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Washington Library Media Association October 2011 Lessons from Down Under: 7 Effective Strategies for Library Advocacy During 2010 the Australian Government held an inquiry into school libraries and teacher librarians in Australian schools. On May 23, 2011 the Chair of the Inquiry Committee presented the report, 'School libraries and teacher librarians in 21st century Australia', to Parliament. In this webinar I share 7 effective strategies for library advocacy within an Australian context, with a specific focus on school libraries. Effective correspondence techniques Collaborating with others Cooperating with all decision makers Consult with education stakeholders Use every tool of communication to get the message out Plan and deliver an effective campaign Engage in character building
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LESSONS FROM DOWN UNDER:LESSONS FROM DOWN UNDER:
7 EFFECTIVE STRATEGIES FOR LIBRARY ADVOCACY
Karen Bonanno
Director, KB Enterprises (Aust) Pty Ltd
kb.com.au
schoollibrarymanagement.com
HOUSEKEEPING
� Control panel – Audio setting & question pane
� Disclaimer
� The views and opinions are those of Karen Bonanno and
are presented as general information which will require
further research to identify the application of the specific
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further research to identify the application of the specific
requirements to the participant.
� Restrictions
� KB Enterprises (Aust) Pty Ltd does NOT give permission
for any capture, recording or reproduction of this webinar
in any format.
� PowerPoint presentation will be available from
� www.schoollibrarymanagement.com/webinars/webinar-
series/presentations/2
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MY JOURNEYK
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� High school teacher > teacher librarian
� 1991 to 1995 – President School Library Association of Queensland
� 1994 to present –independent consultancy
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independent consultancy
� 1996 to 1998 – President Australian School Library Association (ASLA)
� 2001 – Awarded ASLA Citation
� 2002 – contracted as Executive Officer, ASLA
� 2010 – School Library Inquiry
29 Nov 2010
Karen with Peter Garrett MP &
Sue Hutley, ALIA
INQUIRY INTO SCHOOL LIBRARIES AND TEACHER
LIBRARIANS IN AUSTRALIAN SCHOOLS (2010)K
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� March 16, 2010 – Minister of Education called for inquiry and submissions > 386 submissions
� April 28, 2010 – First public hearing (12 held during 2010)
� July 17, 2010 – National election called > inquiry suspended
� November 23, 2010 – Minister of
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� November 23, 2010 – Minister of Education re-referred the inquiry
� February 11, 2011 – Last public hearing
� May 23, 2011 – report tabled in Parliament
School libraries and teacher librarians in 21st century Australia (2011)
http://www.aph.gov.au/house/committee/ee/schoollibraries/report.htm
House of Representatives Standing
Committee on Education and
Employment, March 2011,
Commonwealth of Australia
7 EFFECTIVE STRATEGIES
1. Correspond
2. Collaborate
3. Cooperate
Consult
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4. Consult
5. Communicate
6. Campaign
7. Character build
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1. CORRESPONDK
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With the Government of the day
� Connect with Government initiatives (e.g. Building the Education Revolution &
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Education Revolution & Digital Education Revolution)
� Have a clear, consistent message
� Praise and request
� Petitions (lobby groups)
Letter to Minister of Education
from Australian School Library
Association http://www.asla.org.au/advocacy/government/
letter241109.htm
2. COLLABORATEK
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� With other professional
associations
� With industry groups
� With Parents & Friends
societies
For example
� Australian Library &
Information Association
� Children’s Book Council
� Australian Society of
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societies
� With lobby groups
Purpose & Message
� Australian Society of
Authors
� Australian Council of State
School Organisations
� Library suppliers
� Booksellers
� Publishers
3. COOPERATEK
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With all decision makers during the process
� Keep an open mind
� Come with an attitude of
Absolutely avoid the five “cancerous behaviors”
� Criticizing
� Complaining
� Comparing
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� Come with an attitude of gratitude
� Work with the systems
� Take the initiative
� Don’t wait to be told
� Look for opportunities to work together
� Comparing
� Competing
� Contending [Stephen R. Covey 2005, The 8th
habit: from effectiveness to greatness, Free Press, New York, p. 135.]
4. CONSULTK
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With education
stakeholders
� Be involved in education
consultation
www.acara.edu.au
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consultation
� Look for ways to weave
in the work of school
libraries and teacher
librarians
� Avoid “library speak”
www.aitsl.edu.au
www.esa.edu.au
5. COMMUNICATEK
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Use all the tools available
� Media (newspapers,
radio, television)e.g. http://www.asla.org.au/schoollibraries/
� Social media (Twitter, http://www.scoop.it/t/school-
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� Social media (Twitter,
Facebook, Scoop.it!,
LinkedIn, blogs)
� Develop relationships
with journalists,
interviewers, media
commentators
http://www.scoop.it/t/school-
library-advocacy
6. CAMPAIGNK
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Target your audience
� Plan a coherent and
consistent message
Work out how & whoschoollibraries2011.wikispaces.com
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� Work out how & who
� K.I.S.S.
schoollibraries2011.wikispaces.com
www.facebook.com/pages/What-a-difference-a-school-library-
makes/120543444695337
7. CHARACTER BUILDING
Of a profession under the “magnifying glass”
� Association work cf. professional work
� Find a “niche”
Raise the bar
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� Raise the bar
� Build relationships
� Focus on the things that count (and make a
difference)
P.S. Don’t forget to celebrate12
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7 EFFECTIVE STRATEGIESK
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1. Correspond
2. Collaborate
3. Cooperate
Consult
“It is one of the
paradoxes of success
that the things and
the ways which got
you where you are,
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4. Consult
5. Communicate
6. Campaign
7. Character build
you where you are,
are seldom the
things that keep you
there.”Handy, C 1995, The empty raincoat: making sense of the future,
Arrow Books, London, p. 49.
IN CLOSING
� PowerPoint presentation will be available from
� http://www.schoollibrarymanagement.com/webinars/
webinar-series/presentations/
� Future events
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� Future events
� http://www.schoollibrarymanagement.com/webinars/
webinars-signup/
Karen Bonanno
karen@schoollibrarymanagement.com
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