Social TV #NewhouseSM4

Social TV#SocialTVSM4

in Today’s World

Meet The Team

Justin Dorsen@JustinDorsen

Dana Jaskier @DJaskier

Sona Kim @SonaLisa_

Brittany Fowler @BNFowler

Sean Martinelli@SeanMartinelli

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Follow Our Experts

Maya Watson @MayaWatson

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Geoffrey Colo@GeoffreyColo

ABC’s Nashville

Gus Rosendale@Gus4NY

Breaking News ReporterNews Channel 4, NY

Harpo Studios

Walter Levitt@MediaMtkgGuy

Comedy CentralCMO

What is Social TV?

“Social TV refers to technologies surrounding television that promote communication and social interaction related to program content” (Mashable).

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How did you watch TV before social media?

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The Beginnings of Social TV

1970s: “The Qube”

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The Beginnings of Social TV

1980s: Zenith’s Spacephone

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The Beginnings of Social TV

2000s: AOL launches AOLTV

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2006: ABC becomes the first network to offer full episodes online for free2009: The U.S. Open launches live videos of tournament for the first time 2009: Mad Men character tweets2009: TV.com launches live chatting service 2012: London becomes first social Olympics

The Beginnings of Social TV

How to do Social TV

•There isn’t one “correct” way to engage viewers in social TV. •All about interaction and conversation •Genre makes a difference. •Reality competition television shows were the first to experiment with social TV.

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Reality Shows First created social interaction through voting techniques (texting, phone calls)

Voting options progressed over time -People can now tweet votes

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Scripted TV

-Engage viewers through trivia prompts

-Actors live-tweet during shows

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Best Social TV Practices

ABC’s Nashville@GeoffreyColo - Transmedia Producer

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ABC’s Nashville

- Twitter bus - Cast live tweets during episode

- Organized group tweeting on different sets of shows

- “Behind the scenes” photos

- Contest: Rayna’s album cover

- Encouraging cast to tweet/post photos on own accounts during week

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“Fans love the idea that when they’re watching a show, they know all the cast are sitting together, just like they are, watching at the same time. For fans, that’s one of the more exciting things.” - Geoffrey Colo

Cast Photos!

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^ Connie Britton joined Twitter on March 31st - already has 57K followers!

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News, talk shows and general programming •Reporters and hosts tweet live updates of stories and breaking news.

•Viewers interact directly with reporters and hosts.

• Shows poll viewers using specific hashtags and utilize Instagram #SocialTVSM4

News, talk shows and general programming “Since I started using Twitter for my reporting job, I have more of a connection with my viewers. Now we can have a conversation via social. Many times, viewers will tweet me leads that we’Il pickup. I also tweet stories and behind-the-scenes images to my followers.”

-Gus Rosendale, News Channel 4, NY

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“Gone are the days of spending entire launch budgets plastering cities with outdoor ads and radio commercials. We do still use traditional media where it’s appropriate, but as you would expect, much of our marketing effort is now focused in the digital space.” -Walter Levitt

Best Social TV Practices

Comedy Central#SocialTVSM4

Specific Content and Fan Integration

● “Social TV is 80% planned and 20% organic”

● @midnight uses #hashtagwars ● Becomes a trending topic every

night● Every brand in 2014 should be

having conversations with the fans

Best Social TV Practices

Comedy Central#SocialTVSM4

Best Social TV Practices

Harpo Studios

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Best Social TV Practices

Harpo Studios

2013: Oprah’s Lifeclass wins Emmy Award for Outstanding Achievement in Interactive Media

Utilized Key Social Media Tools Including:

What’s Next?

-Single platform approach

-More Social TV Apps

Nielsen Twitter TV Ratings ● Launched October 2013● Measure TV-related

conversation on Twitter - authors and audience

http://www.nielsensocial.com/

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Twitter Expands Social TV Efforts

Conclusions and Questions

- What does all of this mean to YOU?!