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Favourite quotes from "Different" by Youngme Moon, Curated by FundingKnight, a peer to business lender determined to be different.
Citation preview
Different Standing out in a world where
conformity reigns but exceptions rule
ldquoBusinesses have forgotten the point of it all ndash which is to create
meaningful and compelling product
offeringsrdquo
ldquoThe storm has refocused us all
in some collective way
toordquo
ldquoThe age of abundance is over Not because things are no longer
abundant but because abundance has lost its status as
our reigning aspirationrdquo
Photo
ldquoLouder is seldom better and more-
of-the-same almost never adds
up to the bestrdquo
Photo
ldquoThere can come a point when even the most frequent
buyers stop believing the comparative diligence is
worth the effortrdquo
Photo
ldquoWhen a challenger comes along the
initial reaction is to treat the exception as
exceptional rather than treat the rule as
potentially faultyrdquo
Photo
ldquoWherever you go what matters less is
what you are looking at but how you
have committed to seerdquo
Photo
ldquoThere comes a point when additional options cease to add value Hyper-mature categories are running to
stand still And consumers still arenrsquot satisfiedrdquo
Photo
Photo
ldquoDifferentiation is a way of thinking Itrsquos a mindset Itrsquos a commitment A
commitment to engage with people ndash not in a many to which they are
merely unaccustomed but in a manner that they will value respect and yes
perhaps even celebraterdquo
Photo
ldquoWhen the category becomes a blur ndash itrsquos hard to remember
what particular brands stand forrdquo
ldquoThere are two kinds of difference There is a kind of difference that
says nothing and there is a kind of difference that speaks volumesrdquo
Photo
ldquoWhen you decide to eliminate scepticism as an option You give improbabilities an opportunity to
transform into possibilitiesrdquo
Photo
Businesses apply to borrow Real people screen
loans amp assign a risk rating Lenders bid for loans in a
reverse online auction And invest as much or as
little as they like One loan is made up of lots of
lenders Who each build their own portfolio If they
need cash they can sell on parts of their investment
Using our online marketplace
Curated by FundingKnight
A peer to business lender determined to be different
Different By Youngme Moon
All quotes used with permission from Different
Escaping the Competitive HerdYoungme Moon
ldquoBusinesses have forgotten the point of it all ndash which is to create
meaningful and compelling product
offeringsrdquo
ldquoThe storm has refocused us all
in some collective way
toordquo
ldquoThe age of abundance is over Not because things are no longer
abundant but because abundance has lost its status as
our reigning aspirationrdquo
Photo
ldquoLouder is seldom better and more-
of-the-same almost never adds
up to the bestrdquo
Photo
ldquoThere can come a point when even the most frequent
buyers stop believing the comparative diligence is
worth the effortrdquo
Photo
ldquoWhen a challenger comes along the
initial reaction is to treat the exception as
exceptional rather than treat the rule as
potentially faultyrdquo
Photo
ldquoWherever you go what matters less is
what you are looking at but how you
have committed to seerdquo
Photo
ldquoThere comes a point when additional options cease to add value Hyper-mature categories are running to
stand still And consumers still arenrsquot satisfiedrdquo
Photo
Photo
ldquoDifferentiation is a way of thinking Itrsquos a mindset Itrsquos a commitment A
commitment to engage with people ndash not in a many to which they are
merely unaccustomed but in a manner that they will value respect and yes
perhaps even celebraterdquo
Photo
ldquoWhen the category becomes a blur ndash itrsquos hard to remember
what particular brands stand forrdquo
ldquoThere are two kinds of difference There is a kind of difference that
says nothing and there is a kind of difference that speaks volumesrdquo
Photo
ldquoWhen you decide to eliminate scepticism as an option You give improbabilities an opportunity to
transform into possibilitiesrdquo
Photo
Businesses apply to borrow Real people screen
loans amp assign a risk rating Lenders bid for loans in a
reverse online auction And invest as much or as
little as they like One loan is made up of lots of
lenders Who each build their own portfolio If they
need cash they can sell on parts of their investment
Using our online marketplace
Curated by FundingKnight
A peer to business lender determined to be different
Different By Youngme Moon
All quotes used with permission from Different
Escaping the Competitive HerdYoungme Moon
ldquoThe storm has refocused us all
in some collective way
toordquo
ldquoThe age of abundance is over Not because things are no longer
abundant but because abundance has lost its status as
our reigning aspirationrdquo
Photo
ldquoLouder is seldom better and more-
of-the-same almost never adds
up to the bestrdquo
Photo
ldquoThere can come a point when even the most frequent
buyers stop believing the comparative diligence is
worth the effortrdquo
Photo
ldquoWhen a challenger comes along the
initial reaction is to treat the exception as
exceptional rather than treat the rule as
potentially faultyrdquo
Photo
ldquoWherever you go what matters less is
what you are looking at but how you
have committed to seerdquo
Photo
ldquoThere comes a point when additional options cease to add value Hyper-mature categories are running to
stand still And consumers still arenrsquot satisfiedrdquo
Photo
Photo
ldquoDifferentiation is a way of thinking Itrsquos a mindset Itrsquos a commitment A
commitment to engage with people ndash not in a many to which they are
merely unaccustomed but in a manner that they will value respect and yes
perhaps even celebraterdquo
Photo
ldquoWhen the category becomes a blur ndash itrsquos hard to remember
what particular brands stand forrdquo
ldquoThere are two kinds of difference There is a kind of difference that
says nothing and there is a kind of difference that speaks volumesrdquo
Photo
ldquoWhen you decide to eliminate scepticism as an option You give improbabilities an opportunity to
transform into possibilitiesrdquo
Photo
Businesses apply to borrow Real people screen
loans amp assign a risk rating Lenders bid for loans in a
reverse online auction And invest as much or as
little as they like One loan is made up of lots of
lenders Who each build their own portfolio If they
need cash they can sell on parts of their investment
Using our online marketplace
Curated by FundingKnight
A peer to business lender determined to be different
Different By Youngme Moon
All quotes used with permission from Different
Escaping the Competitive HerdYoungme Moon
ldquoThe age of abundance is over Not because things are no longer
abundant but because abundance has lost its status as
our reigning aspirationrdquo
Photo
ldquoLouder is seldom better and more-
of-the-same almost never adds
up to the bestrdquo
Photo
ldquoThere can come a point when even the most frequent
buyers stop believing the comparative diligence is
worth the effortrdquo
Photo
ldquoWhen a challenger comes along the
initial reaction is to treat the exception as
exceptional rather than treat the rule as
potentially faultyrdquo
Photo
ldquoWherever you go what matters less is
what you are looking at but how you
have committed to seerdquo
Photo
ldquoThere comes a point when additional options cease to add value Hyper-mature categories are running to
stand still And consumers still arenrsquot satisfiedrdquo
Photo
Photo
ldquoDifferentiation is a way of thinking Itrsquos a mindset Itrsquos a commitment A
commitment to engage with people ndash not in a many to which they are
merely unaccustomed but in a manner that they will value respect and yes
perhaps even celebraterdquo
Photo
ldquoWhen the category becomes a blur ndash itrsquos hard to remember
what particular brands stand forrdquo
ldquoThere are two kinds of difference There is a kind of difference that
says nothing and there is a kind of difference that speaks volumesrdquo
Photo
ldquoWhen you decide to eliminate scepticism as an option You give improbabilities an opportunity to
transform into possibilitiesrdquo
Photo
Businesses apply to borrow Real people screen
loans amp assign a risk rating Lenders bid for loans in a
reverse online auction And invest as much or as
little as they like One loan is made up of lots of
lenders Who each build their own portfolio If they
need cash they can sell on parts of their investment
Using our online marketplace
Curated by FundingKnight
A peer to business lender determined to be different
Different By Youngme Moon
All quotes used with permission from Different
Escaping the Competitive HerdYoungme Moon
ldquoLouder is seldom better and more-
of-the-same almost never adds
up to the bestrdquo
Photo
ldquoThere can come a point when even the most frequent
buyers stop believing the comparative diligence is
worth the effortrdquo
Photo
ldquoWhen a challenger comes along the
initial reaction is to treat the exception as
exceptional rather than treat the rule as
potentially faultyrdquo
Photo
ldquoWherever you go what matters less is
what you are looking at but how you
have committed to seerdquo
Photo
ldquoThere comes a point when additional options cease to add value Hyper-mature categories are running to
stand still And consumers still arenrsquot satisfiedrdquo
Photo
Photo
ldquoDifferentiation is a way of thinking Itrsquos a mindset Itrsquos a commitment A
commitment to engage with people ndash not in a many to which they are
merely unaccustomed but in a manner that they will value respect and yes
perhaps even celebraterdquo
Photo
ldquoWhen the category becomes a blur ndash itrsquos hard to remember
what particular brands stand forrdquo
ldquoThere are two kinds of difference There is a kind of difference that
says nothing and there is a kind of difference that speaks volumesrdquo
Photo
ldquoWhen you decide to eliminate scepticism as an option You give improbabilities an opportunity to
transform into possibilitiesrdquo
Photo
Businesses apply to borrow Real people screen
loans amp assign a risk rating Lenders bid for loans in a
reverse online auction And invest as much or as
little as they like One loan is made up of lots of
lenders Who each build their own portfolio If they
need cash they can sell on parts of their investment
Using our online marketplace
Curated by FundingKnight
A peer to business lender determined to be different
Different By Youngme Moon
All quotes used with permission from Different
Escaping the Competitive HerdYoungme Moon
ldquoThere can come a point when even the most frequent
buyers stop believing the comparative diligence is
worth the effortrdquo
Photo
ldquoWhen a challenger comes along the
initial reaction is to treat the exception as
exceptional rather than treat the rule as
potentially faultyrdquo
Photo
ldquoWherever you go what matters less is
what you are looking at but how you
have committed to seerdquo
Photo
ldquoThere comes a point when additional options cease to add value Hyper-mature categories are running to
stand still And consumers still arenrsquot satisfiedrdquo
Photo
Photo
ldquoDifferentiation is a way of thinking Itrsquos a mindset Itrsquos a commitment A
commitment to engage with people ndash not in a many to which they are
merely unaccustomed but in a manner that they will value respect and yes
perhaps even celebraterdquo
Photo
ldquoWhen the category becomes a blur ndash itrsquos hard to remember
what particular brands stand forrdquo
ldquoThere are two kinds of difference There is a kind of difference that
says nothing and there is a kind of difference that speaks volumesrdquo
Photo
ldquoWhen you decide to eliminate scepticism as an option You give improbabilities an opportunity to
transform into possibilitiesrdquo
Photo
Businesses apply to borrow Real people screen
loans amp assign a risk rating Lenders bid for loans in a
reverse online auction And invest as much or as
little as they like One loan is made up of lots of
lenders Who each build their own portfolio If they
need cash they can sell on parts of their investment
Using our online marketplace
Curated by FundingKnight
A peer to business lender determined to be different
Different By Youngme Moon
All quotes used with permission from Different
Escaping the Competitive HerdYoungme Moon
ldquoWhen a challenger comes along the
initial reaction is to treat the exception as
exceptional rather than treat the rule as
potentially faultyrdquo
Photo
ldquoWherever you go what matters less is
what you are looking at but how you
have committed to seerdquo
Photo
ldquoThere comes a point when additional options cease to add value Hyper-mature categories are running to
stand still And consumers still arenrsquot satisfiedrdquo
Photo
Photo
ldquoDifferentiation is a way of thinking Itrsquos a mindset Itrsquos a commitment A
commitment to engage with people ndash not in a many to which they are
merely unaccustomed but in a manner that they will value respect and yes
perhaps even celebraterdquo
Photo
ldquoWhen the category becomes a blur ndash itrsquos hard to remember
what particular brands stand forrdquo
ldquoThere are two kinds of difference There is a kind of difference that
says nothing and there is a kind of difference that speaks volumesrdquo
Photo
ldquoWhen you decide to eliminate scepticism as an option You give improbabilities an opportunity to
transform into possibilitiesrdquo
Photo
Businesses apply to borrow Real people screen
loans amp assign a risk rating Lenders bid for loans in a
reverse online auction And invest as much or as
little as they like One loan is made up of lots of
lenders Who each build their own portfolio If they
need cash they can sell on parts of their investment
Using our online marketplace
Curated by FundingKnight
A peer to business lender determined to be different
Different By Youngme Moon
All quotes used with permission from Different
Escaping the Competitive HerdYoungme Moon
ldquoWherever you go what matters less is
what you are looking at but how you
have committed to seerdquo
Photo
ldquoThere comes a point when additional options cease to add value Hyper-mature categories are running to
stand still And consumers still arenrsquot satisfiedrdquo
Photo
Photo
ldquoDifferentiation is a way of thinking Itrsquos a mindset Itrsquos a commitment A
commitment to engage with people ndash not in a many to which they are
merely unaccustomed but in a manner that they will value respect and yes
perhaps even celebraterdquo
Photo
ldquoWhen the category becomes a blur ndash itrsquos hard to remember
what particular brands stand forrdquo
ldquoThere are two kinds of difference There is a kind of difference that
says nothing and there is a kind of difference that speaks volumesrdquo
Photo
ldquoWhen you decide to eliminate scepticism as an option You give improbabilities an opportunity to
transform into possibilitiesrdquo
Photo
Businesses apply to borrow Real people screen
loans amp assign a risk rating Lenders bid for loans in a
reverse online auction And invest as much or as
little as they like One loan is made up of lots of
lenders Who each build their own portfolio If they
need cash they can sell on parts of their investment
Using our online marketplace
Curated by FundingKnight
A peer to business lender determined to be different
Different By Youngme Moon
All quotes used with permission from Different
Escaping the Competitive HerdYoungme Moon
ldquoThere comes a point when additional options cease to add value Hyper-mature categories are running to
stand still And consumers still arenrsquot satisfiedrdquo
Photo
Photo
ldquoDifferentiation is a way of thinking Itrsquos a mindset Itrsquos a commitment A
commitment to engage with people ndash not in a many to which they are
merely unaccustomed but in a manner that they will value respect and yes
perhaps even celebraterdquo
Photo
ldquoWhen the category becomes a blur ndash itrsquos hard to remember
what particular brands stand forrdquo
ldquoThere are two kinds of difference There is a kind of difference that
says nothing and there is a kind of difference that speaks volumesrdquo
Photo
ldquoWhen you decide to eliminate scepticism as an option You give improbabilities an opportunity to
transform into possibilitiesrdquo
Photo
Businesses apply to borrow Real people screen
loans amp assign a risk rating Lenders bid for loans in a
reverse online auction And invest as much or as
little as they like One loan is made up of lots of
lenders Who each build their own portfolio If they
need cash they can sell on parts of their investment
Using our online marketplace
Curated by FundingKnight
A peer to business lender determined to be different
Different By Youngme Moon
All quotes used with permission from Different
Escaping the Competitive HerdYoungme Moon
Photo
ldquoDifferentiation is a way of thinking Itrsquos a mindset Itrsquos a commitment A
commitment to engage with people ndash not in a many to which they are
merely unaccustomed but in a manner that they will value respect and yes
perhaps even celebraterdquo
Photo
ldquoWhen the category becomes a blur ndash itrsquos hard to remember
what particular brands stand forrdquo
ldquoThere are two kinds of difference There is a kind of difference that
says nothing and there is a kind of difference that speaks volumesrdquo
Photo
ldquoWhen you decide to eliminate scepticism as an option You give improbabilities an opportunity to
transform into possibilitiesrdquo
Photo
Businesses apply to borrow Real people screen
loans amp assign a risk rating Lenders bid for loans in a
reverse online auction And invest as much or as
little as they like One loan is made up of lots of
lenders Who each build their own portfolio If they
need cash they can sell on parts of their investment
Using our online marketplace
Curated by FundingKnight
A peer to business lender determined to be different
Different By Youngme Moon
All quotes used with permission from Different
Escaping the Competitive HerdYoungme Moon
Photo
ldquoWhen the category becomes a blur ndash itrsquos hard to remember
what particular brands stand forrdquo
ldquoThere are two kinds of difference There is a kind of difference that
says nothing and there is a kind of difference that speaks volumesrdquo
Photo
ldquoWhen you decide to eliminate scepticism as an option You give improbabilities an opportunity to
transform into possibilitiesrdquo
Photo
Businesses apply to borrow Real people screen
loans amp assign a risk rating Lenders bid for loans in a
reverse online auction And invest as much or as
little as they like One loan is made up of lots of
lenders Who each build their own portfolio If they
need cash they can sell on parts of their investment
Using our online marketplace
Curated by FundingKnight
A peer to business lender determined to be different
Different By Youngme Moon
All quotes used with permission from Different
Escaping the Competitive HerdYoungme Moon
ldquoThere are two kinds of difference There is a kind of difference that
says nothing and there is a kind of difference that speaks volumesrdquo
Photo
ldquoWhen you decide to eliminate scepticism as an option You give improbabilities an opportunity to
transform into possibilitiesrdquo
Photo
Businesses apply to borrow Real people screen
loans amp assign a risk rating Lenders bid for loans in a
reverse online auction And invest as much or as
little as they like One loan is made up of lots of
lenders Who each build their own portfolio If they
need cash they can sell on parts of their investment
Using our online marketplace
Curated by FundingKnight
A peer to business lender determined to be different
Different By Youngme Moon
All quotes used with permission from Different
Escaping the Competitive HerdYoungme Moon
ldquoWhen you decide to eliminate scepticism as an option You give improbabilities an opportunity to
transform into possibilitiesrdquo
Photo
Businesses apply to borrow Real people screen
loans amp assign a risk rating Lenders bid for loans in a
reverse online auction And invest as much or as
little as they like One loan is made up of lots of
lenders Who each build their own portfolio If they
need cash they can sell on parts of their investment
Using our online marketplace
Curated by FundingKnight
A peer to business lender determined to be different
Different By Youngme Moon
All quotes used with permission from Different
Escaping the Competitive HerdYoungme Moon
Businesses apply to borrow Real people screen
loans amp assign a risk rating Lenders bid for loans in a
reverse online auction And invest as much or as
little as they like One loan is made up of lots of
lenders Who each build their own portfolio If they
need cash they can sell on parts of their investment
Using our online marketplace
Curated by FundingKnight
A peer to business lender determined to be different
Different By Youngme Moon
All quotes used with permission from Different
Escaping the Competitive HerdYoungme Moon
Different By Youngme Moon
All quotes used with permission from Different
Escaping the Competitive HerdYoungme Moon
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