Social Media Literacy for Culture & Learning Presentation Fall CUE 2014

Social Media Redesign School Culture & Learning

twitter: @mwniehoff e-mail: mwniehoff@gmail.com

cell: (559) 287-4078 blog: changingislearning.blogspot.com

facebook: facebook.com/michael.w.niehoff website: michaelniehoff.com

Michael W. Niehoff Systems & Leadership Coach, FCOE

Former Principal Minarets HS Google Certified Teacher

Past CUE/CVCUE Site Leader of the Year Past Region IX ACSA Secondary Principal of the Year

Social Media The New Literacy

Higher Education27 percent of respondents said they had Googled prospective students, and 26 percent had looked up applicants on Facebook.

35 percent said they found something that negatively impacted an applicant's chances of acceptance.

Higher Education

37 percent of employers said they used social media to screen applicants, and over 65 percent checked out applicants' Facebook profiles.

Professional World

According to a recent study, 1 in 10 job seekers h a v e l o s t a j o b opportunity because of their social media profile.

Professional World

In the U.S. alone, the total was 8 percent among those 16 to 24 years old and 5 percent for those 25 to 34 years old.

Professional World

training?

– E l e c t ro n i c C o m m u n i c a t i o n s : A d a p t i n g p re s e n t a t i o n m a t e r i a l s f o r w e b - b a s e d , videoconference, and teleconference formats; ta i lor ing the agenda and content for a

geographically diverse audience; using social media effectively.

training?

ONE’S PLN

YOUR PERSONAL

BRAND

ART

MUSIC

PHOTOGRAPHY

PERFORMANCE

WRITING

BUSINESS

PUBLISHING

SOCIAL MEDIA & THE

CULTURE OF LEARNING

News Feed Right?

Event Promotion

Curriculum.. live feeds from the classroom

Opportunities

Student Recognition

Awards....

Your Living Yearbook

Staff Recognition

Motivational, Inspirational

Professional Issues

Sharing Student Work

Sharing Staff Work

Social Emotional Health

Cultural/Diversity Ed.

Field Trips, Real World

Alumni Connections

INSTRUCTIONAL USES

should you be friends with and/or

connected with students on social media?

Lessons...• For example... Create a

hashtag ...

• #FrenchRevolution

• Takes users straight to “your own space” on Twitter..this is like having an on-line class

• Instantly becomes an on-line threaded discussion that outlasts the shelf life of that class that day

Surveys and Opinions without talking to you

• Instant results by favorites and retweets to your lessons, events and projects

Create a trend, tailored just for you/your classes.

• Gives users the ability to create movement of influence on a particular event, person, era

• Competition between classes

• Twitterpics

Relationships w/students

• 140 characters does not seem like a great deal until you see them in their own twitter world.

• Reciprocity

• Accountability

• What is really important

THE FOLLOWING...• Those who follow

• Those who have followers

• Why?

Social Media Recogntion

could you give select studentsadmin. rights to your school’s social media?

twitter: @mwniehoff e-mail: mwniehoff@gmail.com

cell: (559) 287-4078 blog: changingislearning.blogspot.com

facebook: facebook.com/michael.w.niehoff website: michaelniehoff.com

Social Media A New Literacy