Supercharge Your Facebook Fans - Updated 11/28/12

Supercharging Your Facebook Fans

Dance Floors

Text

Bad Dance

5

0N

Good Dance

543210N

of students will never participate in a college

sponsored activity.

NSSE

60-84%

Text

Bad Dance

5

0N

Good Dance

543210N

- Introduce Yourself- Introduce People to Each Other- Make Small Relevant Groups- Get Out of the Way

The Steps

Connect Them:

Connect Them:

Connect Them:

Connect Them:

Great Dance

YesNo

Web 1.0

Web 2.0

Web 1.0 Web 2.0

Broadcaster Converser Connector

1) It doesn’t cost anything

2) It doesn’t take extra time

5 Myths of Social Media

4) You need to be on every tool

3) There’ll be instant payoff

5) Social Media fixes a crappy “product”

How Many Facebook Pages

Do You Manage?Q:

ConnectorBroadcaster Converser

∑edges e

U W de e e

6. NFO: News Feed OptimizationEdgeRank

U - affinity score between viewing users and edge creatore

W - weight for this edge type (create, comment, like, tag, etc.)

d - time decay factor based on how long ago the edge was created

e

e

ConnectorBroadcaster Converser

ConnectorBroadcaster Converser

What Stage is Your Page?Q:Broadcaster Converser Connector

∑edges e

U W de e e

Your Personal Plan

• 90-9-1 Rule

Your Personal Plan

• 90-9-1 Rule

• Content For All

want super simple easy

ways to engage

want longer, more thoughtful,

answers

want to lead the community by

creating content & helping others

Your Personal Plan•Links to relevant articles•Create/Suggest the polls / quotes / facts / links / contests•Share their story to others via interviews

•Longer polls that are open ended•Photo caption contests•Contests•Links to relevant articles

•Weekly Yes/No or multiple choice polls•Quotes to ‘Like’ or ‘RT’•Facts to quickly read•Contests•Images

Your Personal Plan

• 90-9-1 Rule

• Content For All

• Editorial Calendar

Your Personal Plan

Your Personal Plan

• 90-9-1 Rule

• Content For All

• Editorial Calendar

• Tools

HootSuite.com

QUESTIONSthoughts?

feelings?

tom@swiftkickonline.com@tomkrieglstein