Summer Workshop 1

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Social Media Summer Workshops

Social Media Summer Workshops

Workshop 1: Social Networking and Collaboration26 July, 12.00-2.00pm

Social media cultures and academic practices

Digital identity

Networking, information sourcing and collaborative working – Twitter, SNS, wikis & online community sites

Workshop 2: Sharing and Managing Work Online2 August, 12.00-2.00pm

Informal dissemination and sharing of work – blogging and content sharing sites

Managing content – social bookmarking, referencing & bibliographies, curation tools & RSS

SOURCE, MANAGE& SHARE RESOURCES

COLLABORATIVEWORKING

DISSEMINATION

NETWORKING

SOURCE, MANAGE& SHARE RESOURCES

RSS Readers

COLLABORATIVEWORKING

DISSEMINATION

Facebook

Twitter

Blogs

Google Docs

Wikis

‘Ning’ Sites

Social Bookmarking& Referencing

Facebook Groups

NETWORKING& DISCUSSION

MOOCs

LinkedIn

Content Sharing Sites

Google+

Toolbox

Space

Contexts

Individual Practice / Professional Development

ResearchProject

Events &Conferences

Research Group /Department

#1Social media are interrelated. Technically, commercially and culturally

#2Social media do not exist in isolation

#3Social media constitute a contested space

#4Both participatory and broadcast metaphorsapply

#5 Academic reputations and hierarchies are transferred

#6Practices are emergent, contested and culturally situated

Barriers to adopting social media?

Time-consumingLack of knowledge / awareness / ‘best practices’Insignificant and frivolousEgocentric, opinionated and self-publicisingNot trustworthy, unreliable contentLack of academic rigourNot formally recognised / rewarded by institution Lack of institutional / departmental support or incentiveInstitutional constraints or regulationsCompromises formal publication opportunitiesThreats to representation (self, institution, research)Risks of disclosure (research design, findings etc.)TechnophobiaLow initial rewardsLow regard of contribution – “I’ve nothing to say”Exposure of academic naivetyCompromises lecturer / student relationshipsCompromises existing personal / recreational use and online identityPotential misinterpretation and misappropriationCommercial imperative (non-institutional / non-academic)Issues of privacyOwnership, copyright and IP issues

NETWORKING

Social Network Sites (SNS)

Facebook

General / recreational social networking‘Friending’ metaphor (reciprocal)Status updatesCommenting, messaging and live chatFacebook Groups, events and pages

LinkedIn

Professional networking – business-orientated ‘Connections’ metaphor (reciprocal)Status updates and messagingProfessional profilingJob seeking and listing facilities

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Social Network Sites (SNS)

Academia.edu

Dedicated academic network‘Following’ metaphor (non-reciprocal)Replicates hierarchical and institutional categorisationsStatus updates and messagingSearchable research interestsContent sharing – papers etc.

Google+

General / recreational social networking‘Following’ metaphor (non-reciprocal)Circles – organisation of followers and privacy settingsHangouts – group video chat facilityIntegration with other Google apps. and services

Twitter

Microblogging site‘Following’ metaphor (non-reciprocal)Tweets (maximum 140 characters)Retweeting, direct messaging, and replyingLists and favourites

Twitter Technology

Third-party clients, apps. and services:

Interfaces (content support and filtering) – e.g. TweetDeckGroups – e.g. TwibesTracking and documentation – e.g. TweetdocLive streams and visualisation – e.g. Visible TweetsBack up – e.g. BackupMyTweets

Interconnectivity with other social media – e.g. Delicious Facebook

Twitter alternatives – e.g. FriendFeed

Twitter: Academic Practices

Knowledge / resource sharing – posting, accessing and ‘retweeting’ microcontent

Self-promotion – new blog posts etc.

Notification – new publications, events, call for papers, announcements etc.

‘Crowdsourcing’ – asking questions, making enquiries

Real-time discussion

Real-time search engine

Hashtag communities and networks e.g. #phdchat

Events and conferences – the ‘backchannel’ and remote conferencing

Twitter: Tips

‘Getting’ Twitter – reaching the ‘aha’ moment

‘Information overload’ – people as ‘filters’

Negotiating the signal-noise ratio

Network building – followers’ followers

Amplification – Links!

#phdchat

Twitter Hashtag – informal community / network of PhD students

Synchronous chat – weekly sessions themed

Theme – online poll

Asynchronous notification – inclusion of hashtag in relative posts

Supporting sites – e.g. Wiki Facebook Group

Tweetups – local ‘offline’ meetings

Digital Identit(y/ies)

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The persona an individual presents across all the digital communities in which he or she is represented

http://thisisme.reading.ac.uk““DigitalIdentity

(R)ecognising technology practice as diverse and constitutive of personal identity, including identity in different peer, subject and workplace communities, and individual styles of participation.

Beetham et al. (2009:3)

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Digital Identity: Practice

Contexts

Identity as socio technical and virtual constructs Identity is ‘multiphrenic’ (Gergan, 2000)Identity as reified forms of social and cultural practiceSocial interactions are increasingly distributed – 'networked individualism’Multi-membership of communities of practice

Identity Dichotomies

Public & PrivateWork & LeisureProfessional & PersonalFormal & Informal

Modernist Postmodernist

Determined by dominant structures

Socially constructed and culturally mediated

Stable Flexible and in flux

Singular and developmental Multiple and fragmentary

Unified across multiple contexts

Diversified across multiple contexts

Identity is…

Digital Identity: Representations

Profiles

Professional / institutional pagesSite registrations – personal profilesSelf-publishing e.g. blogs – "About” page

Professional Development

Digital / online CVsE-Portfolios

Identity Control

Access and privacyPassword management – e.g. Open ID

Digital Identity: Transactions

Modality

Verbal, textual etc.Multimedia – images, video etc.

Activities

Social interaction and participationSocial production and repurposing

Artifacts

Formal academic content and referencesRecords of social interaction – blog posts, tweets, forum discussions etc.Permanence and transience

Digital Identity: Visibility and Reputation

Visibility

New channels of academic discourse and research disseminationWeb presence – ‘Digital footprint’Web-based academic / professional networking

Reputation

New models of academic peer reviewActivities and artifacts are increasingly searchable / traceableIndividual control, ownership and intellectual propertyOpenness, transparency and trust

COMMUNITY BUILDING

Community Sites

‘Ning’-type Sites

Multifunctional platforms

Specialist themes or community-based

Features

Member ProfilingDiscussion (forums)Blog postingContent sharing – repositories

Examples: Ning SocialGo BuddyPress

Collaborative Tools

Wikis

Asynchronous text-editing platform for multiple usersHistory – documentation of text revisions

Examples: Mediawiki Wikispaces

Google Docs.

Suite of office toolsSynchronous editing for multiple users

Dropbox

Secure file sharing

Social Annotation

Social Text Annotation

Social and collaborative annotation of textsFine-grained – by paragraphe.g. Commentpress

Social Multimedia Annotation

Social and collaborative annotation of multiple forms of mediaPresentations, images, videoText, audio and video commente.g. VoiceThread

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Web Conferencing (Webinars)

Integrated Teleconferencing Platform

Public and private chat Whiteboard – presentation slides / annotation toolsAudio and videoPollingContent sharingRecording and playback facility

Examples: Eluminate Big Blue Button

Massive Open Online Course (MOOC)

Centralised

Flexible course-base structures / curriculaAccredited / non-accredited participatory modelSynchronous and asynchronous interactionContent sharing – repositories

Distributed

Multiple participant platforms – blogs etc.Use of RSS, tagging etc. to connect distributed contributions

http://www.nottingham.ac.uk/graduateschool/resources/socialmedia/index.aspx

Research Practices 2.0

http://www.bloomsburyacademic.com/view/DigitalScholar_9781849666275/book-ba-9781849666275.xml

Martin Weller

The Digital Scholar: How Technology Is Transforming Scholarly Practice

Bloomsbury Academic(2011)

http://alternativeto.net/

Thanks

Andy Coverdale

Blog: http://www.phdblog.netTwitter: @andycoverdale