Strategies to promote e magazines

Strategies to Promote eMagazine (Zinio)

Myth 1: Staff know all about libraries eResources products.

Strategy 1: A structured training program for all the staff

Activity

1. Checking out magazine

Check out two magazine to your account

Activity

2. Setting up a Zinio account

In order to read the checked-out magazine, you have to set up a personal Zinio view account. The first

account created is for checking out the magazines from the library collection.

The same email address is required for both accounts.

If you haven’t got one, set up one now.

Activity

3. Reading a magazine

Pick a magazine of your own interest and start reading

Complete the following activities while reading your magazine

To turn a page

To view the entire magazine spreads at once

To view the magazine’s table of contents

To zoom in on a part of an article or image

To update your preference on viewing a magazine

Myth 2: Public knows what the library offers

Strategy 2: Impressive display in the library

Myth 3: Patrons will come to the Information Desk to

enquire about the databases

Strategy 3: Technology Booth

End result• Increase in the database usage by 20%.

• We have found that the library staff have become more confident to encourage

the patrons to use the database.

• We believe that library staff play a crucial part in promoting the library

eResources.

• Bankstown Library and Technology Centre will continue to implement these

strategies to further market our library eResources.

David BotrosTechnical Specialist Reference & eServicesdavid.botros@bankstown.nsw.gov.au