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Kerry Rego Consulting spoke at Sebastopol Senior Center May 11, 2012. She defined social media, gave current statistics, demonstrated traditional tools vs. new tools, and talked about the communication tools we have available to use to communicate with family, friends and the outside world.
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Staying Connected:
Using Social Mediato Communicate
Kerry Rego5/11/12
Social media use web-based technologies to transform and broadcast media monologues into social media dialogues.
Social Media, A Definition:
Wikipedia
•Facebook 901m users
•Twitter 340m tweets/day
•YouTube 4b+ views/day
•LinkedIn 150m users
•Google+ 100m users
•Pinterest 18m unq visitors
Why is Social Media Important?
Logos courtesy of Aquaticus
Where Do You Start?
• Goal• Tools, Research• Routine• Measure• Adjust• Persist
Don’t expect amazing results overnight!
Be realistic in your goal setting.
7 C’s of Social Media
• Communication (public relations)• Cause support (philanthropy)• Contests (game metric)• Collaboration (thought leadership)• Connecting others (networking)• Customer service (listening)• Community building (loyalty)
*Dose of Digital concept
What Tools Support Your Goal?
GOAL
How to Deal with Negativity
•How do you deal with it in real time?
•Your character shines through•You can’t please everyone all of the time
•Some editorial control, settings•Control is really an illusion
New Ways to Talk on the “Phone”
• Facebook• Twitter• Email• Text• Skype• Others You
Like?
Let’s take a look at some tools,
shall we?
Social Media is SOCIAL
It’s About Relationships
It’s About Connecting
Upcoming Events:• May 14, 2012 9-11am
Work Session
• May 22 & 23, 2012 6-9pmTwitter & Facebook
City of SR
• June 12, 2012 1-3pmWork Session
THANK YOU!
Kerry Rego ConsultingKerry@KerryRegoConsulting.
com707.520.4572
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