Social Media for HR Recruiters

Social Media forHuman Resources Recruiters

My Background•Business to Business Sales & Sales Management since 1977•Active on Social Media for 4+ years•Columnist - Windmill Networking – Social Sales

•Columnist – IBM Midsize Adviser – Social Business•TTI Performance Systems VAA specializing in pre-hire assessments & job benchmarking•Nimble Social CRM & HootSuite Solution Partner•Own & Operate B2B Networking Groups

Agenda• How social media is being used by recruiters

• Attracting active and passive job seekers

• Promoting our companies and our open positions

• Finding quality potential candidates

• Qualifying candidates

• While much of our focus will be on LinkedIn, all four of the major social networks are valuable!

How Social Media is Being Used by Recruiters Today

Here’s What Recruiters Are Saying

• Over 90% of employers used social recruiting in 2012

• 2/3 of Companies now recruit via Facebook; over half use Twitter and almost all use LinkedIn

• 43 % of respondents felt that the quality of applicants has improved thanks to social media

• 20 % said it takes less time to hire when using social recruiting

Source … Jobvite

Attracting Candidates - Housekeeping

Social media is based on the laws of attraction vs. interruption. How attractive and professional is …

• Your personal profile(s)?• Your company page(s)?• Your website?• Your job offer?

You only get one chance to make that great first impression. Don’t squander that!

Build Your Network

• Are you doing so actively on all networks?

• Have you uploaded your email lists?

• Are your employees connected to each other and to the company?

The Power of Your Network

100 unique connections

100 unique connections each

100 unique connections each

Your LinkedIn network is 1,100,000 connections!

Provide Value• By providing value you attract

others to you and to your company

• Share employee stories & comments

• Be creative. Mix it up! Be visual

• It is not all about business. It is also personal, helpful, funny, & about your culture

Get The Word Out!

Nothing Amplifies Your Reach Like Social Media

Website or Other SiteJob Landing Page

TWITTER FACEBOOK

LINKEDIN GOOGLE+

Social Media Ecosystem

OTHER SOURCES(Blog, YouTube, Pinterest, etc.)

Where Can You Post Jobs?• Your company website• Craiglist or other on-line job boards• You can also feature your positions on

Facebook Pages and Groups and Google+ Pages and Communities

• LinkedIn Company Pages, LinkedIn Jobs, & LinkedIn Groups (note that job posting is a premium feature, however, feel free to post jobs as discussions)

WANTED!

Preparing Your Message

• Who will deliver it?• How will you deliver it and

how will you control it?• Where are your candidates

most likely to be found?• Recognize that social

media is very VISUAL

Regarding That Message …

• What is your message(s)? Remember that keywords are searchable

• Why would people want to work for you?

• Why would they want the job you are offering?Stand out from the crowd!

Sharing Your Message

• Get employees involved with something like GaggleAmp. You can even make it a contest!

• Pre-schedule messages with social dashboards like HootSuite or Spout Social

• Leverage your network and ask for their help in sharing your message to their networks

More Ways To Share …

• Job Fairs (advertise for free on EventBrite or Evite)

• Email signature lines• Newsletters• Spiffs and rewards (bounties)• LinkedIn & Facebook ads or

promoted Tweets

Track Your Results

Determine what works and what does not!

• Page analytics – Who, What, When, Where?

• Link analytics – bit.ly, ow.ly (HootSuite)

• A/B testing• Determine your conversion rate

Get Proactive!

Finding Passive Candidates

• Ask for referrals from your network and from your employees

• InMail and OpenLink are messaging systems available to LinkedIn premium members and anybody can message an OpenLink Member

General & Advanced Search

• Work with advanced search on all networks

• Create saved searches and alerts on LinkedIn (you can save up to 3 at any given time with any account)

• Job change notifier is a free LinkedIn application

Fish Where The Fish Are(and where they tend to school up)

• LinkedIn Groups• Facebook Groups• Google+ Communities• TweetChats

All of these are connection agnostic!

Qualify Applicants

Peel The Onion• Google Search & Google News• Reference search on LinkedIn

(Who do they know that you also know?)

• Take a look at their profiles and streams on all of the networks

• Will you meet the real candidate during the interview or on Facebook?

Should You Go Premium?

LinkedIn Premium Accounts

LinkedIn Free vs. Talent vs. Recruiter

The biggest differences between free and premium accounts are …

• Search parameters, results, & saved searches• InMails• Contact info visibility outside of your network

Paid annually, Talent accounts range from $480 to $900. Recruiter accounts are on a very different platform that is customized to your needs and can range from $7,000 to $80,000 annually.

What About Other Social Networks?

Twitter• Build your network• Create and follow Twitter lists• Perform custom searches (SocialBro)• Consider a recruiting specific account• Target your potential candidates• Engage with others (do you have something for

the conversation?)• Share your candidate search and ask for

retweets!

Facebook• Give your company a personal face on your

company page. Consider a specific page for hiring.

• Create conversations, polls, and contests• Actively engage with others as a person

and as a company• Join Groups and be active• BranchOut, BeKnown, & Talent.me are

Facebook applications well designed for job hunters and recruiters

Other Social Networks• Business pages• Communities (groups)• HangOuts (8-way video

interviewing)

•Broadcast events•Share videos

•Use as a virtual job board

Blogging

• Blogging is a great way to tell your company story!

• You can also use your blog to talk about the positions you have open

• Leverage the power of the social media ecosystem to get your message out

Questions?

Connect With Me!

Craig M. JamiesonAdaptive Business Services / NetWorks! Boise

208.340.9546craig@adaptive-business.com

@craigmjamiesonwww.adaptive-business.com

www.networksboise.com