Social Media Workshop - Shrivenham March 2012

The views expressed by David during the following presentation

DOES NOT IN ANY WAYreflect the views of the:

United Kingdom,United Nations,

any National Governments,NATO (SFOR, KFOR, ISAF) etc

(the list is not exhaustive).

Why Use Social Media

Its all about starting the conversation

Why Social Media?

V. I .T .A .L

Video

Images

Text

Audio

Links

Twitter

Facebook

Youtube

Flickr

Instagram

Gowalla / Foursquare

The value of the internet and mobile networks lies in their ability to connect

people from diverse backgrounds, status and locations and cultures by giving them a common platform to share in conversations and ideas.

People x Opportunity = ROI

Return on Influence

The Eternal Conflict

Measures of Performance

vs

Measures of Effect

Messaging using social media

Transparency =

Believability =

Credibility

Bosnia

Kosovo

Afghanistan

Oksigen FM

SMS interactionThe first social media tool?

KFOR – Kosovo

Facebook

Youtube

Lessons learned?

ISAF Afghanistan

twitter vs

insurgents

Effects based operations?

The UNINTENDED consequences

Wrong Target audience

Wrong conversation style

Unintended consequences

My Opinion = FAIL

The fear of losing control

for the first timeYOUR

audience can checkYOUR"facts"

Why is it that the military feel so insecure, exposed and

scared of deploying messaging and influence using

social media platforms.

OPSEC ?

INFOSEC ?

Years ago we had these. First real data capture about us.

Did we go crazy then?No!

Why then today with SM?

“The Arab Spring et al”

Did Social Media really …....

Closing down the web?

By passing (alive in)

Surrogate SMS – Twitter

IP cloaking

He Who Dares

WINS

(by getting creative)

Twitter Commandos

VITAL Components

A Simple VITAL Network

Twitter Instagram

Facebook Fan Pagewhateveryoulike.com/

Google +Page

Youtube

TwitterAudioboo

A Simple VITAL Network

Auto-postingMutually supporting

Consistency of messageManaged from a mobile

deviceMinimal Effort

Measuring Effect

A “Tweet” or a “Facebook Status Update”

isn't a fact

Its a

“SPARK”

Social Media Management

Reports and basic Analysis

Any questions?