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Lecture 3
Strategic HRM
Case Study – Taj Hotel India
Strategic HRM
Strategic HRM
Major Factors affecting HRM!!
1. Human capital as competitive advantage
2. People implement the strategic plan
3. Systematic approach to define organization’s goals
• Strategic HRM addresses BROAD organizational issues.
• Deals with any major people issues that affect strategic plans.
Aims of Strategic HRM
• Generate strategic capability by ensuring right people in organization.
• Provide a sense of direction in an often turbulent environment.
• Implementation of coherent and practical HR policies and programmes.
Soft HRM
Hard HRM
Which is more important?
Organization Goals 100%
Marketing 25%
HR Department 25%Finance 25%
Operations 25%
Approaches to Strategic HRM
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