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Keynote talk at The Toronto District School Board's #Guidance2013 Connecting Through Technology presented by Cher Jones, An overview of the most popular social media issues, websites, ideas and advice every educator needs to know to keep up in 2013.
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what’s #trending in social media A Guidance Counsellor’s Guide to
@itscherjones cher@sociallyactive.ca #Guidance2013 TDSB
@itscherjones cher@sociallyactive.ca #Guidance2013 TDSB
Less then 10 years ago…
http://facebook.com
FACEBOOK didn’t exist
TWITTER was still a sound
The CLOUD was in the sky
4G was a parking space
LINKEDIN was a prison
APPLICATIONS were what you sent to college
SKYPE was a typo
Less then 10 years ago
“Facebook didn't exist,
Twitter was still a sound,
the cloud was still in the sky,
4G was a parking place,
LinkedIn was a prison,
applications were what you sent to college,
and Skype was a typo."
-Thomas Friedman,
NY Times columnist & Pulitzer Prize winning author
It’s easy to feel overwhelmed by it all
It’s just a really fast communications channel
• If social media were high school
kids (An overview of the top social sites
in 2013)
• How social media is being used by
students, teachers and counsellors
• What’s #trending on social media
• A little advice from me
• Questions
Today’s talking points
If social media were a high school in 2013…
Facebook “The Big Man” Facebook would be the popular kid
Twitter aka “The reporter” Twitter would be the chatty one
YouTube aka Mr. Hollywood YouTube would be the drama kid
Pinterest aka Material Girl Pinterest would be the cheerleader
Linkedin Student Body President Linkedin would be the kid who’s going places
Tumblr “The self-expressed explorer” Tumblr is the self expressed explorer kid
Instagram is the “Hey look at me!” kid
SnapChat would be that kid who disappears
Google Plus Google Plus would be the rich kid with tech toys
How are students using it
How educators are using it
Facebook resource for counsellors
This resource examines four
key areas that affect school
counselors in the technology
world:
1. Developing their school's
Internet policy
2. Responding to online
incidents that impact learning
conditions
3. Detecting at-risk behavior
4. Teaching their students
"digital citizenship"
What’s #TRENDING in 2013?
#Mobile
#Video
#Gamification
#PersonalBranding #PersonalBranding
#Privacy #Privacy
#Newsjacking
#Memes #Memes
#Influencers
#Crowdsourcing
My two cents
Don’t ignore social media (it’s not a fad)
Learn the language
Develop policies and guidelines
Don’t start without these
You can’t be on every social media channel
Involve students in the process
Identify and leverage influencers
Make your content bite-sized
Will someone want to share it? Share and curate content others will value
Measure your efforts
Have fun and be creative
She’s coming Continue to learn because she’s coming
Questions?
Thank you! Let’s get connected.
Cher Jones Social Media Speaker &Trainer, Socially Active
Cher is an accomplished corporate communications
and PR professional with 15 years of experience.
She has worked with several leading Canadian
companies and for one of the largest municipal
governments in Canada. Through her company
Socially Active, she provides fun and highly engaging
social media training workshops, coaching sessions,
talks and keynotes. Cher helps businesses and
organizations educate their employees with the
knowledge needed to participate responsibly,
effectively and strategically online. She`s often invited
to share her social media knowledge and experience
at conventions, corporate events and on industry
panels.
For more information:
www.sociallyactive.ca
cher@sociallyactive.ca
416-970-0546
Linkedin: ca.linkedin.com/in/itscherjones/
Twitter: http://twitter.com/itscherjones
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