Tate handheldkeynoterstein final

Designing for Change: Predicting the Future of

Mobile Experiences

Robert SteinChief Information OfficerIndianapolis Museum of Artrstein@imamuseum.org@rjstein

HOW TO PREDICT THE FUTURE

Credit Flickr ~blueforce4116

Flickr Credit ~10nl

Those who cannot learn from history are doomed to repeat it.

– George Santayana

REMEMBER THE PAST

REMEMBER THE PASTHistory is a pack of lies about events that never happened told by people who weren't there.

– George Santayana

Flickr Credit ~spursfan_ace

TECHNOLOGY CHANGESOne thing’s for sure…

My First Work Computer

National Center for Supercomputing Applications

• Silicon Graphics Octane• $64,000• Less powerful than this laptop

Section Design Blog, 10 October, 2009

The More Things Change…

SOME THINGS DON’T CHANGE

Luckily for Museums…

COLLECTIONS

VISITORS

STORIES

MOBILE IS HOTFor the Moment…

HAVE WE SEEN THIS FILM BEFORE?

Flickr Credit ~electrospray

1998

2004

2006

Flickr Credit ~blackbeltjones

KIOSKS

PROMISE

ADOPTION

LET DOWN

EXPERIMENT

MUSEUM TECHNOLOGY LIFECYCLE

10Years

SHINY OBJECT SYNDROME

http://thisisindexed.com/2007/05/bright-shiny-objects/

Flickr Credit ~wsdot/

What are PossibleRoadblocks to Creating Great Mobile Experiences?

1.Money2.Technology3.Time4.Content

FOCUS ON CONTENT

MANAGEMENT

3 GOALS FOR MOBILE CONTENT MANAGEMENT

Tappity, Tap… Tap…

MAKE AUTHORINGEASY FOR USERS

Flickr Credit ~schmorgie

PROVIDE REUSABLE BITS

Flickr Credit ~m0php

CONNECT

WITHMUSEU

MSYSTEM

S

Say Hello to TAP

IMA’s Mobile Tour Platformhttp://code.google.com/p/tap-tours/

TAP into TAP

1. First-Class Content Management

2. Open-SourceCommunity Owned, Freely Available

3. Open Standards (TourML)

4. Multi-Platform

5. Easy-to-Use iPod Client

OVERVIEWSoftware Architecture

Drupal Tour CMS

iPod Touch Client

IMA Mobile / TAP

IMA Mobile / TAP

IMA Mobile / TAP

IMA Mobile / TAP

MOBILE STANDARDS SUMMIT

Wednesday, 8 September13:00 – 17:00

McAuley A (level 1) Tate Modern

THANK YOU!