Tbex 2013 Toronto Building your Audience with Social Media Management Tools

Building Your Audience with Social Media Management Tools

Ian Cleary

Takeaways for to-day

• Discover at least 1 tool you can start using today

• Learn some simple tips that you can implement immediately to grow traffic or increase conversions

• Hopefully have had a few giggles along the way

SUCCESSMonitor Results

Convert Visitors

Create & OptimizeContent

So let’s take a trip…

Create & Optimize Content

Be Organized & ConsistentEditorial Calendar for Your Blog

• Plan out general topics• Outline your post ideas• Schedule the posts in the calendar• Implement a review process

Plan your Ideas

Organize your thoughts and brainstorm ideas

Think about general topics as well as specific post ideas

www.betaout.com

Assign out to your Team

Build your Calendar

Be Efficient

• Organize your followers• Automate what makes sense• Schedule out posts / tweets so you can spend

time doing more important tasks

Social Media Management

• Twitter, LinkedIn, Google +

• Scheduling• Filtering

www.hootsuite.com

Filtered Columns

Create streams for specific keywords

..or for groups of key connections

Automate Variations of Tweets

• Create multiple variations for your blog post• Create schedule for sharing

www.socialoomph.com

Schedule Posts

Targeted Posts…

www.postplanner.com

Find Trusted Content

Find Trending Content

Monitor What’s Working

Be Targeted with your content

Optimization Process

1. Check popularity of keywords

2. Check Google listing - who’s on top

3. Write content

4. Optimize content

RESULT = Appear higher in search results

Check Popularity of Keywords

https://adwords.google.com/o/KeywordTool

Who’s on Top?

OpenSite Explorer (or Moz toolbar)

• Check Open Site Explorer

www.opensiteexplorer.org

How we beat them?Optimizing your content

• Title • Description• Page Name• Heading• Content

SEO Plugin for WordPress

www.yoast.com/wordpress/seo/

Transcribe Video and Podcasts!

Next stop on the tour…

Convince them to convert

Generating Conversions

Conversion: Any action undertaken by a user on your site that you deem to be valuable

• Email subscribers• Ad clickers• Buyers – products / services

Email SubscribersThe more focused the better

Email Subscribers

Email SubscribersPopups / Banners

Email SubscribersTips for Increasing

• Social Proof• Location and number of subscription boxes• Incentives to subscribe• Colors and Words• Be Pushy!

Display Banner at Top (can also do a popup)

www.lead-converter.com

Track the clicks and conversions

More Clicks on Ads.. Heat Map

www.crazyegg.com

Product Sales

• Sell eBooks, Guides, Services• End to end sale directly on your site• Lead Converter to attract them with an offer• Sell through your email subscribers

Next stop on the tour…

Monitor Results

MonitorKnow what is working

• Analyze what is getting traffic and optimize• What traffic sources are converting?• Who is referring you traffic?• What is your bounce rate and how to improve it

Optimize existing posts

Check Google Analytics to see what keywords are the most popular

www.google.com/analytics

Who is sending you traffic?

What traffic source is converting the best?

What is my bounce rate?

• Arrive and Leave• Desktop v Mobile• Give them options

– Links to other content– Email subscription– Related posts

Facebook Likealyzer

www.likealyzer.com

TweetReach for Twitter

www.tweetreach.com

Key Actions!

• Follow the process for optimizing your content• Use relevant tools• Be as organized as possible!

Social Media Tools Guide..Download a free copy..

www.razorsocial.com/tbex