Social Media

NEXT STEPS IN SOCIAL MEDIADr Paul Coulton

Sunday, 22 May 2011

WTF IS SOCIAL MEDIA?Dr Paul Coulton

Sunday, 22 May 2011

POP QUIZ RelentlessSoftware

Sunday, 22 May 2011

POP QUIZ

Q1. What has lasted 450,000 years?

RelentlessSoftware

Sunday, 22 May 2011

POP QUIZ

Q1. What has lasted 450,000 years?

A1. Total player time on Xbox live since launch

(man appeared 150,000 years ago)

RelentlessSoftware

Sunday, 22 May 2011

POP QUIZ

Q1. What has lasted 450,000 years?

A1. Total player time on Xbox live since launch

(man appeared 150,000 years ago)

Q2. Third biggest population in the world?

RelentlessSoftware

Sunday, 22 May 2011

POP QUIZ

Q1. What has lasted 450,000 years?

A1. Total player time on Xbox live since launch

(man appeared 150,000 years ago)

Q2. Third biggest population in the world?

A2. Facebook

RelentlessSoftware

Sunday, 22 May 2011

POP QUIZ

Q1. What has lasted 450,000 years?

A1. Total player time on Xbox live since launch

(man appeared 150,000 years ago)

Q2. Third biggest population in the world?

A2. FacebookQ3. 4064 per second

RelentlessSoftware

Sunday, 22 May 2011

POP QUIZ

Q1. What has lasted 450,000 years?

A1. Total player time on Xbox live since launch

(man appeared 150,000 years ago)

Q2. Third biggest population in the world?

A2. FacebookQ3. 4064 per second

A3. Highest recorded tweets per second during

superbowl 2011.

RelentlessSoftware

Sunday, 22 May 2011

POP QUIZ

Q1. What has lasted 450,000 years?

A1. Total player time on Xbox live since launch

(man appeared 150,000 years ago)

Q2. Third biggest population in the world?

A2. FacebookQ3. 4064 per second

A3. Highest recorded tweets per second during

superbowl 2011.Q4. 2 Billion per day

RelentlessSoftware

Sunday, 22 May 2011

POP QUIZ

Q1. What has lasted 450,000 years?

A1. Total player time on Xbox live since launch

(man appeared 150,000 years ago)

Q2. Third biggest population in the world?

A2. FacebookQ3. 4064 per second

A3. Highest recorded tweets per second during

superbowl 2011.Q4. 2 Billion per day

A4. Number of You Tube watches

(95% are cats :) )

RelentlessSoftware

Sunday, 22 May 2011

POP QUIZ

Q1. What has lasted 450,000 years?

A1. Total player time on Xbox live since launch

(man appeared 150,000 years ago)

Q2. Third biggest population in the world?

A2. FacebookQ3. 4064 per second

A3. Highest recorded tweets per second during

superbowl 2011.Q4. 2 Billion per day

A4. Number of You Tube watches

(95% are cats :) )

Q5. 105,878 years spent on what?

RelentlessSoftware

Sunday, 22 May 2011

POP QUIZ

Q1. What has lasted 450,000 years?

A1. Total player time on Xbox live since launch

(man appeared 150,000 years ago)

Q2. Third biggest population in the world?

A2. FacebookQ3. 4064 per second

A3. Highest recorded tweets per second during

superbowl 2011.Q4. 2 Billion per day

A4. Number of You Tube watches

(95% are cats :) )

Q5. 105,878 years spent on what?

A5. Total man years spent virtual farming on Facebook (so far !)

RelentlessSoftware

Sunday, 22 May 2011

SOCIAL MEDIA USE 2010

USA

Japan

Spain

Italy

Brazil

Switzerland

Australia

Germany

France

UK

50 55 60 65 70 75 80 85 90

Inside View

Orkut

Sunday, 22 May 2011

COMMUNICATION FROM MARKETERS

48

4118

17

11

76

13

NoneFacebookTwitterMy SpaceLinkedInFoursquareGowallaOther

AdAge Digital

Sunday, 22 May 2011

SOCIAL CAPITALThe resources accumulated through the relationships

among people.

Fresh Networks

Sunday, 22 May 2011

SOCIAL CAPITALMaslow’s Hierarchy of Needs

Sunday, 22 May 2011

BRIDGING AND BONDINGSunday, 22 May 2011

BRIDGING AND BONDING

Linked to what is often termed "weak ties," which are loose connections between individuals who

may provide useful information or new perspectives for one another but typically not

emotional support

Sunday, 22 May 2011

BRIDGING AND BONDING

Linked to what is often termed "weak ties," which are loose connections between individuals who

may provide useful information or new perspectives for one another but typically not

emotional support

bonding social capital is found between individuals in tightly-knit, emotionally close relationships, such

as family and close friends.

Sunday, 22 May 2011

GROOMING AND GOSSIPDunbar speculated that as much as 42% of the group's time

would have to be devoted to social grooming.

Sunday, 22 May 2011

GROOMING AND GOSSIPDunbar speculated that as much as 42% of the group's time

would have to be devoted to social grooming.

Sunday, 22 May 2011

ITS ALL IN OUR MEMES

Sunday, 22 May 2011

ITS ALL IN OUR MEMES

Sunday, 22 May 2011

ITS ALL IN OUR MEMES

Sunday, 22 May 2011

SOCIAL GRAPHAYBABTU Zero Wing

Sunday, 22 May 2011

SOCIAL GRAPHAYBABTU Zero Wing

Sunday, 22 May 2011

SOCIAL GRAPH

All your social graph are belong

to me

AYBABTU Zero Wing

Sunday, 22 May 2011

REAL SOCIAL GRAPH

LancasterFriends

Colleagues/ Students

Diving Friends

Family

Sunday, 22 May 2011

ONLINE SOCIAL GRAPH

Sunday, 22 May 2011

GRANULAR SOCIAL GRAPH

LancasterFriends

Colleagues/ Students

Diving Friends

Family

Strong Ties

Weak Ties

Sunday, 22 May 2011

TEMPORARY TIES

LancasterFriends

Colleagues/ Students

Diving Friends

Family

Strong Ties

Weak Ties

Temporay Ties

Matt Adams

Sunday, 22 May 2011

COMMUNICATING DIFFERENTLY

one to one

one to few

few to few

few to many

one to many

many to many

Matt Adams

Sunday, 22 May 2011

COMMUNICATING DIFFERENTLY

one to one

one to few

few to few

few to many

one to many

many to many

Matt Adams

Sunday, 22 May 2011

MAKING DECISIONS

Are My Decisions Being Made Over Here?

Sunday, 22 May 2011

MAKING DECISIONS

Are My Decisions Being Made Over Here?

Sunday, 22 May 2011

MYTHICAL INFLUENCER

Sunday, 22 May 2011

MYTHICAL INFLUENCER

Influential?

Influenceable?

Sunday, 22 May 2011

SOCIAL HUBS

What we think hubs work like What they actually work like

Sunday, 22 May 2011

LancasterFriends

Colleagues/ Students

Diving Friends

Family

Strong Ties

Weak Ties

Sunday, 22 May 2011

DOES MY BUM LOOK BIG IN THIS?

Sunday, 22 May 2011

DOES MY BUM LOOK BIG IN THIS?

All your social graph are belong to me

Sunday, 22 May 2011

DOES MY BUM LOOK BIG IN THIS?

All your social graph are belong to me

Sunday, 22 May 2011

WHAT DO WE REVEAL?

The Purchase The Query The Social Graph The Status

Update The Check-In

What I Buy What I Want Who I Am.

Who I Know

What I'm Doing.

Whats's

HappeningWhere I Am.

Amazon.

EBay.

Nectar

Google.

Yahoo.

Bing

FaceBook.

MySpace.

Google

Twitter.

Facebook

Foursquare

Gowalla

Places

Sunday, 22 May 2011

WHAT HAPPENED TO MY PRIVACY?

Matt McKeon

http://mattmckeon.com/facebook-privacy/

Sunday, 22 May 2011

WHO OWNS YOUR TWITTER ID?

TheOatmeal

Sunday, 22 May 2011

WHO OWNS YOUR TWITTER ID?

We reserve the right at

all times (but will not have an obligation) to

remove or refuse to distribute any Content on the Services and to terminate users or

reclaim usernames.

TheOatmeal

Sunday, 22 May 2011

PARTICIPATION INEQUALITY

90%Lurkers

9%IntermittentContributors

1%Heavy Contributors

90-9-1 Rule

Will Hill

Sabine DuFaux

Sunday, 22 May 2011

INVISIBLE AUDIENCEdanah boyd

Sunday, 22 May 2011

TIME IS MONEY

Social Gold

Sunday, 22 May 2011

GAMIFICATION ?

Sunday, 22 May 2011

GAMIFICATION ?

Use of game mechanics to encourage

engagement in an activity that

otherwise might be considered a chore

or boring

Sunday, 22 May 2011

GAMIFICATION ?

Use of game mechanics to encourage

engagement in an activity that

otherwise might be considered a chore

or boring

Encouraging certain user behaviour

using Games as a Lens

Sunday, 22 May 2011

GAMIFIERS HANDBOOK?

EPIC WIN WIN WIN WIN

EPIC WIN WIN WIN

WIN WIN EPIC WIN WIN

WIN WIN EPIC WIN WIN

WIN WIN EPIC WIN

WIN WIN WIN EPIC WIN

Reward Status AchievementsSelf

ExpressionCompetition Altruism

Points

Levels

Challenges

Virtual Goods

Leader Boards

Gifting

Sunday, 22 May 2011

SOCIAL ANALYTICS

Sunday, 22 May 2011

CAN WE PREDICT THE FUTURE?

Sunday, 22 May 2011

TWEETING WITH THE TELLY ON

Sunday, 22 May 2011

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Sunday, 22 May 2011

SEMIFINAL WEEK TWEETS

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Sunday, 22 May 2011

Sunday, 22 May 2011

SEMIFINAL SATURDAY SHOW

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SEMIFINAL SATURDAY SHOW

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“Some weird song choices for tonight's

#XFactor but I'm liking them! Cher - LTWYL, 1D - Only

Girl”

Sunday, 22 May 2011

SEMIFINAL SATURDAY SHOW

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#XFactor but I'm liking them! Cher - LTWYL, 1D - Only

Girl”

“Rebecca is dancing thru lightsabers... clearly a

blatant attempt to capture the sci-fi vote. #xfactor”

Sunday, 22 May 2011

SEMIFINAL SUNDAY SHOW

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Sunday, 22 May 2011

SEMIFINAL SUNDAY SHOW

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#xfactor”

Sunday, 22 May 2011

SEMIFINAL SUNDAY SHOW

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#xfactor”

“danni pick mary

pleeeeeasssssseeeeeeeee!!!!!!! #xfactor”

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Sunday, 22 May 2011

SEMIFINAL SUNDAY SHOW

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“Black Eyed Peas are laaame on

#xfactor”

“danni pick mary

pleeeeeasssssseeeeeeeee!!!!!!! #xfactor”

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“Louis sends through Mary, Dannii sends through Cher, Cheryl goes with

Cher...it's down to Simon.

Sunday, 22 May 2011

SEMIFINAL SUNDAY SHOW

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#xfactor”

“danni pick mary

pleeeeeasssssseeeeeeeee!!!!!!! #xfactor”

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“Louis sends through Mary, Dannii sends through Cher, Cheryl goes with

Cher...it's down to Simon.

“Grow a pair Simon. Let the public decide!

#xfactor”

Sunday, 22 May 2011

SEMIFINAL SUNDAY SHOW

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“Black Eyed Peas are laaame on

#xfactor”

“danni pick mary

pleeeeeasssssseeeeeeeee!!!!!!! #xfactor”

”

“Louis sends through Mary, Dannii sends through Cher, Cheryl goes with

Cher...it's down to Simon.

“Grow a pair Simon. Let the public decide!

#xfactor”

“Simon ya ejit! :/ f**k sake! What a joke!

#xfactor”

Sunday, 22 May 2011

FACEBOOK LIKES2,235,322 in total

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Sunday, 22 May 2011

PHONE VOTES

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Sunday, 22 May 2011

• Social Capital fuelled by Grooming, Gossip and Memes• Our Social Graphs provides the conduit for this fuel.• Current Social Networks do not reflect the structure of our

real networks or the way this information flows• If influence is to occur then the networks must be more

reflective of our real life networks• Growth in social analytics driven by increasing amounts of

information revealed online.• Whilst communities can produce content there is still great

inequality of participation which could be aided with gamification.

• Social media will have increasing influence within traditional media.

SUMMARY

Sunday, 22 May 2011

QUESTIONS@mysticmobile

Sunday, 22 May 2011