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The benefits of creating a social media presence.
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Social Media Marke-ng: 27 Awesome Stats, Soundbites and Slides
About These Slides:
• The slides from this presenta-on were created by HubSpot to help illustrate and explain social media marke-ng. Images used are in the public domain or are cited on the slide under Crea-ve Commons License.
• Download the original PPT file for your presenta-ons, blog or other use at: HubSpot.com/Social‐Media‐Slides
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This eBook Includes:
• Social Media Marke-ng Sta-s-cs • Defini-on of Social Media Marke-ng • Defini-on of Social Media Monitoring • Free and Paid Monitoring Tools • Helpful Social Media Soundbites • Facebook, TwiNer and Blogging Explana-ons • Social Media ROI Explana-on and Sta-s-cs
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Why Is Social Media Important?: Sta$s$cs
Photo Credit: kevindooley
Global Internet Users
Photo Credit: Jess3
90 Trillion The number of emails sent on the Internet in 2009.
Source: Jess3
500 Million Ac-ve Facebook Users
Source: Tech Herald Photo Credit: Oversocialized
126 Million The number of blogs on the Internet.
Source: Jess3
10 Billion+ Tweets Sent on TwiNer Since 2006
Photo Credit: Rosaura Ochoa Source: Mashable
2 Billion Videos Are Streamed Each Day On YouTube
Photo Credit: jonsson Source: Techcrunch
What Is Social Media Marke-ng?
“Social Media Marke-ng: Enables Others to Advocate for Your Business Through Compelling Content”
Image credit: Ian Sane
“Social Media is Like a Cocktail Party: Listen Then Respond”
Photo Credit: The Dana Files
“Links are the Currency of the Social Web”
“Social Media Monitoring Collects Online Men-ons for Measurement and Response”
Image Credit: Suchitra Prints
Free Social Media Monitoring Tools Image Credit: Hamed Saber
Paid Social Media Monitoring Tools
Photo Credit aresauburn™
“Company Blogs are Digital Publica-ons that Allow Public Responses”
Photo Credit kevindooley
Blogging and B2C and B2B Leads
Source: State of Inbound Marke-ng Lead Genera-on Report ‐ hNp://bit.ly/cVMpkn
# Blog Ar-cles By Leads Generated
Source: State of Inbound Marke-ng Lead Genera-on Report ‐ hNp://bit.ly/cVMpkn
“Facebook is a social network that connects people personally and professionally through connec-ons, messages,
photos, & videos.”
Photo Credit: Marvin Kuo
Facebook Fan Pages Let Businesses Interact with Customers and Prospects
“TwiNer is like a Text Message with a BCC: To The World”
Photo Credit: ydhsu
Businesses Use TwiNer to Converse with Prospects, Provide Customer Service and Drive Website Traffic.
Free TwiNer Tools
Photo Credit: M i x y
Social Media Can Drive Leads and Customers
Photo Credit: PhotoDu.de
Social Media is for Leads and Sales
Source: State of Inbound Marke-ng Report ‐ hNp://bit.ly/aewfHr
Social Media is for B2B and B2C
Source: State of Inbound Marke-ng Report ‐ hNp://bit.ly/aewfHr
Social Media Enables Contextual Calls‐To‐Ac-on
“Social Media + Lead Genera-on Opportuni-es = ROI”
Photo Credit: xJasonRogersx
Get Your Copy of this Presenta-on
Download this original file in PPT and PDF for your own use:
HubSpot.com/Social‐Media‐Slides
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HubSpot MarkeOng SoPware
Free Trial: www.HubSpot.com/Free‐Trial
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