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Master Class @ EENT EDUCATION ABOUT ENTREPRENEURSHIP AND NEW TECHNOLOGIES Interactive Media Lab University of Barcelona
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Alessandro Bernardi@Bernardamus
>Assess the types of social media
>Engage with your audiences: social segmentation
>Assess good and bad social media practices (for marketing, communication, education, ..)
>Social Media Monitoring and online reputation
>”Deep Dive” into Twitter (tutorial and case studies)
Outline of the Class
The TimeLine of Social Media
The NewBorn Social Network: Will fB die?
You don’t need to reciprocate friendship
> Google+ puts your life … in Circles!
*similar to Diaspora and it’s Aspects
Social Media is all about…
… SHARING!
What is Social Media Marketing ?
Social Media Marketing (SMM) is the process of
generating interest and excitement in a Brand,
product or service through various Social Media Platforms by creating
valuable branded content and promoting it.
CASE STUDY: Customer service + PROMOs
2005.Jeff Jarvis writes in his blog BuzzMachine.com:
“DELL LIES. DELL SUCKS”
Online reputation Crisis ends up in the New York Times and Business Week
2006. Dell hires an expert to monitor the social media
2008. Dell sells Outlet products via Twitter for a value of 1 M$...
2011.Dell has >2 M followers on Twitter and 512.000 fans on FB.
CASE STUDY:How to learn from mistakes
CASE STUDY: wrong attitude to customers
Let’sSpam!
Gutenberg1440
2011 : Social Media Revolution
Marketing, Impressions, Sales, ROI…
Is that All?
The new interactive WIKIPEDIA?
Who Uses Social Media?
0-17 y. (15%) 18-24 y. (9%) 25-34 y. (18%)
35-44 y. (25%) 45-54 y. (19%) 55-64 y. (10%) 65 + y. (3%)
Social Media in Education
What are educators doing online?
• 71% watched online video/• 59% visited social networking site • 55% read blogs/wikis
How to use Social Media?
Barack Obama 5 million FANS on Social Media
5,4 million CLICKED on a “I voted for Obama facebook button”
The SOCIAL MEDIA stars…
The Twitter REVOLUTION…
Jack Dorsey and Evan Williams started Twitter in 2006
http://twitter.com/user
Profile
Trending Topics
StatusHome
#FF
Our FOLLOWERS talk with us
@username
RT @username#hashtag
DM @username
Mention/reply/chat
Topic/channel/event
Forward/copy&paste
Private message
1
23
Interacting with the Timeline
“Online” debates : the #HASHTAGS
Search topics of public interest
Chronicles of events
Tune yourself into a #channel
Interact, ask/answer questions
VS.
? ?
>Friends, Family, Acquaintances>Private space>Mirror of Real Society>Contacts are “Geolocalized”
>Total Freedom>OPEN Social Network>No Barriers>Share Ideas and Interests
VIP
ARTISTS
MEDIA
PEOPLE
TWITTERLEBRITY
Are you ready for the Twitter Democracy?
We can FOLLOW the whole world…
Let’s map the Twitter users…
Searching Ideas & People…
… searching the emotions
“FRIENDS” NEWS MUSIC IDEAS ALL
Status
Who Should I Follow?The importance of INFLUENCE
>It’s not only important to have many followers>It’s important to have followers with influence
This can also be used with students!
Quick Response
Journalism 2.0:INSTANTANEOUS!
Press gets news from Twitter
CyberActivism:Follow a Revolution
Google launches a Voice-to-Twitter service
@Speak2Tweet
Tweets automatically include “#egypt”
CyberActivism:
Twitter for a Good Cause
Twitter + Festival = TWESTIVAL
Social Media Revolution
MORE INFO (link to YouTube video)
alesbernardi@gmail.com
@Bernardamus @TwestivalBCN @TheC_World
Alessandro Bernardi
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