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Quick overview on basic social media management presented to Jacht Ad Lab at the University of Nebraska–Lincoln.
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Social Media Management
Presented by Tyler ThomasSocial Media Specialist – University Communications
@UNLincoln | @TylerAThomastthomas10@UNL.edu
July 8, 2013
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PLANNING
• Where in the digital ecosystem does social fall?– Who does social media support in your
organization? • Sales • Marketing • PR • HR
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STRATEGY
• Goals– What do you want to do? Why?
• Which channels will you manage? – What are the Key Performance Indicators (KPIs)?– Who is the audience(s)
• How will the channels be managed? – Content Team(s)
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SETTING UP PROFILES• Do your research first• Be consistent– Profile Images, Short Descriptions, Overview,
website listings• Maintain brand standards (if you don’t have
them, create them).
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CONTENT CREATION• Planning – What will you post• Categories
– How often & when? – Who will post?
(Create a workflow) • TOOLS: Content
Calendar, Google Docs.
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CONTENT CREATION IDEAS
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CONTENT CREATION IDEAS
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LISTENING• Content Curation – Hashtags– Keywords– Phrases
• TOOLS: Statigram, Hootsuite.
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ENGAGEMENT• Create & Promote
Specific Hashtags – General– Event Specific
• Create Social Situations
• TOOLS: Statigram, Hootsuite.
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CHANNEL PROMOTION• How will you promote
your social media channel/hashtags? – Basic touch points
• In-Store, Website, Business Cards, Email Signatures, Signage, Enewsletters, Direct Mail, Business Stationary, Presentations, Advertising channels
– Contests/Promotions
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GOING FORWARD• How will you stay informed on the latest
trends in social media? – Blogs, Meetups, Conferences, Hashtags
• How will you keep the lines of communication open within your organization/client?
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TOOLS• Hootsuite • Google Docs• Statigram• Facebook, Twitter, Google+ & YouTube Insights• Storify• Bit.ly• Social Media Design Blueprint
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Connect With Us: @UNLincoln, #UNL
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