Social Media Overview with the UNL OLLI program

The Social Media Landscape & Google Docs Overview

Presented by Tyler ThomasSocial Media Specialist – University Communications

@UNLincoln | @TylerAThomastthomas10@UNL.edu

August 14, 2013

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Social Media 2013

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UNL Social Media Objective

• Our social media activities support the University efforts of growing student recruitment and retention, enhancing reputation and boosting research.

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Target Audiences

• Current Students• Prospective Students• Faculty & Staff • Alumni

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Social Channels

Facebook Twitter Instagram

YouTube Pinterest

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Types of Content

• Posting news, announcements & communicating general updates

• Notifying target audiences of events & campus happenings

• Highlighting student, staff, faculty & alumni• Engagement through asking & answering

questions • Text, Links, Photos, Videos

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Content Examples: Facebook Posts

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Content Examples: Instagram Photos

19 likes

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Content Examples: YouTube Videos

232 views 9 countries and 23 states

160 views 13 countries and 20 states

288 views 17 countries and 25 states

605 views 23 countries and 25 states

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Content Examples: Pinterest Boards

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Social Media for OLLI

• A tactic to: – Share news, highlights & updates – Promote events – Promote new courses or courses that still have

seats available – Share photos and videos from classes and events– Spotlight members, faculty & staff – Connect with members in a new space & further

build a community

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Content Examples: Other OLLI Groups

NEWS

EVENTS

MEMBERS

COURSE CONTENT SNEAK PEEK

HIGHLIGHT COURSES

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Other OLLI Groups on Facebook

• OLLI National Resource Center• Saginaw Valley State College• University of Oregon• University of Illinois• University of Alabama in Huntsville• University of Cincinnati • Penn State

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Google Drive Overview

• Web Based Tool that allows you to:– Access Anywhere – Store Files Safely– Collaborate with Google Docs

• What you need: – Gmail Account

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Google DocsDOCS keeps everything and everyone on the same page. Add artichokes to a shared shopping list, or put the finishing touches on your business plan from the lobby before the meeting, right from your mobile device.

SHEETS is more than just columns and rows. Don't just make a spreadsheet; share it to collaborate and stay organized together. Track your fitness plan, do fancy financial calculations with your team, or manage your fantasy league stats.

SLIDES is good for shiny 6-pagers or 600 page snoozefests. Not only does it have everything you need to pull together an awesome presentation but you'll never have to hit "save" again.

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Connect With Us: @UNLincoln, #UNL