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Social Media Marketers need to start talking about Social Media Platforms in terms of the behavioural changes rather than the nuts and bolts of the technology
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Social Media Platforms
Behavioural Change -> Marketing Opportunity
Julian Cole
Adspace Pioneers
Different Social Media Platforms
Behaviour Marketing Opportunity
1. Microblogging (Twitter)2. Blogs3. Video file sharing (Youtube)4. Online Social Networks (Facebook)
Broadcast Customer Service
Information Sales
Blogs
Information source Brand Positioning
good
Youtube
Entertainment Branded Entertainment
Blendtec
Online Social Networks
Communication
Self Image
Communication/Conspicuous Consumption
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