Steven Ney: "Empathy in Design Thinking"

Empathise

Focus: human needs

3 Core elements

Design Thinking – The EnvironmentIn order to enhance and encourage the team‘s creative process, it requires a specific setup. Part of it is:

• Flexibility• Room for Information• Materials• Team workspaces• Exchange

Design Thinking – The Team Innovation and answers to complex challenges are best developed in a team in which the members inspire each other. Design Thinking teams are:

• Compact• Multidisciplinary• Open• Structured• Moderated

Iterative Process

UnderstandingInvestigate the challenge with your team

Understand ObserveDefine a Point of

ViewIdeation TestingPrototyping

Understand ObserveDefine a Point of

ViewIdeation TestingPrototyping

Problem solving Idea development

Design Challenge Starting point for innovation projects

Open and directed towards possibilities for innovation.

Connected to people and their needs.

Design of experiences.

Share and reflect upon your experiences

Investigate the challenge

Identify Users and stakeholders

Reframe the Design Challenge

ObservationGaining empathy for your user

Ash Maurya

Design researchIn search of the gold nuggets

Immersion

Observation

Interviewing

ObservationGaining empathy for your user

ImmersionExperiencing the users` perspective

Observation Watching out for extreme users and Workarounds

Extreme users

Workarounds

Workarounds

Workarounds

InterviewsOpen conversations to discover needs

Interviews

Open questionsGetting people to talk“What are your first thoughts about transit at METU___________?”

Concrete questionsBringing memories and emotions to life“When was the last time that you enjoyed the transit to METU and why__________?”

Imaginative questionsLearning through visions“Imagine your ideal transit experience to METU. What would it look like___________?”

Room for silenceLeaving time for fruitful thoughts“Take your time...”