Social media workshop: How-to

How are you using social media?

DEPARTMENT

Multiple pages

twitterConsidering. Not yet using

Not using

event promotion

Facebook pageLinkedIn

Build community

YouTube

WE WANT TO KNOW• Why we need an account• What to do after setting up account• Time-saving tips•Answers! Timely, interesting info, minimal effort, effectiveness, privacy, measurement, build community, is it worth it? etiquette, passing the torch.

Examples: UW on Facebook

Examples: UW on Twitter

UWNewsUWGradSchoolUWTVThe DailyThe HenryUW Career CenterSchool of Public HealthCliff Mass

What is Linked in

• For Q&A opportunities• Monitor the competition• Facilitate networking• Provide profile information:

statistics, demographics, key links

Uses for Linked in

• University of Washington campuses• Foster School• UW Medicine • School of Law • iSchool• Libraries • Alumni Groups

Who uses Linked in

Video ProfilesFeature video

Video Profiles

establishgeneral guidelines

Know your audience

Encourage user generated content

Want to know more?Information Security/Advisory @UW

http://ciso.washington.edu/site/files/Information_Security_Risk_Advisory_Social_Media.pdf

UW Marketing Toolkit https://www.washington.edu/externalaffairs/uwmarketing/toolkits/best-practices/

Social Media Governance http://socialmediagovernance.com/policies.php

Mashable http://mashable.com/social-media/

Common Craft http://www.youtube.com/user/leelefever

Social Media & HigherEdInigral http://blog.inigral.com/research-on-social networking-in-retention/.EduGuru http://doteduguru.com/http://doteduguru.com/id6144-social-media-policy-

resource-guide-from-simtech10.htmlhttp://doteduguru.com/id423-social-media-uses-

higher-education-marketing-communication.html

HigherEd ModelsOSUhttp://oregonstate.edu/main/social-media-guide

Texas A&Mhttp://brandguide.tamu.edu/electronic/socialMedia.html

Tufts Social Media Planning Guidehttp://webcomm.tufts.edu/downloads/

TuftsUniversitySocialMediaPlanningGuide.pdf

Fels Institute of Government [U Penn]http://www.ca-ilg.org/sites/ilgbackup.org/files/resources/

Fels_socialmedia_final.pdf

Works CitedImages brandingeye.com office.microsoft.com

Statistics http://www.istrategylabs.com/2010/01/facebook demographics-and-statistics-report-2010-145-growth in-1-year/

http://techcrunch.com/2010/01/19/state-twittersphere hubspot/ https://www.washington.edu/externalaffairs/

uwmarketing/bestpractces/docs/Social_Networking.ppt

ContactsSophia AgtarapMarketing & Communication SpecialistThe Graduate Schoolsagtarap@uw.edu

Elise DanielManager, UW E-Communications MarketingUW Marketingeperdan@uw.edu

UW Grad School@uwgradschool@uwgomapFacebook.com/uwgradschoolFacebook.com/uwgomapFlickr.com/uwgomap