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Social Media Primer: starting out on social media? This presentation is newly updated for January 2013 with the latest statistics and insight needed to begin a career in social media marketing.
Citation preview
smforhi
Welcome to Introduction
to Social Media
Tara CoomansChief Brainstormer Akamai Marketing
Past President Current BOD Member
Social Media Club Hawaii
(SMCHI)
Wednesday January 30 2013
Social Media DictionarySocial Media Opt-In multiple participant multi-media multi-directional digital communication
Platforms The environments which enable social media Facebook Twitter Instagram Blogger
Engagement Any interaction on a digital platform Conversation clicks comments sharing by a community
Hashtag preceding a word or phrase Helps with search context and saves space
Wednesday January 30 2013
Whatrsquos the
BIGDeal
Wednesday January 30 2013
Wednesday January 30 2013
Social Media Ushers in
Culture Change
Wednesday January 30 2013
Wednesday January 30 2013
Social Media is Mainstream Now
GenY now outnumbers Baby Boomers96 of
them have joined a social network
Wednesday January 30 2013
Social Media is Mainstream Now
Wednesday January 30 2013
Social Media is Mainstream Now
28 (Nielsen 2012)
Wednesday January 30 2013
What is Social Media Culture
Wednesday January 30 2013
What is Social Media Culture
Diversenot limited to geography race culture or other traditional communication constraints
Wednesday January 30 2013
What is Social Media Culture
Human reflection of participants imperfect
Wednesday January 30 2013
What is Social Media Culture
Open sharing is encouraged collaboration crowd sourcing
Wednesday January 30 2013
What is Social Media Culture
Transparent disclosure honesty
Wednesday January 30 2013
What is Social Media Culture
Evolving disruptive and emerging environments and technologies
Wednesday January 30 2013
What is Social Media Culture
Tribalpeople with common interests and beliefs tend to gather
Wednesday January 30 2013
What is Social Media Culture
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication Revolution
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments Week before Mubarakrsquos
resignation 230000 tweetsday from Egypt (up from 2300day)
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customers who engage with companies via social media spend 20-40 more than those companyrsquos other customers - Bain amp Company Report Putting Social Media to Work
Revenue
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customer Service
Revenue
Social Media users who have great customer service tell an average of 42 peoplecompared to 9 for social media absentees
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customer Service
Revenue
Bigger Circle of Trust 90 trust recommendations from people they know- Media Bistro http
wwwmediabistrocomalltwitterfuture-social-customer_b22111
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customer Service
Cause Awareness
Revenue
Bigger Circle of Trust
81 of Arts Organizations Say Internet amp Digital Technologies ldquoVery Importantrdquo to Promoting Arts httpwwwpewinternetorgReports2013Arts-and-technologySummary-of-Findingsaspx
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customer Service
Cause Awareness
News
Revenue
Bigger Circle of TrustPakistani computer programmer tweets about 1AM helicopter above Abbittabadturns out to be 1st report of attack on bin Ladenrsquos compound -Mashable httpmashablecom
20120212whitney-houston-twitter
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customer Service
Cause Awareness
News
Revenue
Bigger Circle of Trust
Disasters
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customer Service
Cause Awareness
News
Revenue
Bigger Circle of Trust
Disasters Hurricane Sandy hitsunami
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
of online adults use social media regularly - Experian httpwwwexperiancomsimmons-researchregister-2012-digital-marketerhtml
91
Wednesday January 30 2013
Social Media Is About PeopleMain Street USA
Wednesday January 30 2013
Who is the
Social Media Consumer
Wednesday January 30 2013
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Half of All Google+ Users Are Under 25httpwwwimediaconnectioncomcontent32712asp
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Half of All Google+ Users Are Under 25httpwwwimediaconnectioncomcontent32712asp
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Half of All Google+ Users Are Under 25httpwwwimediaconnectioncomcontent32712asp
Australia India Indonesia Malaysia Philippines Singapore and Thailand Prefer Facebookhttpthenextwebcomsocialmedia20110917social-media-in-asia-pacific-its-big-and-facebook-dominatesWednesday January 30 2013
What are people they using
Go where your tribe is
What works for you
What inspires your customers
Wednesday January 30 2013
Reads Only Ebooks Loves Farmers
MarketsJack Russell
Terrier OwnerWanna-be World
Traveler
Drinks Wine Lots of Wine
Auntie
Diver KayakerBeacher
Sushi Snob Biz OwnerCommunity Cheerleader
Wednesday January 30 2013
How are consumers using social media
source httpwwwslidesharenetricardodepaulasocial-brand-experienceref=httpwearesocialnetblog201201consumers-social
Wednesday January 30 2013
What do
customers want
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
In the loop new products amp services
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
In the loop new products amp services
Stand outcontribute to designs campaigns
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
In the loop new products amp services
Stand outcontribute to designs campaigns
Inspiration emotional responses
Wednesday January 30 2013
How are
businesses using Social Media
Anddo users care
Wednesday January 30 2013
What kinds of businesses are using social media
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Small business adoptingslowly
Medium business leading the wayslowly
Wednesday January 30 2013
The disconnect76 of Marketers Believe They ldquoKnow What Their Consumers
Wantrdquo Only 34 Have Actually Asked
Themhttptrendse-strategyblogcom20120907how-social-consumers-see-it-vs-how-social-maketers-see-it-infographic3609
Wednesday January 30 2013
The disconnect76 of Marketers Believe They ldquoKnow What Their Consumers
Wantrdquo Only 34 Have Actually Asked
Themhttptrendse-strategyblogcom20120907how-social-consumers-see-it-vs-how-social-maketers-see-it-infographic3609
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
How Do We Do It Right
Everything You Need to Know About SM
You Learned in Kindergarten
Social Best Practices
Wednesday January 30 2013
Top Concerns for Business in Social Media
Evolving Legal Landscape
Evaluating Return on Investment
Data RetentionLiberation on Platforms
Culture Shift InternalExternal
CHANGE
Wednesday January 30 2013
Bio Break
Image from httpengtechmagwordpresscomtagipod
Wednesday January 30 2013
The Platforms
Wednesday January 30 2013
Whatrsquos Twitter
Wednesday January 30 2013
Whatrsquos TwitterldquoMicrobloggingrdquo
Easy to connect with new peopleFast Moving
ldquoOpenrdquo ConnectionsTV
Live EventsNews
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Whatrsquos Facebook101Billion Monthly Users (Tech Crunch September 2012)
81 of Active Users Outside of USA Ad-based social network
Graph SearchEdgeRank
Wednesday January 30 2013
What kinds of businesses are using social media
Wednesday January 30 2013
What kinds of businesses are using social media
Businesses with Customers
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Location-Based TravelRetailLoyaltyCommunity
Wednesday January 30 2013
Whatrsquos Pinterest104 Million Users
Digital Bulletin BoardImage Based
FashionArt
Travel
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Whatrsquos Google+
Wednesday January 30 2013
Whatrsquos Google+100 Million Active Monthly Users
ldquoCirclesrdquo = Relevant Sharing Video Chat w Up to 10 ppl
Power SearchUses Hashtags
On-Air Live amp Recorded Presentations Demonstrations
Plays with YouTubeCommunities
No ads
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
What is InstagramPhoto Application for Smart Phones Easy Sharing on Social NetworksUses HashtagsGains a new user every SECOND
90 Million Users (January 2013 Inside Facebook)
EventsRestaurants
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Two Social Media Certainties
Itrsquos Here to
StayItrsquos Going to
Change
Wednesday January 30 2013
live demo
Wednesday January 30 2013
Social Media DictionarySocial Media Opt-In multiple participant multi-media multi-directional digital communication
Platforms The environments which enable social media Facebook Twitter Instagram Blogger
Engagement Any interaction on a digital platform Conversation clicks comments sharing by a community
Hashtag preceding a word or phrase Helps with search context and saves space
Wednesday January 30 2013
Whatrsquos the
BIGDeal
Wednesday January 30 2013
Wednesday January 30 2013
Social Media Ushers in
Culture Change
Wednesday January 30 2013
Wednesday January 30 2013
Social Media is Mainstream Now
GenY now outnumbers Baby Boomers96 of
them have joined a social network
Wednesday January 30 2013
Social Media is Mainstream Now
Wednesday January 30 2013
Social Media is Mainstream Now
28 (Nielsen 2012)
Wednesday January 30 2013
What is Social Media Culture
Wednesday January 30 2013
What is Social Media Culture
Diversenot limited to geography race culture or other traditional communication constraints
Wednesday January 30 2013
What is Social Media Culture
Human reflection of participants imperfect
Wednesday January 30 2013
What is Social Media Culture
Open sharing is encouraged collaboration crowd sourcing
Wednesday January 30 2013
What is Social Media Culture
Transparent disclosure honesty
Wednesday January 30 2013
What is Social Media Culture
Evolving disruptive and emerging environments and technologies
Wednesday January 30 2013
What is Social Media Culture
Tribalpeople with common interests and beliefs tend to gather
Wednesday January 30 2013
What is Social Media Culture
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication Revolution
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments Week before Mubarakrsquos
resignation 230000 tweetsday from Egypt (up from 2300day)
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customers who engage with companies via social media spend 20-40 more than those companyrsquos other customers - Bain amp Company Report Putting Social Media to Work
Revenue
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customer Service
Revenue
Social Media users who have great customer service tell an average of 42 peoplecompared to 9 for social media absentees
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customer Service
Revenue
Bigger Circle of Trust 90 trust recommendations from people they know- Media Bistro http
wwwmediabistrocomalltwitterfuture-social-customer_b22111
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customer Service
Cause Awareness
Revenue
Bigger Circle of Trust
81 of Arts Organizations Say Internet amp Digital Technologies ldquoVery Importantrdquo to Promoting Arts httpwwwpewinternetorgReports2013Arts-and-technologySummary-of-Findingsaspx
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customer Service
Cause Awareness
News
Revenue
Bigger Circle of TrustPakistani computer programmer tweets about 1AM helicopter above Abbittabadturns out to be 1st report of attack on bin Ladenrsquos compound -Mashable httpmashablecom
20120212whitney-houston-twitter
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customer Service
Cause Awareness
News
Revenue
Bigger Circle of Trust
Disasters
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customer Service
Cause Awareness
News
Revenue
Bigger Circle of Trust
Disasters Hurricane Sandy hitsunami
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
of online adults use social media regularly - Experian httpwwwexperiancomsimmons-researchregister-2012-digital-marketerhtml
91
Wednesday January 30 2013
Social Media Is About PeopleMain Street USA
Wednesday January 30 2013
Who is the
Social Media Consumer
Wednesday January 30 2013
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Half of All Google+ Users Are Under 25httpwwwimediaconnectioncomcontent32712asp
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Half of All Google+ Users Are Under 25httpwwwimediaconnectioncomcontent32712asp
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Half of All Google+ Users Are Under 25httpwwwimediaconnectioncomcontent32712asp
Australia India Indonesia Malaysia Philippines Singapore and Thailand Prefer Facebookhttpthenextwebcomsocialmedia20110917social-media-in-asia-pacific-its-big-and-facebook-dominatesWednesday January 30 2013
What are people they using
Go where your tribe is
What works for you
What inspires your customers
Wednesday January 30 2013
Reads Only Ebooks Loves Farmers
MarketsJack Russell
Terrier OwnerWanna-be World
Traveler
Drinks Wine Lots of Wine
Auntie
Diver KayakerBeacher
Sushi Snob Biz OwnerCommunity Cheerleader
Wednesday January 30 2013
How are consumers using social media
source httpwwwslidesharenetricardodepaulasocial-brand-experienceref=httpwearesocialnetblog201201consumers-social
Wednesday January 30 2013
What do
customers want
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
In the loop new products amp services
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
In the loop new products amp services
Stand outcontribute to designs campaigns
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
In the loop new products amp services
Stand outcontribute to designs campaigns
Inspiration emotional responses
Wednesday January 30 2013
How are
businesses using Social Media
Anddo users care
Wednesday January 30 2013
What kinds of businesses are using social media
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Small business adoptingslowly
Medium business leading the wayslowly
Wednesday January 30 2013
The disconnect76 of Marketers Believe They ldquoKnow What Their Consumers
Wantrdquo Only 34 Have Actually Asked
Themhttptrendse-strategyblogcom20120907how-social-consumers-see-it-vs-how-social-maketers-see-it-infographic3609
Wednesday January 30 2013
The disconnect76 of Marketers Believe They ldquoKnow What Their Consumers
Wantrdquo Only 34 Have Actually Asked
Themhttptrendse-strategyblogcom20120907how-social-consumers-see-it-vs-how-social-maketers-see-it-infographic3609
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
How Do We Do It Right
Everything You Need to Know About SM
You Learned in Kindergarten
Social Best Practices
Wednesday January 30 2013
Top Concerns for Business in Social Media
Evolving Legal Landscape
Evaluating Return on Investment
Data RetentionLiberation on Platforms
Culture Shift InternalExternal
CHANGE
Wednesday January 30 2013
Bio Break
Image from httpengtechmagwordpresscomtagipod
Wednesday January 30 2013
The Platforms
Wednesday January 30 2013
Whatrsquos Twitter
Wednesday January 30 2013
Whatrsquos TwitterldquoMicrobloggingrdquo
Easy to connect with new peopleFast Moving
ldquoOpenrdquo ConnectionsTV
Live EventsNews
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Whatrsquos Facebook101Billion Monthly Users (Tech Crunch September 2012)
81 of Active Users Outside of USA Ad-based social network
Graph SearchEdgeRank
Wednesday January 30 2013
What kinds of businesses are using social media
Wednesday January 30 2013
What kinds of businesses are using social media
Businesses with Customers
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Location-Based TravelRetailLoyaltyCommunity
Wednesday January 30 2013
Whatrsquos Pinterest104 Million Users
Digital Bulletin BoardImage Based
FashionArt
Travel
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Whatrsquos Google+
Wednesday January 30 2013
Whatrsquos Google+100 Million Active Monthly Users
ldquoCirclesrdquo = Relevant Sharing Video Chat w Up to 10 ppl
Power SearchUses Hashtags
On-Air Live amp Recorded Presentations Demonstrations
Plays with YouTubeCommunities
No ads
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
What is InstagramPhoto Application for Smart Phones Easy Sharing on Social NetworksUses HashtagsGains a new user every SECOND
90 Million Users (January 2013 Inside Facebook)
EventsRestaurants
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Two Social Media Certainties
Itrsquos Here to
StayItrsquos Going to
Change
Wednesday January 30 2013
live demo
Wednesday January 30 2013
Whatrsquos the
BIGDeal
Wednesday January 30 2013
Wednesday January 30 2013
Social Media Ushers in
Culture Change
Wednesday January 30 2013
Wednesday January 30 2013
Social Media is Mainstream Now
GenY now outnumbers Baby Boomers96 of
them have joined a social network
Wednesday January 30 2013
Social Media is Mainstream Now
Wednesday January 30 2013
Social Media is Mainstream Now
28 (Nielsen 2012)
Wednesday January 30 2013
What is Social Media Culture
Wednesday January 30 2013
What is Social Media Culture
Diversenot limited to geography race culture or other traditional communication constraints
Wednesday January 30 2013
What is Social Media Culture
Human reflection of participants imperfect
Wednesday January 30 2013
What is Social Media Culture
Open sharing is encouraged collaboration crowd sourcing
Wednesday January 30 2013
What is Social Media Culture
Transparent disclosure honesty
Wednesday January 30 2013
What is Social Media Culture
Evolving disruptive and emerging environments and technologies
Wednesday January 30 2013
What is Social Media Culture
Tribalpeople with common interests and beliefs tend to gather
Wednesday January 30 2013
What is Social Media Culture
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication Revolution
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments Week before Mubarakrsquos
resignation 230000 tweetsday from Egypt (up from 2300day)
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customers who engage with companies via social media spend 20-40 more than those companyrsquos other customers - Bain amp Company Report Putting Social Media to Work
Revenue
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customer Service
Revenue
Social Media users who have great customer service tell an average of 42 peoplecompared to 9 for social media absentees
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customer Service
Revenue
Bigger Circle of Trust 90 trust recommendations from people they know- Media Bistro http
wwwmediabistrocomalltwitterfuture-social-customer_b22111
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customer Service
Cause Awareness
Revenue
Bigger Circle of Trust
81 of Arts Organizations Say Internet amp Digital Technologies ldquoVery Importantrdquo to Promoting Arts httpwwwpewinternetorgReports2013Arts-and-technologySummary-of-Findingsaspx
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customer Service
Cause Awareness
News
Revenue
Bigger Circle of TrustPakistani computer programmer tweets about 1AM helicopter above Abbittabadturns out to be 1st report of attack on bin Ladenrsquos compound -Mashable httpmashablecom
20120212whitney-houston-twitter
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customer Service
Cause Awareness
News
Revenue
Bigger Circle of Trust
Disasters
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customer Service
Cause Awareness
News
Revenue
Bigger Circle of Trust
Disasters Hurricane Sandy hitsunami
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
of online adults use social media regularly - Experian httpwwwexperiancomsimmons-researchregister-2012-digital-marketerhtml
91
Wednesday January 30 2013
Social Media Is About PeopleMain Street USA
Wednesday January 30 2013
Who is the
Social Media Consumer
Wednesday January 30 2013
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Half of All Google+ Users Are Under 25httpwwwimediaconnectioncomcontent32712asp
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Half of All Google+ Users Are Under 25httpwwwimediaconnectioncomcontent32712asp
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Half of All Google+ Users Are Under 25httpwwwimediaconnectioncomcontent32712asp
Australia India Indonesia Malaysia Philippines Singapore and Thailand Prefer Facebookhttpthenextwebcomsocialmedia20110917social-media-in-asia-pacific-its-big-and-facebook-dominatesWednesday January 30 2013
What are people they using
Go where your tribe is
What works for you
What inspires your customers
Wednesday January 30 2013
Reads Only Ebooks Loves Farmers
MarketsJack Russell
Terrier OwnerWanna-be World
Traveler
Drinks Wine Lots of Wine
Auntie
Diver KayakerBeacher
Sushi Snob Biz OwnerCommunity Cheerleader
Wednesday January 30 2013
How are consumers using social media
source httpwwwslidesharenetricardodepaulasocial-brand-experienceref=httpwearesocialnetblog201201consumers-social
Wednesday January 30 2013
What do
customers want
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
In the loop new products amp services
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
In the loop new products amp services
Stand outcontribute to designs campaigns
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
In the loop new products amp services
Stand outcontribute to designs campaigns
Inspiration emotional responses
Wednesday January 30 2013
How are
businesses using Social Media
Anddo users care
Wednesday January 30 2013
What kinds of businesses are using social media
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Small business adoptingslowly
Medium business leading the wayslowly
Wednesday January 30 2013
The disconnect76 of Marketers Believe They ldquoKnow What Their Consumers
Wantrdquo Only 34 Have Actually Asked
Themhttptrendse-strategyblogcom20120907how-social-consumers-see-it-vs-how-social-maketers-see-it-infographic3609
Wednesday January 30 2013
The disconnect76 of Marketers Believe They ldquoKnow What Their Consumers
Wantrdquo Only 34 Have Actually Asked
Themhttptrendse-strategyblogcom20120907how-social-consumers-see-it-vs-how-social-maketers-see-it-infographic3609
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
How Do We Do It Right
Everything You Need to Know About SM
You Learned in Kindergarten
Social Best Practices
Wednesday January 30 2013
Top Concerns for Business in Social Media
Evolving Legal Landscape
Evaluating Return on Investment
Data RetentionLiberation on Platforms
Culture Shift InternalExternal
CHANGE
Wednesday January 30 2013
Bio Break
Image from httpengtechmagwordpresscomtagipod
Wednesday January 30 2013
The Platforms
Wednesday January 30 2013
Whatrsquos Twitter
Wednesday January 30 2013
Whatrsquos TwitterldquoMicrobloggingrdquo
Easy to connect with new peopleFast Moving
ldquoOpenrdquo ConnectionsTV
Live EventsNews
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Whatrsquos Facebook101Billion Monthly Users (Tech Crunch September 2012)
81 of Active Users Outside of USA Ad-based social network
Graph SearchEdgeRank
Wednesday January 30 2013
What kinds of businesses are using social media
Wednesday January 30 2013
What kinds of businesses are using social media
Businesses with Customers
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Location-Based TravelRetailLoyaltyCommunity
Wednesday January 30 2013
Whatrsquos Pinterest104 Million Users
Digital Bulletin BoardImage Based
FashionArt
Travel
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Whatrsquos Google+
Wednesday January 30 2013
Whatrsquos Google+100 Million Active Monthly Users
ldquoCirclesrdquo = Relevant Sharing Video Chat w Up to 10 ppl
Power SearchUses Hashtags
On-Air Live amp Recorded Presentations Demonstrations
Plays with YouTubeCommunities
No ads
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
What is InstagramPhoto Application for Smart Phones Easy Sharing on Social NetworksUses HashtagsGains a new user every SECOND
90 Million Users (January 2013 Inside Facebook)
EventsRestaurants
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Two Social Media Certainties
Itrsquos Here to
StayItrsquos Going to
Change
Wednesday January 30 2013
live demo
Wednesday January 30 2013
Wednesday January 30 2013
Social Media Ushers in
Culture Change
Wednesday January 30 2013
Wednesday January 30 2013
Social Media is Mainstream Now
GenY now outnumbers Baby Boomers96 of
them have joined a social network
Wednesday January 30 2013
Social Media is Mainstream Now
Wednesday January 30 2013
Social Media is Mainstream Now
28 (Nielsen 2012)
Wednesday January 30 2013
What is Social Media Culture
Wednesday January 30 2013
What is Social Media Culture
Diversenot limited to geography race culture or other traditional communication constraints
Wednesday January 30 2013
What is Social Media Culture
Human reflection of participants imperfect
Wednesday January 30 2013
What is Social Media Culture
Open sharing is encouraged collaboration crowd sourcing
Wednesday January 30 2013
What is Social Media Culture
Transparent disclosure honesty
Wednesday January 30 2013
What is Social Media Culture
Evolving disruptive and emerging environments and technologies
Wednesday January 30 2013
What is Social Media Culture
Tribalpeople with common interests and beliefs tend to gather
Wednesday January 30 2013
What is Social Media Culture
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication Revolution
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments Week before Mubarakrsquos
resignation 230000 tweetsday from Egypt (up from 2300day)
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customers who engage with companies via social media spend 20-40 more than those companyrsquos other customers - Bain amp Company Report Putting Social Media to Work
Revenue
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customer Service
Revenue
Social Media users who have great customer service tell an average of 42 peoplecompared to 9 for social media absentees
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customer Service
Revenue
Bigger Circle of Trust 90 trust recommendations from people they know- Media Bistro http
wwwmediabistrocomalltwitterfuture-social-customer_b22111
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customer Service
Cause Awareness
Revenue
Bigger Circle of Trust
81 of Arts Organizations Say Internet amp Digital Technologies ldquoVery Importantrdquo to Promoting Arts httpwwwpewinternetorgReports2013Arts-and-technologySummary-of-Findingsaspx
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customer Service
Cause Awareness
News
Revenue
Bigger Circle of TrustPakistani computer programmer tweets about 1AM helicopter above Abbittabadturns out to be 1st report of attack on bin Ladenrsquos compound -Mashable httpmashablecom
20120212whitney-houston-twitter
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customer Service
Cause Awareness
News
Revenue
Bigger Circle of Trust
Disasters
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customer Service
Cause Awareness
News
Revenue
Bigger Circle of Trust
Disasters Hurricane Sandy hitsunami
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
of online adults use social media regularly - Experian httpwwwexperiancomsimmons-researchregister-2012-digital-marketerhtml
91
Wednesday January 30 2013
Social Media Is About PeopleMain Street USA
Wednesday January 30 2013
Who is the
Social Media Consumer
Wednesday January 30 2013
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Half of All Google+ Users Are Under 25httpwwwimediaconnectioncomcontent32712asp
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Half of All Google+ Users Are Under 25httpwwwimediaconnectioncomcontent32712asp
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Half of All Google+ Users Are Under 25httpwwwimediaconnectioncomcontent32712asp
Australia India Indonesia Malaysia Philippines Singapore and Thailand Prefer Facebookhttpthenextwebcomsocialmedia20110917social-media-in-asia-pacific-its-big-and-facebook-dominatesWednesday January 30 2013
What are people they using
Go where your tribe is
What works for you
What inspires your customers
Wednesday January 30 2013
Reads Only Ebooks Loves Farmers
MarketsJack Russell
Terrier OwnerWanna-be World
Traveler
Drinks Wine Lots of Wine
Auntie
Diver KayakerBeacher
Sushi Snob Biz OwnerCommunity Cheerleader
Wednesday January 30 2013
How are consumers using social media
source httpwwwslidesharenetricardodepaulasocial-brand-experienceref=httpwearesocialnetblog201201consumers-social
Wednesday January 30 2013
What do
customers want
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
In the loop new products amp services
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
In the loop new products amp services
Stand outcontribute to designs campaigns
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
In the loop new products amp services
Stand outcontribute to designs campaigns
Inspiration emotional responses
Wednesday January 30 2013
How are
businesses using Social Media
Anddo users care
Wednesday January 30 2013
What kinds of businesses are using social media
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Small business adoptingslowly
Medium business leading the wayslowly
Wednesday January 30 2013
The disconnect76 of Marketers Believe They ldquoKnow What Their Consumers
Wantrdquo Only 34 Have Actually Asked
Themhttptrendse-strategyblogcom20120907how-social-consumers-see-it-vs-how-social-maketers-see-it-infographic3609
Wednesday January 30 2013
The disconnect76 of Marketers Believe They ldquoKnow What Their Consumers
Wantrdquo Only 34 Have Actually Asked
Themhttptrendse-strategyblogcom20120907how-social-consumers-see-it-vs-how-social-maketers-see-it-infographic3609
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
How Do We Do It Right
Everything You Need to Know About SM
You Learned in Kindergarten
Social Best Practices
Wednesday January 30 2013
Top Concerns for Business in Social Media
Evolving Legal Landscape
Evaluating Return on Investment
Data RetentionLiberation on Platforms
Culture Shift InternalExternal
CHANGE
Wednesday January 30 2013
Bio Break
Image from httpengtechmagwordpresscomtagipod
Wednesday January 30 2013
The Platforms
Wednesday January 30 2013
Whatrsquos Twitter
Wednesday January 30 2013
Whatrsquos TwitterldquoMicrobloggingrdquo
Easy to connect with new peopleFast Moving
ldquoOpenrdquo ConnectionsTV
Live EventsNews
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Whatrsquos Facebook101Billion Monthly Users (Tech Crunch September 2012)
81 of Active Users Outside of USA Ad-based social network
Graph SearchEdgeRank
Wednesday January 30 2013
What kinds of businesses are using social media
Wednesday January 30 2013
What kinds of businesses are using social media
Businesses with Customers
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Location-Based TravelRetailLoyaltyCommunity
Wednesday January 30 2013
Whatrsquos Pinterest104 Million Users
Digital Bulletin BoardImage Based
FashionArt
Travel
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Whatrsquos Google+
Wednesday January 30 2013
Whatrsquos Google+100 Million Active Monthly Users
ldquoCirclesrdquo = Relevant Sharing Video Chat w Up to 10 ppl
Power SearchUses Hashtags
On-Air Live amp Recorded Presentations Demonstrations
Plays with YouTubeCommunities
No ads
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
What is InstagramPhoto Application for Smart Phones Easy Sharing on Social NetworksUses HashtagsGains a new user every SECOND
90 Million Users (January 2013 Inside Facebook)
EventsRestaurants
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Two Social Media Certainties
Itrsquos Here to
StayItrsquos Going to
Change
Wednesday January 30 2013
live demo
Wednesday January 30 2013
Social Media Ushers in
Culture Change
Wednesday January 30 2013
Wednesday January 30 2013
Social Media is Mainstream Now
GenY now outnumbers Baby Boomers96 of
them have joined a social network
Wednesday January 30 2013
Social Media is Mainstream Now
Wednesday January 30 2013
Social Media is Mainstream Now
28 (Nielsen 2012)
Wednesday January 30 2013
What is Social Media Culture
Wednesday January 30 2013
What is Social Media Culture
Diversenot limited to geography race culture or other traditional communication constraints
Wednesday January 30 2013
What is Social Media Culture
Human reflection of participants imperfect
Wednesday January 30 2013
What is Social Media Culture
Open sharing is encouraged collaboration crowd sourcing
Wednesday January 30 2013
What is Social Media Culture
Transparent disclosure honesty
Wednesday January 30 2013
What is Social Media Culture
Evolving disruptive and emerging environments and technologies
Wednesday January 30 2013
What is Social Media Culture
Tribalpeople with common interests and beliefs tend to gather
Wednesday January 30 2013
What is Social Media Culture
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication Revolution
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments Week before Mubarakrsquos
resignation 230000 tweetsday from Egypt (up from 2300day)
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customers who engage with companies via social media spend 20-40 more than those companyrsquos other customers - Bain amp Company Report Putting Social Media to Work
Revenue
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customer Service
Revenue
Social Media users who have great customer service tell an average of 42 peoplecompared to 9 for social media absentees
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customer Service
Revenue
Bigger Circle of Trust 90 trust recommendations from people they know- Media Bistro http
wwwmediabistrocomalltwitterfuture-social-customer_b22111
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customer Service
Cause Awareness
Revenue
Bigger Circle of Trust
81 of Arts Organizations Say Internet amp Digital Technologies ldquoVery Importantrdquo to Promoting Arts httpwwwpewinternetorgReports2013Arts-and-technologySummary-of-Findingsaspx
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customer Service
Cause Awareness
News
Revenue
Bigger Circle of TrustPakistani computer programmer tweets about 1AM helicopter above Abbittabadturns out to be 1st report of attack on bin Ladenrsquos compound -Mashable httpmashablecom
20120212whitney-houston-twitter
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customer Service
Cause Awareness
News
Revenue
Bigger Circle of Trust
Disasters
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customer Service
Cause Awareness
News
Revenue
Bigger Circle of Trust
Disasters Hurricane Sandy hitsunami
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
of online adults use social media regularly - Experian httpwwwexperiancomsimmons-researchregister-2012-digital-marketerhtml
91
Wednesday January 30 2013
Social Media Is About PeopleMain Street USA
Wednesday January 30 2013
Who is the
Social Media Consumer
Wednesday January 30 2013
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Half of All Google+ Users Are Under 25httpwwwimediaconnectioncomcontent32712asp
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Half of All Google+ Users Are Under 25httpwwwimediaconnectioncomcontent32712asp
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Half of All Google+ Users Are Under 25httpwwwimediaconnectioncomcontent32712asp
Australia India Indonesia Malaysia Philippines Singapore and Thailand Prefer Facebookhttpthenextwebcomsocialmedia20110917social-media-in-asia-pacific-its-big-and-facebook-dominatesWednesday January 30 2013
What are people they using
Go where your tribe is
What works for you
What inspires your customers
Wednesday January 30 2013
Reads Only Ebooks Loves Farmers
MarketsJack Russell
Terrier OwnerWanna-be World
Traveler
Drinks Wine Lots of Wine
Auntie
Diver KayakerBeacher
Sushi Snob Biz OwnerCommunity Cheerleader
Wednesday January 30 2013
How are consumers using social media
source httpwwwslidesharenetricardodepaulasocial-brand-experienceref=httpwearesocialnetblog201201consumers-social
Wednesday January 30 2013
What do
customers want
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
In the loop new products amp services
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
In the loop new products amp services
Stand outcontribute to designs campaigns
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
In the loop new products amp services
Stand outcontribute to designs campaigns
Inspiration emotional responses
Wednesday January 30 2013
How are
businesses using Social Media
Anddo users care
Wednesday January 30 2013
What kinds of businesses are using social media
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Small business adoptingslowly
Medium business leading the wayslowly
Wednesday January 30 2013
The disconnect76 of Marketers Believe They ldquoKnow What Their Consumers
Wantrdquo Only 34 Have Actually Asked
Themhttptrendse-strategyblogcom20120907how-social-consumers-see-it-vs-how-social-maketers-see-it-infographic3609
Wednesday January 30 2013
The disconnect76 of Marketers Believe They ldquoKnow What Their Consumers
Wantrdquo Only 34 Have Actually Asked
Themhttptrendse-strategyblogcom20120907how-social-consumers-see-it-vs-how-social-maketers-see-it-infographic3609
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
How Do We Do It Right
Everything You Need to Know About SM
You Learned in Kindergarten
Social Best Practices
Wednesday January 30 2013
Top Concerns for Business in Social Media
Evolving Legal Landscape
Evaluating Return on Investment
Data RetentionLiberation on Platforms
Culture Shift InternalExternal
CHANGE
Wednesday January 30 2013
Bio Break
Image from httpengtechmagwordpresscomtagipod
Wednesday January 30 2013
The Platforms
Wednesday January 30 2013
Whatrsquos Twitter
Wednesday January 30 2013
Whatrsquos TwitterldquoMicrobloggingrdquo
Easy to connect with new peopleFast Moving
ldquoOpenrdquo ConnectionsTV
Live EventsNews
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Whatrsquos Facebook101Billion Monthly Users (Tech Crunch September 2012)
81 of Active Users Outside of USA Ad-based social network
Graph SearchEdgeRank
Wednesday January 30 2013
What kinds of businesses are using social media
Wednesday January 30 2013
What kinds of businesses are using social media
Businesses with Customers
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Location-Based TravelRetailLoyaltyCommunity
Wednesday January 30 2013
Whatrsquos Pinterest104 Million Users
Digital Bulletin BoardImage Based
FashionArt
Travel
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Whatrsquos Google+
Wednesday January 30 2013
Whatrsquos Google+100 Million Active Monthly Users
ldquoCirclesrdquo = Relevant Sharing Video Chat w Up to 10 ppl
Power SearchUses Hashtags
On-Air Live amp Recorded Presentations Demonstrations
Plays with YouTubeCommunities
No ads
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
What is InstagramPhoto Application for Smart Phones Easy Sharing on Social NetworksUses HashtagsGains a new user every SECOND
90 Million Users (January 2013 Inside Facebook)
EventsRestaurants
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Two Social Media Certainties
Itrsquos Here to
StayItrsquos Going to
Change
Wednesday January 30 2013
live demo
Wednesday January 30 2013
Wednesday January 30 2013
Social Media is Mainstream Now
GenY now outnumbers Baby Boomers96 of
them have joined a social network
Wednesday January 30 2013
Social Media is Mainstream Now
Wednesday January 30 2013
Social Media is Mainstream Now
28 (Nielsen 2012)
Wednesday January 30 2013
What is Social Media Culture
Wednesday January 30 2013
What is Social Media Culture
Diversenot limited to geography race culture or other traditional communication constraints
Wednesday January 30 2013
What is Social Media Culture
Human reflection of participants imperfect
Wednesday January 30 2013
What is Social Media Culture
Open sharing is encouraged collaboration crowd sourcing
Wednesday January 30 2013
What is Social Media Culture
Transparent disclosure honesty
Wednesday January 30 2013
What is Social Media Culture
Evolving disruptive and emerging environments and technologies
Wednesday January 30 2013
What is Social Media Culture
Tribalpeople with common interests and beliefs tend to gather
Wednesday January 30 2013
What is Social Media Culture
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication Revolution
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments Week before Mubarakrsquos
resignation 230000 tweetsday from Egypt (up from 2300day)
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customers who engage with companies via social media spend 20-40 more than those companyrsquos other customers - Bain amp Company Report Putting Social Media to Work
Revenue
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customer Service
Revenue
Social Media users who have great customer service tell an average of 42 peoplecompared to 9 for social media absentees
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customer Service
Revenue
Bigger Circle of Trust 90 trust recommendations from people they know- Media Bistro http
wwwmediabistrocomalltwitterfuture-social-customer_b22111
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customer Service
Cause Awareness
Revenue
Bigger Circle of Trust
81 of Arts Organizations Say Internet amp Digital Technologies ldquoVery Importantrdquo to Promoting Arts httpwwwpewinternetorgReports2013Arts-and-technologySummary-of-Findingsaspx
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customer Service
Cause Awareness
News
Revenue
Bigger Circle of TrustPakistani computer programmer tweets about 1AM helicopter above Abbittabadturns out to be 1st report of attack on bin Ladenrsquos compound -Mashable httpmashablecom
20120212whitney-houston-twitter
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customer Service
Cause Awareness
News
Revenue
Bigger Circle of Trust
Disasters
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customer Service
Cause Awareness
News
Revenue
Bigger Circle of Trust
Disasters Hurricane Sandy hitsunami
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
of online adults use social media regularly - Experian httpwwwexperiancomsimmons-researchregister-2012-digital-marketerhtml
91
Wednesday January 30 2013
Social Media Is About PeopleMain Street USA
Wednesday January 30 2013
Who is the
Social Media Consumer
Wednesday January 30 2013
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Half of All Google+ Users Are Under 25httpwwwimediaconnectioncomcontent32712asp
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Half of All Google+ Users Are Under 25httpwwwimediaconnectioncomcontent32712asp
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Half of All Google+ Users Are Under 25httpwwwimediaconnectioncomcontent32712asp
Australia India Indonesia Malaysia Philippines Singapore and Thailand Prefer Facebookhttpthenextwebcomsocialmedia20110917social-media-in-asia-pacific-its-big-and-facebook-dominatesWednesday January 30 2013
What are people they using
Go where your tribe is
What works for you
What inspires your customers
Wednesday January 30 2013
Reads Only Ebooks Loves Farmers
MarketsJack Russell
Terrier OwnerWanna-be World
Traveler
Drinks Wine Lots of Wine
Auntie
Diver KayakerBeacher
Sushi Snob Biz OwnerCommunity Cheerleader
Wednesday January 30 2013
How are consumers using social media
source httpwwwslidesharenetricardodepaulasocial-brand-experienceref=httpwearesocialnetblog201201consumers-social
Wednesday January 30 2013
What do
customers want
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
In the loop new products amp services
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
In the loop new products amp services
Stand outcontribute to designs campaigns
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
In the loop new products amp services
Stand outcontribute to designs campaigns
Inspiration emotional responses
Wednesday January 30 2013
How are
businesses using Social Media
Anddo users care
Wednesday January 30 2013
What kinds of businesses are using social media
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Small business adoptingslowly
Medium business leading the wayslowly
Wednesday January 30 2013
The disconnect76 of Marketers Believe They ldquoKnow What Their Consumers
Wantrdquo Only 34 Have Actually Asked
Themhttptrendse-strategyblogcom20120907how-social-consumers-see-it-vs-how-social-maketers-see-it-infographic3609
Wednesday January 30 2013
The disconnect76 of Marketers Believe They ldquoKnow What Their Consumers
Wantrdquo Only 34 Have Actually Asked
Themhttptrendse-strategyblogcom20120907how-social-consumers-see-it-vs-how-social-maketers-see-it-infographic3609
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
How Do We Do It Right
Everything You Need to Know About SM
You Learned in Kindergarten
Social Best Practices
Wednesday January 30 2013
Top Concerns for Business in Social Media
Evolving Legal Landscape
Evaluating Return on Investment
Data RetentionLiberation on Platforms
Culture Shift InternalExternal
CHANGE
Wednesday January 30 2013
Bio Break
Image from httpengtechmagwordpresscomtagipod
Wednesday January 30 2013
The Platforms
Wednesday January 30 2013
Whatrsquos Twitter
Wednesday January 30 2013
Whatrsquos TwitterldquoMicrobloggingrdquo
Easy to connect with new peopleFast Moving
ldquoOpenrdquo ConnectionsTV
Live EventsNews
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Whatrsquos Facebook101Billion Monthly Users (Tech Crunch September 2012)
81 of Active Users Outside of USA Ad-based social network
Graph SearchEdgeRank
Wednesday January 30 2013
What kinds of businesses are using social media
Wednesday January 30 2013
What kinds of businesses are using social media
Businesses with Customers
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Location-Based TravelRetailLoyaltyCommunity
Wednesday January 30 2013
Whatrsquos Pinterest104 Million Users
Digital Bulletin BoardImage Based
FashionArt
Travel
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Whatrsquos Google+
Wednesday January 30 2013
Whatrsquos Google+100 Million Active Monthly Users
ldquoCirclesrdquo = Relevant Sharing Video Chat w Up to 10 ppl
Power SearchUses Hashtags
On-Air Live amp Recorded Presentations Demonstrations
Plays with YouTubeCommunities
No ads
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
What is InstagramPhoto Application for Smart Phones Easy Sharing on Social NetworksUses HashtagsGains a new user every SECOND
90 Million Users (January 2013 Inside Facebook)
EventsRestaurants
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Two Social Media Certainties
Itrsquos Here to
StayItrsquos Going to
Change
Wednesday January 30 2013
live demo
Wednesday January 30 2013
Social Media is Mainstream Now
GenY now outnumbers Baby Boomers96 of
them have joined a social network
Wednesday January 30 2013
Social Media is Mainstream Now
Wednesday January 30 2013
Social Media is Mainstream Now
28 (Nielsen 2012)
Wednesday January 30 2013
What is Social Media Culture
Wednesday January 30 2013
What is Social Media Culture
Diversenot limited to geography race culture or other traditional communication constraints
Wednesday January 30 2013
What is Social Media Culture
Human reflection of participants imperfect
Wednesday January 30 2013
What is Social Media Culture
Open sharing is encouraged collaboration crowd sourcing
Wednesday January 30 2013
What is Social Media Culture
Transparent disclosure honesty
Wednesday January 30 2013
What is Social Media Culture
Evolving disruptive and emerging environments and technologies
Wednesday January 30 2013
What is Social Media Culture
Tribalpeople with common interests and beliefs tend to gather
Wednesday January 30 2013
What is Social Media Culture
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication Revolution
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments Week before Mubarakrsquos
resignation 230000 tweetsday from Egypt (up from 2300day)
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customers who engage with companies via social media spend 20-40 more than those companyrsquos other customers - Bain amp Company Report Putting Social Media to Work
Revenue
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customer Service
Revenue
Social Media users who have great customer service tell an average of 42 peoplecompared to 9 for social media absentees
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customer Service
Revenue
Bigger Circle of Trust 90 trust recommendations from people they know- Media Bistro http
wwwmediabistrocomalltwitterfuture-social-customer_b22111
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customer Service
Cause Awareness
Revenue
Bigger Circle of Trust
81 of Arts Organizations Say Internet amp Digital Technologies ldquoVery Importantrdquo to Promoting Arts httpwwwpewinternetorgReports2013Arts-and-technologySummary-of-Findingsaspx
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customer Service
Cause Awareness
News
Revenue
Bigger Circle of TrustPakistani computer programmer tweets about 1AM helicopter above Abbittabadturns out to be 1st report of attack on bin Ladenrsquos compound -Mashable httpmashablecom
20120212whitney-houston-twitter
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customer Service
Cause Awareness
News
Revenue
Bigger Circle of Trust
Disasters
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customer Service
Cause Awareness
News
Revenue
Bigger Circle of Trust
Disasters Hurricane Sandy hitsunami
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
of online adults use social media regularly - Experian httpwwwexperiancomsimmons-researchregister-2012-digital-marketerhtml
91
Wednesday January 30 2013
Social Media Is About PeopleMain Street USA
Wednesday January 30 2013
Who is the
Social Media Consumer
Wednesday January 30 2013
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Half of All Google+ Users Are Under 25httpwwwimediaconnectioncomcontent32712asp
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Half of All Google+ Users Are Under 25httpwwwimediaconnectioncomcontent32712asp
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Half of All Google+ Users Are Under 25httpwwwimediaconnectioncomcontent32712asp
Australia India Indonesia Malaysia Philippines Singapore and Thailand Prefer Facebookhttpthenextwebcomsocialmedia20110917social-media-in-asia-pacific-its-big-and-facebook-dominatesWednesday January 30 2013
What are people they using
Go where your tribe is
What works for you
What inspires your customers
Wednesday January 30 2013
Reads Only Ebooks Loves Farmers
MarketsJack Russell
Terrier OwnerWanna-be World
Traveler
Drinks Wine Lots of Wine
Auntie
Diver KayakerBeacher
Sushi Snob Biz OwnerCommunity Cheerleader
Wednesday January 30 2013
How are consumers using social media
source httpwwwslidesharenetricardodepaulasocial-brand-experienceref=httpwearesocialnetblog201201consumers-social
Wednesday January 30 2013
What do
customers want
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
In the loop new products amp services
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
In the loop new products amp services
Stand outcontribute to designs campaigns
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
In the loop new products amp services
Stand outcontribute to designs campaigns
Inspiration emotional responses
Wednesday January 30 2013
How are
businesses using Social Media
Anddo users care
Wednesday January 30 2013
What kinds of businesses are using social media
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Small business adoptingslowly
Medium business leading the wayslowly
Wednesday January 30 2013
The disconnect76 of Marketers Believe They ldquoKnow What Their Consumers
Wantrdquo Only 34 Have Actually Asked
Themhttptrendse-strategyblogcom20120907how-social-consumers-see-it-vs-how-social-maketers-see-it-infographic3609
Wednesday January 30 2013
The disconnect76 of Marketers Believe They ldquoKnow What Their Consumers
Wantrdquo Only 34 Have Actually Asked
Themhttptrendse-strategyblogcom20120907how-social-consumers-see-it-vs-how-social-maketers-see-it-infographic3609
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
How Do We Do It Right
Everything You Need to Know About SM
You Learned in Kindergarten
Social Best Practices
Wednesday January 30 2013
Top Concerns for Business in Social Media
Evolving Legal Landscape
Evaluating Return on Investment
Data RetentionLiberation on Platforms
Culture Shift InternalExternal
CHANGE
Wednesday January 30 2013
Bio Break
Image from httpengtechmagwordpresscomtagipod
Wednesday January 30 2013
The Platforms
Wednesday January 30 2013
Whatrsquos Twitter
Wednesday January 30 2013
Whatrsquos TwitterldquoMicrobloggingrdquo
Easy to connect with new peopleFast Moving
ldquoOpenrdquo ConnectionsTV
Live EventsNews
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Whatrsquos Facebook101Billion Monthly Users (Tech Crunch September 2012)
81 of Active Users Outside of USA Ad-based social network
Graph SearchEdgeRank
Wednesday January 30 2013
What kinds of businesses are using social media
Wednesday January 30 2013
What kinds of businesses are using social media
Businesses with Customers
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Location-Based TravelRetailLoyaltyCommunity
Wednesday January 30 2013
Whatrsquos Pinterest104 Million Users
Digital Bulletin BoardImage Based
FashionArt
Travel
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Whatrsquos Google+
Wednesday January 30 2013
Whatrsquos Google+100 Million Active Monthly Users
ldquoCirclesrdquo = Relevant Sharing Video Chat w Up to 10 ppl
Power SearchUses Hashtags
On-Air Live amp Recorded Presentations Demonstrations
Plays with YouTubeCommunities
No ads
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
What is InstagramPhoto Application for Smart Phones Easy Sharing on Social NetworksUses HashtagsGains a new user every SECOND
90 Million Users (January 2013 Inside Facebook)
EventsRestaurants
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Two Social Media Certainties
Itrsquos Here to
StayItrsquos Going to
Change
Wednesday January 30 2013
live demo
Wednesday January 30 2013
Social Media is Mainstream Now
Wednesday January 30 2013
Social Media is Mainstream Now
28 (Nielsen 2012)
Wednesday January 30 2013
What is Social Media Culture
Wednesday January 30 2013
What is Social Media Culture
Diversenot limited to geography race culture or other traditional communication constraints
Wednesday January 30 2013
What is Social Media Culture
Human reflection of participants imperfect
Wednesday January 30 2013
What is Social Media Culture
Open sharing is encouraged collaboration crowd sourcing
Wednesday January 30 2013
What is Social Media Culture
Transparent disclosure honesty
Wednesday January 30 2013
What is Social Media Culture
Evolving disruptive and emerging environments and technologies
Wednesday January 30 2013
What is Social Media Culture
Tribalpeople with common interests and beliefs tend to gather
Wednesday January 30 2013
What is Social Media Culture
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication Revolution
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments Week before Mubarakrsquos
resignation 230000 tweetsday from Egypt (up from 2300day)
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customers who engage with companies via social media spend 20-40 more than those companyrsquos other customers - Bain amp Company Report Putting Social Media to Work
Revenue
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customer Service
Revenue
Social Media users who have great customer service tell an average of 42 peoplecompared to 9 for social media absentees
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customer Service
Revenue
Bigger Circle of Trust 90 trust recommendations from people they know- Media Bistro http
wwwmediabistrocomalltwitterfuture-social-customer_b22111
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customer Service
Cause Awareness
Revenue
Bigger Circle of Trust
81 of Arts Organizations Say Internet amp Digital Technologies ldquoVery Importantrdquo to Promoting Arts httpwwwpewinternetorgReports2013Arts-and-technologySummary-of-Findingsaspx
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customer Service
Cause Awareness
News
Revenue
Bigger Circle of TrustPakistani computer programmer tweets about 1AM helicopter above Abbittabadturns out to be 1st report of attack on bin Ladenrsquos compound -Mashable httpmashablecom
20120212whitney-houston-twitter
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customer Service
Cause Awareness
News
Revenue
Bigger Circle of Trust
Disasters
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customer Service
Cause Awareness
News
Revenue
Bigger Circle of Trust
Disasters Hurricane Sandy hitsunami
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
of online adults use social media regularly - Experian httpwwwexperiancomsimmons-researchregister-2012-digital-marketerhtml
91
Wednesday January 30 2013
Social Media Is About PeopleMain Street USA
Wednesday January 30 2013
Who is the
Social Media Consumer
Wednesday January 30 2013
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Half of All Google+ Users Are Under 25httpwwwimediaconnectioncomcontent32712asp
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Half of All Google+ Users Are Under 25httpwwwimediaconnectioncomcontent32712asp
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Half of All Google+ Users Are Under 25httpwwwimediaconnectioncomcontent32712asp
Australia India Indonesia Malaysia Philippines Singapore and Thailand Prefer Facebookhttpthenextwebcomsocialmedia20110917social-media-in-asia-pacific-its-big-and-facebook-dominatesWednesday January 30 2013
What are people they using
Go where your tribe is
What works for you
What inspires your customers
Wednesday January 30 2013
Reads Only Ebooks Loves Farmers
MarketsJack Russell
Terrier OwnerWanna-be World
Traveler
Drinks Wine Lots of Wine
Auntie
Diver KayakerBeacher
Sushi Snob Biz OwnerCommunity Cheerleader
Wednesday January 30 2013
How are consumers using social media
source httpwwwslidesharenetricardodepaulasocial-brand-experienceref=httpwearesocialnetblog201201consumers-social
Wednesday January 30 2013
What do
customers want
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
In the loop new products amp services
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
In the loop new products amp services
Stand outcontribute to designs campaigns
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
In the loop new products amp services
Stand outcontribute to designs campaigns
Inspiration emotional responses
Wednesday January 30 2013
How are
businesses using Social Media
Anddo users care
Wednesday January 30 2013
What kinds of businesses are using social media
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Small business adoptingslowly
Medium business leading the wayslowly
Wednesday January 30 2013
The disconnect76 of Marketers Believe They ldquoKnow What Their Consumers
Wantrdquo Only 34 Have Actually Asked
Themhttptrendse-strategyblogcom20120907how-social-consumers-see-it-vs-how-social-maketers-see-it-infographic3609
Wednesday January 30 2013
The disconnect76 of Marketers Believe They ldquoKnow What Their Consumers
Wantrdquo Only 34 Have Actually Asked
Themhttptrendse-strategyblogcom20120907how-social-consumers-see-it-vs-how-social-maketers-see-it-infographic3609
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
How Do We Do It Right
Everything You Need to Know About SM
You Learned in Kindergarten
Social Best Practices
Wednesday January 30 2013
Top Concerns for Business in Social Media
Evolving Legal Landscape
Evaluating Return on Investment
Data RetentionLiberation on Platforms
Culture Shift InternalExternal
CHANGE
Wednesday January 30 2013
Bio Break
Image from httpengtechmagwordpresscomtagipod
Wednesday January 30 2013
The Platforms
Wednesday January 30 2013
Whatrsquos Twitter
Wednesday January 30 2013
Whatrsquos TwitterldquoMicrobloggingrdquo
Easy to connect with new peopleFast Moving
ldquoOpenrdquo ConnectionsTV
Live EventsNews
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Whatrsquos Facebook101Billion Monthly Users (Tech Crunch September 2012)
81 of Active Users Outside of USA Ad-based social network
Graph SearchEdgeRank
Wednesday January 30 2013
What kinds of businesses are using social media
Wednesday January 30 2013
What kinds of businesses are using social media
Businesses with Customers
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Location-Based TravelRetailLoyaltyCommunity
Wednesday January 30 2013
Whatrsquos Pinterest104 Million Users
Digital Bulletin BoardImage Based
FashionArt
Travel
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Whatrsquos Google+
Wednesday January 30 2013
Whatrsquos Google+100 Million Active Monthly Users
ldquoCirclesrdquo = Relevant Sharing Video Chat w Up to 10 ppl
Power SearchUses Hashtags
On-Air Live amp Recorded Presentations Demonstrations
Plays with YouTubeCommunities
No ads
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
What is InstagramPhoto Application for Smart Phones Easy Sharing on Social NetworksUses HashtagsGains a new user every SECOND
90 Million Users (January 2013 Inside Facebook)
EventsRestaurants
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Two Social Media Certainties
Itrsquos Here to
StayItrsquos Going to
Change
Wednesday January 30 2013
live demo
Wednesday January 30 2013
Social Media is Mainstream Now
28 (Nielsen 2012)
Wednesday January 30 2013
What is Social Media Culture
Wednesday January 30 2013
What is Social Media Culture
Diversenot limited to geography race culture or other traditional communication constraints
Wednesday January 30 2013
What is Social Media Culture
Human reflection of participants imperfect
Wednesday January 30 2013
What is Social Media Culture
Open sharing is encouraged collaboration crowd sourcing
Wednesday January 30 2013
What is Social Media Culture
Transparent disclosure honesty
Wednesday January 30 2013
What is Social Media Culture
Evolving disruptive and emerging environments and technologies
Wednesday January 30 2013
What is Social Media Culture
Tribalpeople with common interests and beliefs tend to gather
Wednesday January 30 2013
What is Social Media Culture
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication Revolution
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments Week before Mubarakrsquos
resignation 230000 tweetsday from Egypt (up from 2300day)
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customers who engage with companies via social media spend 20-40 more than those companyrsquos other customers - Bain amp Company Report Putting Social Media to Work
Revenue
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customer Service
Revenue
Social Media users who have great customer service tell an average of 42 peoplecompared to 9 for social media absentees
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customer Service
Revenue
Bigger Circle of Trust 90 trust recommendations from people they know- Media Bistro http
wwwmediabistrocomalltwitterfuture-social-customer_b22111
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customer Service
Cause Awareness
Revenue
Bigger Circle of Trust
81 of Arts Organizations Say Internet amp Digital Technologies ldquoVery Importantrdquo to Promoting Arts httpwwwpewinternetorgReports2013Arts-and-technologySummary-of-Findingsaspx
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customer Service
Cause Awareness
News
Revenue
Bigger Circle of TrustPakistani computer programmer tweets about 1AM helicopter above Abbittabadturns out to be 1st report of attack on bin Ladenrsquos compound -Mashable httpmashablecom
20120212whitney-houston-twitter
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customer Service
Cause Awareness
News
Revenue
Bigger Circle of Trust
Disasters
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customer Service
Cause Awareness
News
Revenue
Bigger Circle of Trust
Disasters Hurricane Sandy hitsunami
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
of online adults use social media regularly - Experian httpwwwexperiancomsimmons-researchregister-2012-digital-marketerhtml
91
Wednesday January 30 2013
Social Media Is About PeopleMain Street USA
Wednesday January 30 2013
Who is the
Social Media Consumer
Wednesday January 30 2013
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Half of All Google+ Users Are Under 25httpwwwimediaconnectioncomcontent32712asp
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Half of All Google+ Users Are Under 25httpwwwimediaconnectioncomcontent32712asp
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Half of All Google+ Users Are Under 25httpwwwimediaconnectioncomcontent32712asp
Australia India Indonesia Malaysia Philippines Singapore and Thailand Prefer Facebookhttpthenextwebcomsocialmedia20110917social-media-in-asia-pacific-its-big-and-facebook-dominatesWednesday January 30 2013
What are people they using
Go where your tribe is
What works for you
What inspires your customers
Wednesday January 30 2013
Reads Only Ebooks Loves Farmers
MarketsJack Russell
Terrier OwnerWanna-be World
Traveler
Drinks Wine Lots of Wine
Auntie
Diver KayakerBeacher
Sushi Snob Biz OwnerCommunity Cheerleader
Wednesday January 30 2013
How are consumers using social media
source httpwwwslidesharenetricardodepaulasocial-brand-experienceref=httpwearesocialnetblog201201consumers-social
Wednesday January 30 2013
What do
customers want
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
In the loop new products amp services
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
In the loop new products amp services
Stand outcontribute to designs campaigns
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
In the loop new products amp services
Stand outcontribute to designs campaigns
Inspiration emotional responses
Wednesday January 30 2013
How are
businesses using Social Media
Anddo users care
Wednesday January 30 2013
What kinds of businesses are using social media
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Small business adoptingslowly
Medium business leading the wayslowly
Wednesday January 30 2013
The disconnect76 of Marketers Believe They ldquoKnow What Their Consumers
Wantrdquo Only 34 Have Actually Asked
Themhttptrendse-strategyblogcom20120907how-social-consumers-see-it-vs-how-social-maketers-see-it-infographic3609
Wednesday January 30 2013
The disconnect76 of Marketers Believe They ldquoKnow What Their Consumers
Wantrdquo Only 34 Have Actually Asked
Themhttptrendse-strategyblogcom20120907how-social-consumers-see-it-vs-how-social-maketers-see-it-infographic3609
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
How Do We Do It Right
Everything You Need to Know About SM
You Learned in Kindergarten
Social Best Practices
Wednesday January 30 2013
Top Concerns for Business in Social Media
Evolving Legal Landscape
Evaluating Return on Investment
Data RetentionLiberation on Platforms
Culture Shift InternalExternal
CHANGE
Wednesday January 30 2013
Bio Break
Image from httpengtechmagwordpresscomtagipod
Wednesday January 30 2013
The Platforms
Wednesday January 30 2013
Whatrsquos Twitter
Wednesday January 30 2013
Whatrsquos TwitterldquoMicrobloggingrdquo
Easy to connect with new peopleFast Moving
ldquoOpenrdquo ConnectionsTV
Live EventsNews
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Whatrsquos Facebook101Billion Monthly Users (Tech Crunch September 2012)
81 of Active Users Outside of USA Ad-based social network
Graph SearchEdgeRank
Wednesday January 30 2013
What kinds of businesses are using social media
Wednesday January 30 2013
What kinds of businesses are using social media
Businesses with Customers
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Location-Based TravelRetailLoyaltyCommunity
Wednesday January 30 2013
Whatrsquos Pinterest104 Million Users
Digital Bulletin BoardImage Based
FashionArt
Travel
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Whatrsquos Google+
Wednesday January 30 2013
Whatrsquos Google+100 Million Active Monthly Users
ldquoCirclesrdquo = Relevant Sharing Video Chat w Up to 10 ppl
Power SearchUses Hashtags
On-Air Live amp Recorded Presentations Demonstrations
Plays with YouTubeCommunities
No ads
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
What is InstagramPhoto Application for Smart Phones Easy Sharing on Social NetworksUses HashtagsGains a new user every SECOND
90 Million Users (January 2013 Inside Facebook)
EventsRestaurants
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Two Social Media Certainties
Itrsquos Here to
StayItrsquos Going to
Change
Wednesday January 30 2013
live demo
Wednesday January 30 2013
What is Social Media Culture
Wednesday January 30 2013
What is Social Media Culture
Diversenot limited to geography race culture or other traditional communication constraints
Wednesday January 30 2013
What is Social Media Culture
Human reflection of participants imperfect
Wednesday January 30 2013
What is Social Media Culture
Open sharing is encouraged collaboration crowd sourcing
Wednesday January 30 2013
What is Social Media Culture
Transparent disclosure honesty
Wednesday January 30 2013
What is Social Media Culture
Evolving disruptive and emerging environments and technologies
Wednesday January 30 2013
What is Social Media Culture
Tribalpeople with common interests and beliefs tend to gather
Wednesday January 30 2013
What is Social Media Culture
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication Revolution
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments Week before Mubarakrsquos
resignation 230000 tweetsday from Egypt (up from 2300day)
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customers who engage with companies via social media spend 20-40 more than those companyrsquos other customers - Bain amp Company Report Putting Social Media to Work
Revenue
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customer Service
Revenue
Social Media users who have great customer service tell an average of 42 peoplecompared to 9 for social media absentees
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customer Service
Revenue
Bigger Circle of Trust 90 trust recommendations from people they know- Media Bistro http
wwwmediabistrocomalltwitterfuture-social-customer_b22111
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customer Service
Cause Awareness
Revenue
Bigger Circle of Trust
81 of Arts Organizations Say Internet amp Digital Technologies ldquoVery Importantrdquo to Promoting Arts httpwwwpewinternetorgReports2013Arts-and-technologySummary-of-Findingsaspx
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customer Service
Cause Awareness
News
Revenue
Bigger Circle of TrustPakistani computer programmer tweets about 1AM helicopter above Abbittabadturns out to be 1st report of attack on bin Ladenrsquos compound -Mashable httpmashablecom
20120212whitney-houston-twitter
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customer Service
Cause Awareness
News
Revenue
Bigger Circle of Trust
Disasters
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customer Service
Cause Awareness
News
Revenue
Bigger Circle of Trust
Disasters Hurricane Sandy hitsunami
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
of online adults use social media regularly - Experian httpwwwexperiancomsimmons-researchregister-2012-digital-marketerhtml
91
Wednesday January 30 2013
Social Media Is About PeopleMain Street USA
Wednesday January 30 2013
Who is the
Social Media Consumer
Wednesday January 30 2013
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Half of All Google+ Users Are Under 25httpwwwimediaconnectioncomcontent32712asp
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Half of All Google+ Users Are Under 25httpwwwimediaconnectioncomcontent32712asp
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Half of All Google+ Users Are Under 25httpwwwimediaconnectioncomcontent32712asp
Australia India Indonesia Malaysia Philippines Singapore and Thailand Prefer Facebookhttpthenextwebcomsocialmedia20110917social-media-in-asia-pacific-its-big-and-facebook-dominatesWednesday January 30 2013
What are people they using
Go where your tribe is
What works for you
What inspires your customers
Wednesday January 30 2013
Reads Only Ebooks Loves Farmers
MarketsJack Russell
Terrier OwnerWanna-be World
Traveler
Drinks Wine Lots of Wine
Auntie
Diver KayakerBeacher
Sushi Snob Biz OwnerCommunity Cheerleader
Wednesday January 30 2013
How are consumers using social media
source httpwwwslidesharenetricardodepaulasocial-brand-experienceref=httpwearesocialnetblog201201consumers-social
Wednesday January 30 2013
What do
customers want
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
In the loop new products amp services
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
In the loop new products amp services
Stand outcontribute to designs campaigns
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
In the loop new products amp services
Stand outcontribute to designs campaigns
Inspiration emotional responses
Wednesday January 30 2013
How are
businesses using Social Media
Anddo users care
Wednesday January 30 2013
What kinds of businesses are using social media
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Small business adoptingslowly
Medium business leading the wayslowly
Wednesday January 30 2013
The disconnect76 of Marketers Believe They ldquoKnow What Their Consumers
Wantrdquo Only 34 Have Actually Asked
Themhttptrendse-strategyblogcom20120907how-social-consumers-see-it-vs-how-social-maketers-see-it-infographic3609
Wednesday January 30 2013
The disconnect76 of Marketers Believe They ldquoKnow What Their Consumers
Wantrdquo Only 34 Have Actually Asked
Themhttptrendse-strategyblogcom20120907how-social-consumers-see-it-vs-how-social-maketers-see-it-infographic3609
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
How Do We Do It Right
Everything You Need to Know About SM
You Learned in Kindergarten
Social Best Practices
Wednesday January 30 2013
Top Concerns for Business in Social Media
Evolving Legal Landscape
Evaluating Return on Investment
Data RetentionLiberation on Platforms
Culture Shift InternalExternal
CHANGE
Wednesday January 30 2013
Bio Break
Image from httpengtechmagwordpresscomtagipod
Wednesday January 30 2013
The Platforms
Wednesday January 30 2013
Whatrsquos Twitter
Wednesday January 30 2013
Whatrsquos TwitterldquoMicrobloggingrdquo
Easy to connect with new peopleFast Moving
ldquoOpenrdquo ConnectionsTV
Live EventsNews
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Whatrsquos Facebook101Billion Monthly Users (Tech Crunch September 2012)
81 of Active Users Outside of USA Ad-based social network
Graph SearchEdgeRank
Wednesday January 30 2013
What kinds of businesses are using social media
Wednesday January 30 2013
What kinds of businesses are using social media
Businesses with Customers
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Location-Based TravelRetailLoyaltyCommunity
Wednesday January 30 2013
Whatrsquos Pinterest104 Million Users
Digital Bulletin BoardImage Based
FashionArt
Travel
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Whatrsquos Google+
Wednesday January 30 2013
Whatrsquos Google+100 Million Active Monthly Users
ldquoCirclesrdquo = Relevant Sharing Video Chat w Up to 10 ppl
Power SearchUses Hashtags
On-Air Live amp Recorded Presentations Demonstrations
Plays with YouTubeCommunities
No ads
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
What is InstagramPhoto Application for Smart Phones Easy Sharing on Social NetworksUses HashtagsGains a new user every SECOND
90 Million Users (January 2013 Inside Facebook)
EventsRestaurants
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Two Social Media Certainties
Itrsquos Here to
StayItrsquos Going to
Change
Wednesday January 30 2013
live demo
Wednesday January 30 2013
What is Social Media Culture
Diversenot limited to geography race culture or other traditional communication constraints
Wednesday January 30 2013
What is Social Media Culture
Human reflection of participants imperfect
Wednesday January 30 2013
What is Social Media Culture
Open sharing is encouraged collaboration crowd sourcing
Wednesday January 30 2013
What is Social Media Culture
Transparent disclosure honesty
Wednesday January 30 2013
What is Social Media Culture
Evolving disruptive and emerging environments and technologies
Wednesday January 30 2013
What is Social Media Culture
Tribalpeople with common interests and beliefs tend to gather
Wednesday January 30 2013
What is Social Media Culture
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication Revolution
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments Week before Mubarakrsquos
resignation 230000 tweetsday from Egypt (up from 2300day)
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customers who engage with companies via social media spend 20-40 more than those companyrsquos other customers - Bain amp Company Report Putting Social Media to Work
Revenue
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customer Service
Revenue
Social Media users who have great customer service tell an average of 42 peoplecompared to 9 for social media absentees
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customer Service
Revenue
Bigger Circle of Trust 90 trust recommendations from people they know- Media Bistro http
wwwmediabistrocomalltwitterfuture-social-customer_b22111
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customer Service
Cause Awareness
Revenue
Bigger Circle of Trust
81 of Arts Organizations Say Internet amp Digital Technologies ldquoVery Importantrdquo to Promoting Arts httpwwwpewinternetorgReports2013Arts-and-technologySummary-of-Findingsaspx
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customer Service
Cause Awareness
News
Revenue
Bigger Circle of TrustPakistani computer programmer tweets about 1AM helicopter above Abbittabadturns out to be 1st report of attack on bin Ladenrsquos compound -Mashable httpmashablecom
20120212whitney-houston-twitter
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customer Service
Cause Awareness
News
Revenue
Bigger Circle of Trust
Disasters
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customer Service
Cause Awareness
News
Revenue
Bigger Circle of Trust
Disasters Hurricane Sandy hitsunami
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
of online adults use social media regularly - Experian httpwwwexperiancomsimmons-researchregister-2012-digital-marketerhtml
91
Wednesday January 30 2013
Social Media Is About PeopleMain Street USA
Wednesday January 30 2013
Who is the
Social Media Consumer
Wednesday January 30 2013
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Half of All Google+ Users Are Under 25httpwwwimediaconnectioncomcontent32712asp
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Half of All Google+ Users Are Under 25httpwwwimediaconnectioncomcontent32712asp
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Half of All Google+ Users Are Under 25httpwwwimediaconnectioncomcontent32712asp
Australia India Indonesia Malaysia Philippines Singapore and Thailand Prefer Facebookhttpthenextwebcomsocialmedia20110917social-media-in-asia-pacific-its-big-and-facebook-dominatesWednesday January 30 2013
What are people they using
Go where your tribe is
What works for you
What inspires your customers
Wednesday January 30 2013
Reads Only Ebooks Loves Farmers
MarketsJack Russell
Terrier OwnerWanna-be World
Traveler
Drinks Wine Lots of Wine
Auntie
Diver KayakerBeacher
Sushi Snob Biz OwnerCommunity Cheerleader
Wednesday January 30 2013
How are consumers using social media
source httpwwwslidesharenetricardodepaulasocial-brand-experienceref=httpwearesocialnetblog201201consumers-social
Wednesday January 30 2013
What do
customers want
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
In the loop new products amp services
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
In the loop new products amp services
Stand outcontribute to designs campaigns
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
In the loop new products amp services
Stand outcontribute to designs campaigns
Inspiration emotional responses
Wednesday January 30 2013
How are
businesses using Social Media
Anddo users care
Wednesday January 30 2013
What kinds of businesses are using social media
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Small business adoptingslowly
Medium business leading the wayslowly
Wednesday January 30 2013
The disconnect76 of Marketers Believe They ldquoKnow What Their Consumers
Wantrdquo Only 34 Have Actually Asked
Themhttptrendse-strategyblogcom20120907how-social-consumers-see-it-vs-how-social-maketers-see-it-infographic3609
Wednesday January 30 2013
The disconnect76 of Marketers Believe They ldquoKnow What Their Consumers
Wantrdquo Only 34 Have Actually Asked
Themhttptrendse-strategyblogcom20120907how-social-consumers-see-it-vs-how-social-maketers-see-it-infographic3609
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
How Do We Do It Right
Everything You Need to Know About SM
You Learned in Kindergarten
Social Best Practices
Wednesday January 30 2013
Top Concerns for Business in Social Media
Evolving Legal Landscape
Evaluating Return on Investment
Data RetentionLiberation on Platforms
Culture Shift InternalExternal
CHANGE
Wednesday January 30 2013
Bio Break
Image from httpengtechmagwordpresscomtagipod
Wednesday January 30 2013
The Platforms
Wednesday January 30 2013
Whatrsquos Twitter
Wednesday January 30 2013
Whatrsquos TwitterldquoMicrobloggingrdquo
Easy to connect with new peopleFast Moving
ldquoOpenrdquo ConnectionsTV
Live EventsNews
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Whatrsquos Facebook101Billion Monthly Users (Tech Crunch September 2012)
81 of Active Users Outside of USA Ad-based social network
Graph SearchEdgeRank
Wednesday January 30 2013
What kinds of businesses are using social media
Wednesday January 30 2013
What kinds of businesses are using social media
Businesses with Customers
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Location-Based TravelRetailLoyaltyCommunity
Wednesday January 30 2013
Whatrsquos Pinterest104 Million Users
Digital Bulletin BoardImage Based
FashionArt
Travel
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Whatrsquos Google+
Wednesday January 30 2013
Whatrsquos Google+100 Million Active Monthly Users
ldquoCirclesrdquo = Relevant Sharing Video Chat w Up to 10 ppl
Power SearchUses Hashtags
On-Air Live amp Recorded Presentations Demonstrations
Plays with YouTubeCommunities
No ads
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
What is InstagramPhoto Application for Smart Phones Easy Sharing on Social NetworksUses HashtagsGains a new user every SECOND
90 Million Users (January 2013 Inside Facebook)
EventsRestaurants
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Two Social Media Certainties
Itrsquos Here to
StayItrsquos Going to
Change
Wednesday January 30 2013
live demo
Wednesday January 30 2013
What is Social Media Culture
Human reflection of participants imperfect
Wednesday January 30 2013
What is Social Media Culture
Open sharing is encouraged collaboration crowd sourcing
Wednesday January 30 2013
What is Social Media Culture
Transparent disclosure honesty
Wednesday January 30 2013
What is Social Media Culture
Evolving disruptive and emerging environments and technologies
Wednesday January 30 2013
What is Social Media Culture
Tribalpeople with common interests and beliefs tend to gather
Wednesday January 30 2013
What is Social Media Culture
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication Revolution
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments Week before Mubarakrsquos
resignation 230000 tweetsday from Egypt (up from 2300day)
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customers who engage with companies via social media spend 20-40 more than those companyrsquos other customers - Bain amp Company Report Putting Social Media to Work
Revenue
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customer Service
Revenue
Social Media users who have great customer service tell an average of 42 peoplecompared to 9 for social media absentees
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customer Service
Revenue
Bigger Circle of Trust 90 trust recommendations from people they know- Media Bistro http
wwwmediabistrocomalltwitterfuture-social-customer_b22111
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customer Service
Cause Awareness
Revenue
Bigger Circle of Trust
81 of Arts Organizations Say Internet amp Digital Technologies ldquoVery Importantrdquo to Promoting Arts httpwwwpewinternetorgReports2013Arts-and-technologySummary-of-Findingsaspx
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customer Service
Cause Awareness
News
Revenue
Bigger Circle of TrustPakistani computer programmer tweets about 1AM helicopter above Abbittabadturns out to be 1st report of attack on bin Ladenrsquos compound -Mashable httpmashablecom
20120212whitney-houston-twitter
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customer Service
Cause Awareness
News
Revenue
Bigger Circle of Trust
Disasters
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customer Service
Cause Awareness
News
Revenue
Bigger Circle of Trust
Disasters Hurricane Sandy hitsunami
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
of online adults use social media regularly - Experian httpwwwexperiancomsimmons-researchregister-2012-digital-marketerhtml
91
Wednesday January 30 2013
Social Media Is About PeopleMain Street USA
Wednesday January 30 2013
Who is the
Social Media Consumer
Wednesday January 30 2013
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Half of All Google+ Users Are Under 25httpwwwimediaconnectioncomcontent32712asp
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Half of All Google+ Users Are Under 25httpwwwimediaconnectioncomcontent32712asp
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Half of All Google+ Users Are Under 25httpwwwimediaconnectioncomcontent32712asp
Australia India Indonesia Malaysia Philippines Singapore and Thailand Prefer Facebookhttpthenextwebcomsocialmedia20110917social-media-in-asia-pacific-its-big-and-facebook-dominatesWednesday January 30 2013
What are people they using
Go where your tribe is
What works for you
What inspires your customers
Wednesday January 30 2013
Reads Only Ebooks Loves Farmers
MarketsJack Russell
Terrier OwnerWanna-be World
Traveler
Drinks Wine Lots of Wine
Auntie
Diver KayakerBeacher
Sushi Snob Biz OwnerCommunity Cheerleader
Wednesday January 30 2013
How are consumers using social media
source httpwwwslidesharenetricardodepaulasocial-brand-experienceref=httpwearesocialnetblog201201consumers-social
Wednesday January 30 2013
What do
customers want
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
In the loop new products amp services
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
In the loop new products amp services
Stand outcontribute to designs campaigns
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
In the loop new products amp services
Stand outcontribute to designs campaigns
Inspiration emotional responses
Wednesday January 30 2013
How are
businesses using Social Media
Anddo users care
Wednesday January 30 2013
What kinds of businesses are using social media
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Small business adoptingslowly
Medium business leading the wayslowly
Wednesday January 30 2013
The disconnect76 of Marketers Believe They ldquoKnow What Their Consumers
Wantrdquo Only 34 Have Actually Asked
Themhttptrendse-strategyblogcom20120907how-social-consumers-see-it-vs-how-social-maketers-see-it-infographic3609
Wednesday January 30 2013
The disconnect76 of Marketers Believe They ldquoKnow What Their Consumers
Wantrdquo Only 34 Have Actually Asked
Themhttptrendse-strategyblogcom20120907how-social-consumers-see-it-vs-how-social-maketers-see-it-infographic3609
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
How Do We Do It Right
Everything You Need to Know About SM
You Learned in Kindergarten
Social Best Practices
Wednesday January 30 2013
Top Concerns for Business in Social Media
Evolving Legal Landscape
Evaluating Return on Investment
Data RetentionLiberation on Platforms
Culture Shift InternalExternal
CHANGE
Wednesday January 30 2013
Bio Break
Image from httpengtechmagwordpresscomtagipod
Wednesday January 30 2013
The Platforms
Wednesday January 30 2013
Whatrsquos Twitter
Wednesday January 30 2013
Whatrsquos TwitterldquoMicrobloggingrdquo
Easy to connect with new peopleFast Moving
ldquoOpenrdquo ConnectionsTV
Live EventsNews
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Whatrsquos Facebook101Billion Monthly Users (Tech Crunch September 2012)
81 of Active Users Outside of USA Ad-based social network
Graph SearchEdgeRank
Wednesday January 30 2013
What kinds of businesses are using social media
Wednesday January 30 2013
What kinds of businesses are using social media
Businesses with Customers
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Location-Based TravelRetailLoyaltyCommunity
Wednesday January 30 2013
Whatrsquos Pinterest104 Million Users
Digital Bulletin BoardImage Based
FashionArt
Travel
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Whatrsquos Google+
Wednesday January 30 2013
Whatrsquos Google+100 Million Active Monthly Users
ldquoCirclesrdquo = Relevant Sharing Video Chat w Up to 10 ppl
Power SearchUses Hashtags
On-Air Live amp Recorded Presentations Demonstrations
Plays with YouTubeCommunities
No ads
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
What is InstagramPhoto Application for Smart Phones Easy Sharing on Social NetworksUses HashtagsGains a new user every SECOND
90 Million Users (January 2013 Inside Facebook)
EventsRestaurants
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Two Social Media Certainties
Itrsquos Here to
StayItrsquos Going to
Change
Wednesday January 30 2013
live demo
Wednesday January 30 2013
What is Social Media Culture
Open sharing is encouraged collaboration crowd sourcing
Wednesday January 30 2013
What is Social Media Culture
Transparent disclosure honesty
Wednesday January 30 2013
What is Social Media Culture
Evolving disruptive and emerging environments and technologies
Wednesday January 30 2013
What is Social Media Culture
Tribalpeople with common interests and beliefs tend to gather
Wednesday January 30 2013
What is Social Media Culture
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication Revolution
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments Week before Mubarakrsquos
resignation 230000 tweetsday from Egypt (up from 2300day)
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customers who engage with companies via social media spend 20-40 more than those companyrsquos other customers - Bain amp Company Report Putting Social Media to Work
Revenue
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customer Service
Revenue
Social Media users who have great customer service tell an average of 42 peoplecompared to 9 for social media absentees
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customer Service
Revenue
Bigger Circle of Trust 90 trust recommendations from people they know- Media Bistro http
wwwmediabistrocomalltwitterfuture-social-customer_b22111
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customer Service
Cause Awareness
Revenue
Bigger Circle of Trust
81 of Arts Organizations Say Internet amp Digital Technologies ldquoVery Importantrdquo to Promoting Arts httpwwwpewinternetorgReports2013Arts-and-technologySummary-of-Findingsaspx
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customer Service
Cause Awareness
News
Revenue
Bigger Circle of TrustPakistani computer programmer tweets about 1AM helicopter above Abbittabadturns out to be 1st report of attack on bin Ladenrsquos compound -Mashable httpmashablecom
20120212whitney-houston-twitter
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customer Service
Cause Awareness
News
Revenue
Bigger Circle of Trust
Disasters
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customer Service
Cause Awareness
News
Revenue
Bigger Circle of Trust
Disasters Hurricane Sandy hitsunami
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
of online adults use social media regularly - Experian httpwwwexperiancomsimmons-researchregister-2012-digital-marketerhtml
91
Wednesday January 30 2013
Social Media Is About PeopleMain Street USA
Wednesday January 30 2013
Who is the
Social Media Consumer
Wednesday January 30 2013
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Half of All Google+ Users Are Under 25httpwwwimediaconnectioncomcontent32712asp
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Half of All Google+ Users Are Under 25httpwwwimediaconnectioncomcontent32712asp
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Half of All Google+ Users Are Under 25httpwwwimediaconnectioncomcontent32712asp
Australia India Indonesia Malaysia Philippines Singapore and Thailand Prefer Facebookhttpthenextwebcomsocialmedia20110917social-media-in-asia-pacific-its-big-and-facebook-dominatesWednesday January 30 2013
What are people they using
Go where your tribe is
What works for you
What inspires your customers
Wednesday January 30 2013
Reads Only Ebooks Loves Farmers
MarketsJack Russell
Terrier OwnerWanna-be World
Traveler
Drinks Wine Lots of Wine
Auntie
Diver KayakerBeacher
Sushi Snob Biz OwnerCommunity Cheerleader
Wednesday January 30 2013
How are consumers using social media
source httpwwwslidesharenetricardodepaulasocial-brand-experienceref=httpwearesocialnetblog201201consumers-social
Wednesday January 30 2013
What do
customers want
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
In the loop new products amp services
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
In the loop new products amp services
Stand outcontribute to designs campaigns
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
In the loop new products amp services
Stand outcontribute to designs campaigns
Inspiration emotional responses
Wednesday January 30 2013
How are
businesses using Social Media
Anddo users care
Wednesday January 30 2013
What kinds of businesses are using social media
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Small business adoptingslowly
Medium business leading the wayslowly
Wednesday January 30 2013
The disconnect76 of Marketers Believe They ldquoKnow What Their Consumers
Wantrdquo Only 34 Have Actually Asked
Themhttptrendse-strategyblogcom20120907how-social-consumers-see-it-vs-how-social-maketers-see-it-infographic3609
Wednesday January 30 2013
The disconnect76 of Marketers Believe They ldquoKnow What Their Consumers
Wantrdquo Only 34 Have Actually Asked
Themhttptrendse-strategyblogcom20120907how-social-consumers-see-it-vs-how-social-maketers-see-it-infographic3609
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
How Do We Do It Right
Everything You Need to Know About SM
You Learned in Kindergarten
Social Best Practices
Wednesday January 30 2013
Top Concerns for Business in Social Media
Evolving Legal Landscape
Evaluating Return on Investment
Data RetentionLiberation on Platforms
Culture Shift InternalExternal
CHANGE
Wednesday January 30 2013
Bio Break
Image from httpengtechmagwordpresscomtagipod
Wednesday January 30 2013
The Platforms
Wednesday January 30 2013
Whatrsquos Twitter
Wednesday January 30 2013
Whatrsquos TwitterldquoMicrobloggingrdquo
Easy to connect with new peopleFast Moving
ldquoOpenrdquo ConnectionsTV
Live EventsNews
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Whatrsquos Facebook101Billion Monthly Users (Tech Crunch September 2012)
81 of Active Users Outside of USA Ad-based social network
Graph SearchEdgeRank
Wednesday January 30 2013
What kinds of businesses are using social media
Wednesday January 30 2013
What kinds of businesses are using social media
Businesses with Customers
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Location-Based TravelRetailLoyaltyCommunity
Wednesday January 30 2013
Whatrsquos Pinterest104 Million Users
Digital Bulletin BoardImage Based
FashionArt
Travel
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Whatrsquos Google+
Wednesday January 30 2013
Whatrsquos Google+100 Million Active Monthly Users
ldquoCirclesrdquo = Relevant Sharing Video Chat w Up to 10 ppl
Power SearchUses Hashtags
On-Air Live amp Recorded Presentations Demonstrations
Plays with YouTubeCommunities
No ads
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
What is InstagramPhoto Application for Smart Phones Easy Sharing on Social NetworksUses HashtagsGains a new user every SECOND
90 Million Users (January 2013 Inside Facebook)
EventsRestaurants
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Two Social Media Certainties
Itrsquos Here to
StayItrsquos Going to
Change
Wednesday January 30 2013
live demo
Wednesday January 30 2013
What is Social Media Culture
Transparent disclosure honesty
Wednesday January 30 2013
What is Social Media Culture
Evolving disruptive and emerging environments and technologies
Wednesday January 30 2013
What is Social Media Culture
Tribalpeople with common interests and beliefs tend to gather
Wednesday January 30 2013
What is Social Media Culture
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication Revolution
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments Week before Mubarakrsquos
resignation 230000 tweetsday from Egypt (up from 2300day)
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customers who engage with companies via social media spend 20-40 more than those companyrsquos other customers - Bain amp Company Report Putting Social Media to Work
Revenue
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customer Service
Revenue
Social Media users who have great customer service tell an average of 42 peoplecompared to 9 for social media absentees
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customer Service
Revenue
Bigger Circle of Trust 90 trust recommendations from people they know- Media Bistro http
wwwmediabistrocomalltwitterfuture-social-customer_b22111
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customer Service
Cause Awareness
Revenue
Bigger Circle of Trust
81 of Arts Organizations Say Internet amp Digital Technologies ldquoVery Importantrdquo to Promoting Arts httpwwwpewinternetorgReports2013Arts-and-technologySummary-of-Findingsaspx
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customer Service
Cause Awareness
News
Revenue
Bigger Circle of TrustPakistani computer programmer tweets about 1AM helicopter above Abbittabadturns out to be 1st report of attack on bin Ladenrsquos compound -Mashable httpmashablecom
20120212whitney-houston-twitter
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customer Service
Cause Awareness
News
Revenue
Bigger Circle of Trust
Disasters
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customer Service
Cause Awareness
News
Revenue
Bigger Circle of Trust
Disasters Hurricane Sandy hitsunami
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
of online adults use social media regularly - Experian httpwwwexperiancomsimmons-researchregister-2012-digital-marketerhtml
91
Wednesday January 30 2013
Social Media Is About PeopleMain Street USA
Wednesday January 30 2013
Who is the
Social Media Consumer
Wednesday January 30 2013
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Half of All Google+ Users Are Under 25httpwwwimediaconnectioncomcontent32712asp
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Half of All Google+ Users Are Under 25httpwwwimediaconnectioncomcontent32712asp
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Half of All Google+ Users Are Under 25httpwwwimediaconnectioncomcontent32712asp
Australia India Indonesia Malaysia Philippines Singapore and Thailand Prefer Facebookhttpthenextwebcomsocialmedia20110917social-media-in-asia-pacific-its-big-and-facebook-dominatesWednesday January 30 2013
What are people they using
Go where your tribe is
What works for you
What inspires your customers
Wednesday January 30 2013
Reads Only Ebooks Loves Farmers
MarketsJack Russell
Terrier OwnerWanna-be World
Traveler
Drinks Wine Lots of Wine
Auntie
Diver KayakerBeacher
Sushi Snob Biz OwnerCommunity Cheerleader
Wednesday January 30 2013
How are consumers using social media
source httpwwwslidesharenetricardodepaulasocial-brand-experienceref=httpwearesocialnetblog201201consumers-social
Wednesday January 30 2013
What do
customers want
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
In the loop new products amp services
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
In the loop new products amp services
Stand outcontribute to designs campaigns
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
In the loop new products amp services
Stand outcontribute to designs campaigns
Inspiration emotional responses
Wednesday January 30 2013
How are
businesses using Social Media
Anddo users care
Wednesday January 30 2013
What kinds of businesses are using social media
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Small business adoptingslowly
Medium business leading the wayslowly
Wednesday January 30 2013
The disconnect76 of Marketers Believe They ldquoKnow What Their Consumers
Wantrdquo Only 34 Have Actually Asked
Themhttptrendse-strategyblogcom20120907how-social-consumers-see-it-vs-how-social-maketers-see-it-infographic3609
Wednesday January 30 2013
The disconnect76 of Marketers Believe They ldquoKnow What Their Consumers
Wantrdquo Only 34 Have Actually Asked
Themhttptrendse-strategyblogcom20120907how-social-consumers-see-it-vs-how-social-maketers-see-it-infographic3609
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
How Do We Do It Right
Everything You Need to Know About SM
You Learned in Kindergarten
Social Best Practices
Wednesday January 30 2013
Top Concerns for Business in Social Media
Evolving Legal Landscape
Evaluating Return on Investment
Data RetentionLiberation on Platforms
Culture Shift InternalExternal
CHANGE
Wednesday January 30 2013
Bio Break
Image from httpengtechmagwordpresscomtagipod
Wednesday January 30 2013
The Platforms
Wednesday January 30 2013
Whatrsquos Twitter
Wednesday January 30 2013
Whatrsquos TwitterldquoMicrobloggingrdquo
Easy to connect with new peopleFast Moving
ldquoOpenrdquo ConnectionsTV
Live EventsNews
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Whatrsquos Facebook101Billion Monthly Users (Tech Crunch September 2012)
81 of Active Users Outside of USA Ad-based social network
Graph SearchEdgeRank
Wednesday January 30 2013
What kinds of businesses are using social media
Wednesday January 30 2013
What kinds of businesses are using social media
Businesses with Customers
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Location-Based TravelRetailLoyaltyCommunity
Wednesday January 30 2013
Whatrsquos Pinterest104 Million Users
Digital Bulletin BoardImage Based
FashionArt
Travel
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Whatrsquos Google+
Wednesday January 30 2013
Whatrsquos Google+100 Million Active Monthly Users
ldquoCirclesrdquo = Relevant Sharing Video Chat w Up to 10 ppl
Power SearchUses Hashtags
On-Air Live amp Recorded Presentations Demonstrations
Plays with YouTubeCommunities
No ads
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
What is InstagramPhoto Application for Smart Phones Easy Sharing on Social NetworksUses HashtagsGains a new user every SECOND
90 Million Users (January 2013 Inside Facebook)
EventsRestaurants
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Two Social Media Certainties
Itrsquos Here to
StayItrsquos Going to
Change
Wednesday January 30 2013
live demo
Wednesday January 30 2013
What is Social Media Culture
Evolving disruptive and emerging environments and technologies
Wednesday January 30 2013
What is Social Media Culture
Tribalpeople with common interests and beliefs tend to gather
Wednesday January 30 2013
What is Social Media Culture
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication Revolution
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments Week before Mubarakrsquos
resignation 230000 tweetsday from Egypt (up from 2300day)
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customers who engage with companies via social media spend 20-40 more than those companyrsquos other customers - Bain amp Company Report Putting Social Media to Work
Revenue
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customer Service
Revenue
Social Media users who have great customer service tell an average of 42 peoplecompared to 9 for social media absentees
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customer Service
Revenue
Bigger Circle of Trust 90 trust recommendations from people they know- Media Bistro http
wwwmediabistrocomalltwitterfuture-social-customer_b22111
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customer Service
Cause Awareness
Revenue
Bigger Circle of Trust
81 of Arts Organizations Say Internet amp Digital Technologies ldquoVery Importantrdquo to Promoting Arts httpwwwpewinternetorgReports2013Arts-and-technologySummary-of-Findingsaspx
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customer Service
Cause Awareness
News
Revenue
Bigger Circle of TrustPakistani computer programmer tweets about 1AM helicopter above Abbittabadturns out to be 1st report of attack on bin Ladenrsquos compound -Mashable httpmashablecom
20120212whitney-houston-twitter
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customer Service
Cause Awareness
News
Revenue
Bigger Circle of Trust
Disasters
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customer Service
Cause Awareness
News
Revenue
Bigger Circle of Trust
Disasters Hurricane Sandy hitsunami
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
of online adults use social media regularly - Experian httpwwwexperiancomsimmons-researchregister-2012-digital-marketerhtml
91
Wednesday January 30 2013
Social Media Is About PeopleMain Street USA
Wednesday January 30 2013
Who is the
Social Media Consumer
Wednesday January 30 2013
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Half of All Google+ Users Are Under 25httpwwwimediaconnectioncomcontent32712asp
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Half of All Google+ Users Are Under 25httpwwwimediaconnectioncomcontent32712asp
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Half of All Google+ Users Are Under 25httpwwwimediaconnectioncomcontent32712asp
Australia India Indonesia Malaysia Philippines Singapore and Thailand Prefer Facebookhttpthenextwebcomsocialmedia20110917social-media-in-asia-pacific-its-big-and-facebook-dominatesWednesday January 30 2013
What are people they using
Go where your tribe is
What works for you
What inspires your customers
Wednesday January 30 2013
Reads Only Ebooks Loves Farmers
MarketsJack Russell
Terrier OwnerWanna-be World
Traveler
Drinks Wine Lots of Wine
Auntie
Diver KayakerBeacher
Sushi Snob Biz OwnerCommunity Cheerleader
Wednesday January 30 2013
How are consumers using social media
source httpwwwslidesharenetricardodepaulasocial-brand-experienceref=httpwearesocialnetblog201201consumers-social
Wednesday January 30 2013
What do
customers want
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
In the loop new products amp services
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
In the loop new products amp services
Stand outcontribute to designs campaigns
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
In the loop new products amp services
Stand outcontribute to designs campaigns
Inspiration emotional responses
Wednesday January 30 2013
How are
businesses using Social Media
Anddo users care
Wednesday January 30 2013
What kinds of businesses are using social media
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Small business adoptingslowly
Medium business leading the wayslowly
Wednesday January 30 2013
The disconnect76 of Marketers Believe They ldquoKnow What Their Consumers
Wantrdquo Only 34 Have Actually Asked
Themhttptrendse-strategyblogcom20120907how-social-consumers-see-it-vs-how-social-maketers-see-it-infographic3609
Wednesday January 30 2013
The disconnect76 of Marketers Believe They ldquoKnow What Their Consumers
Wantrdquo Only 34 Have Actually Asked
Themhttptrendse-strategyblogcom20120907how-social-consumers-see-it-vs-how-social-maketers-see-it-infographic3609
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
How Do We Do It Right
Everything You Need to Know About SM
You Learned in Kindergarten
Social Best Practices
Wednesday January 30 2013
Top Concerns for Business in Social Media
Evolving Legal Landscape
Evaluating Return on Investment
Data RetentionLiberation on Platforms
Culture Shift InternalExternal
CHANGE
Wednesday January 30 2013
Bio Break
Image from httpengtechmagwordpresscomtagipod
Wednesday January 30 2013
The Platforms
Wednesday January 30 2013
Whatrsquos Twitter
Wednesday January 30 2013
Whatrsquos TwitterldquoMicrobloggingrdquo
Easy to connect with new peopleFast Moving
ldquoOpenrdquo ConnectionsTV
Live EventsNews
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Whatrsquos Facebook101Billion Monthly Users (Tech Crunch September 2012)
81 of Active Users Outside of USA Ad-based social network
Graph SearchEdgeRank
Wednesday January 30 2013
What kinds of businesses are using social media
Wednesday January 30 2013
What kinds of businesses are using social media
Businesses with Customers
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Location-Based TravelRetailLoyaltyCommunity
Wednesday January 30 2013
Whatrsquos Pinterest104 Million Users
Digital Bulletin BoardImage Based
FashionArt
Travel
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Whatrsquos Google+
Wednesday January 30 2013
Whatrsquos Google+100 Million Active Monthly Users
ldquoCirclesrdquo = Relevant Sharing Video Chat w Up to 10 ppl
Power SearchUses Hashtags
On-Air Live amp Recorded Presentations Demonstrations
Plays with YouTubeCommunities
No ads
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
What is InstagramPhoto Application for Smart Phones Easy Sharing on Social NetworksUses HashtagsGains a new user every SECOND
90 Million Users (January 2013 Inside Facebook)
EventsRestaurants
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Two Social Media Certainties
Itrsquos Here to
StayItrsquos Going to
Change
Wednesday January 30 2013
live demo
Wednesday January 30 2013
What is Social Media Culture
Tribalpeople with common interests and beliefs tend to gather
Wednesday January 30 2013
What is Social Media Culture
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication Revolution
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments Week before Mubarakrsquos
resignation 230000 tweetsday from Egypt (up from 2300day)
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customers who engage with companies via social media spend 20-40 more than those companyrsquos other customers - Bain amp Company Report Putting Social Media to Work
Revenue
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customer Service
Revenue
Social Media users who have great customer service tell an average of 42 peoplecompared to 9 for social media absentees
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customer Service
Revenue
Bigger Circle of Trust 90 trust recommendations from people they know- Media Bistro http
wwwmediabistrocomalltwitterfuture-social-customer_b22111
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customer Service
Cause Awareness
Revenue
Bigger Circle of Trust
81 of Arts Organizations Say Internet amp Digital Technologies ldquoVery Importantrdquo to Promoting Arts httpwwwpewinternetorgReports2013Arts-and-technologySummary-of-Findingsaspx
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customer Service
Cause Awareness
News
Revenue
Bigger Circle of TrustPakistani computer programmer tweets about 1AM helicopter above Abbittabadturns out to be 1st report of attack on bin Ladenrsquos compound -Mashable httpmashablecom
20120212whitney-houston-twitter
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customer Service
Cause Awareness
News
Revenue
Bigger Circle of Trust
Disasters
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customer Service
Cause Awareness
News
Revenue
Bigger Circle of Trust
Disasters Hurricane Sandy hitsunami
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
of online adults use social media regularly - Experian httpwwwexperiancomsimmons-researchregister-2012-digital-marketerhtml
91
Wednesday January 30 2013
Social Media Is About PeopleMain Street USA
Wednesday January 30 2013
Who is the
Social Media Consumer
Wednesday January 30 2013
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Half of All Google+ Users Are Under 25httpwwwimediaconnectioncomcontent32712asp
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Half of All Google+ Users Are Under 25httpwwwimediaconnectioncomcontent32712asp
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Half of All Google+ Users Are Under 25httpwwwimediaconnectioncomcontent32712asp
Australia India Indonesia Malaysia Philippines Singapore and Thailand Prefer Facebookhttpthenextwebcomsocialmedia20110917social-media-in-asia-pacific-its-big-and-facebook-dominatesWednesday January 30 2013
What are people they using
Go where your tribe is
What works for you
What inspires your customers
Wednesday January 30 2013
Reads Only Ebooks Loves Farmers
MarketsJack Russell
Terrier OwnerWanna-be World
Traveler
Drinks Wine Lots of Wine
Auntie
Diver KayakerBeacher
Sushi Snob Biz OwnerCommunity Cheerleader
Wednesday January 30 2013
How are consumers using social media
source httpwwwslidesharenetricardodepaulasocial-brand-experienceref=httpwearesocialnetblog201201consumers-social
Wednesday January 30 2013
What do
customers want
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
In the loop new products amp services
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
In the loop new products amp services
Stand outcontribute to designs campaigns
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
In the loop new products amp services
Stand outcontribute to designs campaigns
Inspiration emotional responses
Wednesday January 30 2013
How are
businesses using Social Media
Anddo users care
Wednesday January 30 2013
What kinds of businesses are using social media
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Small business adoptingslowly
Medium business leading the wayslowly
Wednesday January 30 2013
The disconnect76 of Marketers Believe They ldquoKnow What Their Consumers
Wantrdquo Only 34 Have Actually Asked
Themhttptrendse-strategyblogcom20120907how-social-consumers-see-it-vs-how-social-maketers-see-it-infographic3609
Wednesday January 30 2013
The disconnect76 of Marketers Believe They ldquoKnow What Their Consumers
Wantrdquo Only 34 Have Actually Asked
Themhttptrendse-strategyblogcom20120907how-social-consumers-see-it-vs-how-social-maketers-see-it-infographic3609
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
How Do We Do It Right
Everything You Need to Know About SM
You Learned in Kindergarten
Social Best Practices
Wednesday January 30 2013
Top Concerns for Business in Social Media
Evolving Legal Landscape
Evaluating Return on Investment
Data RetentionLiberation on Platforms
Culture Shift InternalExternal
CHANGE
Wednesday January 30 2013
Bio Break
Image from httpengtechmagwordpresscomtagipod
Wednesday January 30 2013
The Platforms
Wednesday January 30 2013
Whatrsquos Twitter
Wednesday January 30 2013
Whatrsquos TwitterldquoMicrobloggingrdquo
Easy to connect with new peopleFast Moving
ldquoOpenrdquo ConnectionsTV
Live EventsNews
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Whatrsquos Facebook101Billion Monthly Users (Tech Crunch September 2012)
81 of Active Users Outside of USA Ad-based social network
Graph SearchEdgeRank
Wednesday January 30 2013
What kinds of businesses are using social media
Wednesday January 30 2013
What kinds of businesses are using social media
Businesses with Customers
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Location-Based TravelRetailLoyaltyCommunity
Wednesday January 30 2013
Whatrsquos Pinterest104 Million Users
Digital Bulletin BoardImage Based
FashionArt
Travel
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Whatrsquos Google+
Wednesday January 30 2013
Whatrsquos Google+100 Million Active Monthly Users
ldquoCirclesrdquo = Relevant Sharing Video Chat w Up to 10 ppl
Power SearchUses Hashtags
On-Air Live amp Recorded Presentations Demonstrations
Plays with YouTubeCommunities
No ads
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
What is InstagramPhoto Application for Smart Phones Easy Sharing on Social NetworksUses HashtagsGains a new user every SECOND
90 Million Users (January 2013 Inside Facebook)
EventsRestaurants
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Two Social Media Certainties
Itrsquos Here to
StayItrsquos Going to
Change
Wednesday January 30 2013
live demo
Wednesday January 30 2013
What is Social Media Culture
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication Revolution
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments Week before Mubarakrsquos
resignation 230000 tweetsday from Egypt (up from 2300day)
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customers who engage with companies via social media spend 20-40 more than those companyrsquos other customers - Bain amp Company Report Putting Social Media to Work
Revenue
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customer Service
Revenue
Social Media users who have great customer service tell an average of 42 peoplecompared to 9 for social media absentees
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customer Service
Revenue
Bigger Circle of Trust 90 trust recommendations from people they know- Media Bistro http
wwwmediabistrocomalltwitterfuture-social-customer_b22111
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customer Service
Cause Awareness
Revenue
Bigger Circle of Trust
81 of Arts Organizations Say Internet amp Digital Technologies ldquoVery Importantrdquo to Promoting Arts httpwwwpewinternetorgReports2013Arts-and-technologySummary-of-Findingsaspx
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customer Service
Cause Awareness
News
Revenue
Bigger Circle of TrustPakistani computer programmer tweets about 1AM helicopter above Abbittabadturns out to be 1st report of attack on bin Ladenrsquos compound -Mashable httpmashablecom
20120212whitney-houston-twitter
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customer Service
Cause Awareness
News
Revenue
Bigger Circle of Trust
Disasters
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customer Service
Cause Awareness
News
Revenue
Bigger Circle of Trust
Disasters Hurricane Sandy hitsunami
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
of online adults use social media regularly - Experian httpwwwexperiancomsimmons-researchregister-2012-digital-marketerhtml
91
Wednesday January 30 2013
Social Media Is About PeopleMain Street USA
Wednesday January 30 2013
Who is the
Social Media Consumer
Wednesday January 30 2013
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Half of All Google+ Users Are Under 25httpwwwimediaconnectioncomcontent32712asp
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Half of All Google+ Users Are Under 25httpwwwimediaconnectioncomcontent32712asp
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Half of All Google+ Users Are Under 25httpwwwimediaconnectioncomcontent32712asp
Australia India Indonesia Malaysia Philippines Singapore and Thailand Prefer Facebookhttpthenextwebcomsocialmedia20110917social-media-in-asia-pacific-its-big-and-facebook-dominatesWednesday January 30 2013
What are people they using
Go where your tribe is
What works for you
What inspires your customers
Wednesday January 30 2013
Reads Only Ebooks Loves Farmers
MarketsJack Russell
Terrier OwnerWanna-be World
Traveler
Drinks Wine Lots of Wine
Auntie
Diver KayakerBeacher
Sushi Snob Biz OwnerCommunity Cheerleader
Wednesday January 30 2013
How are consumers using social media
source httpwwwslidesharenetricardodepaulasocial-brand-experienceref=httpwearesocialnetblog201201consumers-social
Wednesday January 30 2013
What do
customers want
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
In the loop new products amp services
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
In the loop new products amp services
Stand outcontribute to designs campaigns
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
In the loop new products amp services
Stand outcontribute to designs campaigns
Inspiration emotional responses
Wednesday January 30 2013
How are
businesses using Social Media
Anddo users care
Wednesday January 30 2013
What kinds of businesses are using social media
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Small business adoptingslowly
Medium business leading the wayslowly
Wednesday January 30 2013
The disconnect76 of Marketers Believe They ldquoKnow What Their Consumers
Wantrdquo Only 34 Have Actually Asked
Themhttptrendse-strategyblogcom20120907how-social-consumers-see-it-vs-how-social-maketers-see-it-infographic3609
Wednesday January 30 2013
The disconnect76 of Marketers Believe They ldquoKnow What Their Consumers
Wantrdquo Only 34 Have Actually Asked
Themhttptrendse-strategyblogcom20120907how-social-consumers-see-it-vs-how-social-maketers-see-it-infographic3609
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
How Do We Do It Right
Everything You Need to Know About SM
You Learned in Kindergarten
Social Best Practices
Wednesday January 30 2013
Top Concerns for Business in Social Media
Evolving Legal Landscape
Evaluating Return on Investment
Data RetentionLiberation on Platforms
Culture Shift InternalExternal
CHANGE
Wednesday January 30 2013
Bio Break
Image from httpengtechmagwordpresscomtagipod
Wednesday January 30 2013
The Platforms
Wednesday January 30 2013
Whatrsquos Twitter
Wednesday January 30 2013
Whatrsquos TwitterldquoMicrobloggingrdquo
Easy to connect with new peopleFast Moving
ldquoOpenrdquo ConnectionsTV
Live EventsNews
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Whatrsquos Facebook101Billion Monthly Users (Tech Crunch September 2012)
81 of Active Users Outside of USA Ad-based social network
Graph SearchEdgeRank
Wednesday January 30 2013
What kinds of businesses are using social media
Wednesday January 30 2013
What kinds of businesses are using social media
Businesses with Customers
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Location-Based TravelRetailLoyaltyCommunity
Wednesday January 30 2013
Whatrsquos Pinterest104 Million Users
Digital Bulletin BoardImage Based
FashionArt
Travel
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Whatrsquos Google+
Wednesday January 30 2013
Whatrsquos Google+100 Million Active Monthly Users
ldquoCirclesrdquo = Relevant Sharing Video Chat w Up to 10 ppl
Power SearchUses Hashtags
On-Air Live amp Recorded Presentations Demonstrations
Plays with YouTubeCommunities
No ads
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
What is InstagramPhoto Application for Smart Phones Easy Sharing on Social NetworksUses HashtagsGains a new user every SECOND
90 Million Users (January 2013 Inside Facebook)
EventsRestaurants
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Two Social Media Certainties
Itrsquos Here to
StayItrsquos Going to
Change
Wednesday January 30 2013
live demo
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication Revolution
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments Week before Mubarakrsquos
resignation 230000 tweetsday from Egypt (up from 2300day)
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customers who engage with companies via social media spend 20-40 more than those companyrsquos other customers - Bain amp Company Report Putting Social Media to Work
Revenue
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customer Service
Revenue
Social Media users who have great customer service tell an average of 42 peoplecompared to 9 for social media absentees
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customer Service
Revenue
Bigger Circle of Trust 90 trust recommendations from people they know- Media Bistro http
wwwmediabistrocomalltwitterfuture-social-customer_b22111
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customer Service
Cause Awareness
Revenue
Bigger Circle of Trust
81 of Arts Organizations Say Internet amp Digital Technologies ldquoVery Importantrdquo to Promoting Arts httpwwwpewinternetorgReports2013Arts-and-technologySummary-of-Findingsaspx
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customer Service
Cause Awareness
News
Revenue
Bigger Circle of TrustPakistani computer programmer tweets about 1AM helicopter above Abbittabadturns out to be 1st report of attack on bin Ladenrsquos compound -Mashable httpmashablecom
20120212whitney-houston-twitter
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customer Service
Cause Awareness
News
Revenue
Bigger Circle of Trust
Disasters
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customer Service
Cause Awareness
News
Revenue
Bigger Circle of Trust
Disasters Hurricane Sandy hitsunami
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
of online adults use social media regularly - Experian httpwwwexperiancomsimmons-researchregister-2012-digital-marketerhtml
91
Wednesday January 30 2013
Social Media Is About PeopleMain Street USA
Wednesday January 30 2013
Who is the
Social Media Consumer
Wednesday January 30 2013
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Half of All Google+ Users Are Under 25httpwwwimediaconnectioncomcontent32712asp
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Half of All Google+ Users Are Under 25httpwwwimediaconnectioncomcontent32712asp
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Half of All Google+ Users Are Under 25httpwwwimediaconnectioncomcontent32712asp
Australia India Indonesia Malaysia Philippines Singapore and Thailand Prefer Facebookhttpthenextwebcomsocialmedia20110917social-media-in-asia-pacific-its-big-and-facebook-dominatesWednesday January 30 2013
What are people they using
Go where your tribe is
What works for you
What inspires your customers
Wednesday January 30 2013
Reads Only Ebooks Loves Farmers
MarketsJack Russell
Terrier OwnerWanna-be World
Traveler
Drinks Wine Lots of Wine
Auntie
Diver KayakerBeacher
Sushi Snob Biz OwnerCommunity Cheerleader
Wednesday January 30 2013
How are consumers using social media
source httpwwwslidesharenetricardodepaulasocial-brand-experienceref=httpwearesocialnetblog201201consumers-social
Wednesday January 30 2013
What do
customers want
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
In the loop new products amp services
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
In the loop new products amp services
Stand outcontribute to designs campaigns
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
In the loop new products amp services
Stand outcontribute to designs campaigns
Inspiration emotional responses
Wednesday January 30 2013
How are
businesses using Social Media
Anddo users care
Wednesday January 30 2013
What kinds of businesses are using social media
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Small business adoptingslowly
Medium business leading the wayslowly
Wednesday January 30 2013
The disconnect76 of Marketers Believe They ldquoKnow What Their Consumers
Wantrdquo Only 34 Have Actually Asked
Themhttptrendse-strategyblogcom20120907how-social-consumers-see-it-vs-how-social-maketers-see-it-infographic3609
Wednesday January 30 2013
The disconnect76 of Marketers Believe They ldquoKnow What Their Consumers
Wantrdquo Only 34 Have Actually Asked
Themhttptrendse-strategyblogcom20120907how-social-consumers-see-it-vs-how-social-maketers-see-it-infographic3609
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
How Do We Do It Right
Everything You Need to Know About SM
You Learned in Kindergarten
Social Best Practices
Wednesday January 30 2013
Top Concerns for Business in Social Media
Evolving Legal Landscape
Evaluating Return on Investment
Data RetentionLiberation on Platforms
Culture Shift InternalExternal
CHANGE
Wednesday January 30 2013
Bio Break
Image from httpengtechmagwordpresscomtagipod
Wednesday January 30 2013
The Platforms
Wednesday January 30 2013
Whatrsquos Twitter
Wednesday January 30 2013
Whatrsquos TwitterldquoMicrobloggingrdquo
Easy to connect with new peopleFast Moving
ldquoOpenrdquo ConnectionsTV
Live EventsNews
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Whatrsquos Facebook101Billion Monthly Users (Tech Crunch September 2012)
81 of Active Users Outside of USA Ad-based social network
Graph SearchEdgeRank
Wednesday January 30 2013
What kinds of businesses are using social media
Wednesday January 30 2013
What kinds of businesses are using social media
Businesses with Customers
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Location-Based TravelRetailLoyaltyCommunity
Wednesday January 30 2013
Whatrsquos Pinterest104 Million Users
Digital Bulletin BoardImage Based
FashionArt
Travel
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Whatrsquos Google+
Wednesday January 30 2013
Whatrsquos Google+100 Million Active Monthly Users
ldquoCirclesrdquo = Relevant Sharing Video Chat w Up to 10 ppl
Power SearchUses Hashtags
On-Air Live amp Recorded Presentations Demonstrations
Plays with YouTubeCommunities
No ads
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
What is InstagramPhoto Application for Smart Phones Easy Sharing on Social NetworksUses HashtagsGains a new user every SECOND
90 Million Users (January 2013 Inside Facebook)
EventsRestaurants
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Two Social Media Certainties
Itrsquos Here to
StayItrsquos Going to
Change
Wednesday January 30 2013
live demo
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments Week before Mubarakrsquos
resignation 230000 tweetsday from Egypt (up from 2300day)
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customers who engage with companies via social media spend 20-40 more than those companyrsquos other customers - Bain amp Company Report Putting Social Media to Work
Revenue
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customer Service
Revenue
Social Media users who have great customer service tell an average of 42 peoplecompared to 9 for social media absentees
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customer Service
Revenue
Bigger Circle of Trust 90 trust recommendations from people they know- Media Bistro http
wwwmediabistrocomalltwitterfuture-social-customer_b22111
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customer Service
Cause Awareness
Revenue
Bigger Circle of Trust
81 of Arts Organizations Say Internet amp Digital Technologies ldquoVery Importantrdquo to Promoting Arts httpwwwpewinternetorgReports2013Arts-and-technologySummary-of-Findingsaspx
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customer Service
Cause Awareness
News
Revenue
Bigger Circle of TrustPakistani computer programmer tweets about 1AM helicopter above Abbittabadturns out to be 1st report of attack on bin Ladenrsquos compound -Mashable httpmashablecom
20120212whitney-houston-twitter
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customer Service
Cause Awareness
News
Revenue
Bigger Circle of Trust
Disasters
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customer Service
Cause Awareness
News
Revenue
Bigger Circle of Trust
Disasters Hurricane Sandy hitsunami
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
of online adults use social media regularly - Experian httpwwwexperiancomsimmons-researchregister-2012-digital-marketerhtml
91
Wednesday January 30 2013
Social Media Is About PeopleMain Street USA
Wednesday January 30 2013
Who is the
Social Media Consumer
Wednesday January 30 2013
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Half of All Google+ Users Are Under 25httpwwwimediaconnectioncomcontent32712asp
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Half of All Google+ Users Are Under 25httpwwwimediaconnectioncomcontent32712asp
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Half of All Google+ Users Are Under 25httpwwwimediaconnectioncomcontent32712asp
Australia India Indonesia Malaysia Philippines Singapore and Thailand Prefer Facebookhttpthenextwebcomsocialmedia20110917social-media-in-asia-pacific-its-big-and-facebook-dominatesWednesday January 30 2013
What are people they using
Go where your tribe is
What works for you
What inspires your customers
Wednesday January 30 2013
Reads Only Ebooks Loves Farmers
MarketsJack Russell
Terrier OwnerWanna-be World
Traveler
Drinks Wine Lots of Wine
Auntie
Diver KayakerBeacher
Sushi Snob Biz OwnerCommunity Cheerleader
Wednesday January 30 2013
How are consumers using social media
source httpwwwslidesharenetricardodepaulasocial-brand-experienceref=httpwearesocialnetblog201201consumers-social
Wednesday January 30 2013
What do
customers want
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
In the loop new products amp services
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
In the loop new products amp services
Stand outcontribute to designs campaigns
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
In the loop new products amp services
Stand outcontribute to designs campaigns
Inspiration emotional responses
Wednesday January 30 2013
How are
businesses using Social Media
Anddo users care
Wednesday January 30 2013
What kinds of businesses are using social media
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Small business adoptingslowly
Medium business leading the wayslowly
Wednesday January 30 2013
The disconnect76 of Marketers Believe They ldquoKnow What Their Consumers
Wantrdquo Only 34 Have Actually Asked
Themhttptrendse-strategyblogcom20120907how-social-consumers-see-it-vs-how-social-maketers-see-it-infographic3609
Wednesday January 30 2013
The disconnect76 of Marketers Believe They ldquoKnow What Their Consumers
Wantrdquo Only 34 Have Actually Asked
Themhttptrendse-strategyblogcom20120907how-social-consumers-see-it-vs-how-social-maketers-see-it-infographic3609
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
How Do We Do It Right
Everything You Need to Know About SM
You Learned in Kindergarten
Social Best Practices
Wednesday January 30 2013
Top Concerns for Business in Social Media
Evolving Legal Landscape
Evaluating Return on Investment
Data RetentionLiberation on Platforms
Culture Shift InternalExternal
CHANGE
Wednesday January 30 2013
Bio Break
Image from httpengtechmagwordpresscomtagipod
Wednesday January 30 2013
The Platforms
Wednesday January 30 2013
Whatrsquos Twitter
Wednesday January 30 2013
Whatrsquos TwitterldquoMicrobloggingrdquo
Easy to connect with new peopleFast Moving
ldquoOpenrdquo ConnectionsTV
Live EventsNews
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Whatrsquos Facebook101Billion Monthly Users (Tech Crunch September 2012)
81 of Active Users Outside of USA Ad-based social network
Graph SearchEdgeRank
Wednesday January 30 2013
What kinds of businesses are using social media
Wednesday January 30 2013
What kinds of businesses are using social media
Businesses with Customers
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Location-Based TravelRetailLoyaltyCommunity
Wednesday January 30 2013
Whatrsquos Pinterest104 Million Users
Digital Bulletin BoardImage Based
FashionArt
Travel
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Whatrsquos Google+
Wednesday January 30 2013
Whatrsquos Google+100 Million Active Monthly Users
ldquoCirclesrdquo = Relevant Sharing Video Chat w Up to 10 ppl
Power SearchUses Hashtags
On-Air Live amp Recorded Presentations Demonstrations
Plays with YouTubeCommunities
No ads
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
What is InstagramPhoto Application for Smart Phones Easy Sharing on Social NetworksUses HashtagsGains a new user every SECOND
90 Million Users (January 2013 Inside Facebook)
EventsRestaurants
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Two Social Media Certainties
Itrsquos Here to
StayItrsquos Going to
Change
Wednesday January 30 2013
live demo
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customers who engage with companies via social media spend 20-40 more than those companyrsquos other customers - Bain amp Company Report Putting Social Media to Work
Revenue
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customer Service
Revenue
Social Media users who have great customer service tell an average of 42 peoplecompared to 9 for social media absentees
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customer Service
Revenue
Bigger Circle of Trust 90 trust recommendations from people they know- Media Bistro http
wwwmediabistrocomalltwitterfuture-social-customer_b22111
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customer Service
Cause Awareness
Revenue
Bigger Circle of Trust
81 of Arts Organizations Say Internet amp Digital Technologies ldquoVery Importantrdquo to Promoting Arts httpwwwpewinternetorgReports2013Arts-and-technologySummary-of-Findingsaspx
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customer Service
Cause Awareness
News
Revenue
Bigger Circle of TrustPakistani computer programmer tweets about 1AM helicopter above Abbittabadturns out to be 1st report of attack on bin Ladenrsquos compound -Mashable httpmashablecom
20120212whitney-houston-twitter
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customer Service
Cause Awareness
News
Revenue
Bigger Circle of Trust
Disasters
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customer Service
Cause Awareness
News
Revenue
Bigger Circle of Trust
Disasters Hurricane Sandy hitsunami
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
of online adults use social media regularly - Experian httpwwwexperiancomsimmons-researchregister-2012-digital-marketerhtml
91
Wednesday January 30 2013
Social Media Is About PeopleMain Street USA
Wednesday January 30 2013
Who is the
Social Media Consumer
Wednesday January 30 2013
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Half of All Google+ Users Are Under 25httpwwwimediaconnectioncomcontent32712asp
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Half of All Google+ Users Are Under 25httpwwwimediaconnectioncomcontent32712asp
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Half of All Google+ Users Are Under 25httpwwwimediaconnectioncomcontent32712asp
Australia India Indonesia Malaysia Philippines Singapore and Thailand Prefer Facebookhttpthenextwebcomsocialmedia20110917social-media-in-asia-pacific-its-big-and-facebook-dominatesWednesday January 30 2013
What are people they using
Go where your tribe is
What works for you
What inspires your customers
Wednesday January 30 2013
Reads Only Ebooks Loves Farmers
MarketsJack Russell
Terrier OwnerWanna-be World
Traveler
Drinks Wine Lots of Wine
Auntie
Diver KayakerBeacher
Sushi Snob Biz OwnerCommunity Cheerleader
Wednesday January 30 2013
How are consumers using social media
source httpwwwslidesharenetricardodepaulasocial-brand-experienceref=httpwearesocialnetblog201201consumers-social
Wednesday January 30 2013
What do
customers want
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
In the loop new products amp services
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
In the loop new products amp services
Stand outcontribute to designs campaigns
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
In the loop new products amp services
Stand outcontribute to designs campaigns
Inspiration emotional responses
Wednesday January 30 2013
How are
businesses using Social Media
Anddo users care
Wednesday January 30 2013
What kinds of businesses are using social media
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Small business adoptingslowly
Medium business leading the wayslowly
Wednesday January 30 2013
The disconnect76 of Marketers Believe They ldquoKnow What Their Consumers
Wantrdquo Only 34 Have Actually Asked
Themhttptrendse-strategyblogcom20120907how-social-consumers-see-it-vs-how-social-maketers-see-it-infographic3609
Wednesday January 30 2013
The disconnect76 of Marketers Believe They ldquoKnow What Their Consumers
Wantrdquo Only 34 Have Actually Asked
Themhttptrendse-strategyblogcom20120907how-social-consumers-see-it-vs-how-social-maketers-see-it-infographic3609
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
How Do We Do It Right
Everything You Need to Know About SM
You Learned in Kindergarten
Social Best Practices
Wednesday January 30 2013
Top Concerns for Business in Social Media
Evolving Legal Landscape
Evaluating Return on Investment
Data RetentionLiberation on Platforms
Culture Shift InternalExternal
CHANGE
Wednesday January 30 2013
Bio Break
Image from httpengtechmagwordpresscomtagipod
Wednesday January 30 2013
The Platforms
Wednesday January 30 2013
Whatrsquos Twitter
Wednesday January 30 2013
Whatrsquos TwitterldquoMicrobloggingrdquo
Easy to connect with new peopleFast Moving
ldquoOpenrdquo ConnectionsTV
Live EventsNews
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Whatrsquos Facebook101Billion Monthly Users (Tech Crunch September 2012)
81 of Active Users Outside of USA Ad-based social network
Graph SearchEdgeRank
Wednesday January 30 2013
What kinds of businesses are using social media
Wednesday January 30 2013
What kinds of businesses are using social media
Businesses with Customers
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Location-Based TravelRetailLoyaltyCommunity
Wednesday January 30 2013
Whatrsquos Pinterest104 Million Users
Digital Bulletin BoardImage Based
FashionArt
Travel
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Whatrsquos Google+
Wednesday January 30 2013
Whatrsquos Google+100 Million Active Monthly Users
ldquoCirclesrdquo = Relevant Sharing Video Chat w Up to 10 ppl
Power SearchUses Hashtags
On-Air Live amp Recorded Presentations Demonstrations
Plays with YouTubeCommunities
No ads
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
What is InstagramPhoto Application for Smart Phones Easy Sharing on Social NetworksUses HashtagsGains a new user every SECOND
90 Million Users (January 2013 Inside Facebook)
EventsRestaurants
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Two Social Media Certainties
Itrsquos Here to
StayItrsquos Going to
Change
Wednesday January 30 2013
live demo
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customer Service
Revenue
Social Media users who have great customer service tell an average of 42 peoplecompared to 9 for social media absentees
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customer Service
Revenue
Bigger Circle of Trust 90 trust recommendations from people they know- Media Bistro http
wwwmediabistrocomalltwitterfuture-social-customer_b22111
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customer Service
Cause Awareness
Revenue
Bigger Circle of Trust
81 of Arts Organizations Say Internet amp Digital Technologies ldquoVery Importantrdquo to Promoting Arts httpwwwpewinternetorgReports2013Arts-and-technologySummary-of-Findingsaspx
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customer Service
Cause Awareness
News
Revenue
Bigger Circle of TrustPakistani computer programmer tweets about 1AM helicopter above Abbittabadturns out to be 1st report of attack on bin Ladenrsquos compound -Mashable httpmashablecom
20120212whitney-houston-twitter
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customer Service
Cause Awareness
News
Revenue
Bigger Circle of Trust
Disasters
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customer Service
Cause Awareness
News
Revenue
Bigger Circle of Trust
Disasters Hurricane Sandy hitsunami
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
of online adults use social media regularly - Experian httpwwwexperiancomsimmons-researchregister-2012-digital-marketerhtml
91
Wednesday January 30 2013
Social Media Is About PeopleMain Street USA
Wednesday January 30 2013
Who is the
Social Media Consumer
Wednesday January 30 2013
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Half of All Google+ Users Are Under 25httpwwwimediaconnectioncomcontent32712asp
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Half of All Google+ Users Are Under 25httpwwwimediaconnectioncomcontent32712asp
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Half of All Google+ Users Are Under 25httpwwwimediaconnectioncomcontent32712asp
Australia India Indonesia Malaysia Philippines Singapore and Thailand Prefer Facebookhttpthenextwebcomsocialmedia20110917social-media-in-asia-pacific-its-big-and-facebook-dominatesWednesday January 30 2013
What are people they using
Go where your tribe is
What works for you
What inspires your customers
Wednesday January 30 2013
Reads Only Ebooks Loves Farmers
MarketsJack Russell
Terrier OwnerWanna-be World
Traveler
Drinks Wine Lots of Wine
Auntie
Diver KayakerBeacher
Sushi Snob Biz OwnerCommunity Cheerleader
Wednesday January 30 2013
How are consumers using social media
source httpwwwslidesharenetricardodepaulasocial-brand-experienceref=httpwearesocialnetblog201201consumers-social
Wednesday January 30 2013
What do
customers want
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
In the loop new products amp services
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
In the loop new products amp services
Stand outcontribute to designs campaigns
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
In the loop new products amp services
Stand outcontribute to designs campaigns
Inspiration emotional responses
Wednesday January 30 2013
How are
businesses using Social Media
Anddo users care
Wednesday January 30 2013
What kinds of businesses are using social media
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Small business adoptingslowly
Medium business leading the wayslowly
Wednesday January 30 2013
The disconnect76 of Marketers Believe They ldquoKnow What Their Consumers
Wantrdquo Only 34 Have Actually Asked
Themhttptrendse-strategyblogcom20120907how-social-consumers-see-it-vs-how-social-maketers-see-it-infographic3609
Wednesday January 30 2013
The disconnect76 of Marketers Believe They ldquoKnow What Their Consumers
Wantrdquo Only 34 Have Actually Asked
Themhttptrendse-strategyblogcom20120907how-social-consumers-see-it-vs-how-social-maketers-see-it-infographic3609
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
How Do We Do It Right
Everything You Need to Know About SM
You Learned in Kindergarten
Social Best Practices
Wednesday January 30 2013
Top Concerns for Business in Social Media
Evolving Legal Landscape
Evaluating Return on Investment
Data RetentionLiberation on Platforms
Culture Shift InternalExternal
CHANGE
Wednesday January 30 2013
Bio Break
Image from httpengtechmagwordpresscomtagipod
Wednesday January 30 2013
The Platforms
Wednesday January 30 2013
Whatrsquos Twitter
Wednesday January 30 2013
Whatrsquos TwitterldquoMicrobloggingrdquo
Easy to connect with new peopleFast Moving
ldquoOpenrdquo ConnectionsTV
Live EventsNews
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Whatrsquos Facebook101Billion Monthly Users (Tech Crunch September 2012)
81 of Active Users Outside of USA Ad-based social network
Graph SearchEdgeRank
Wednesday January 30 2013
What kinds of businesses are using social media
Wednesday January 30 2013
What kinds of businesses are using social media
Businesses with Customers
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Location-Based TravelRetailLoyaltyCommunity
Wednesday January 30 2013
Whatrsquos Pinterest104 Million Users
Digital Bulletin BoardImage Based
FashionArt
Travel
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Whatrsquos Google+
Wednesday January 30 2013
Whatrsquos Google+100 Million Active Monthly Users
ldquoCirclesrdquo = Relevant Sharing Video Chat w Up to 10 ppl
Power SearchUses Hashtags
On-Air Live amp Recorded Presentations Demonstrations
Plays with YouTubeCommunities
No ads
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
What is InstagramPhoto Application for Smart Phones Easy Sharing on Social NetworksUses HashtagsGains a new user every SECOND
90 Million Users (January 2013 Inside Facebook)
EventsRestaurants
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Two Social Media Certainties
Itrsquos Here to
StayItrsquos Going to
Change
Wednesday January 30 2013
live demo
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customer Service
Revenue
Bigger Circle of Trust 90 trust recommendations from people they know- Media Bistro http
wwwmediabistrocomalltwitterfuture-social-customer_b22111
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customer Service
Cause Awareness
Revenue
Bigger Circle of Trust
81 of Arts Organizations Say Internet amp Digital Technologies ldquoVery Importantrdquo to Promoting Arts httpwwwpewinternetorgReports2013Arts-and-technologySummary-of-Findingsaspx
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customer Service
Cause Awareness
News
Revenue
Bigger Circle of TrustPakistani computer programmer tweets about 1AM helicopter above Abbittabadturns out to be 1st report of attack on bin Ladenrsquos compound -Mashable httpmashablecom
20120212whitney-houston-twitter
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customer Service
Cause Awareness
News
Revenue
Bigger Circle of Trust
Disasters
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customer Service
Cause Awareness
News
Revenue
Bigger Circle of Trust
Disasters Hurricane Sandy hitsunami
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
of online adults use social media regularly - Experian httpwwwexperiancomsimmons-researchregister-2012-digital-marketerhtml
91
Wednesday January 30 2013
Social Media Is About PeopleMain Street USA
Wednesday January 30 2013
Who is the
Social Media Consumer
Wednesday January 30 2013
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Half of All Google+ Users Are Under 25httpwwwimediaconnectioncomcontent32712asp
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Half of All Google+ Users Are Under 25httpwwwimediaconnectioncomcontent32712asp
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Half of All Google+ Users Are Under 25httpwwwimediaconnectioncomcontent32712asp
Australia India Indonesia Malaysia Philippines Singapore and Thailand Prefer Facebookhttpthenextwebcomsocialmedia20110917social-media-in-asia-pacific-its-big-and-facebook-dominatesWednesday January 30 2013
What are people they using
Go where your tribe is
What works for you
What inspires your customers
Wednesday January 30 2013
Reads Only Ebooks Loves Farmers
MarketsJack Russell
Terrier OwnerWanna-be World
Traveler
Drinks Wine Lots of Wine
Auntie
Diver KayakerBeacher
Sushi Snob Biz OwnerCommunity Cheerleader
Wednesday January 30 2013
How are consumers using social media
source httpwwwslidesharenetricardodepaulasocial-brand-experienceref=httpwearesocialnetblog201201consumers-social
Wednesday January 30 2013
What do
customers want
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
In the loop new products amp services
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
In the loop new products amp services
Stand outcontribute to designs campaigns
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
In the loop new products amp services
Stand outcontribute to designs campaigns
Inspiration emotional responses
Wednesday January 30 2013
How are
businesses using Social Media
Anddo users care
Wednesday January 30 2013
What kinds of businesses are using social media
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Small business adoptingslowly
Medium business leading the wayslowly
Wednesday January 30 2013
The disconnect76 of Marketers Believe They ldquoKnow What Their Consumers
Wantrdquo Only 34 Have Actually Asked
Themhttptrendse-strategyblogcom20120907how-social-consumers-see-it-vs-how-social-maketers-see-it-infographic3609
Wednesday January 30 2013
The disconnect76 of Marketers Believe They ldquoKnow What Their Consumers
Wantrdquo Only 34 Have Actually Asked
Themhttptrendse-strategyblogcom20120907how-social-consumers-see-it-vs-how-social-maketers-see-it-infographic3609
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
How Do We Do It Right
Everything You Need to Know About SM
You Learned in Kindergarten
Social Best Practices
Wednesday January 30 2013
Top Concerns for Business in Social Media
Evolving Legal Landscape
Evaluating Return on Investment
Data RetentionLiberation on Platforms
Culture Shift InternalExternal
CHANGE
Wednesday January 30 2013
Bio Break
Image from httpengtechmagwordpresscomtagipod
Wednesday January 30 2013
The Platforms
Wednesday January 30 2013
Whatrsquos Twitter
Wednesday January 30 2013
Whatrsquos TwitterldquoMicrobloggingrdquo
Easy to connect with new peopleFast Moving
ldquoOpenrdquo ConnectionsTV
Live EventsNews
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Whatrsquos Facebook101Billion Monthly Users (Tech Crunch September 2012)
81 of Active Users Outside of USA Ad-based social network
Graph SearchEdgeRank
Wednesday January 30 2013
What kinds of businesses are using social media
Wednesday January 30 2013
What kinds of businesses are using social media
Businesses with Customers
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Location-Based TravelRetailLoyaltyCommunity
Wednesday January 30 2013
Whatrsquos Pinterest104 Million Users
Digital Bulletin BoardImage Based
FashionArt
Travel
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Whatrsquos Google+
Wednesday January 30 2013
Whatrsquos Google+100 Million Active Monthly Users
ldquoCirclesrdquo = Relevant Sharing Video Chat w Up to 10 ppl
Power SearchUses Hashtags
On-Air Live amp Recorded Presentations Demonstrations
Plays with YouTubeCommunities
No ads
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
What is InstagramPhoto Application for Smart Phones Easy Sharing on Social NetworksUses HashtagsGains a new user every SECOND
90 Million Users (January 2013 Inside Facebook)
EventsRestaurants
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Two Social Media Certainties
Itrsquos Here to
StayItrsquos Going to
Change
Wednesday January 30 2013
live demo
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customer Service
Cause Awareness
Revenue
Bigger Circle of Trust
81 of Arts Organizations Say Internet amp Digital Technologies ldquoVery Importantrdquo to Promoting Arts httpwwwpewinternetorgReports2013Arts-and-technologySummary-of-Findingsaspx
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customer Service
Cause Awareness
News
Revenue
Bigger Circle of TrustPakistani computer programmer tweets about 1AM helicopter above Abbittabadturns out to be 1st report of attack on bin Ladenrsquos compound -Mashable httpmashablecom
20120212whitney-houston-twitter
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customer Service
Cause Awareness
News
Revenue
Bigger Circle of Trust
Disasters
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customer Service
Cause Awareness
News
Revenue
Bigger Circle of Trust
Disasters Hurricane Sandy hitsunami
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
of online adults use social media regularly - Experian httpwwwexperiancomsimmons-researchregister-2012-digital-marketerhtml
91
Wednesday January 30 2013
Social Media Is About PeopleMain Street USA
Wednesday January 30 2013
Who is the
Social Media Consumer
Wednesday January 30 2013
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Half of All Google+ Users Are Under 25httpwwwimediaconnectioncomcontent32712asp
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Half of All Google+ Users Are Under 25httpwwwimediaconnectioncomcontent32712asp
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Half of All Google+ Users Are Under 25httpwwwimediaconnectioncomcontent32712asp
Australia India Indonesia Malaysia Philippines Singapore and Thailand Prefer Facebookhttpthenextwebcomsocialmedia20110917social-media-in-asia-pacific-its-big-and-facebook-dominatesWednesday January 30 2013
What are people they using
Go where your tribe is
What works for you
What inspires your customers
Wednesday January 30 2013
Reads Only Ebooks Loves Farmers
MarketsJack Russell
Terrier OwnerWanna-be World
Traveler
Drinks Wine Lots of Wine
Auntie
Diver KayakerBeacher
Sushi Snob Biz OwnerCommunity Cheerleader
Wednesday January 30 2013
How are consumers using social media
source httpwwwslidesharenetricardodepaulasocial-brand-experienceref=httpwearesocialnetblog201201consumers-social
Wednesday January 30 2013
What do
customers want
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
In the loop new products amp services
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
In the loop new products amp services
Stand outcontribute to designs campaigns
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
In the loop new products amp services
Stand outcontribute to designs campaigns
Inspiration emotional responses
Wednesday January 30 2013
How are
businesses using Social Media
Anddo users care
Wednesday January 30 2013
What kinds of businesses are using social media
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Small business adoptingslowly
Medium business leading the wayslowly
Wednesday January 30 2013
The disconnect76 of Marketers Believe They ldquoKnow What Their Consumers
Wantrdquo Only 34 Have Actually Asked
Themhttptrendse-strategyblogcom20120907how-social-consumers-see-it-vs-how-social-maketers-see-it-infographic3609
Wednesday January 30 2013
The disconnect76 of Marketers Believe They ldquoKnow What Their Consumers
Wantrdquo Only 34 Have Actually Asked
Themhttptrendse-strategyblogcom20120907how-social-consumers-see-it-vs-how-social-maketers-see-it-infographic3609
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
How Do We Do It Right
Everything You Need to Know About SM
You Learned in Kindergarten
Social Best Practices
Wednesday January 30 2013
Top Concerns for Business in Social Media
Evolving Legal Landscape
Evaluating Return on Investment
Data RetentionLiberation on Platforms
Culture Shift InternalExternal
CHANGE
Wednesday January 30 2013
Bio Break
Image from httpengtechmagwordpresscomtagipod
Wednesday January 30 2013
The Platforms
Wednesday January 30 2013
Whatrsquos Twitter
Wednesday January 30 2013
Whatrsquos TwitterldquoMicrobloggingrdquo
Easy to connect with new peopleFast Moving
ldquoOpenrdquo ConnectionsTV
Live EventsNews
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Whatrsquos Facebook101Billion Monthly Users (Tech Crunch September 2012)
81 of Active Users Outside of USA Ad-based social network
Graph SearchEdgeRank
Wednesday January 30 2013
What kinds of businesses are using social media
Wednesday January 30 2013
What kinds of businesses are using social media
Businesses with Customers
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Location-Based TravelRetailLoyaltyCommunity
Wednesday January 30 2013
Whatrsquos Pinterest104 Million Users
Digital Bulletin BoardImage Based
FashionArt
Travel
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Whatrsquos Google+
Wednesday January 30 2013
Whatrsquos Google+100 Million Active Monthly Users
ldquoCirclesrdquo = Relevant Sharing Video Chat w Up to 10 ppl
Power SearchUses Hashtags
On-Air Live amp Recorded Presentations Demonstrations
Plays with YouTubeCommunities
No ads
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
What is InstagramPhoto Application for Smart Phones Easy Sharing on Social NetworksUses HashtagsGains a new user every SECOND
90 Million Users (January 2013 Inside Facebook)
EventsRestaurants
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Two Social Media Certainties
Itrsquos Here to
StayItrsquos Going to
Change
Wednesday January 30 2013
live demo
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customer Service
Cause Awareness
News
Revenue
Bigger Circle of TrustPakistani computer programmer tweets about 1AM helicopter above Abbittabadturns out to be 1st report of attack on bin Ladenrsquos compound -Mashable httpmashablecom
20120212whitney-houston-twitter
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customer Service
Cause Awareness
News
Revenue
Bigger Circle of Trust
Disasters
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customer Service
Cause Awareness
News
Revenue
Bigger Circle of Trust
Disasters Hurricane Sandy hitsunami
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
of online adults use social media regularly - Experian httpwwwexperiancomsimmons-researchregister-2012-digital-marketerhtml
91
Wednesday January 30 2013
Social Media Is About PeopleMain Street USA
Wednesday January 30 2013
Who is the
Social Media Consumer
Wednesday January 30 2013
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Half of All Google+ Users Are Under 25httpwwwimediaconnectioncomcontent32712asp
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Half of All Google+ Users Are Under 25httpwwwimediaconnectioncomcontent32712asp
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Half of All Google+ Users Are Under 25httpwwwimediaconnectioncomcontent32712asp
Australia India Indonesia Malaysia Philippines Singapore and Thailand Prefer Facebookhttpthenextwebcomsocialmedia20110917social-media-in-asia-pacific-its-big-and-facebook-dominatesWednesday January 30 2013
What are people they using
Go where your tribe is
What works for you
What inspires your customers
Wednesday January 30 2013
Reads Only Ebooks Loves Farmers
MarketsJack Russell
Terrier OwnerWanna-be World
Traveler
Drinks Wine Lots of Wine
Auntie
Diver KayakerBeacher
Sushi Snob Biz OwnerCommunity Cheerleader
Wednesday January 30 2013
How are consumers using social media
source httpwwwslidesharenetricardodepaulasocial-brand-experienceref=httpwearesocialnetblog201201consumers-social
Wednesday January 30 2013
What do
customers want
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
In the loop new products amp services
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
In the loop new products amp services
Stand outcontribute to designs campaigns
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
In the loop new products amp services
Stand outcontribute to designs campaigns
Inspiration emotional responses
Wednesday January 30 2013
How are
businesses using Social Media
Anddo users care
Wednesday January 30 2013
What kinds of businesses are using social media
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Small business adoptingslowly
Medium business leading the wayslowly
Wednesday January 30 2013
The disconnect76 of Marketers Believe They ldquoKnow What Their Consumers
Wantrdquo Only 34 Have Actually Asked
Themhttptrendse-strategyblogcom20120907how-social-consumers-see-it-vs-how-social-maketers-see-it-infographic3609
Wednesday January 30 2013
The disconnect76 of Marketers Believe They ldquoKnow What Their Consumers
Wantrdquo Only 34 Have Actually Asked
Themhttptrendse-strategyblogcom20120907how-social-consumers-see-it-vs-how-social-maketers-see-it-infographic3609
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
How Do We Do It Right
Everything You Need to Know About SM
You Learned in Kindergarten
Social Best Practices
Wednesday January 30 2013
Top Concerns for Business in Social Media
Evolving Legal Landscape
Evaluating Return on Investment
Data RetentionLiberation on Platforms
Culture Shift InternalExternal
CHANGE
Wednesday January 30 2013
Bio Break
Image from httpengtechmagwordpresscomtagipod
Wednesday January 30 2013
The Platforms
Wednesday January 30 2013
Whatrsquos Twitter
Wednesday January 30 2013
Whatrsquos TwitterldquoMicrobloggingrdquo
Easy to connect with new peopleFast Moving
ldquoOpenrdquo ConnectionsTV
Live EventsNews
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Whatrsquos Facebook101Billion Monthly Users (Tech Crunch September 2012)
81 of Active Users Outside of USA Ad-based social network
Graph SearchEdgeRank
Wednesday January 30 2013
What kinds of businesses are using social media
Wednesday January 30 2013
What kinds of businesses are using social media
Businesses with Customers
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Location-Based TravelRetailLoyaltyCommunity
Wednesday January 30 2013
Whatrsquos Pinterest104 Million Users
Digital Bulletin BoardImage Based
FashionArt
Travel
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Whatrsquos Google+
Wednesday January 30 2013
Whatrsquos Google+100 Million Active Monthly Users
ldquoCirclesrdquo = Relevant Sharing Video Chat w Up to 10 ppl
Power SearchUses Hashtags
On-Air Live amp Recorded Presentations Demonstrations
Plays with YouTubeCommunities
No ads
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
What is InstagramPhoto Application for Smart Phones Easy Sharing on Social NetworksUses HashtagsGains a new user every SECOND
90 Million Users (January 2013 Inside Facebook)
EventsRestaurants
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Two Social Media Certainties
Itrsquos Here to
StayItrsquos Going to
Change
Wednesday January 30 2013
live demo
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customer Service
Cause Awareness
News
Revenue
Bigger Circle of Trust
Disasters
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customer Service
Cause Awareness
News
Revenue
Bigger Circle of Trust
Disasters Hurricane Sandy hitsunami
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
of online adults use social media regularly - Experian httpwwwexperiancomsimmons-researchregister-2012-digital-marketerhtml
91
Wednesday January 30 2013
Social Media Is About PeopleMain Street USA
Wednesday January 30 2013
Who is the
Social Media Consumer
Wednesday January 30 2013
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Half of All Google+ Users Are Under 25httpwwwimediaconnectioncomcontent32712asp
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Half of All Google+ Users Are Under 25httpwwwimediaconnectioncomcontent32712asp
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Half of All Google+ Users Are Under 25httpwwwimediaconnectioncomcontent32712asp
Australia India Indonesia Malaysia Philippines Singapore and Thailand Prefer Facebookhttpthenextwebcomsocialmedia20110917social-media-in-asia-pacific-its-big-and-facebook-dominatesWednesday January 30 2013
What are people they using
Go where your tribe is
What works for you
What inspires your customers
Wednesday January 30 2013
Reads Only Ebooks Loves Farmers
MarketsJack Russell
Terrier OwnerWanna-be World
Traveler
Drinks Wine Lots of Wine
Auntie
Diver KayakerBeacher
Sushi Snob Biz OwnerCommunity Cheerleader
Wednesday January 30 2013
How are consumers using social media
source httpwwwslidesharenetricardodepaulasocial-brand-experienceref=httpwearesocialnetblog201201consumers-social
Wednesday January 30 2013
What do
customers want
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
In the loop new products amp services
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
In the loop new products amp services
Stand outcontribute to designs campaigns
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
In the loop new products amp services
Stand outcontribute to designs campaigns
Inspiration emotional responses
Wednesday January 30 2013
How are
businesses using Social Media
Anddo users care
Wednesday January 30 2013
What kinds of businesses are using social media
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Small business adoptingslowly
Medium business leading the wayslowly
Wednesday January 30 2013
The disconnect76 of Marketers Believe They ldquoKnow What Their Consumers
Wantrdquo Only 34 Have Actually Asked
Themhttptrendse-strategyblogcom20120907how-social-consumers-see-it-vs-how-social-maketers-see-it-infographic3609
Wednesday January 30 2013
The disconnect76 of Marketers Believe They ldquoKnow What Their Consumers
Wantrdquo Only 34 Have Actually Asked
Themhttptrendse-strategyblogcom20120907how-social-consumers-see-it-vs-how-social-maketers-see-it-infographic3609
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
How Do We Do It Right
Everything You Need to Know About SM
You Learned in Kindergarten
Social Best Practices
Wednesday January 30 2013
Top Concerns for Business in Social Media
Evolving Legal Landscape
Evaluating Return on Investment
Data RetentionLiberation on Platforms
Culture Shift InternalExternal
CHANGE
Wednesday January 30 2013
Bio Break
Image from httpengtechmagwordpresscomtagipod
Wednesday January 30 2013
The Platforms
Wednesday January 30 2013
Whatrsquos Twitter
Wednesday January 30 2013
Whatrsquos TwitterldquoMicrobloggingrdquo
Easy to connect with new peopleFast Moving
ldquoOpenrdquo ConnectionsTV
Live EventsNews
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Whatrsquos Facebook101Billion Monthly Users (Tech Crunch September 2012)
81 of Active Users Outside of USA Ad-based social network
Graph SearchEdgeRank
Wednesday January 30 2013
What kinds of businesses are using social media
Wednesday January 30 2013
What kinds of businesses are using social media
Businesses with Customers
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Location-Based TravelRetailLoyaltyCommunity
Wednesday January 30 2013
Whatrsquos Pinterest104 Million Users
Digital Bulletin BoardImage Based
FashionArt
Travel
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Whatrsquos Google+
Wednesday January 30 2013
Whatrsquos Google+100 Million Active Monthly Users
ldquoCirclesrdquo = Relevant Sharing Video Chat w Up to 10 ppl
Power SearchUses Hashtags
On-Air Live amp Recorded Presentations Demonstrations
Plays with YouTubeCommunities
No ads
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
What is InstagramPhoto Application for Smart Phones Easy Sharing on Social NetworksUses HashtagsGains a new user every SECOND
90 Million Users (January 2013 Inside Facebook)
EventsRestaurants
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Two Social Media Certainties
Itrsquos Here to
StayItrsquos Going to
Change
Wednesday January 30 2013
live demo
Wednesday January 30 2013
How Has SM Impacted Our Culture
Communication RevolutionGovernments
Customer Service
Cause Awareness
News
Revenue
Bigger Circle of Trust
Disasters Hurricane Sandy hitsunami
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
of online adults use social media regularly - Experian httpwwwexperiancomsimmons-researchregister-2012-digital-marketerhtml
91
Wednesday January 30 2013
Social Media Is About PeopleMain Street USA
Wednesday January 30 2013
Who is the
Social Media Consumer
Wednesday January 30 2013
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Half of All Google+ Users Are Under 25httpwwwimediaconnectioncomcontent32712asp
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Half of All Google+ Users Are Under 25httpwwwimediaconnectioncomcontent32712asp
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Half of All Google+ Users Are Under 25httpwwwimediaconnectioncomcontent32712asp
Australia India Indonesia Malaysia Philippines Singapore and Thailand Prefer Facebookhttpthenextwebcomsocialmedia20110917social-media-in-asia-pacific-its-big-and-facebook-dominatesWednesday January 30 2013
What are people they using
Go where your tribe is
What works for you
What inspires your customers
Wednesday January 30 2013
Reads Only Ebooks Loves Farmers
MarketsJack Russell
Terrier OwnerWanna-be World
Traveler
Drinks Wine Lots of Wine
Auntie
Diver KayakerBeacher
Sushi Snob Biz OwnerCommunity Cheerleader
Wednesday January 30 2013
How are consumers using social media
source httpwwwslidesharenetricardodepaulasocial-brand-experienceref=httpwearesocialnetblog201201consumers-social
Wednesday January 30 2013
What do
customers want
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
In the loop new products amp services
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
In the loop new products amp services
Stand outcontribute to designs campaigns
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
In the loop new products amp services
Stand outcontribute to designs campaigns
Inspiration emotional responses
Wednesday January 30 2013
How are
businesses using Social Media
Anddo users care
Wednesday January 30 2013
What kinds of businesses are using social media
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Small business adoptingslowly
Medium business leading the wayslowly
Wednesday January 30 2013
The disconnect76 of Marketers Believe They ldquoKnow What Their Consumers
Wantrdquo Only 34 Have Actually Asked
Themhttptrendse-strategyblogcom20120907how-social-consumers-see-it-vs-how-social-maketers-see-it-infographic3609
Wednesday January 30 2013
The disconnect76 of Marketers Believe They ldquoKnow What Their Consumers
Wantrdquo Only 34 Have Actually Asked
Themhttptrendse-strategyblogcom20120907how-social-consumers-see-it-vs-how-social-maketers-see-it-infographic3609
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
How Do We Do It Right
Everything You Need to Know About SM
You Learned in Kindergarten
Social Best Practices
Wednesday January 30 2013
Top Concerns for Business in Social Media
Evolving Legal Landscape
Evaluating Return on Investment
Data RetentionLiberation on Platforms
Culture Shift InternalExternal
CHANGE
Wednesday January 30 2013
Bio Break
Image from httpengtechmagwordpresscomtagipod
Wednesday January 30 2013
The Platforms
Wednesday January 30 2013
Whatrsquos Twitter
Wednesday January 30 2013
Whatrsquos TwitterldquoMicrobloggingrdquo
Easy to connect with new peopleFast Moving
ldquoOpenrdquo ConnectionsTV
Live EventsNews
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Whatrsquos Facebook101Billion Monthly Users (Tech Crunch September 2012)
81 of Active Users Outside of USA Ad-based social network
Graph SearchEdgeRank
Wednesday January 30 2013
What kinds of businesses are using social media
Wednesday January 30 2013
What kinds of businesses are using social media
Businesses with Customers
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Location-Based TravelRetailLoyaltyCommunity
Wednesday January 30 2013
Whatrsquos Pinterest104 Million Users
Digital Bulletin BoardImage Based
FashionArt
Travel
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Whatrsquos Google+
Wednesday January 30 2013
Whatrsquos Google+100 Million Active Monthly Users
ldquoCirclesrdquo = Relevant Sharing Video Chat w Up to 10 ppl
Power SearchUses Hashtags
On-Air Live amp Recorded Presentations Demonstrations
Plays with YouTubeCommunities
No ads
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
What is InstagramPhoto Application for Smart Phones Easy Sharing on Social NetworksUses HashtagsGains a new user every SECOND
90 Million Users (January 2013 Inside Facebook)
EventsRestaurants
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Two Social Media Certainties
Itrsquos Here to
StayItrsquos Going to
Change
Wednesday January 30 2013
live demo
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
of online adults use social media regularly - Experian httpwwwexperiancomsimmons-researchregister-2012-digital-marketerhtml
91
Wednesday January 30 2013
Social Media Is About PeopleMain Street USA
Wednesday January 30 2013
Who is the
Social Media Consumer
Wednesday January 30 2013
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Half of All Google+ Users Are Under 25httpwwwimediaconnectioncomcontent32712asp
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Half of All Google+ Users Are Under 25httpwwwimediaconnectioncomcontent32712asp
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Half of All Google+ Users Are Under 25httpwwwimediaconnectioncomcontent32712asp
Australia India Indonesia Malaysia Philippines Singapore and Thailand Prefer Facebookhttpthenextwebcomsocialmedia20110917social-media-in-asia-pacific-its-big-and-facebook-dominatesWednesday January 30 2013
What are people they using
Go where your tribe is
What works for you
What inspires your customers
Wednesday January 30 2013
Reads Only Ebooks Loves Farmers
MarketsJack Russell
Terrier OwnerWanna-be World
Traveler
Drinks Wine Lots of Wine
Auntie
Diver KayakerBeacher
Sushi Snob Biz OwnerCommunity Cheerleader
Wednesday January 30 2013
How are consumers using social media
source httpwwwslidesharenetricardodepaulasocial-brand-experienceref=httpwearesocialnetblog201201consumers-social
Wednesday January 30 2013
What do
customers want
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
In the loop new products amp services
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
In the loop new products amp services
Stand outcontribute to designs campaigns
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
In the loop new products amp services
Stand outcontribute to designs campaigns
Inspiration emotional responses
Wednesday January 30 2013
How are
businesses using Social Media
Anddo users care
Wednesday January 30 2013
What kinds of businesses are using social media
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Small business adoptingslowly
Medium business leading the wayslowly
Wednesday January 30 2013
The disconnect76 of Marketers Believe They ldquoKnow What Their Consumers
Wantrdquo Only 34 Have Actually Asked
Themhttptrendse-strategyblogcom20120907how-social-consumers-see-it-vs-how-social-maketers-see-it-infographic3609
Wednesday January 30 2013
The disconnect76 of Marketers Believe They ldquoKnow What Their Consumers
Wantrdquo Only 34 Have Actually Asked
Themhttptrendse-strategyblogcom20120907how-social-consumers-see-it-vs-how-social-maketers-see-it-infographic3609
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
How Do We Do It Right
Everything You Need to Know About SM
You Learned in Kindergarten
Social Best Practices
Wednesday January 30 2013
Top Concerns for Business in Social Media
Evolving Legal Landscape
Evaluating Return on Investment
Data RetentionLiberation on Platforms
Culture Shift InternalExternal
CHANGE
Wednesday January 30 2013
Bio Break
Image from httpengtechmagwordpresscomtagipod
Wednesday January 30 2013
The Platforms
Wednesday January 30 2013
Whatrsquos Twitter
Wednesday January 30 2013
Whatrsquos TwitterldquoMicrobloggingrdquo
Easy to connect with new peopleFast Moving
ldquoOpenrdquo ConnectionsTV
Live EventsNews
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Whatrsquos Facebook101Billion Monthly Users (Tech Crunch September 2012)
81 of Active Users Outside of USA Ad-based social network
Graph SearchEdgeRank
Wednesday January 30 2013
What kinds of businesses are using social media
Wednesday January 30 2013
What kinds of businesses are using social media
Businesses with Customers
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Location-Based TravelRetailLoyaltyCommunity
Wednesday January 30 2013
Whatrsquos Pinterest104 Million Users
Digital Bulletin BoardImage Based
FashionArt
Travel
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Whatrsquos Google+
Wednesday January 30 2013
Whatrsquos Google+100 Million Active Monthly Users
ldquoCirclesrdquo = Relevant Sharing Video Chat w Up to 10 ppl
Power SearchUses Hashtags
On-Air Live amp Recorded Presentations Demonstrations
Plays with YouTubeCommunities
No ads
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
What is InstagramPhoto Application for Smart Phones Easy Sharing on Social NetworksUses HashtagsGains a new user every SECOND
90 Million Users (January 2013 Inside Facebook)
EventsRestaurants
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Two Social Media Certainties
Itrsquos Here to
StayItrsquos Going to
Change
Wednesday January 30 2013
live demo
Wednesday January 30 2013
Wednesday January 30 2013
of online adults use social media regularly - Experian httpwwwexperiancomsimmons-researchregister-2012-digital-marketerhtml
91
Wednesday January 30 2013
Social Media Is About PeopleMain Street USA
Wednesday January 30 2013
Who is the
Social Media Consumer
Wednesday January 30 2013
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Half of All Google+ Users Are Under 25httpwwwimediaconnectioncomcontent32712asp
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Half of All Google+ Users Are Under 25httpwwwimediaconnectioncomcontent32712asp
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Half of All Google+ Users Are Under 25httpwwwimediaconnectioncomcontent32712asp
Australia India Indonesia Malaysia Philippines Singapore and Thailand Prefer Facebookhttpthenextwebcomsocialmedia20110917social-media-in-asia-pacific-its-big-and-facebook-dominatesWednesday January 30 2013
What are people they using
Go where your tribe is
What works for you
What inspires your customers
Wednesday January 30 2013
Reads Only Ebooks Loves Farmers
MarketsJack Russell
Terrier OwnerWanna-be World
Traveler
Drinks Wine Lots of Wine
Auntie
Diver KayakerBeacher
Sushi Snob Biz OwnerCommunity Cheerleader
Wednesday January 30 2013
How are consumers using social media
source httpwwwslidesharenetricardodepaulasocial-brand-experienceref=httpwearesocialnetblog201201consumers-social
Wednesday January 30 2013
What do
customers want
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
In the loop new products amp services
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
In the loop new products amp services
Stand outcontribute to designs campaigns
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
In the loop new products amp services
Stand outcontribute to designs campaigns
Inspiration emotional responses
Wednesday January 30 2013
How are
businesses using Social Media
Anddo users care
Wednesday January 30 2013
What kinds of businesses are using social media
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Small business adoptingslowly
Medium business leading the wayslowly
Wednesday January 30 2013
The disconnect76 of Marketers Believe They ldquoKnow What Their Consumers
Wantrdquo Only 34 Have Actually Asked
Themhttptrendse-strategyblogcom20120907how-social-consumers-see-it-vs-how-social-maketers-see-it-infographic3609
Wednesday January 30 2013
The disconnect76 of Marketers Believe They ldquoKnow What Their Consumers
Wantrdquo Only 34 Have Actually Asked
Themhttptrendse-strategyblogcom20120907how-social-consumers-see-it-vs-how-social-maketers-see-it-infographic3609
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
How Do We Do It Right
Everything You Need to Know About SM
You Learned in Kindergarten
Social Best Practices
Wednesday January 30 2013
Top Concerns for Business in Social Media
Evolving Legal Landscape
Evaluating Return on Investment
Data RetentionLiberation on Platforms
Culture Shift InternalExternal
CHANGE
Wednesday January 30 2013
Bio Break
Image from httpengtechmagwordpresscomtagipod
Wednesday January 30 2013
The Platforms
Wednesday January 30 2013
Whatrsquos Twitter
Wednesday January 30 2013
Whatrsquos TwitterldquoMicrobloggingrdquo
Easy to connect with new peopleFast Moving
ldquoOpenrdquo ConnectionsTV
Live EventsNews
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Whatrsquos Facebook101Billion Monthly Users (Tech Crunch September 2012)
81 of Active Users Outside of USA Ad-based social network
Graph SearchEdgeRank
Wednesday January 30 2013
What kinds of businesses are using social media
Wednesday January 30 2013
What kinds of businesses are using social media
Businesses with Customers
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Location-Based TravelRetailLoyaltyCommunity
Wednesday January 30 2013
Whatrsquos Pinterest104 Million Users
Digital Bulletin BoardImage Based
FashionArt
Travel
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Whatrsquos Google+
Wednesday January 30 2013
Whatrsquos Google+100 Million Active Monthly Users
ldquoCirclesrdquo = Relevant Sharing Video Chat w Up to 10 ppl
Power SearchUses Hashtags
On-Air Live amp Recorded Presentations Demonstrations
Plays with YouTubeCommunities
No ads
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
What is InstagramPhoto Application for Smart Phones Easy Sharing on Social NetworksUses HashtagsGains a new user every SECOND
90 Million Users (January 2013 Inside Facebook)
EventsRestaurants
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Two Social Media Certainties
Itrsquos Here to
StayItrsquos Going to
Change
Wednesday January 30 2013
live demo
Wednesday January 30 2013
of online adults use social media regularly - Experian httpwwwexperiancomsimmons-researchregister-2012-digital-marketerhtml
91
Wednesday January 30 2013
Social Media Is About PeopleMain Street USA
Wednesday January 30 2013
Who is the
Social Media Consumer
Wednesday January 30 2013
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Half of All Google+ Users Are Under 25httpwwwimediaconnectioncomcontent32712asp
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Half of All Google+ Users Are Under 25httpwwwimediaconnectioncomcontent32712asp
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Half of All Google+ Users Are Under 25httpwwwimediaconnectioncomcontent32712asp
Australia India Indonesia Malaysia Philippines Singapore and Thailand Prefer Facebookhttpthenextwebcomsocialmedia20110917social-media-in-asia-pacific-its-big-and-facebook-dominatesWednesday January 30 2013
What are people they using
Go where your tribe is
What works for you
What inspires your customers
Wednesday January 30 2013
Reads Only Ebooks Loves Farmers
MarketsJack Russell
Terrier OwnerWanna-be World
Traveler
Drinks Wine Lots of Wine
Auntie
Diver KayakerBeacher
Sushi Snob Biz OwnerCommunity Cheerleader
Wednesday January 30 2013
How are consumers using social media
source httpwwwslidesharenetricardodepaulasocial-brand-experienceref=httpwearesocialnetblog201201consumers-social
Wednesday January 30 2013
What do
customers want
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
In the loop new products amp services
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
In the loop new products amp services
Stand outcontribute to designs campaigns
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
In the loop new products amp services
Stand outcontribute to designs campaigns
Inspiration emotional responses
Wednesday January 30 2013
How are
businesses using Social Media
Anddo users care
Wednesday January 30 2013
What kinds of businesses are using social media
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Small business adoptingslowly
Medium business leading the wayslowly
Wednesday January 30 2013
The disconnect76 of Marketers Believe They ldquoKnow What Their Consumers
Wantrdquo Only 34 Have Actually Asked
Themhttptrendse-strategyblogcom20120907how-social-consumers-see-it-vs-how-social-maketers-see-it-infographic3609
Wednesday January 30 2013
The disconnect76 of Marketers Believe They ldquoKnow What Their Consumers
Wantrdquo Only 34 Have Actually Asked
Themhttptrendse-strategyblogcom20120907how-social-consumers-see-it-vs-how-social-maketers-see-it-infographic3609
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
How Do We Do It Right
Everything You Need to Know About SM
You Learned in Kindergarten
Social Best Practices
Wednesday January 30 2013
Top Concerns for Business in Social Media
Evolving Legal Landscape
Evaluating Return on Investment
Data RetentionLiberation on Platforms
Culture Shift InternalExternal
CHANGE
Wednesday January 30 2013
Bio Break
Image from httpengtechmagwordpresscomtagipod
Wednesday January 30 2013
The Platforms
Wednesday January 30 2013
Whatrsquos Twitter
Wednesday January 30 2013
Whatrsquos TwitterldquoMicrobloggingrdquo
Easy to connect with new peopleFast Moving
ldquoOpenrdquo ConnectionsTV
Live EventsNews
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Whatrsquos Facebook101Billion Monthly Users (Tech Crunch September 2012)
81 of Active Users Outside of USA Ad-based social network
Graph SearchEdgeRank
Wednesday January 30 2013
What kinds of businesses are using social media
Wednesday January 30 2013
What kinds of businesses are using social media
Businesses with Customers
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Location-Based TravelRetailLoyaltyCommunity
Wednesday January 30 2013
Whatrsquos Pinterest104 Million Users
Digital Bulletin BoardImage Based
FashionArt
Travel
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Whatrsquos Google+
Wednesday January 30 2013
Whatrsquos Google+100 Million Active Monthly Users
ldquoCirclesrdquo = Relevant Sharing Video Chat w Up to 10 ppl
Power SearchUses Hashtags
On-Air Live amp Recorded Presentations Demonstrations
Plays with YouTubeCommunities
No ads
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
What is InstagramPhoto Application for Smart Phones Easy Sharing on Social NetworksUses HashtagsGains a new user every SECOND
90 Million Users (January 2013 Inside Facebook)
EventsRestaurants
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Two Social Media Certainties
Itrsquos Here to
StayItrsquos Going to
Change
Wednesday January 30 2013
live demo
Wednesday January 30 2013
Social Media Is About PeopleMain Street USA
Wednesday January 30 2013
Who is the
Social Media Consumer
Wednesday January 30 2013
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Half of All Google+ Users Are Under 25httpwwwimediaconnectioncomcontent32712asp
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Half of All Google+ Users Are Under 25httpwwwimediaconnectioncomcontent32712asp
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Half of All Google+ Users Are Under 25httpwwwimediaconnectioncomcontent32712asp
Australia India Indonesia Malaysia Philippines Singapore and Thailand Prefer Facebookhttpthenextwebcomsocialmedia20110917social-media-in-asia-pacific-its-big-and-facebook-dominatesWednesday January 30 2013
What are people they using
Go where your tribe is
What works for you
What inspires your customers
Wednesday January 30 2013
Reads Only Ebooks Loves Farmers
MarketsJack Russell
Terrier OwnerWanna-be World
Traveler
Drinks Wine Lots of Wine
Auntie
Diver KayakerBeacher
Sushi Snob Biz OwnerCommunity Cheerleader
Wednesday January 30 2013
How are consumers using social media
source httpwwwslidesharenetricardodepaulasocial-brand-experienceref=httpwearesocialnetblog201201consumers-social
Wednesday January 30 2013
What do
customers want
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
In the loop new products amp services
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
In the loop new products amp services
Stand outcontribute to designs campaigns
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
In the loop new products amp services
Stand outcontribute to designs campaigns
Inspiration emotional responses
Wednesday January 30 2013
How are
businesses using Social Media
Anddo users care
Wednesday January 30 2013
What kinds of businesses are using social media
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Small business adoptingslowly
Medium business leading the wayslowly
Wednesday January 30 2013
The disconnect76 of Marketers Believe They ldquoKnow What Their Consumers
Wantrdquo Only 34 Have Actually Asked
Themhttptrendse-strategyblogcom20120907how-social-consumers-see-it-vs-how-social-maketers-see-it-infographic3609
Wednesday January 30 2013
The disconnect76 of Marketers Believe They ldquoKnow What Their Consumers
Wantrdquo Only 34 Have Actually Asked
Themhttptrendse-strategyblogcom20120907how-social-consumers-see-it-vs-how-social-maketers-see-it-infographic3609
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
How Do We Do It Right
Everything You Need to Know About SM
You Learned in Kindergarten
Social Best Practices
Wednesday January 30 2013
Top Concerns for Business in Social Media
Evolving Legal Landscape
Evaluating Return on Investment
Data RetentionLiberation on Platforms
Culture Shift InternalExternal
CHANGE
Wednesday January 30 2013
Bio Break
Image from httpengtechmagwordpresscomtagipod
Wednesday January 30 2013
The Platforms
Wednesday January 30 2013
Whatrsquos Twitter
Wednesday January 30 2013
Whatrsquos TwitterldquoMicrobloggingrdquo
Easy to connect with new peopleFast Moving
ldquoOpenrdquo ConnectionsTV
Live EventsNews
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Whatrsquos Facebook101Billion Monthly Users (Tech Crunch September 2012)
81 of Active Users Outside of USA Ad-based social network
Graph SearchEdgeRank
Wednesday January 30 2013
What kinds of businesses are using social media
Wednesday January 30 2013
What kinds of businesses are using social media
Businesses with Customers
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Location-Based TravelRetailLoyaltyCommunity
Wednesday January 30 2013
Whatrsquos Pinterest104 Million Users
Digital Bulletin BoardImage Based
FashionArt
Travel
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Whatrsquos Google+
Wednesday January 30 2013
Whatrsquos Google+100 Million Active Monthly Users
ldquoCirclesrdquo = Relevant Sharing Video Chat w Up to 10 ppl
Power SearchUses Hashtags
On-Air Live amp Recorded Presentations Demonstrations
Plays with YouTubeCommunities
No ads
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
What is InstagramPhoto Application for Smart Phones Easy Sharing on Social NetworksUses HashtagsGains a new user every SECOND
90 Million Users (January 2013 Inside Facebook)
EventsRestaurants
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Two Social Media Certainties
Itrsquos Here to
StayItrsquos Going to
Change
Wednesday January 30 2013
live demo
Wednesday January 30 2013
Who is the
Social Media Consumer
Wednesday January 30 2013
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Half of All Google+ Users Are Under 25httpwwwimediaconnectioncomcontent32712asp
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Half of All Google+ Users Are Under 25httpwwwimediaconnectioncomcontent32712asp
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Half of All Google+ Users Are Under 25httpwwwimediaconnectioncomcontent32712asp
Australia India Indonesia Malaysia Philippines Singapore and Thailand Prefer Facebookhttpthenextwebcomsocialmedia20110917social-media-in-asia-pacific-its-big-and-facebook-dominatesWednesday January 30 2013
What are people they using
Go where your tribe is
What works for you
What inspires your customers
Wednesday January 30 2013
Reads Only Ebooks Loves Farmers
MarketsJack Russell
Terrier OwnerWanna-be World
Traveler
Drinks Wine Lots of Wine
Auntie
Diver KayakerBeacher
Sushi Snob Biz OwnerCommunity Cheerleader
Wednesday January 30 2013
How are consumers using social media
source httpwwwslidesharenetricardodepaulasocial-brand-experienceref=httpwearesocialnetblog201201consumers-social
Wednesday January 30 2013
What do
customers want
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
In the loop new products amp services
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
In the loop new products amp services
Stand outcontribute to designs campaigns
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
In the loop new products amp services
Stand outcontribute to designs campaigns
Inspiration emotional responses
Wednesday January 30 2013
How are
businesses using Social Media
Anddo users care
Wednesday January 30 2013
What kinds of businesses are using social media
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Small business adoptingslowly
Medium business leading the wayslowly
Wednesday January 30 2013
The disconnect76 of Marketers Believe They ldquoKnow What Their Consumers
Wantrdquo Only 34 Have Actually Asked
Themhttptrendse-strategyblogcom20120907how-social-consumers-see-it-vs-how-social-maketers-see-it-infographic3609
Wednesday January 30 2013
The disconnect76 of Marketers Believe They ldquoKnow What Their Consumers
Wantrdquo Only 34 Have Actually Asked
Themhttptrendse-strategyblogcom20120907how-social-consumers-see-it-vs-how-social-maketers-see-it-infographic3609
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
How Do We Do It Right
Everything You Need to Know About SM
You Learned in Kindergarten
Social Best Practices
Wednesday January 30 2013
Top Concerns for Business in Social Media
Evolving Legal Landscape
Evaluating Return on Investment
Data RetentionLiberation on Platforms
Culture Shift InternalExternal
CHANGE
Wednesday January 30 2013
Bio Break
Image from httpengtechmagwordpresscomtagipod
Wednesday January 30 2013
The Platforms
Wednesday January 30 2013
Whatrsquos Twitter
Wednesday January 30 2013
Whatrsquos TwitterldquoMicrobloggingrdquo
Easy to connect with new peopleFast Moving
ldquoOpenrdquo ConnectionsTV
Live EventsNews
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Whatrsquos Facebook101Billion Monthly Users (Tech Crunch September 2012)
81 of Active Users Outside of USA Ad-based social network
Graph SearchEdgeRank
Wednesday January 30 2013
What kinds of businesses are using social media
Wednesday January 30 2013
What kinds of businesses are using social media
Businesses with Customers
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Location-Based TravelRetailLoyaltyCommunity
Wednesday January 30 2013
Whatrsquos Pinterest104 Million Users
Digital Bulletin BoardImage Based
FashionArt
Travel
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Whatrsquos Google+
Wednesday January 30 2013
Whatrsquos Google+100 Million Active Monthly Users
ldquoCirclesrdquo = Relevant Sharing Video Chat w Up to 10 ppl
Power SearchUses Hashtags
On-Air Live amp Recorded Presentations Demonstrations
Plays with YouTubeCommunities
No ads
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
What is InstagramPhoto Application for Smart Phones Easy Sharing on Social NetworksUses HashtagsGains a new user every SECOND
90 Million Users (January 2013 Inside Facebook)
EventsRestaurants
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Two Social Media Certainties
Itrsquos Here to
StayItrsquos Going to
Change
Wednesday January 30 2013
live demo
Wednesday January 30 2013
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Half of All Google+ Users Are Under 25httpwwwimediaconnectioncomcontent32712asp
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Half of All Google+ Users Are Under 25httpwwwimediaconnectioncomcontent32712asp
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Half of All Google+ Users Are Under 25httpwwwimediaconnectioncomcontent32712asp
Australia India Indonesia Malaysia Philippines Singapore and Thailand Prefer Facebookhttpthenextwebcomsocialmedia20110917social-media-in-asia-pacific-its-big-and-facebook-dominatesWednesday January 30 2013
What are people they using
Go where your tribe is
What works for you
What inspires your customers
Wednesday January 30 2013
Reads Only Ebooks Loves Farmers
MarketsJack Russell
Terrier OwnerWanna-be World
Traveler
Drinks Wine Lots of Wine
Auntie
Diver KayakerBeacher
Sushi Snob Biz OwnerCommunity Cheerleader
Wednesday January 30 2013
How are consumers using social media
source httpwwwslidesharenetricardodepaulasocial-brand-experienceref=httpwearesocialnetblog201201consumers-social
Wednesday January 30 2013
What do
customers want
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
In the loop new products amp services
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
In the loop new products amp services
Stand outcontribute to designs campaigns
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
In the loop new products amp services
Stand outcontribute to designs campaigns
Inspiration emotional responses
Wednesday January 30 2013
How are
businesses using Social Media
Anddo users care
Wednesday January 30 2013
What kinds of businesses are using social media
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Small business adoptingslowly
Medium business leading the wayslowly
Wednesday January 30 2013
The disconnect76 of Marketers Believe They ldquoKnow What Their Consumers
Wantrdquo Only 34 Have Actually Asked
Themhttptrendse-strategyblogcom20120907how-social-consumers-see-it-vs-how-social-maketers-see-it-infographic3609
Wednesday January 30 2013
The disconnect76 of Marketers Believe They ldquoKnow What Their Consumers
Wantrdquo Only 34 Have Actually Asked
Themhttptrendse-strategyblogcom20120907how-social-consumers-see-it-vs-how-social-maketers-see-it-infographic3609
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
How Do We Do It Right
Everything You Need to Know About SM
You Learned in Kindergarten
Social Best Practices
Wednesday January 30 2013
Top Concerns for Business in Social Media
Evolving Legal Landscape
Evaluating Return on Investment
Data RetentionLiberation on Platforms
Culture Shift InternalExternal
CHANGE
Wednesday January 30 2013
Bio Break
Image from httpengtechmagwordpresscomtagipod
Wednesday January 30 2013
The Platforms
Wednesday January 30 2013
Whatrsquos Twitter
Wednesday January 30 2013
Whatrsquos TwitterldquoMicrobloggingrdquo
Easy to connect with new peopleFast Moving
ldquoOpenrdquo ConnectionsTV
Live EventsNews
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Whatrsquos Facebook101Billion Monthly Users (Tech Crunch September 2012)
81 of Active Users Outside of USA Ad-based social network
Graph SearchEdgeRank
Wednesday January 30 2013
What kinds of businesses are using social media
Wednesday January 30 2013
What kinds of businesses are using social media
Businesses with Customers
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Location-Based TravelRetailLoyaltyCommunity
Wednesday January 30 2013
Whatrsquos Pinterest104 Million Users
Digital Bulletin BoardImage Based
FashionArt
Travel
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Whatrsquos Google+
Wednesday January 30 2013
Whatrsquos Google+100 Million Active Monthly Users
ldquoCirclesrdquo = Relevant Sharing Video Chat w Up to 10 ppl
Power SearchUses Hashtags
On-Air Live amp Recorded Presentations Demonstrations
Plays with YouTubeCommunities
No ads
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
What is InstagramPhoto Application for Smart Phones Easy Sharing on Social NetworksUses HashtagsGains a new user every SECOND
90 Million Users (January 2013 Inside Facebook)
EventsRestaurants
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Two Social Media Certainties
Itrsquos Here to
StayItrsquos Going to
Change
Wednesday January 30 2013
live demo
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Half of All Google+ Users Are Under 25httpwwwimediaconnectioncomcontent32712asp
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Half of All Google+ Users Are Under 25httpwwwimediaconnectioncomcontent32712asp
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Half of All Google+ Users Are Under 25httpwwwimediaconnectioncomcontent32712asp
Australia India Indonesia Malaysia Philippines Singapore and Thailand Prefer Facebookhttpthenextwebcomsocialmedia20110917social-media-in-asia-pacific-its-big-and-facebook-dominatesWednesday January 30 2013
What are people they using
Go where your tribe is
What works for you
What inspires your customers
Wednesday January 30 2013
Reads Only Ebooks Loves Farmers
MarketsJack Russell
Terrier OwnerWanna-be World
Traveler
Drinks Wine Lots of Wine
Auntie
Diver KayakerBeacher
Sushi Snob Biz OwnerCommunity Cheerleader
Wednesday January 30 2013
How are consumers using social media
source httpwwwslidesharenetricardodepaulasocial-brand-experienceref=httpwearesocialnetblog201201consumers-social
Wednesday January 30 2013
What do
customers want
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
In the loop new products amp services
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
In the loop new products amp services
Stand outcontribute to designs campaigns
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
In the loop new products amp services
Stand outcontribute to designs campaigns
Inspiration emotional responses
Wednesday January 30 2013
How are
businesses using Social Media
Anddo users care
Wednesday January 30 2013
What kinds of businesses are using social media
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Small business adoptingslowly
Medium business leading the wayslowly
Wednesday January 30 2013
The disconnect76 of Marketers Believe They ldquoKnow What Their Consumers
Wantrdquo Only 34 Have Actually Asked
Themhttptrendse-strategyblogcom20120907how-social-consumers-see-it-vs-how-social-maketers-see-it-infographic3609
Wednesday January 30 2013
The disconnect76 of Marketers Believe They ldquoKnow What Their Consumers
Wantrdquo Only 34 Have Actually Asked
Themhttptrendse-strategyblogcom20120907how-social-consumers-see-it-vs-how-social-maketers-see-it-infographic3609
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
How Do We Do It Right
Everything You Need to Know About SM
You Learned in Kindergarten
Social Best Practices
Wednesday January 30 2013
Top Concerns for Business in Social Media
Evolving Legal Landscape
Evaluating Return on Investment
Data RetentionLiberation on Platforms
Culture Shift InternalExternal
CHANGE
Wednesday January 30 2013
Bio Break
Image from httpengtechmagwordpresscomtagipod
Wednesday January 30 2013
The Platforms
Wednesday January 30 2013
Whatrsquos Twitter
Wednesday January 30 2013
Whatrsquos TwitterldquoMicrobloggingrdquo
Easy to connect with new peopleFast Moving
ldquoOpenrdquo ConnectionsTV
Live EventsNews
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Whatrsquos Facebook101Billion Monthly Users (Tech Crunch September 2012)
81 of Active Users Outside of USA Ad-based social network
Graph SearchEdgeRank
Wednesday January 30 2013
What kinds of businesses are using social media
Wednesday January 30 2013
What kinds of businesses are using social media
Businesses with Customers
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Location-Based TravelRetailLoyaltyCommunity
Wednesday January 30 2013
Whatrsquos Pinterest104 Million Users
Digital Bulletin BoardImage Based
FashionArt
Travel
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Whatrsquos Google+
Wednesday January 30 2013
Whatrsquos Google+100 Million Active Monthly Users
ldquoCirclesrdquo = Relevant Sharing Video Chat w Up to 10 ppl
Power SearchUses Hashtags
On-Air Live amp Recorded Presentations Demonstrations
Plays with YouTubeCommunities
No ads
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
What is InstagramPhoto Application for Smart Phones Easy Sharing on Social NetworksUses HashtagsGains a new user every SECOND
90 Million Users (January 2013 Inside Facebook)
EventsRestaurants
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Two Social Media Certainties
Itrsquos Here to
StayItrsquos Going to
Change
Wednesday January 30 2013
live demo
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Half of All Google+ Users Are Under 25httpwwwimediaconnectioncomcontent32712asp
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Half of All Google+ Users Are Under 25httpwwwimediaconnectioncomcontent32712asp
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Half of All Google+ Users Are Under 25httpwwwimediaconnectioncomcontent32712asp
Australia India Indonesia Malaysia Philippines Singapore and Thailand Prefer Facebookhttpthenextwebcomsocialmedia20110917social-media-in-asia-pacific-its-big-and-facebook-dominatesWednesday January 30 2013
What are people they using
Go where your tribe is
What works for you
What inspires your customers
Wednesday January 30 2013
Reads Only Ebooks Loves Farmers
MarketsJack Russell
Terrier OwnerWanna-be World
Traveler
Drinks Wine Lots of Wine
Auntie
Diver KayakerBeacher
Sushi Snob Biz OwnerCommunity Cheerleader
Wednesday January 30 2013
How are consumers using social media
source httpwwwslidesharenetricardodepaulasocial-brand-experienceref=httpwearesocialnetblog201201consumers-social
Wednesday January 30 2013
What do
customers want
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
In the loop new products amp services
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
In the loop new products amp services
Stand outcontribute to designs campaigns
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
In the loop new products amp services
Stand outcontribute to designs campaigns
Inspiration emotional responses
Wednesday January 30 2013
How are
businesses using Social Media
Anddo users care
Wednesday January 30 2013
What kinds of businesses are using social media
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Small business adoptingslowly
Medium business leading the wayslowly
Wednesday January 30 2013
The disconnect76 of Marketers Believe They ldquoKnow What Their Consumers
Wantrdquo Only 34 Have Actually Asked
Themhttptrendse-strategyblogcom20120907how-social-consumers-see-it-vs-how-social-maketers-see-it-infographic3609
Wednesday January 30 2013
The disconnect76 of Marketers Believe They ldquoKnow What Their Consumers
Wantrdquo Only 34 Have Actually Asked
Themhttptrendse-strategyblogcom20120907how-social-consumers-see-it-vs-how-social-maketers-see-it-infographic3609
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
How Do We Do It Right
Everything You Need to Know About SM
You Learned in Kindergarten
Social Best Practices
Wednesday January 30 2013
Top Concerns for Business in Social Media
Evolving Legal Landscape
Evaluating Return on Investment
Data RetentionLiberation on Platforms
Culture Shift InternalExternal
CHANGE
Wednesday January 30 2013
Bio Break
Image from httpengtechmagwordpresscomtagipod
Wednesday January 30 2013
The Platforms
Wednesday January 30 2013
Whatrsquos Twitter
Wednesday January 30 2013
Whatrsquos TwitterldquoMicrobloggingrdquo
Easy to connect with new peopleFast Moving
ldquoOpenrdquo ConnectionsTV
Live EventsNews
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Whatrsquos Facebook101Billion Monthly Users (Tech Crunch September 2012)
81 of Active Users Outside of USA Ad-based social network
Graph SearchEdgeRank
Wednesday January 30 2013
What kinds of businesses are using social media
Wednesday January 30 2013
What kinds of businesses are using social media
Businesses with Customers
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Location-Based TravelRetailLoyaltyCommunity
Wednesday January 30 2013
Whatrsquos Pinterest104 Million Users
Digital Bulletin BoardImage Based
FashionArt
Travel
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Whatrsquos Google+
Wednesday January 30 2013
Whatrsquos Google+100 Million Active Monthly Users
ldquoCirclesrdquo = Relevant Sharing Video Chat w Up to 10 ppl
Power SearchUses Hashtags
On-Air Live amp Recorded Presentations Demonstrations
Plays with YouTubeCommunities
No ads
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
What is InstagramPhoto Application for Smart Phones Easy Sharing on Social NetworksUses HashtagsGains a new user every SECOND
90 Million Users (January 2013 Inside Facebook)
EventsRestaurants
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Two Social Media Certainties
Itrsquos Here to
StayItrsquos Going to
Change
Wednesday January 30 2013
live demo
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Half of All Google+ Users Are Under 25httpwwwimediaconnectioncomcontent32712asp
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Half of All Google+ Users Are Under 25httpwwwimediaconnectioncomcontent32712asp
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Half of All Google+ Users Are Under 25httpwwwimediaconnectioncomcontent32712asp
Australia India Indonesia Malaysia Philippines Singapore and Thailand Prefer Facebookhttpthenextwebcomsocialmedia20110917social-media-in-asia-pacific-its-big-and-facebook-dominatesWednesday January 30 2013
What are people they using
Go where your tribe is
What works for you
What inspires your customers
Wednesday January 30 2013
Reads Only Ebooks Loves Farmers
MarketsJack Russell
Terrier OwnerWanna-be World
Traveler
Drinks Wine Lots of Wine
Auntie
Diver KayakerBeacher
Sushi Snob Biz OwnerCommunity Cheerleader
Wednesday January 30 2013
How are consumers using social media
source httpwwwslidesharenetricardodepaulasocial-brand-experienceref=httpwearesocialnetblog201201consumers-social
Wednesday January 30 2013
What do
customers want
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
In the loop new products amp services
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
In the loop new products amp services
Stand outcontribute to designs campaigns
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
In the loop new products amp services
Stand outcontribute to designs campaigns
Inspiration emotional responses
Wednesday January 30 2013
How are
businesses using Social Media
Anddo users care
Wednesday January 30 2013
What kinds of businesses are using social media
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Small business adoptingslowly
Medium business leading the wayslowly
Wednesday January 30 2013
The disconnect76 of Marketers Believe They ldquoKnow What Their Consumers
Wantrdquo Only 34 Have Actually Asked
Themhttptrendse-strategyblogcom20120907how-social-consumers-see-it-vs-how-social-maketers-see-it-infographic3609
Wednesday January 30 2013
The disconnect76 of Marketers Believe They ldquoKnow What Their Consumers
Wantrdquo Only 34 Have Actually Asked
Themhttptrendse-strategyblogcom20120907how-social-consumers-see-it-vs-how-social-maketers-see-it-infographic3609
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
How Do We Do It Right
Everything You Need to Know About SM
You Learned in Kindergarten
Social Best Practices
Wednesday January 30 2013
Top Concerns for Business in Social Media
Evolving Legal Landscape
Evaluating Return on Investment
Data RetentionLiberation on Platforms
Culture Shift InternalExternal
CHANGE
Wednesday January 30 2013
Bio Break
Image from httpengtechmagwordpresscomtagipod
Wednesday January 30 2013
The Platforms
Wednesday January 30 2013
Whatrsquos Twitter
Wednesday January 30 2013
Whatrsquos TwitterldquoMicrobloggingrdquo
Easy to connect with new peopleFast Moving
ldquoOpenrdquo ConnectionsTV
Live EventsNews
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Whatrsquos Facebook101Billion Monthly Users (Tech Crunch September 2012)
81 of Active Users Outside of USA Ad-based social network
Graph SearchEdgeRank
Wednesday January 30 2013
What kinds of businesses are using social media
Wednesday January 30 2013
What kinds of businesses are using social media
Businesses with Customers
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Location-Based TravelRetailLoyaltyCommunity
Wednesday January 30 2013
Whatrsquos Pinterest104 Million Users
Digital Bulletin BoardImage Based
FashionArt
Travel
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Whatrsquos Google+
Wednesday January 30 2013
Whatrsquos Google+100 Million Active Monthly Users
ldquoCirclesrdquo = Relevant Sharing Video Chat w Up to 10 ppl
Power SearchUses Hashtags
On-Air Live amp Recorded Presentations Demonstrations
Plays with YouTubeCommunities
No ads
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
What is InstagramPhoto Application for Smart Phones Easy Sharing on Social NetworksUses HashtagsGains a new user every SECOND
90 Million Users (January 2013 Inside Facebook)
EventsRestaurants
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Two Social Media Certainties
Itrsquos Here to
StayItrsquos Going to
Change
Wednesday January 30 2013
live demo
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Half of All Google+ Users Are Under 25httpwwwimediaconnectioncomcontent32712asp
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Half of All Google+ Users Are Under 25httpwwwimediaconnectioncomcontent32712asp
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Half of All Google+ Users Are Under 25httpwwwimediaconnectioncomcontent32712asp
Australia India Indonesia Malaysia Philippines Singapore and Thailand Prefer Facebookhttpthenextwebcomsocialmedia20110917social-media-in-asia-pacific-its-big-and-facebook-dominatesWednesday January 30 2013
What are people they using
Go where your tribe is
What works for you
What inspires your customers
Wednesday January 30 2013
Reads Only Ebooks Loves Farmers
MarketsJack Russell
Terrier OwnerWanna-be World
Traveler
Drinks Wine Lots of Wine
Auntie
Diver KayakerBeacher
Sushi Snob Biz OwnerCommunity Cheerleader
Wednesday January 30 2013
How are consumers using social media
source httpwwwslidesharenetricardodepaulasocial-brand-experienceref=httpwearesocialnetblog201201consumers-social
Wednesday January 30 2013
What do
customers want
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
In the loop new products amp services
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
In the loop new products amp services
Stand outcontribute to designs campaigns
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
In the loop new products amp services
Stand outcontribute to designs campaigns
Inspiration emotional responses
Wednesday January 30 2013
How are
businesses using Social Media
Anddo users care
Wednesday January 30 2013
What kinds of businesses are using social media
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Small business adoptingslowly
Medium business leading the wayslowly
Wednesday January 30 2013
The disconnect76 of Marketers Believe They ldquoKnow What Their Consumers
Wantrdquo Only 34 Have Actually Asked
Themhttptrendse-strategyblogcom20120907how-social-consumers-see-it-vs-how-social-maketers-see-it-infographic3609
Wednesday January 30 2013
The disconnect76 of Marketers Believe They ldquoKnow What Their Consumers
Wantrdquo Only 34 Have Actually Asked
Themhttptrendse-strategyblogcom20120907how-social-consumers-see-it-vs-how-social-maketers-see-it-infographic3609
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
How Do We Do It Right
Everything You Need to Know About SM
You Learned in Kindergarten
Social Best Practices
Wednesday January 30 2013
Top Concerns for Business in Social Media
Evolving Legal Landscape
Evaluating Return on Investment
Data RetentionLiberation on Platforms
Culture Shift InternalExternal
CHANGE
Wednesday January 30 2013
Bio Break
Image from httpengtechmagwordpresscomtagipod
Wednesday January 30 2013
The Platforms
Wednesday January 30 2013
Whatrsquos Twitter
Wednesday January 30 2013
Whatrsquos TwitterldquoMicrobloggingrdquo
Easy to connect with new peopleFast Moving
ldquoOpenrdquo ConnectionsTV
Live EventsNews
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Whatrsquos Facebook101Billion Monthly Users (Tech Crunch September 2012)
81 of Active Users Outside of USA Ad-based social network
Graph SearchEdgeRank
Wednesday January 30 2013
What kinds of businesses are using social media
Wednesday January 30 2013
What kinds of businesses are using social media
Businesses with Customers
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Location-Based TravelRetailLoyaltyCommunity
Wednesday January 30 2013
Whatrsquos Pinterest104 Million Users
Digital Bulletin BoardImage Based
FashionArt
Travel
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Whatrsquos Google+
Wednesday January 30 2013
Whatrsquos Google+100 Million Active Monthly Users
ldquoCirclesrdquo = Relevant Sharing Video Chat w Up to 10 ppl
Power SearchUses Hashtags
On-Air Live amp Recorded Presentations Demonstrations
Plays with YouTubeCommunities
No ads
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
What is InstagramPhoto Application for Smart Phones Easy Sharing on Social NetworksUses HashtagsGains a new user every SECOND
90 Million Users (January 2013 Inside Facebook)
EventsRestaurants
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Two Social Media Certainties
Itrsquos Here to
StayItrsquos Going to
Change
Wednesday January 30 2013
live demo
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Half of All Google+ Users Are Under 25httpwwwimediaconnectioncomcontent32712asp
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Half of All Google+ Users Are Under 25httpwwwimediaconnectioncomcontent32712asp
Australia India Indonesia Malaysia Philippines Singapore and Thailand Prefer Facebookhttpthenextwebcomsocialmedia20110917social-media-in-asia-pacific-its-big-and-facebook-dominatesWednesday January 30 2013
What are people they using
Go where your tribe is
What works for you
What inspires your customers
Wednesday January 30 2013
Reads Only Ebooks Loves Farmers
MarketsJack Russell
Terrier OwnerWanna-be World
Traveler
Drinks Wine Lots of Wine
Auntie
Diver KayakerBeacher
Sushi Snob Biz OwnerCommunity Cheerleader
Wednesday January 30 2013
How are consumers using social media
source httpwwwslidesharenetricardodepaulasocial-brand-experienceref=httpwearesocialnetblog201201consumers-social
Wednesday January 30 2013
What do
customers want
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
In the loop new products amp services
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
In the loop new products amp services
Stand outcontribute to designs campaigns
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
In the loop new products amp services
Stand outcontribute to designs campaigns
Inspiration emotional responses
Wednesday January 30 2013
How are
businesses using Social Media
Anddo users care
Wednesday January 30 2013
What kinds of businesses are using social media
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Small business adoptingslowly
Medium business leading the wayslowly
Wednesday January 30 2013
The disconnect76 of Marketers Believe They ldquoKnow What Their Consumers
Wantrdquo Only 34 Have Actually Asked
Themhttptrendse-strategyblogcom20120907how-social-consumers-see-it-vs-how-social-maketers-see-it-infographic3609
Wednesday January 30 2013
The disconnect76 of Marketers Believe They ldquoKnow What Their Consumers
Wantrdquo Only 34 Have Actually Asked
Themhttptrendse-strategyblogcom20120907how-social-consumers-see-it-vs-how-social-maketers-see-it-infographic3609
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
How Do We Do It Right
Everything You Need to Know About SM
You Learned in Kindergarten
Social Best Practices
Wednesday January 30 2013
Top Concerns for Business in Social Media
Evolving Legal Landscape
Evaluating Return on Investment
Data RetentionLiberation on Platforms
Culture Shift InternalExternal
CHANGE
Wednesday January 30 2013
Bio Break
Image from httpengtechmagwordpresscomtagipod
Wednesday January 30 2013
The Platforms
Wednesday January 30 2013
Whatrsquos Twitter
Wednesday January 30 2013
Whatrsquos TwitterldquoMicrobloggingrdquo
Easy to connect with new peopleFast Moving
ldquoOpenrdquo ConnectionsTV
Live EventsNews
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Whatrsquos Facebook101Billion Monthly Users (Tech Crunch September 2012)
81 of Active Users Outside of USA Ad-based social network
Graph SearchEdgeRank
Wednesday January 30 2013
What kinds of businesses are using social media
Wednesday January 30 2013
What kinds of businesses are using social media
Businesses with Customers
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Location-Based TravelRetailLoyaltyCommunity
Wednesday January 30 2013
Whatrsquos Pinterest104 Million Users
Digital Bulletin BoardImage Based
FashionArt
Travel
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Whatrsquos Google+
Wednesday January 30 2013
Whatrsquos Google+100 Million Active Monthly Users
ldquoCirclesrdquo = Relevant Sharing Video Chat w Up to 10 ppl
Power SearchUses Hashtags
On-Air Live amp Recorded Presentations Demonstrations
Plays with YouTubeCommunities
No ads
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
What is InstagramPhoto Application for Smart Phones Easy Sharing on Social NetworksUses HashtagsGains a new user every SECOND
90 Million Users (January 2013 Inside Facebook)
EventsRestaurants
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Two Social Media Certainties
Itrsquos Here to
StayItrsquos Going to
Change
Wednesday January 30 2013
live demo
Wednesday January 30 2013
What kinds of people are using social media
-httpblogtweetsmartercomsocial-mediaspring-2012-social-media-user-statistics
Women outnumber men on social media
Half of All Google+ Users Are Under 25httpwwwimediaconnectioncomcontent32712asp
Australia India Indonesia Malaysia Philippines Singapore and Thailand Prefer Facebookhttpthenextwebcomsocialmedia20110917social-media-in-asia-pacific-its-big-and-facebook-dominatesWednesday January 30 2013
What are people they using
Go where your tribe is
What works for you
What inspires your customers
Wednesday January 30 2013
Reads Only Ebooks Loves Farmers
MarketsJack Russell
Terrier OwnerWanna-be World
Traveler
Drinks Wine Lots of Wine
Auntie
Diver KayakerBeacher
Sushi Snob Biz OwnerCommunity Cheerleader
Wednesday January 30 2013
How are consumers using social media
source httpwwwslidesharenetricardodepaulasocial-brand-experienceref=httpwearesocialnetblog201201consumers-social
Wednesday January 30 2013
What do
customers want
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
In the loop new products amp services
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
In the loop new products amp services
Stand outcontribute to designs campaigns
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
In the loop new products amp services
Stand outcontribute to designs campaigns
Inspiration emotional responses
Wednesday January 30 2013
How are
businesses using Social Media
Anddo users care
Wednesday January 30 2013
What kinds of businesses are using social media
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Small business adoptingslowly
Medium business leading the wayslowly
Wednesday January 30 2013
The disconnect76 of Marketers Believe They ldquoKnow What Their Consumers
Wantrdquo Only 34 Have Actually Asked
Themhttptrendse-strategyblogcom20120907how-social-consumers-see-it-vs-how-social-maketers-see-it-infographic3609
Wednesday January 30 2013
The disconnect76 of Marketers Believe They ldquoKnow What Their Consumers
Wantrdquo Only 34 Have Actually Asked
Themhttptrendse-strategyblogcom20120907how-social-consumers-see-it-vs-how-social-maketers-see-it-infographic3609
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
How Do We Do It Right
Everything You Need to Know About SM
You Learned in Kindergarten
Social Best Practices
Wednesday January 30 2013
Top Concerns for Business in Social Media
Evolving Legal Landscape
Evaluating Return on Investment
Data RetentionLiberation on Platforms
Culture Shift InternalExternal
CHANGE
Wednesday January 30 2013
Bio Break
Image from httpengtechmagwordpresscomtagipod
Wednesday January 30 2013
The Platforms
Wednesday January 30 2013
Whatrsquos Twitter
Wednesday January 30 2013
Whatrsquos TwitterldquoMicrobloggingrdquo
Easy to connect with new peopleFast Moving
ldquoOpenrdquo ConnectionsTV
Live EventsNews
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Whatrsquos Facebook101Billion Monthly Users (Tech Crunch September 2012)
81 of Active Users Outside of USA Ad-based social network
Graph SearchEdgeRank
Wednesday January 30 2013
What kinds of businesses are using social media
Wednesday January 30 2013
What kinds of businesses are using social media
Businesses with Customers
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Location-Based TravelRetailLoyaltyCommunity
Wednesday January 30 2013
Whatrsquos Pinterest104 Million Users
Digital Bulletin BoardImage Based
FashionArt
Travel
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Whatrsquos Google+
Wednesday January 30 2013
Whatrsquos Google+100 Million Active Monthly Users
ldquoCirclesrdquo = Relevant Sharing Video Chat w Up to 10 ppl
Power SearchUses Hashtags
On-Air Live amp Recorded Presentations Demonstrations
Plays with YouTubeCommunities
No ads
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
What is InstagramPhoto Application for Smart Phones Easy Sharing on Social NetworksUses HashtagsGains a new user every SECOND
90 Million Users (January 2013 Inside Facebook)
EventsRestaurants
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Two Social Media Certainties
Itrsquos Here to
StayItrsquos Going to
Change
Wednesday January 30 2013
live demo
Wednesday January 30 2013
What are people they using
Go where your tribe is
What works for you
What inspires your customers
Wednesday January 30 2013
Reads Only Ebooks Loves Farmers
MarketsJack Russell
Terrier OwnerWanna-be World
Traveler
Drinks Wine Lots of Wine
Auntie
Diver KayakerBeacher
Sushi Snob Biz OwnerCommunity Cheerleader
Wednesday January 30 2013
How are consumers using social media
source httpwwwslidesharenetricardodepaulasocial-brand-experienceref=httpwearesocialnetblog201201consumers-social
Wednesday January 30 2013
What do
customers want
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
In the loop new products amp services
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
In the loop new products amp services
Stand outcontribute to designs campaigns
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
In the loop new products amp services
Stand outcontribute to designs campaigns
Inspiration emotional responses
Wednesday January 30 2013
How are
businesses using Social Media
Anddo users care
Wednesday January 30 2013
What kinds of businesses are using social media
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Small business adoptingslowly
Medium business leading the wayslowly
Wednesday January 30 2013
The disconnect76 of Marketers Believe They ldquoKnow What Their Consumers
Wantrdquo Only 34 Have Actually Asked
Themhttptrendse-strategyblogcom20120907how-social-consumers-see-it-vs-how-social-maketers-see-it-infographic3609
Wednesday January 30 2013
The disconnect76 of Marketers Believe They ldquoKnow What Their Consumers
Wantrdquo Only 34 Have Actually Asked
Themhttptrendse-strategyblogcom20120907how-social-consumers-see-it-vs-how-social-maketers-see-it-infographic3609
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
How Do We Do It Right
Everything You Need to Know About SM
You Learned in Kindergarten
Social Best Practices
Wednesday January 30 2013
Top Concerns for Business in Social Media
Evolving Legal Landscape
Evaluating Return on Investment
Data RetentionLiberation on Platforms
Culture Shift InternalExternal
CHANGE
Wednesday January 30 2013
Bio Break
Image from httpengtechmagwordpresscomtagipod
Wednesday January 30 2013
The Platforms
Wednesday January 30 2013
Whatrsquos Twitter
Wednesday January 30 2013
Whatrsquos TwitterldquoMicrobloggingrdquo
Easy to connect with new peopleFast Moving
ldquoOpenrdquo ConnectionsTV
Live EventsNews
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Whatrsquos Facebook101Billion Monthly Users (Tech Crunch September 2012)
81 of Active Users Outside of USA Ad-based social network
Graph SearchEdgeRank
Wednesday January 30 2013
What kinds of businesses are using social media
Wednesday January 30 2013
What kinds of businesses are using social media
Businesses with Customers
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Location-Based TravelRetailLoyaltyCommunity
Wednesday January 30 2013
Whatrsquos Pinterest104 Million Users
Digital Bulletin BoardImage Based
FashionArt
Travel
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Whatrsquos Google+
Wednesday January 30 2013
Whatrsquos Google+100 Million Active Monthly Users
ldquoCirclesrdquo = Relevant Sharing Video Chat w Up to 10 ppl
Power SearchUses Hashtags
On-Air Live amp Recorded Presentations Demonstrations
Plays with YouTubeCommunities
No ads
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
What is InstagramPhoto Application for Smart Phones Easy Sharing on Social NetworksUses HashtagsGains a new user every SECOND
90 Million Users (January 2013 Inside Facebook)
EventsRestaurants
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Two Social Media Certainties
Itrsquos Here to
StayItrsquos Going to
Change
Wednesday January 30 2013
live demo
Wednesday January 30 2013
Reads Only Ebooks Loves Farmers
MarketsJack Russell
Terrier OwnerWanna-be World
Traveler
Drinks Wine Lots of Wine
Auntie
Diver KayakerBeacher
Sushi Snob Biz OwnerCommunity Cheerleader
Wednesday January 30 2013
How are consumers using social media
source httpwwwslidesharenetricardodepaulasocial-brand-experienceref=httpwearesocialnetblog201201consumers-social
Wednesday January 30 2013
What do
customers want
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
In the loop new products amp services
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
In the loop new products amp services
Stand outcontribute to designs campaigns
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
In the loop new products amp services
Stand outcontribute to designs campaigns
Inspiration emotional responses
Wednesday January 30 2013
How are
businesses using Social Media
Anddo users care
Wednesday January 30 2013
What kinds of businesses are using social media
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Small business adoptingslowly
Medium business leading the wayslowly
Wednesday January 30 2013
The disconnect76 of Marketers Believe They ldquoKnow What Their Consumers
Wantrdquo Only 34 Have Actually Asked
Themhttptrendse-strategyblogcom20120907how-social-consumers-see-it-vs-how-social-maketers-see-it-infographic3609
Wednesday January 30 2013
The disconnect76 of Marketers Believe They ldquoKnow What Their Consumers
Wantrdquo Only 34 Have Actually Asked
Themhttptrendse-strategyblogcom20120907how-social-consumers-see-it-vs-how-social-maketers-see-it-infographic3609
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
How Do We Do It Right
Everything You Need to Know About SM
You Learned in Kindergarten
Social Best Practices
Wednesday January 30 2013
Top Concerns for Business in Social Media
Evolving Legal Landscape
Evaluating Return on Investment
Data RetentionLiberation on Platforms
Culture Shift InternalExternal
CHANGE
Wednesday January 30 2013
Bio Break
Image from httpengtechmagwordpresscomtagipod
Wednesday January 30 2013
The Platforms
Wednesday January 30 2013
Whatrsquos Twitter
Wednesday January 30 2013
Whatrsquos TwitterldquoMicrobloggingrdquo
Easy to connect with new peopleFast Moving
ldquoOpenrdquo ConnectionsTV
Live EventsNews
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Whatrsquos Facebook101Billion Monthly Users (Tech Crunch September 2012)
81 of Active Users Outside of USA Ad-based social network
Graph SearchEdgeRank
Wednesday January 30 2013
What kinds of businesses are using social media
Wednesday January 30 2013
What kinds of businesses are using social media
Businesses with Customers
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Location-Based TravelRetailLoyaltyCommunity
Wednesday January 30 2013
Whatrsquos Pinterest104 Million Users
Digital Bulletin BoardImage Based
FashionArt
Travel
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Whatrsquos Google+
Wednesday January 30 2013
Whatrsquos Google+100 Million Active Monthly Users
ldquoCirclesrdquo = Relevant Sharing Video Chat w Up to 10 ppl
Power SearchUses Hashtags
On-Air Live amp Recorded Presentations Demonstrations
Plays with YouTubeCommunities
No ads
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
What is InstagramPhoto Application for Smart Phones Easy Sharing on Social NetworksUses HashtagsGains a new user every SECOND
90 Million Users (January 2013 Inside Facebook)
EventsRestaurants
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Two Social Media Certainties
Itrsquos Here to
StayItrsquos Going to
Change
Wednesday January 30 2013
live demo
Wednesday January 30 2013
How are consumers using social media
source httpwwwslidesharenetricardodepaulasocial-brand-experienceref=httpwearesocialnetblog201201consumers-social
Wednesday January 30 2013
What do
customers want
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
In the loop new products amp services
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
In the loop new products amp services
Stand outcontribute to designs campaigns
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
In the loop new products amp services
Stand outcontribute to designs campaigns
Inspiration emotional responses
Wednesday January 30 2013
How are
businesses using Social Media
Anddo users care
Wednesday January 30 2013
What kinds of businesses are using social media
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Small business adoptingslowly
Medium business leading the wayslowly
Wednesday January 30 2013
The disconnect76 of Marketers Believe They ldquoKnow What Their Consumers
Wantrdquo Only 34 Have Actually Asked
Themhttptrendse-strategyblogcom20120907how-social-consumers-see-it-vs-how-social-maketers-see-it-infographic3609
Wednesday January 30 2013
The disconnect76 of Marketers Believe They ldquoKnow What Their Consumers
Wantrdquo Only 34 Have Actually Asked
Themhttptrendse-strategyblogcom20120907how-social-consumers-see-it-vs-how-social-maketers-see-it-infographic3609
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
How Do We Do It Right
Everything You Need to Know About SM
You Learned in Kindergarten
Social Best Practices
Wednesday January 30 2013
Top Concerns for Business in Social Media
Evolving Legal Landscape
Evaluating Return on Investment
Data RetentionLiberation on Platforms
Culture Shift InternalExternal
CHANGE
Wednesday January 30 2013
Bio Break
Image from httpengtechmagwordpresscomtagipod
Wednesday January 30 2013
The Platforms
Wednesday January 30 2013
Whatrsquos Twitter
Wednesday January 30 2013
Whatrsquos TwitterldquoMicrobloggingrdquo
Easy to connect with new peopleFast Moving
ldquoOpenrdquo ConnectionsTV
Live EventsNews
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Whatrsquos Facebook101Billion Monthly Users (Tech Crunch September 2012)
81 of Active Users Outside of USA Ad-based social network
Graph SearchEdgeRank
Wednesday January 30 2013
What kinds of businesses are using social media
Wednesday January 30 2013
What kinds of businesses are using social media
Businesses with Customers
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Location-Based TravelRetailLoyaltyCommunity
Wednesday January 30 2013
Whatrsquos Pinterest104 Million Users
Digital Bulletin BoardImage Based
FashionArt
Travel
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Whatrsquos Google+
Wednesday January 30 2013
Whatrsquos Google+100 Million Active Monthly Users
ldquoCirclesrdquo = Relevant Sharing Video Chat w Up to 10 ppl
Power SearchUses Hashtags
On-Air Live amp Recorded Presentations Demonstrations
Plays with YouTubeCommunities
No ads
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
What is InstagramPhoto Application for Smart Phones Easy Sharing on Social NetworksUses HashtagsGains a new user every SECOND
90 Million Users (January 2013 Inside Facebook)
EventsRestaurants
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Two Social Media Certainties
Itrsquos Here to
StayItrsquos Going to
Change
Wednesday January 30 2013
live demo
Wednesday January 30 2013
What do
customers want
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
In the loop new products amp services
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
In the loop new products amp services
Stand outcontribute to designs campaigns
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
In the loop new products amp services
Stand outcontribute to designs campaigns
Inspiration emotional responses
Wednesday January 30 2013
How are
businesses using Social Media
Anddo users care
Wednesday January 30 2013
What kinds of businesses are using social media
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Small business adoptingslowly
Medium business leading the wayslowly
Wednesday January 30 2013
The disconnect76 of Marketers Believe They ldquoKnow What Their Consumers
Wantrdquo Only 34 Have Actually Asked
Themhttptrendse-strategyblogcom20120907how-social-consumers-see-it-vs-how-social-maketers-see-it-infographic3609
Wednesday January 30 2013
The disconnect76 of Marketers Believe They ldquoKnow What Their Consumers
Wantrdquo Only 34 Have Actually Asked
Themhttptrendse-strategyblogcom20120907how-social-consumers-see-it-vs-how-social-maketers-see-it-infographic3609
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
How Do We Do It Right
Everything You Need to Know About SM
You Learned in Kindergarten
Social Best Practices
Wednesday January 30 2013
Top Concerns for Business in Social Media
Evolving Legal Landscape
Evaluating Return on Investment
Data RetentionLiberation on Platforms
Culture Shift InternalExternal
CHANGE
Wednesday January 30 2013
Bio Break
Image from httpengtechmagwordpresscomtagipod
Wednesday January 30 2013
The Platforms
Wednesday January 30 2013
Whatrsquos Twitter
Wednesday January 30 2013
Whatrsquos TwitterldquoMicrobloggingrdquo
Easy to connect with new peopleFast Moving
ldquoOpenrdquo ConnectionsTV
Live EventsNews
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Whatrsquos Facebook101Billion Monthly Users (Tech Crunch September 2012)
81 of Active Users Outside of USA Ad-based social network
Graph SearchEdgeRank
Wednesday January 30 2013
What kinds of businesses are using social media
Wednesday January 30 2013
What kinds of businesses are using social media
Businesses with Customers
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Location-Based TravelRetailLoyaltyCommunity
Wednesday January 30 2013
Whatrsquos Pinterest104 Million Users
Digital Bulletin BoardImage Based
FashionArt
Travel
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Whatrsquos Google+
Wednesday January 30 2013
Whatrsquos Google+100 Million Active Monthly Users
ldquoCirclesrdquo = Relevant Sharing Video Chat w Up to 10 ppl
Power SearchUses Hashtags
On-Air Live amp Recorded Presentations Demonstrations
Plays with YouTubeCommunities
No ads
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
What is InstagramPhoto Application for Smart Phones Easy Sharing on Social NetworksUses HashtagsGains a new user every SECOND
90 Million Users (January 2013 Inside Facebook)
EventsRestaurants
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Two Social Media Certainties
Itrsquos Here to
StayItrsquos Going to
Change
Wednesday January 30 2013
live demo
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
In the loop new products amp services
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
In the loop new products amp services
Stand outcontribute to designs campaigns
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
In the loop new products amp services
Stand outcontribute to designs campaigns
Inspiration emotional responses
Wednesday January 30 2013
How are
businesses using Social Media
Anddo users care
Wednesday January 30 2013
What kinds of businesses are using social media
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Small business adoptingslowly
Medium business leading the wayslowly
Wednesday January 30 2013
The disconnect76 of Marketers Believe They ldquoKnow What Their Consumers
Wantrdquo Only 34 Have Actually Asked
Themhttptrendse-strategyblogcom20120907how-social-consumers-see-it-vs-how-social-maketers-see-it-infographic3609
Wednesday January 30 2013
The disconnect76 of Marketers Believe They ldquoKnow What Their Consumers
Wantrdquo Only 34 Have Actually Asked
Themhttptrendse-strategyblogcom20120907how-social-consumers-see-it-vs-how-social-maketers-see-it-infographic3609
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
How Do We Do It Right
Everything You Need to Know About SM
You Learned in Kindergarten
Social Best Practices
Wednesday January 30 2013
Top Concerns for Business in Social Media
Evolving Legal Landscape
Evaluating Return on Investment
Data RetentionLiberation on Platforms
Culture Shift InternalExternal
CHANGE
Wednesday January 30 2013
Bio Break
Image from httpengtechmagwordpresscomtagipod
Wednesday January 30 2013
The Platforms
Wednesday January 30 2013
Whatrsquos Twitter
Wednesday January 30 2013
Whatrsquos TwitterldquoMicrobloggingrdquo
Easy to connect with new peopleFast Moving
ldquoOpenrdquo ConnectionsTV
Live EventsNews
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Whatrsquos Facebook101Billion Monthly Users (Tech Crunch September 2012)
81 of Active Users Outside of USA Ad-based social network
Graph SearchEdgeRank
Wednesday January 30 2013
What kinds of businesses are using social media
Wednesday January 30 2013
What kinds of businesses are using social media
Businesses with Customers
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Location-Based TravelRetailLoyaltyCommunity
Wednesday January 30 2013
Whatrsquos Pinterest104 Million Users
Digital Bulletin BoardImage Based
FashionArt
Travel
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Whatrsquos Google+
Wednesday January 30 2013
Whatrsquos Google+100 Million Active Monthly Users
ldquoCirclesrdquo = Relevant Sharing Video Chat w Up to 10 ppl
Power SearchUses Hashtags
On-Air Live amp Recorded Presentations Demonstrations
Plays with YouTubeCommunities
No ads
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
What is InstagramPhoto Application for Smart Phones Easy Sharing on Social NetworksUses HashtagsGains a new user every SECOND
90 Million Users (January 2013 Inside Facebook)
EventsRestaurants
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Two Social Media Certainties
Itrsquos Here to
StayItrsquos Going to
Change
Wednesday January 30 2013
live demo
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
In the loop new products amp services
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
In the loop new products amp services
Stand outcontribute to designs campaigns
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
In the loop new products amp services
Stand outcontribute to designs campaigns
Inspiration emotional responses
Wednesday January 30 2013
How are
businesses using Social Media
Anddo users care
Wednesday January 30 2013
What kinds of businesses are using social media
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Small business adoptingslowly
Medium business leading the wayslowly
Wednesday January 30 2013
The disconnect76 of Marketers Believe They ldquoKnow What Their Consumers
Wantrdquo Only 34 Have Actually Asked
Themhttptrendse-strategyblogcom20120907how-social-consumers-see-it-vs-how-social-maketers-see-it-infographic3609
Wednesday January 30 2013
The disconnect76 of Marketers Believe They ldquoKnow What Their Consumers
Wantrdquo Only 34 Have Actually Asked
Themhttptrendse-strategyblogcom20120907how-social-consumers-see-it-vs-how-social-maketers-see-it-infographic3609
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
How Do We Do It Right
Everything You Need to Know About SM
You Learned in Kindergarten
Social Best Practices
Wednesday January 30 2013
Top Concerns for Business in Social Media
Evolving Legal Landscape
Evaluating Return on Investment
Data RetentionLiberation on Platforms
Culture Shift InternalExternal
CHANGE
Wednesday January 30 2013
Bio Break
Image from httpengtechmagwordpresscomtagipod
Wednesday January 30 2013
The Platforms
Wednesday January 30 2013
Whatrsquos Twitter
Wednesday January 30 2013
Whatrsquos TwitterldquoMicrobloggingrdquo
Easy to connect with new peopleFast Moving
ldquoOpenrdquo ConnectionsTV
Live EventsNews
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Whatrsquos Facebook101Billion Monthly Users (Tech Crunch September 2012)
81 of Active Users Outside of USA Ad-based social network
Graph SearchEdgeRank
Wednesday January 30 2013
What kinds of businesses are using social media
Wednesday January 30 2013
What kinds of businesses are using social media
Businesses with Customers
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Location-Based TravelRetailLoyaltyCommunity
Wednesday January 30 2013
Whatrsquos Pinterest104 Million Users
Digital Bulletin BoardImage Based
FashionArt
Travel
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Whatrsquos Google+
Wednesday January 30 2013
Whatrsquos Google+100 Million Active Monthly Users
ldquoCirclesrdquo = Relevant Sharing Video Chat w Up to 10 ppl
Power SearchUses Hashtags
On-Air Live amp Recorded Presentations Demonstrations
Plays with YouTubeCommunities
No ads
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
What is InstagramPhoto Application for Smart Phones Easy Sharing on Social NetworksUses HashtagsGains a new user every SECOND
90 Million Users (January 2013 Inside Facebook)
EventsRestaurants
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Two Social Media Certainties
Itrsquos Here to
StayItrsquos Going to
Change
Wednesday January 30 2013
live demo
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
In the loop new products amp services
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
In the loop new products amp services
Stand outcontribute to designs campaigns
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
In the loop new products amp services
Stand outcontribute to designs campaigns
Inspiration emotional responses
Wednesday January 30 2013
How are
businesses using Social Media
Anddo users care
Wednesday January 30 2013
What kinds of businesses are using social media
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Small business adoptingslowly
Medium business leading the wayslowly
Wednesday January 30 2013
The disconnect76 of Marketers Believe They ldquoKnow What Their Consumers
Wantrdquo Only 34 Have Actually Asked
Themhttptrendse-strategyblogcom20120907how-social-consumers-see-it-vs-how-social-maketers-see-it-infographic3609
Wednesday January 30 2013
The disconnect76 of Marketers Believe They ldquoKnow What Their Consumers
Wantrdquo Only 34 Have Actually Asked
Themhttptrendse-strategyblogcom20120907how-social-consumers-see-it-vs-how-social-maketers-see-it-infographic3609
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
How Do We Do It Right
Everything You Need to Know About SM
You Learned in Kindergarten
Social Best Practices
Wednesday January 30 2013
Top Concerns for Business in Social Media
Evolving Legal Landscape
Evaluating Return on Investment
Data RetentionLiberation on Platforms
Culture Shift InternalExternal
CHANGE
Wednesday January 30 2013
Bio Break
Image from httpengtechmagwordpresscomtagipod
Wednesday January 30 2013
The Platforms
Wednesday January 30 2013
Whatrsquos Twitter
Wednesday January 30 2013
Whatrsquos TwitterldquoMicrobloggingrdquo
Easy to connect with new peopleFast Moving
ldquoOpenrdquo ConnectionsTV
Live EventsNews
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Whatrsquos Facebook101Billion Monthly Users (Tech Crunch September 2012)
81 of Active Users Outside of USA Ad-based social network
Graph SearchEdgeRank
Wednesday January 30 2013
What kinds of businesses are using social media
Wednesday January 30 2013
What kinds of businesses are using social media
Businesses with Customers
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Location-Based TravelRetailLoyaltyCommunity
Wednesday January 30 2013
Whatrsquos Pinterest104 Million Users
Digital Bulletin BoardImage Based
FashionArt
Travel
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Whatrsquos Google+
Wednesday January 30 2013
Whatrsquos Google+100 Million Active Monthly Users
ldquoCirclesrdquo = Relevant Sharing Video Chat w Up to 10 ppl
Power SearchUses Hashtags
On-Air Live amp Recorded Presentations Demonstrations
Plays with YouTubeCommunities
No ads
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
What is InstagramPhoto Application for Smart Phones Easy Sharing on Social NetworksUses HashtagsGains a new user every SECOND
90 Million Users (January 2013 Inside Facebook)
EventsRestaurants
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Two Social Media Certainties
Itrsquos Here to
StayItrsquos Going to
Change
Wednesday January 30 2013
live demo
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
In the loop new products amp services
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
In the loop new products amp services
Stand outcontribute to designs campaigns
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
In the loop new products amp services
Stand outcontribute to designs campaigns
Inspiration emotional responses
Wednesday January 30 2013
How are
businesses using Social Media
Anddo users care
Wednesday January 30 2013
What kinds of businesses are using social media
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Small business adoptingslowly
Medium business leading the wayslowly
Wednesday January 30 2013
The disconnect76 of Marketers Believe They ldquoKnow What Their Consumers
Wantrdquo Only 34 Have Actually Asked
Themhttptrendse-strategyblogcom20120907how-social-consumers-see-it-vs-how-social-maketers-see-it-infographic3609
Wednesday January 30 2013
The disconnect76 of Marketers Believe They ldquoKnow What Their Consumers
Wantrdquo Only 34 Have Actually Asked
Themhttptrendse-strategyblogcom20120907how-social-consumers-see-it-vs-how-social-maketers-see-it-infographic3609
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
How Do We Do It Right
Everything You Need to Know About SM
You Learned in Kindergarten
Social Best Practices
Wednesday January 30 2013
Top Concerns for Business in Social Media
Evolving Legal Landscape
Evaluating Return on Investment
Data RetentionLiberation on Platforms
Culture Shift InternalExternal
CHANGE
Wednesday January 30 2013
Bio Break
Image from httpengtechmagwordpresscomtagipod
Wednesday January 30 2013
The Platforms
Wednesday January 30 2013
Whatrsquos Twitter
Wednesday January 30 2013
Whatrsquos TwitterldquoMicrobloggingrdquo
Easy to connect with new peopleFast Moving
ldquoOpenrdquo ConnectionsTV
Live EventsNews
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Whatrsquos Facebook101Billion Monthly Users (Tech Crunch September 2012)
81 of Active Users Outside of USA Ad-based social network
Graph SearchEdgeRank
Wednesday January 30 2013
What kinds of businesses are using social media
Wednesday January 30 2013
What kinds of businesses are using social media
Businesses with Customers
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Location-Based TravelRetailLoyaltyCommunity
Wednesday January 30 2013
Whatrsquos Pinterest104 Million Users
Digital Bulletin BoardImage Based
FashionArt
Travel
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Whatrsquos Google+
Wednesday January 30 2013
Whatrsquos Google+100 Million Active Monthly Users
ldquoCirclesrdquo = Relevant Sharing Video Chat w Up to 10 ppl
Power SearchUses Hashtags
On-Air Live amp Recorded Presentations Demonstrations
Plays with YouTubeCommunities
No ads
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
What is InstagramPhoto Application for Smart Phones Easy Sharing on Social NetworksUses HashtagsGains a new user every SECOND
90 Million Users (January 2013 Inside Facebook)
EventsRestaurants
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Two Social Media Certainties
Itrsquos Here to
StayItrsquos Going to
Change
Wednesday January 30 2013
live demo
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
In the loop new products amp services
Stand outcontribute to designs campaigns
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
In the loop new products amp services
Stand outcontribute to designs campaigns
Inspiration emotional responses
Wednesday January 30 2013
How are
businesses using Social Media
Anddo users care
Wednesday January 30 2013
What kinds of businesses are using social media
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Small business adoptingslowly
Medium business leading the wayslowly
Wednesday January 30 2013
The disconnect76 of Marketers Believe They ldquoKnow What Their Consumers
Wantrdquo Only 34 Have Actually Asked
Themhttptrendse-strategyblogcom20120907how-social-consumers-see-it-vs-how-social-maketers-see-it-infographic3609
Wednesday January 30 2013
The disconnect76 of Marketers Believe They ldquoKnow What Their Consumers
Wantrdquo Only 34 Have Actually Asked
Themhttptrendse-strategyblogcom20120907how-social-consumers-see-it-vs-how-social-maketers-see-it-infographic3609
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
How Do We Do It Right
Everything You Need to Know About SM
You Learned in Kindergarten
Social Best Practices
Wednesday January 30 2013
Top Concerns for Business in Social Media
Evolving Legal Landscape
Evaluating Return on Investment
Data RetentionLiberation on Platforms
Culture Shift InternalExternal
CHANGE
Wednesday January 30 2013
Bio Break
Image from httpengtechmagwordpresscomtagipod
Wednesday January 30 2013
The Platforms
Wednesday January 30 2013
Whatrsquos Twitter
Wednesday January 30 2013
Whatrsquos TwitterldquoMicrobloggingrdquo
Easy to connect with new peopleFast Moving
ldquoOpenrdquo ConnectionsTV
Live EventsNews
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Whatrsquos Facebook101Billion Monthly Users (Tech Crunch September 2012)
81 of Active Users Outside of USA Ad-based social network
Graph SearchEdgeRank
Wednesday January 30 2013
What kinds of businesses are using social media
Wednesday January 30 2013
What kinds of businesses are using social media
Businesses with Customers
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Location-Based TravelRetailLoyaltyCommunity
Wednesday January 30 2013
Whatrsquos Pinterest104 Million Users
Digital Bulletin BoardImage Based
FashionArt
Travel
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Whatrsquos Google+
Wednesday January 30 2013
Whatrsquos Google+100 Million Active Monthly Users
ldquoCirclesrdquo = Relevant Sharing Video Chat w Up to 10 ppl
Power SearchUses Hashtags
On-Air Live amp Recorded Presentations Demonstrations
Plays with YouTubeCommunities
No ads
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
What is InstagramPhoto Application for Smart Phones Easy Sharing on Social NetworksUses HashtagsGains a new user every SECOND
90 Million Users (January 2013 Inside Facebook)
EventsRestaurants
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Two Social Media Certainties
Itrsquos Here to
StayItrsquos Going to
Change
Wednesday January 30 2013
live demo
Wednesday January 30 2013
What do
customers want
Customer service answers within 24 hours
To be special offers amp discounts experiences
Information reviews amp ranking
In the loop new products amp services
Stand outcontribute to designs campaigns
Inspiration emotional responses
Wednesday January 30 2013
How are
businesses using Social Media
Anddo users care
Wednesday January 30 2013
What kinds of businesses are using social media
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Small business adoptingslowly
Medium business leading the wayslowly
Wednesday January 30 2013
The disconnect76 of Marketers Believe They ldquoKnow What Their Consumers
Wantrdquo Only 34 Have Actually Asked
Themhttptrendse-strategyblogcom20120907how-social-consumers-see-it-vs-how-social-maketers-see-it-infographic3609
Wednesday January 30 2013
The disconnect76 of Marketers Believe They ldquoKnow What Their Consumers
Wantrdquo Only 34 Have Actually Asked
Themhttptrendse-strategyblogcom20120907how-social-consumers-see-it-vs-how-social-maketers-see-it-infographic3609
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
How Do We Do It Right
Everything You Need to Know About SM
You Learned in Kindergarten
Social Best Practices
Wednesday January 30 2013
Top Concerns for Business in Social Media
Evolving Legal Landscape
Evaluating Return on Investment
Data RetentionLiberation on Platforms
Culture Shift InternalExternal
CHANGE
Wednesday January 30 2013
Bio Break
Image from httpengtechmagwordpresscomtagipod
Wednesday January 30 2013
The Platforms
Wednesday January 30 2013
Whatrsquos Twitter
Wednesday January 30 2013
Whatrsquos TwitterldquoMicrobloggingrdquo
Easy to connect with new peopleFast Moving
ldquoOpenrdquo ConnectionsTV
Live EventsNews
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Whatrsquos Facebook101Billion Monthly Users (Tech Crunch September 2012)
81 of Active Users Outside of USA Ad-based social network
Graph SearchEdgeRank
Wednesday January 30 2013
What kinds of businesses are using social media
Wednesday January 30 2013
What kinds of businesses are using social media
Businesses with Customers
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Location-Based TravelRetailLoyaltyCommunity
Wednesday January 30 2013
Whatrsquos Pinterest104 Million Users
Digital Bulletin BoardImage Based
FashionArt
Travel
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Whatrsquos Google+
Wednesday January 30 2013
Whatrsquos Google+100 Million Active Monthly Users
ldquoCirclesrdquo = Relevant Sharing Video Chat w Up to 10 ppl
Power SearchUses Hashtags
On-Air Live amp Recorded Presentations Demonstrations
Plays with YouTubeCommunities
No ads
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
What is InstagramPhoto Application for Smart Phones Easy Sharing on Social NetworksUses HashtagsGains a new user every SECOND
90 Million Users (January 2013 Inside Facebook)
EventsRestaurants
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Two Social Media Certainties
Itrsquos Here to
StayItrsquos Going to
Change
Wednesday January 30 2013
live demo
Wednesday January 30 2013
How are
businesses using Social Media
Anddo users care
Wednesday January 30 2013
What kinds of businesses are using social media
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Small business adoptingslowly
Medium business leading the wayslowly
Wednesday January 30 2013
The disconnect76 of Marketers Believe They ldquoKnow What Their Consumers
Wantrdquo Only 34 Have Actually Asked
Themhttptrendse-strategyblogcom20120907how-social-consumers-see-it-vs-how-social-maketers-see-it-infographic3609
Wednesday January 30 2013
The disconnect76 of Marketers Believe They ldquoKnow What Their Consumers
Wantrdquo Only 34 Have Actually Asked
Themhttptrendse-strategyblogcom20120907how-social-consumers-see-it-vs-how-social-maketers-see-it-infographic3609
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
How Do We Do It Right
Everything You Need to Know About SM
You Learned in Kindergarten
Social Best Practices
Wednesday January 30 2013
Top Concerns for Business in Social Media
Evolving Legal Landscape
Evaluating Return on Investment
Data RetentionLiberation on Platforms
Culture Shift InternalExternal
CHANGE
Wednesday January 30 2013
Bio Break
Image from httpengtechmagwordpresscomtagipod
Wednesday January 30 2013
The Platforms
Wednesday January 30 2013
Whatrsquos Twitter
Wednesday January 30 2013
Whatrsquos TwitterldquoMicrobloggingrdquo
Easy to connect with new peopleFast Moving
ldquoOpenrdquo ConnectionsTV
Live EventsNews
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Whatrsquos Facebook101Billion Monthly Users (Tech Crunch September 2012)
81 of Active Users Outside of USA Ad-based social network
Graph SearchEdgeRank
Wednesday January 30 2013
What kinds of businesses are using social media
Wednesday January 30 2013
What kinds of businesses are using social media
Businesses with Customers
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Location-Based TravelRetailLoyaltyCommunity
Wednesday January 30 2013
Whatrsquos Pinterest104 Million Users
Digital Bulletin BoardImage Based
FashionArt
Travel
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Whatrsquos Google+
Wednesday January 30 2013
Whatrsquos Google+100 Million Active Monthly Users
ldquoCirclesrdquo = Relevant Sharing Video Chat w Up to 10 ppl
Power SearchUses Hashtags
On-Air Live amp Recorded Presentations Demonstrations
Plays with YouTubeCommunities
No ads
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
What is InstagramPhoto Application for Smart Phones Easy Sharing on Social NetworksUses HashtagsGains a new user every SECOND
90 Million Users (January 2013 Inside Facebook)
EventsRestaurants
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Two Social Media Certainties
Itrsquos Here to
StayItrsquos Going to
Change
Wednesday January 30 2013
live demo
Wednesday January 30 2013
What kinds of businesses are using social media
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Small business adoptingslowly
Medium business leading the wayslowly
Wednesday January 30 2013
The disconnect76 of Marketers Believe They ldquoKnow What Their Consumers
Wantrdquo Only 34 Have Actually Asked
Themhttptrendse-strategyblogcom20120907how-social-consumers-see-it-vs-how-social-maketers-see-it-infographic3609
Wednesday January 30 2013
The disconnect76 of Marketers Believe They ldquoKnow What Their Consumers
Wantrdquo Only 34 Have Actually Asked
Themhttptrendse-strategyblogcom20120907how-social-consumers-see-it-vs-how-social-maketers-see-it-infographic3609
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
How Do We Do It Right
Everything You Need to Know About SM
You Learned in Kindergarten
Social Best Practices
Wednesday January 30 2013
Top Concerns for Business in Social Media
Evolving Legal Landscape
Evaluating Return on Investment
Data RetentionLiberation on Platforms
Culture Shift InternalExternal
CHANGE
Wednesday January 30 2013
Bio Break
Image from httpengtechmagwordpresscomtagipod
Wednesday January 30 2013
The Platforms
Wednesday January 30 2013
Whatrsquos Twitter
Wednesday January 30 2013
Whatrsquos TwitterldquoMicrobloggingrdquo
Easy to connect with new peopleFast Moving
ldquoOpenrdquo ConnectionsTV
Live EventsNews
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Whatrsquos Facebook101Billion Monthly Users (Tech Crunch September 2012)
81 of Active Users Outside of USA Ad-based social network
Graph SearchEdgeRank
Wednesday January 30 2013
What kinds of businesses are using social media
Wednesday January 30 2013
What kinds of businesses are using social media
Businesses with Customers
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Location-Based TravelRetailLoyaltyCommunity
Wednesday January 30 2013
Whatrsquos Pinterest104 Million Users
Digital Bulletin BoardImage Based
FashionArt
Travel
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Whatrsquos Google+
Wednesday January 30 2013
Whatrsquos Google+100 Million Active Monthly Users
ldquoCirclesrdquo = Relevant Sharing Video Chat w Up to 10 ppl
Power SearchUses Hashtags
On-Air Live amp Recorded Presentations Demonstrations
Plays with YouTubeCommunities
No ads
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
What is InstagramPhoto Application for Smart Phones Easy Sharing on Social NetworksUses HashtagsGains a new user every SECOND
90 Million Users (January 2013 Inside Facebook)
EventsRestaurants
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Two Social Media Certainties
Itrsquos Here to
StayItrsquos Going to
Change
Wednesday January 30 2013
live demo
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Small business adoptingslowly
Medium business leading the wayslowly
Wednesday January 30 2013
The disconnect76 of Marketers Believe They ldquoKnow What Their Consumers
Wantrdquo Only 34 Have Actually Asked
Themhttptrendse-strategyblogcom20120907how-social-consumers-see-it-vs-how-social-maketers-see-it-infographic3609
Wednesday January 30 2013
The disconnect76 of Marketers Believe They ldquoKnow What Their Consumers
Wantrdquo Only 34 Have Actually Asked
Themhttptrendse-strategyblogcom20120907how-social-consumers-see-it-vs-how-social-maketers-see-it-infographic3609
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
How Do We Do It Right
Everything You Need to Know About SM
You Learned in Kindergarten
Social Best Practices
Wednesday January 30 2013
Top Concerns for Business in Social Media
Evolving Legal Landscape
Evaluating Return on Investment
Data RetentionLiberation on Platforms
Culture Shift InternalExternal
CHANGE
Wednesday January 30 2013
Bio Break
Image from httpengtechmagwordpresscomtagipod
Wednesday January 30 2013
The Platforms
Wednesday January 30 2013
Whatrsquos Twitter
Wednesday January 30 2013
Whatrsquos TwitterldquoMicrobloggingrdquo
Easy to connect with new peopleFast Moving
ldquoOpenrdquo ConnectionsTV
Live EventsNews
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Whatrsquos Facebook101Billion Monthly Users (Tech Crunch September 2012)
81 of Active Users Outside of USA Ad-based social network
Graph SearchEdgeRank
Wednesday January 30 2013
What kinds of businesses are using social media
Wednesday January 30 2013
What kinds of businesses are using social media
Businesses with Customers
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Location-Based TravelRetailLoyaltyCommunity
Wednesday January 30 2013
Whatrsquos Pinterest104 Million Users
Digital Bulletin BoardImage Based
FashionArt
Travel
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Whatrsquos Google+
Wednesday January 30 2013
Whatrsquos Google+100 Million Active Monthly Users
ldquoCirclesrdquo = Relevant Sharing Video Chat w Up to 10 ppl
Power SearchUses Hashtags
On-Air Live amp Recorded Presentations Demonstrations
Plays with YouTubeCommunities
No ads
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
What is InstagramPhoto Application for Smart Phones Easy Sharing on Social NetworksUses HashtagsGains a new user every SECOND
90 Million Users (January 2013 Inside Facebook)
EventsRestaurants
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Two Social Media Certainties
Itrsquos Here to
StayItrsquos Going to
Change
Wednesday January 30 2013
live demo
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Small business adoptingslowly
Medium business leading the wayslowly
Wednesday January 30 2013
The disconnect76 of Marketers Believe They ldquoKnow What Their Consumers
Wantrdquo Only 34 Have Actually Asked
Themhttptrendse-strategyblogcom20120907how-social-consumers-see-it-vs-how-social-maketers-see-it-infographic3609
Wednesday January 30 2013
The disconnect76 of Marketers Believe They ldquoKnow What Their Consumers
Wantrdquo Only 34 Have Actually Asked
Themhttptrendse-strategyblogcom20120907how-social-consumers-see-it-vs-how-social-maketers-see-it-infographic3609
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
How Do We Do It Right
Everything You Need to Know About SM
You Learned in Kindergarten
Social Best Practices
Wednesday January 30 2013
Top Concerns for Business in Social Media
Evolving Legal Landscape
Evaluating Return on Investment
Data RetentionLiberation on Platforms
Culture Shift InternalExternal
CHANGE
Wednesday January 30 2013
Bio Break
Image from httpengtechmagwordpresscomtagipod
Wednesday January 30 2013
The Platforms
Wednesday January 30 2013
Whatrsquos Twitter
Wednesday January 30 2013
Whatrsquos TwitterldquoMicrobloggingrdquo
Easy to connect with new peopleFast Moving
ldquoOpenrdquo ConnectionsTV
Live EventsNews
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Whatrsquos Facebook101Billion Monthly Users (Tech Crunch September 2012)
81 of Active Users Outside of USA Ad-based social network
Graph SearchEdgeRank
Wednesday January 30 2013
What kinds of businesses are using social media
Wednesday January 30 2013
What kinds of businesses are using social media
Businesses with Customers
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Location-Based TravelRetailLoyaltyCommunity
Wednesday January 30 2013
Whatrsquos Pinterest104 Million Users
Digital Bulletin BoardImage Based
FashionArt
Travel
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Whatrsquos Google+
Wednesday January 30 2013
Whatrsquos Google+100 Million Active Monthly Users
ldquoCirclesrdquo = Relevant Sharing Video Chat w Up to 10 ppl
Power SearchUses Hashtags
On-Air Live amp Recorded Presentations Demonstrations
Plays with YouTubeCommunities
No ads
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
What is InstagramPhoto Application for Smart Phones Easy Sharing on Social NetworksUses HashtagsGains a new user every SECOND
90 Million Users (January 2013 Inside Facebook)
EventsRestaurants
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Two Social Media Certainties
Itrsquos Here to
StayItrsquos Going to
Change
Wednesday January 30 2013
live demo
Wednesday January 30 2013
What kinds of businesses are using social media
Fortune 500 adopting
Small business adoptingslowly
Medium business leading the wayslowly
Wednesday January 30 2013
The disconnect76 of Marketers Believe They ldquoKnow What Their Consumers
Wantrdquo Only 34 Have Actually Asked
Themhttptrendse-strategyblogcom20120907how-social-consumers-see-it-vs-how-social-maketers-see-it-infographic3609
Wednesday January 30 2013
The disconnect76 of Marketers Believe They ldquoKnow What Their Consumers
Wantrdquo Only 34 Have Actually Asked
Themhttptrendse-strategyblogcom20120907how-social-consumers-see-it-vs-how-social-maketers-see-it-infographic3609
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
How Do We Do It Right
Everything You Need to Know About SM
You Learned in Kindergarten
Social Best Practices
Wednesday January 30 2013
Top Concerns for Business in Social Media
Evolving Legal Landscape
Evaluating Return on Investment
Data RetentionLiberation on Platforms
Culture Shift InternalExternal
CHANGE
Wednesday January 30 2013
Bio Break
Image from httpengtechmagwordpresscomtagipod
Wednesday January 30 2013
The Platforms
Wednesday January 30 2013
Whatrsquos Twitter
Wednesday January 30 2013
Whatrsquos TwitterldquoMicrobloggingrdquo
Easy to connect with new peopleFast Moving
ldquoOpenrdquo ConnectionsTV
Live EventsNews
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Whatrsquos Facebook101Billion Monthly Users (Tech Crunch September 2012)
81 of Active Users Outside of USA Ad-based social network
Graph SearchEdgeRank
Wednesday January 30 2013
What kinds of businesses are using social media
Wednesday January 30 2013
What kinds of businesses are using social media
Businesses with Customers
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Location-Based TravelRetailLoyaltyCommunity
Wednesday January 30 2013
Whatrsquos Pinterest104 Million Users
Digital Bulletin BoardImage Based
FashionArt
Travel
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Whatrsquos Google+
Wednesday January 30 2013
Whatrsquos Google+100 Million Active Monthly Users
ldquoCirclesrdquo = Relevant Sharing Video Chat w Up to 10 ppl
Power SearchUses Hashtags
On-Air Live amp Recorded Presentations Demonstrations
Plays with YouTubeCommunities
No ads
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
What is InstagramPhoto Application for Smart Phones Easy Sharing on Social NetworksUses HashtagsGains a new user every SECOND
90 Million Users (January 2013 Inside Facebook)
EventsRestaurants
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Two Social Media Certainties
Itrsquos Here to
StayItrsquos Going to
Change
Wednesday January 30 2013
live demo
Wednesday January 30 2013
The disconnect76 of Marketers Believe They ldquoKnow What Their Consumers
Wantrdquo Only 34 Have Actually Asked
Themhttptrendse-strategyblogcom20120907how-social-consumers-see-it-vs-how-social-maketers-see-it-infographic3609
Wednesday January 30 2013
The disconnect76 of Marketers Believe They ldquoKnow What Their Consumers
Wantrdquo Only 34 Have Actually Asked
Themhttptrendse-strategyblogcom20120907how-social-consumers-see-it-vs-how-social-maketers-see-it-infographic3609
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
How Do We Do It Right
Everything You Need to Know About SM
You Learned in Kindergarten
Social Best Practices
Wednesday January 30 2013
Top Concerns for Business in Social Media
Evolving Legal Landscape
Evaluating Return on Investment
Data RetentionLiberation on Platforms
Culture Shift InternalExternal
CHANGE
Wednesday January 30 2013
Bio Break
Image from httpengtechmagwordpresscomtagipod
Wednesday January 30 2013
The Platforms
Wednesday January 30 2013
Whatrsquos Twitter
Wednesday January 30 2013
Whatrsquos TwitterldquoMicrobloggingrdquo
Easy to connect with new peopleFast Moving
ldquoOpenrdquo ConnectionsTV
Live EventsNews
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Whatrsquos Facebook101Billion Monthly Users (Tech Crunch September 2012)
81 of Active Users Outside of USA Ad-based social network
Graph SearchEdgeRank
Wednesday January 30 2013
What kinds of businesses are using social media
Wednesday January 30 2013
What kinds of businesses are using social media
Businesses with Customers
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Location-Based TravelRetailLoyaltyCommunity
Wednesday January 30 2013
Whatrsquos Pinterest104 Million Users
Digital Bulletin BoardImage Based
FashionArt
Travel
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Whatrsquos Google+
Wednesday January 30 2013
Whatrsquos Google+100 Million Active Monthly Users
ldquoCirclesrdquo = Relevant Sharing Video Chat w Up to 10 ppl
Power SearchUses Hashtags
On-Air Live amp Recorded Presentations Demonstrations
Plays with YouTubeCommunities
No ads
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
What is InstagramPhoto Application for Smart Phones Easy Sharing on Social NetworksUses HashtagsGains a new user every SECOND
90 Million Users (January 2013 Inside Facebook)
EventsRestaurants
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Two Social Media Certainties
Itrsquos Here to
StayItrsquos Going to
Change
Wednesday January 30 2013
live demo
Wednesday January 30 2013
The disconnect76 of Marketers Believe They ldquoKnow What Their Consumers
Wantrdquo Only 34 Have Actually Asked
Themhttptrendse-strategyblogcom20120907how-social-consumers-see-it-vs-how-social-maketers-see-it-infographic3609
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
How Do We Do It Right
Everything You Need to Know About SM
You Learned in Kindergarten
Social Best Practices
Wednesday January 30 2013
Top Concerns for Business in Social Media
Evolving Legal Landscape
Evaluating Return on Investment
Data RetentionLiberation on Platforms
Culture Shift InternalExternal
CHANGE
Wednesday January 30 2013
Bio Break
Image from httpengtechmagwordpresscomtagipod
Wednesday January 30 2013
The Platforms
Wednesday January 30 2013
Whatrsquos Twitter
Wednesday January 30 2013
Whatrsquos TwitterldquoMicrobloggingrdquo
Easy to connect with new peopleFast Moving
ldquoOpenrdquo ConnectionsTV
Live EventsNews
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Whatrsquos Facebook101Billion Monthly Users (Tech Crunch September 2012)
81 of Active Users Outside of USA Ad-based social network
Graph SearchEdgeRank
Wednesday January 30 2013
What kinds of businesses are using social media
Wednesday January 30 2013
What kinds of businesses are using social media
Businesses with Customers
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Location-Based TravelRetailLoyaltyCommunity
Wednesday January 30 2013
Whatrsquos Pinterest104 Million Users
Digital Bulletin BoardImage Based
FashionArt
Travel
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Whatrsquos Google+
Wednesday January 30 2013
Whatrsquos Google+100 Million Active Monthly Users
ldquoCirclesrdquo = Relevant Sharing Video Chat w Up to 10 ppl
Power SearchUses Hashtags
On-Air Live amp Recorded Presentations Demonstrations
Plays with YouTubeCommunities
No ads
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
What is InstagramPhoto Application for Smart Phones Easy Sharing on Social NetworksUses HashtagsGains a new user every SECOND
90 Million Users (January 2013 Inside Facebook)
EventsRestaurants
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Two Social Media Certainties
Itrsquos Here to
StayItrsquos Going to
Change
Wednesday January 30 2013
live demo
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
How Do We Do It Right
Everything You Need to Know About SM
You Learned in Kindergarten
Social Best Practices
Wednesday January 30 2013
Top Concerns for Business in Social Media
Evolving Legal Landscape
Evaluating Return on Investment
Data RetentionLiberation on Platforms
Culture Shift InternalExternal
CHANGE
Wednesday January 30 2013
Bio Break
Image from httpengtechmagwordpresscomtagipod
Wednesday January 30 2013
The Platforms
Wednesday January 30 2013
Whatrsquos Twitter
Wednesday January 30 2013
Whatrsquos TwitterldquoMicrobloggingrdquo
Easy to connect with new peopleFast Moving
ldquoOpenrdquo ConnectionsTV
Live EventsNews
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Whatrsquos Facebook101Billion Monthly Users (Tech Crunch September 2012)
81 of Active Users Outside of USA Ad-based social network
Graph SearchEdgeRank
Wednesday January 30 2013
What kinds of businesses are using social media
Wednesday January 30 2013
What kinds of businesses are using social media
Businesses with Customers
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Location-Based TravelRetailLoyaltyCommunity
Wednesday January 30 2013
Whatrsquos Pinterest104 Million Users
Digital Bulletin BoardImage Based
FashionArt
Travel
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Whatrsquos Google+
Wednesday January 30 2013
Whatrsquos Google+100 Million Active Monthly Users
ldquoCirclesrdquo = Relevant Sharing Video Chat w Up to 10 ppl
Power SearchUses Hashtags
On-Air Live amp Recorded Presentations Demonstrations
Plays with YouTubeCommunities
No ads
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
What is InstagramPhoto Application for Smart Phones Easy Sharing on Social NetworksUses HashtagsGains a new user every SECOND
90 Million Users (January 2013 Inside Facebook)
EventsRestaurants
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Two Social Media Certainties
Itrsquos Here to
StayItrsquos Going to
Change
Wednesday January 30 2013
live demo
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
How Do We Do It Right
Everything You Need to Know About SM
You Learned in Kindergarten
Social Best Practices
Wednesday January 30 2013
Top Concerns for Business in Social Media
Evolving Legal Landscape
Evaluating Return on Investment
Data RetentionLiberation on Platforms
Culture Shift InternalExternal
CHANGE
Wednesday January 30 2013
Bio Break
Image from httpengtechmagwordpresscomtagipod
Wednesday January 30 2013
The Platforms
Wednesday January 30 2013
Whatrsquos Twitter
Wednesday January 30 2013
Whatrsquos TwitterldquoMicrobloggingrdquo
Easy to connect with new peopleFast Moving
ldquoOpenrdquo ConnectionsTV
Live EventsNews
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Whatrsquos Facebook101Billion Monthly Users (Tech Crunch September 2012)
81 of Active Users Outside of USA Ad-based social network
Graph SearchEdgeRank
Wednesday January 30 2013
What kinds of businesses are using social media
Wednesday January 30 2013
What kinds of businesses are using social media
Businesses with Customers
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Location-Based TravelRetailLoyaltyCommunity
Wednesday January 30 2013
Whatrsquos Pinterest104 Million Users
Digital Bulletin BoardImage Based
FashionArt
Travel
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Whatrsquos Google+
Wednesday January 30 2013
Whatrsquos Google+100 Million Active Monthly Users
ldquoCirclesrdquo = Relevant Sharing Video Chat w Up to 10 ppl
Power SearchUses Hashtags
On-Air Live amp Recorded Presentations Demonstrations
Plays with YouTubeCommunities
No ads
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
What is InstagramPhoto Application for Smart Phones Easy Sharing on Social NetworksUses HashtagsGains a new user every SECOND
90 Million Users (January 2013 Inside Facebook)
EventsRestaurants
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Two Social Media Certainties
Itrsquos Here to
StayItrsquos Going to
Change
Wednesday January 30 2013
live demo
Wednesday January 30 2013
What DONrsquoT they like
Wednesday January 30 2013
How Do We Do It Right
Everything You Need to Know About SM
You Learned in Kindergarten
Social Best Practices
Wednesday January 30 2013
Top Concerns for Business in Social Media
Evolving Legal Landscape
Evaluating Return on Investment
Data RetentionLiberation on Platforms
Culture Shift InternalExternal
CHANGE
Wednesday January 30 2013
Bio Break
Image from httpengtechmagwordpresscomtagipod
Wednesday January 30 2013
The Platforms
Wednesday January 30 2013
Whatrsquos Twitter
Wednesday January 30 2013
Whatrsquos TwitterldquoMicrobloggingrdquo
Easy to connect with new peopleFast Moving
ldquoOpenrdquo ConnectionsTV
Live EventsNews
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Whatrsquos Facebook101Billion Monthly Users (Tech Crunch September 2012)
81 of Active Users Outside of USA Ad-based social network
Graph SearchEdgeRank
Wednesday January 30 2013
What kinds of businesses are using social media
Wednesday January 30 2013
What kinds of businesses are using social media
Businesses with Customers
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Location-Based TravelRetailLoyaltyCommunity
Wednesday January 30 2013
Whatrsquos Pinterest104 Million Users
Digital Bulletin BoardImage Based
FashionArt
Travel
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Whatrsquos Google+
Wednesday January 30 2013
Whatrsquos Google+100 Million Active Monthly Users
ldquoCirclesrdquo = Relevant Sharing Video Chat w Up to 10 ppl
Power SearchUses Hashtags
On-Air Live amp Recorded Presentations Demonstrations
Plays with YouTubeCommunities
No ads
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
What is InstagramPhoto Application for Smart Phones Easy Sharing on Social NetworksUses HashtagsGains a new user every SECOND
90 Million Users (January 2013 Inside Facebook)
EventsRestaurants
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Two Social Media Certainties
Itrsquos Here to
StayItrsquos Going to
Change
Wednesday January 30 2013
live demo
Wednesday January 30 2013
How Do We Do It Right
Everything You Need to Know About SM
You Learned in Kindergarten
Social Best Practices
Wednesday January 30 2013
Top Concerns for Business in Social Media
Evolving Legal Landscape
Evaluating Return on Investment
Data RetentionLiberation on Platforms
Culture Shift InternalExternal
CHANGE
Wednesday January 30 2013
Bio Break
Image from httpengtechmagwordpresscomtagipod
Wednesday January 30 2013
The Platforms
Wednesday January 30 2013
Whatrsquos Twitter
Wednesday January 30 2013
Whatrsquos TwitterldquoMicrobloggingrdquo
Easy to connect with new peopleFast Moving
ldquoOpenrdquo ConnectionsTV
Live EventsNews
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Whatrsquos Facebook101Billion Monthly Users (Tech Crunch September 2012)
81 of Active Users Outside of USA Ad-based social network
Graph SearchEdgeRank
Wednesday January 30 2013
What kinds of businesses are using social media
Wednesday January 30 2013
What kinds of businesses are using social media
Businesses with Customers
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Location-Based TravelRetailLoyaltyCommunity
Wednesday January 30 2013
Whatrsquos Pinterest104 Million Users
Digital Bulletin BoardImage Based
FashionArt
Travel
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Whatrsquos Google+
Wednesday January 30 2013
Whatrsquos Google+100 Million Active Monthly Users
ldquoCirclesrdquo = Relevant Sharing Video Chat w Up to 10 ppl
Power SearchUses Hashtags
On-Air Live amp Recorded Presentations Demonstrations
Plays with YouTubeCommunities
No ads
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
What is InstagramPhoto Application for Smart Phones Easy Sharing on Social NetworksUses HashtagsGains a new user every SECOND
90 Million Users (January 2013 Inside Facebook)
EventsRestaurants
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Two Social Media Certainties
Itrsquos Here to
StayItrsquos Going to
Change
Wednesday January 30 2013
live demo
Wednesday January 30 2013
Top Concerns for Business in Social Media
Evolving Legal Landscape
Evaluating Return on Investment
Data RetentionLiberation on Platforms
Culture Shift InternalExternal
CHANGE
Wednesday January 30 2013
Bio Break
Image from httpengtechmagwordpresscomtagipod
Wednesday January 30 2013
The Platforms
Wednesday January 30 2013
Whatrsquos Twitter
Wednesday January 30 2013
Whatrsquos TwitterldquoMicrobloggingrdquo
Easy to connect with new peopleFast Moving
ldquoOpenrdquo ConnectionsTV
Live EventsNews
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Whatrsquos Facebook101Billion Monthly Users (Tech Crunch September 2012)
81 of Active Users Outside of USA Ad-based social network
Graph SearchEdgeRank
Wednesday January 30 2013
What kinds of businesses are using social media
Wednesday January 30 2013
What kinds of businesses are using social media
Businesses with Customers
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Location-Based TravelRetailLoyaltyCommunity
Wednesday January 30 2013
Whatrsquos Pinterest104 Million Users
Digital Bulletin BoardImage Based
FashionArt
Travel
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Whatrsquos Google+
Wednesday January 30 2013
Whatrsquos Google+100 Million Active Monthly Users
ldquoCirclesrdquo = Relevant Sharing Video Chat w Up to 10 ppl
Power SearchUses Hashtags
On-Air Live amp Recorded Presentations Demonstrations
Plays with YouTubeCommunities
No ads
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
What is InstagramPhoto Application for Smart Phones Easy Sharing on Social NetworksUses HashtagsGains a new user every SECOND
90 Million Users (January 2013 Inside Facebook)
EventsRestaurants
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Two Social Media Certainties
Itrsquos Here to
StayItrsquos Going to
Change
Wednesday January 30 2013
live demo
Wednesday January 30 2013
Bio Break
Image from httpengtechmagwordpresscomtagipod
Wednesday January 30 2013
The Platforms
Wednesday January 30 2013
Whatrsquos Twitter
Wednesday January 30 2013
Whatrsquos TwitterldquoMicrobloggingrdquo
Easy to connect with new peopleFast Moving
ldquoOpenrdquo ConnectionsTV
Live EventsNews
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Whatrsquos Facebook101Billion Monthly Users (Tech Crunch September 2012)
81 of Active Users Outside of USA Ad-based social network
Graph SearchEdgeRank
Wednesday January 30 2013
What kinds of businesses are using social media
Wednesday January 30 2013
What kinds of businesses are using social media
Businesses with Customers
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Location-Based TravelRetailLoyaltyCommunity
Wednesday January 30 2013
Whatrsquos Pinterest104 Million Users
Digital Bulletin BoardImage Based
FashionArt
Travel
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Whatrsquos Google+
Wednesday January 30 2013
Whatrsquos Google+100 Million Active Monthly Users
ldquoCirclesrdquo = Relevant Sharing Video Chat w Up to 10 ppl
Power SearchUses Hashtags
On-Air Live amp Recorded Presentations Demonstrations
Plays with YouTubeCommunities
No ads
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
What is InstagramPhoto Application for Smart Phones Easy Sharing on Social NetworksUses HashtagsGains a new user every SECOND
90 Million Users (January 2013 Inside Facebook)
EventsRestaurants
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Two Social Media Certainties
Itrsquos Here to
StayItrsquos Going to
Change
Wednesday January 30 2013
live demo
Wednesday January 30 2013
The Platforms
Wednesday January 30 2013
Whatrsquos Twitter
Wednesday January 30 2013
Whatrsquos TwitterldquoMicrobloggingrdquo
Easy to connect with new peopleFast Moving
ldquoOpenrdquo ConnectionsTV
Live EventsNews
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Whatrsquos Facebook101Billion Monthly Users (Tech Crunch September 2012)
81 of Active Users Outside of USA Ad-based social network
Graph SearchEdgeRank
Wednesday January 30 2013
What kinds of businesses are using social media
Wednesday January 30 2013
What kinds of businesses are using social media
Businesses with Customers
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Location-Based TravelRetailLoyaltyCommunity
Wednesday January 30 2013
Whatrsquos Pinterest104 Million Users
Digital Bulletin BoardImage Based
FashionArt
Travel
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Whatrsquos Google+
Wednesday January 30 2013
Whatrsquos Google+100 Million Active Monthly Users
ldquoCirclesrdquo = Relevant Sharing Video Chat w Up to 10 ppl
Power SearchUses Hashtags
On-Air Live amp Recorded Presentations Demonstrations
Plays with YouTubeCommunities
No ads
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
What is InstagramPhoto Application for Smart Phones Easy Sharing on Social NetworksUses HashtagsGains a new user every SECOND
90 Million Users (January 2013 Inside Facebook)
EventsRestaurants
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Two Social Media Certainties
Itrsquos Here to
StayItrsquos Going to
Change
Wednesday January 30 2013
live demo
Wednesday January 30 2013
Whatrsquos Twitter
Wednesday January 30 2013
Whatrsquos TwitterldquoMicrobloggingrdquo
Easy to connect with new peopleFast Moving
ldquoOpenrdquo ConnectionsTV
Live EventsNews
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Whatrsquos Facebook101Billion Monthly Users (Tech Crunch September 2012)
81 of Active Users Outside of USA Ad-based social network
Graph SearchEdgeRank
Wednesday January 30 2013
What kinds of businesses are using social media
Wednesday January 30 2013
What kinds of businesses are using social media
Businesses with Customers
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Location-Based TravelRetailLoyaltyCommunity
Wednesday January 30 2013
Whatrsquos Pinterest104 Million Users
Digital Bulletin BoardImage Based
FashionArt
Travel
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Whatrsquos Google+
Wednesday January 30 2013
Whatrsquos Google+100 Million Active Monthly Users
ldquoCirclesrdquo = Relevant Sharing Video Chat w Up to 10 ppl
Power SearchUses Hashtags
On-Air Live amp Recorded Presentations Demonstrations
Plays with YouTubeCommunities
No ads
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
What is InstagramPhoto Application for Smart Phones Easy Sharing on Social NetworksUses HashtagsGains a new user every SECOND
90 Million Users (January 2013 Inside Facebook)
EventsRestaurants
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Two Social Media Certainties
Itrsquos Here to
StayItrsquos Going to
Change
Wednesday January 30 2013
live demo
Wednesday January 30 2013
Whatrsquos TwitterldquoMicrobloggingrdquo
Easy to connect with new peopleFast Moving
ldquoOpenrdquo ConnectionsTV
Live EventsNews
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Whatrsquos Facebook101Billion Monthly Users (Tech Crunch September 2012)
81 of Active Users Outside of USA Ad-based social network
Graph SearchEdgeRank
Wednesday January 30 2013
What kinds of businesses are using social media
Wednesday January 30 2013
What kinds of businesses are using social media
Businesses with Customers
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Location-Based TravelRetailLoyaltyCommunity
Wednesday January 30 2013
Whatrsquos Pinterest104 Million Users
Digital Bulletin BoardImage Based
FashionArt
Travel
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Whatrsquos Google+
Wednesday January 30 2013
Whatrsquos Google+100 Million Active Monthly Users
ldquoCirclesrdquo = Relevant Sharing Video Chat w Up to 10 ppl
Power SearchUses Hashtags
On-Air Live amp Recorded Presentations Demonstrations
Plays with YouTubeCommunities
No ads
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
What is InstagramPhoto Application for Smart Phones Easy Sharing on Social NetworksUses HashtagsGains a new user every SECOND
90 Million Users (January 2013 Inside Facebook)
EventsRestaurants
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Two Social Media Certainties
Itrsquos Here to
StayItrsquos Going to
Change
Wednesday January 30 2013
live demo
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Whatrsquos Facebook101Billion Monthly Users (Tech Crunch September 2012)
81 of Active Users Outside of USA Ad-based social network
Graph SearchEdgeRank
Wednesday January 30 2013
What kinds of businesses are using social media
Wednesday January 30 2013
What kinds of businesses are using social media
Businesses with Customers
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Location-Based TravelRetailLoyaltyCommunity
Wednesday January 30 2013
Whatrsquos Pinterest104 Million Users
Digital Bulletin BoardImage Based
FashionArt
Travel
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Whatrsquos Google+
Wednesday January 30 2013
Whatrsquos Google+100 Million Active Monthly Users
ldquoCirclesrdquo = Relevant Sharing Video Chat w Up to 10 ppl
Power SearchUses Hashtags
On-Air Live amp Recorded Presentations Demonstrations
Plays with YouTubeCommunities
No ads
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
What is InstagramPhoto Application for Smart Phones Easy Sharing on Social NetworksUses HashtagsGains a new user every SECOND
90 Million Users (January 2013 Inside Facebook)
EventsRestaurants
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Two Social Media Certainties
Itrsquos Here to
StayItrsquos Going to
Change
Wednesday January 30 2013
live demo
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Whatrsquos Facebook101Billion Monthly Users (Tech Crunch September 2012)
81 of Active Users Outside of USA Ad-based social network
Graph SearchEdgeRank
Wednesday January 30 2013
What kinds of businesses are using social media
Wednesday January 30 2013
What kinds of businesses are using social media
Businesses with Customers
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Location-Based TravelRetailLoyaltyCommunity
Wednesday January 30 2013
Whatrsquos Pinterest104 Million Users
Digital Bulletin BoardImage Based
FashionArt
Travel
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Whatrsquos Google+
Wednesday January 30 2013
Whatrsquos Google+100 Million Active Monthly Users
ldquoCirclesrdquo = Relevant Sharing Video Chat w Up to 10 ppl
Power SearchUses Hashtags
On-Air Live amp Recorded Presentations Demonstrations
Plays with YouTubeCommunities
No ads
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
What is InstagramPhoto Application for Smart Phones Easy Sharing on Social NetworksUses HashtagsGains a new user every SECOND
90 Million Users (January 2013 Inside Facebook)
EventsRestaurants
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Two Social Media Certainties
Itrsquos Here to
StayItrsquos Going to
Change
Wednesday January 30 2013
live demo
Wednesday January 30 2013
Wednesday January 30 2013
Whatrsquos Facebook101Billion Monthly Users (Tech Crunch September 2012)
81 of Active Users Outside of USA Ad-based social network
Graph SearchEdgeRank
Wednesday January 30 2013
What kinds of businesses are using social media
Wednesday January 30 2013
What kinds of businesses are using social media
Businesses with Customers
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Location-Based TravelRetailLoyaltyCommunity
Wednesday January 30 2013
Whatrsquos Pinterest104 Million Users
Digital Bulletin BoardImage Based
FashionArt
Travel
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Whatrsquos Google+
Wednesday January 30 2013
Whatrsquos Google+100 Million Active Monthly Users
ldquoCirclesrdquo = Relevant Sharing Video Chat w Up to 10 ppl
Power SearchUses Hashtags
On-Air Live amp Recorded Presentations Demonstrations
Plays with YouTubeCommunities
No ads
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
What is InstagramPhoto Application for Smart Phones Easy Sharing on Social NetworksUses HashtagsGains a new user every SECOND
90 Million Users (January 2013 Inside Facebook)
EventsRestaurants
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Two Social Media Certainties
Itrsquos Here to
StayItrsquos Going to
Change
Wednesday January 30 2013
live demo
Wednesday January 30 2013
Whatrsquos Facebook101Billion Monthly Users (Tech Crunch September 2012)
81 of Active Users Outside of USA Ad-based social network
Graph SearchEdgeRank
Wednesday January 30 2013
What kinds of businesses are using social media
Wednesday January 30 2013
What kinds of businesses are using social media
Businesses with Customers
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Location-Based TravelRetailLoyaltyCommunity
Wednesday January 30 2013
Whatrsquos Pinterest104 Million Users
Digital Bulletin BoardImage Based
FashionArt
Travel
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Whatrsquos Google+
Wednesday January 30 2013
Whatrsquos Google+100 Million Active Monthly Users
ldquoCirclesrdquo = Relevant Sharing Video Chat w Up to 10 ppl
Power SearchUses Hashtags
On-Air Live amp Recorded Presentations Demonstrations
Plays with YouTubeCommunities
No ads
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
What is InstagramPhoto Application for Smart Phones Easy Sharing on Social NetworksUses HashtagsGains a new user every SECOND
90 Million Users (January 2013 Inside Facebook)
EventsRestaurants
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Two Social Media Certainties
Itrsquos Here to
StayItrsquos Going to
Change
Wednesday January 30 2013
live demo
Wednesday January 30 2013
What kinds of businesses are using social media
Wednesday January 30 2013
What kinds of businesses are using social media
Businesses with Customers
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Location-Based TravelRetailLoyaltyCommunity
Wednesday January 30 2013
Whatrsquos Pinterest104 Million Users
Digital Bulletin BoardImage Based
FashionArt
Travel
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Whatrsquos Google+
Wednesday January 30 2013
Whatrsquos Google+100 Million Active Monthly Users
ldquoCirclesrdquo = Relevant Sharing Video Chat w Up to 10 ppl
Power SearchUses Hashtags
On-Air Live amp Recorded Presentations Demonstrations
Plays with YouTubeCommunities
No ads
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
What is InstagramPhoto Application for Smart Phones Easy Sharing on Social NetworksUses HashtagsGains a new user every SECOND
90 Million Users (January 2013 Inside Facebook)
EventsRestaurants
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Two Social Media Certainties
Itrsquos Here to
StayItrsquos Going to
Change
Wednesday January 30 2013
live demo
Wednesday January 30 2013
What kinds of businesses are using social media
Businesses with Customers
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Location-Based TravelRetailLoyaltyCommunity
Wednesday January 30 2013
Whatrsquos Pinterest104 Million Users
Digital Bulletin BoardImage Based
FashionArt
Travel
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Whatrsquos Google+
Wednesday January 30 2013
Whatrsquos Google+100 Million Active Monthly Users
ldquoCirclesrdquo = Relevant Sharing Video Chat w Up to 10 ppl
Power SearchUses Hashtags
On-Air Live amp Recorded Presentations Demonstrations
Plays with YouTubeCommunities
No ads
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
What is InstagramPhoto Application for Smart Phones Easy Sharing on Social NetworksUses HashtagsGains a new user every SECOND
90 Million Users (January 2013 Inside Facebook)
EventsRestaurants
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Two Social Media Certainties
Itrsquos Here to
StayItrsquos Going to
Change
Wednesday January 30 2013
live demo
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Location-Based TravelRetailLoyaltyCommunity
Wednesday January 30 2013
Whatrsquos Pinterest104 Million Users
Digital Bulletin BoardImage Based
FashionArt
Travel
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Whatrsquos Google+
Wednesday January 30 2013
Whatrsquos Google+100 Million Active Monthly Users
ldquoCirclesrdquo = Relevant Sharing Video Chat w Up to 10 ppl
Power SearchUses Hashtags
On-Air Live amp Recorded Presentations Demonstrations
Plays with YouTubeCommunities
No ads
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
What is InstagramPhoto Application for Smart Phones Easy Sharing on Social NetworksUses HashtagsGains a new user every SECOND
90 Million Users (January 2013 Inside Facebook)
EventsRestaurants
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Two Social Media Certainties
Itrsquos Here to
StayItrsquos Going to
Change
Wednesday January 30 2013
live demo
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Location-Based TravelRetailLoyaltyCommunity
Wednesday January 30 2013
Whatrsquos Pinterest104 Million Users
Digital Bulletin BoardImage Based
FashionArt
Travel
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Whatrsquos Google+
Wednesday January 30 2013
Whatrsquos Google+100 Million Active Monthly Users
ldquoCirclesrdquo = Relevant Sharing Video Chat w Up to 10 ppl
Power SearchUses Hashtags
On-Air Live amp Recorded Presentations Demonstrations
Plays with YouTubeCommunities
No ads
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
What is InstagramPhoto Application for Smart Phones Easy Sharing on Social NetworksUses HashtagsGains a new user every SECOND
90 Million Users (January 2013 Inside Facebook)
EventsRestaurants
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Two Social Media Certainties
Itrsquos Here to
StayItrsquos Going to
Change
Wednesday January 30 2013
live demo
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Location-Based TravelRetailLoyaltyCommunity
Wednesday January 30 2013
Whatrsquos Pinterest104 Million Users
Digital Bulletin BoardImage Based
FashionArt
Travel
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Whatrsquos Google+
Wednesday January 30 2013
Whatrsquos Google+100 Million Active Monthly Users
ldquoCirclesrdquo = Relevant Sharing Video Chat w Up to 10 ppl
Power SearchUses Hashtags
On-Air Live amp Recorded Presentations Demonstrations
Plays with YouTubeCommunities
No ads
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
What is InstagramPhoto Application for Smart Phones Easy Sharing on Social NetworksUses HashtagsGains a new user every SECOND
90 Million Users (January 2013 Inside Facebook)
EventsRestaurants
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Two Social Media Certainties
Itrsquos Here to
StayItrsquos Going to
Change
Wednesday January 30 2013
live demo
Wednesday January 30 2013
Wednesday January 30 2013
Location-Based TravelRetailLoyaltyCommunity
Wednesday January 30 2013
Whatrsquos Pinterest104 Million Users
Digital Bulletin BoardImage Based
FashionArt
Travel
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Whatrsquos Google+
Wednesday January 30 2013
Whatrsquos Google+100 Million Active Monthly Users
ldquoCirclesrdquo = Relevant Sharing Video Chat w Up to 10 ppl
Power SearchUses Hashtags
On-Air Live amp Recorded Presentations Demonstrations
Plays with YouTubeCommunities
No ads
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
What is InstagramPhoto Application for Smart Phones Easy Sharing on Social NetworksUses HashtagsGains a new user every SECOND
90 Million Users (January 2013 Inside Facebook)
EventsRestaurants
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Two Social Media Certainties
Itrsquos Here to
StayItrsquos Going to
Change
Wednesday January 30 2013
live demo
Wednesday January 30 2013
Location-Based TravelRetailLoyaltyCommunity
Wednesday January 30 2013
Whatrsquos Pinterest104 Million Users
Digital Bulletin BoardImage Based
FashionArt
Travel
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Whatrsquos Google+
Wednesday January 30 2013
Whatrsquos Google+100 Million Active Monthly Users
ldquoCirclesrdquo = Relevant Sharing Video Chat w Up to 10 ppl
Power SearchUses Hashtags
On-Air Live amp Recorded Presentations Demonstrations
Plays with YouTubeCommunities
No ads
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
What is InstagramPhoto Application for Smart Phones Easy Sharing on Social NetworksUses HashtagsGains a new user every SECOND
90 Million Users (January 2013 Inside Facebook)
EventsRestaurants
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Two Social Media Certainties
Itrsquos Here to
StayItrsquos Going to
Change
Wednesday January 30 2013
live demo
Wednesday January 30 2013
Whatrsquos Pinterest104 Million Users
Digital Bulletin BoardImage Based
FashionArt
Travel
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Whatrsquos Google+
Wednesday January 30 2013
Whatrsquos Google+100 Million Active Monthly Users
ldquoCirclesrdquo = Relevant Sharing Video Chat w Up to 10 ppl
Power SearchUses Hashtags
On-Air Live amp Recorded Presentations Demonstrations
Plays with YouTubeCommunities
No ads
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
What is InstagramPhoto Application for Smart Phones Easy Sharing on Social NetworksUses HashtagsGains a new user every SECOND
90 Million Users (January 2013 Inside Facebook)
EventsRestaurants
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Two Social Media Certainties
Itrsquos Here to
StayItrsquos Going to
Change
Wednesday January 30 2013
live demo
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Whatrsquos Google+
Wednesday January 30 2013
Whatrsquos Google+100 Million Active Monthly Users
ldquoCirclesrdquo = Relevant Sharing Video Chat w Up to 10 ppl
Power SearchUses Hashtags
On-Air Live amp Recorded Presentations Demonstrations
Plays with YouTubeCommunities
No ads
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
What is InstagramPhoto Application for Smart Phones Easy Sharing on Social NetworksUses HashtagsGains a new user every SECOND
90 Million Users (January 2013 Inside Facebook)
EventsRestaurants
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Two Social Media Certainties
Itrsquos Here to
StayItrsquos Going to
Change
Wednesday January 30 2013
live demo
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Whatrsquos Google+
Wednesday January 30 2013
Whatrsquos Google+100 Million Active Monthly Users
ldquoCirclesrdquo = Relevant Sharing Video Chat w Up to 10 ppl
Power SearchUses Hashtags
On-Air Live amp Recorded Presentations Demonstrations
Plays with YouTubeCommunities
No ads
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
What is InstagramPhoto Application for Smart Phones Easy Sharing on Social NetworksUses HashtagsGains a new user every SECOND
90 Million Users (January 2013 Inside Facebook)
EventsRestaurants
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Two Social Media Certainties
Itrsquos Here to
StayItrsquos Going to
Change
Wednesday January 30 2013
live demo
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Whatrsquos Google+
Wednesday January 30 2013
Whatrsquos Google+100 Million Active Monthly Users
ldquoCirclesrdquo = Relevant Sharing Video Chat w Up to 10 ppl
Power SearchUses Hashtags
On-Air Live amp Recorded Presentations Demonstrations
Plays with YouTubeCommunities
No ads
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
What is InstagramPhoto Application for Smart Phones Easy Sharing on Social NetworksUses HashtagsGains a new user every SECOND
90 Million Users (January 2013 Inside Facebook)
EventsRestaurants
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Two Social Media Certainties
Itrsquos Here to
StayItrsquos Going to
Change
Wednesday January 30 2013
live demo
Wednesday January 30 2013
Wednesday January 30 2013
Whatrsquos Google+
Wednesday January 30 2013
Whatrsquos Google+100 Million Active Monthly Users
ldquoCirclesrdquo = Relevant Sharing Video Chat w Up to 10 ppl
Power SearchUses Hashtags
On-Air Live amp Recorded Presentations Demonstrations
Plays with YouTubeCommunities
No ads
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
What is InstagramPhoto Application for Smart Phones Easy Sharing on Social NetworksUses HashtagsGains a new user every SECOND
90 Million Users (January 2013 Inside Facebook)
EventsRestaurants
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Two Social Media Certainties
Itrsquos Here to
StayItrsquos Going to
Change
Wednesday January 30 2013
live demo
Wednesday January 30 2013
Whatrsquos Google+
Wednesday January 30 2013
Whatrsquos Google+100 Million Active Monthly Users
ldquoCirclesrdquo = Relevant Sharing Video Chat w Up to 10 ppl
Power SearchUses Hashtags
On-Air Live amp Recorded Presentations Demonstrations
Plays with YouTubeCommunities
No ads
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
What is InstagramPhoto Application for Smart Phones Easy Sharing on Social NetworksUses HashtagsGains a new user every SECOND
90 Million Users (January 2013 Inside Facebook)
EventsRestaurants
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Two Social Media Certainties
Itrsquos Here to
StayItrsquos Going to
Change
Wednesday January 30 2013
live demo
Wednesday January 30 2013
Whatrsquos Google+100 Million Active Monthly Users
ldquoCirclesrdquo = Relevant Sharing Video Chat w Up to 10 ppl
Power SearchUses Hashtags
On-Air Live amp Recorded Presentations Demonstrations
Plays with YouTubeCommunities
No ads
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
What is InstagramPhoto Application for Smart Phones Easy Sharing on Social NetworksUses HashtagsGains a new user every SECOND
90 Million Users (January 2013 Inside Facebook)
EventsRestaurants
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Two Social Media Certainties
Itrsquos Here to
StayItrsquos Going to
Change
Wednesday January 30 2013
live demo
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
What is InstagramPhoto Application for Smart Phones Easy Sharing on Social NetworksUses HashtagsGains a new user every SECOND
90 Million Users (January 2013 Inside Facebook)
EventsRestaurants
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Two Social Media Certainties
Itrsquos Here to
StayItrsquos Going to
Change
Wednesday January 30 2013
live demo
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
What is InstagramPhoto Application for Smart Phones Easy Sharing on Social NetworksUses HashtagsGains a new user every SECOND
90 Million Users (January 2013 Inside Facebook)
EventsRestaurants
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Two Social Media Certainties
Itrsquos Here to
StayItrsquos Going to
Change
Wednesday January 30 2013
live demo
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
What is InstagramPhoto Application for Smart Phones Easy Sharing on Social NetworksUses HashtagsGains a new user every SECOND
90 Million Users (January 2013 Inside Facebook)
EventsRestaurants
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Two Social Media Certainties
Itrsquos Here to
StayItrsquos Going to
Change
Wednesday January 30 2013
live demo
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
What is InstagramPhoto Application for Smart Phones Easy Sharing on Social NetworksUses HashtagsGains a new user every SECOND
90 Million Users (January 2013 Inside Facebook)
EventsRestaurants
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Two Social Media Certainties
Itrsquos Here to
StayItrsquos Going to
Change
Wednesday January 30 2013
live demo
Wednesday January 30 2013
Wednesday January 30 2013
What is InstagramPhoto Application for Smart Phones Easy Sharing on Social NetworksUses HashtagsGains a new user every SECOND
90 Million Users (January 2013 Inside Facebook)
EventsRestaurants
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Two Social Media Certainties
Itrsquos Here to
StayItrsquos Going to
Change
Wednesday January 30 2013
live demo
Wednesday January 30 2013
What is InstagramPhoto Application for Smart Phones Easy Sharing on Social NetworksUses HashtagsGains a new user every SECOND
90 Million Users (January 2013 Inside Facebook)
EventsRestaurants
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Two Social Media Certainties
Itrsquos Here to
StayItrsquos Going to
Change
Wednesday January 30 2013
live demo
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Two Social Media Certainties
Itrsquos Here to
StayItrsquos Going to
Change
Wednesday January 30 2013
live demo
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Two Social Media Certainties
Itrsquos Here to
StayItrsquos Going to
Change
Wednesday January 30 2013
live demo
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Two Social Media Certainties
Itrsquos Here to
StayItrsquos Going to
Change
Wednesday January 30 2013
live demo
Wednesday January 30 2013
Wednesday January 30 2013
Wednesday January 30 2013
Two Social Media Certainties
Itrsquos Here to
StayItrsquos Going to
Change
Wednesday January 30 2013
live demo
Wednesday January 30 2013
Wednesday January 30 2013
Two Social Media Certainties
Itrsquos Here to
StayItrsquos Going to
Change
Wednesday January 30 2013
live demo
Wednesday January 30 2013
Two Social Media Certainties
Itrsquos Here to
StayItrsquos Going to
Change
Wednesday January 30 2013
live demo
Wednesday January 30 2013
live demo
Wednesday January 30 2013
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