sketching
morphological box
brainwriting
brainstorminganalogies
affinity mapmind mapdrawing
customer journey map
rapid prototyping
storyboard
tests
photography
elevator pitch
presentation board Exhibit
Design District in Matosinhos
thinking of
designs
thinking about design
thinking through design space for
researching, applying
and teachingDesign Thinking
ESADPROJECTS ASSOCIATION QUADRA, space for encouraging Design Thinking as a dynamic hub of Creative Industries 2012
space forthinking
of designs
result ofthinking through design
ESADEVENTS Gallery Quadra – David Carson Communication 2011
space of thinking
about design
ESADPROJECTS QUADRA Brito Capelo 2011
result ofthinking through design
SPACE forresearching,
applying and teaching
DESIGN THINKING
! Montreal! Rio de Janeiro! Belo Horizonte
ESAD
CologneBrussels
LiegeHasselt
EindhovenAntwerp
Glasgow
AlicanteMurcia Orihuela
ValenciaAlcoy
Asturias
Barcelona
Castellon
Ciudad RealTommelloso
MadridSegovia
Zamora
La RiojaBurgos
Soria
Idar-Oberstein
Lorient
Amiens
Dublin
Paris
Nantes
Graz
Ljubljana
Milan Brescia
Zurich
Urbino
Naples
Malta
Athens
Mytilini
Tel Aviv
Ioannina
Budapest
Iasi
Ankara
AdanaAntalya
BurdurIzmir
Eskisehir
Istambul
Lodz
Warsaw
Katowice
Gdansk
Banská Bystrica Krakow
Tallinn
Riga
Siauliai
Vilnius
Saint PetersburgVantaa
InternationalMobility
GERMANY, AUSTRIA,
BELGIUM, SCOTLAND,
SLOVAKIA, SLOVENIA,
ESTONIA, SPAIN,
FINLAND, FRANCE,
GREECE, HOLLAND,
HUNGARY, IRELAND,
ISRAEL, ITALY, LATVIA,
LITHUANIA, MALTA,
POLAND, ROMANIA,
SWITZERLAND, TURKEY,
BRASIL, CANADA,
RUSSIA.
We are waiting for you inESAD Matosinhos!
thank you!katjatschimmel@esad.ptwww.esad.pt
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