Social Media 101: Social Media Your New Business Card - Getting Started with WordPress

Social Media is Your New Business Card

Session 1

Getting Started

www.artizondigital.com503.213.4480

Social Media Overview

Domain-User Profile Name

Your username/profile and domain/website name are your social media networking “brand”.

Your domain name is your web address: rosecitycre.com - the .com stands for commercial business.

Your username/profile name is your identity in the social media networking community.

Careful selection of both increases your presence in Google search results and in the social media network.

Domain-User Profile Name

Domain Name Basics

• Brainstorm for 5 top keywords that people would search to reach your website.

• Do a Google search on yourself. Also search your top keywords.

• Keep your domain unique, short, easy to remember and type – don’t use hyphens1031 Guru – Google search this for Bob Nelson

• Name your site after your domain

Profile Basics

• Choose a profile name to use across all your social networks – your social brand

• You can get an SEO trifecta if your profile name, domain name and blog title are all the same.

• Choose a easy and memorable name:Craig Johnson CCIM

• Use a professional looking self-photo

Profile Basics

• Create a short but detailed profile description highlighting you and your business.

• Fill in all the available fields – many of these fields are searchable with both the site and search engines.

• Include your blog/website links

Use these tools to check availability of usernames and domain names.

Username Check

http://www.usernamecheck.com

Instant Domain Search

http://www.instantdomainsearch.com

Domain-Username Tools

WordPress

• Zero cost – open source softwarehttp://wordpress.org

• Over 25M users including CNN and the New York Times

• Search engines love dynamic content

• Huge online resources including: tutorials, plugins, and themes

• Update social media network by simply posting to your site.

Choosing a Hosting Company

Bluehost hosting is $6.95 per month and includes: one free domain, great customer service and easy Wordpress installation.

From: LinkedIn WordPress User Group Topic: Best Hosting Sites for WP?

http://www.bluehost.com/track/artizondigital

Installing WordPress

Bluehost makes installing WP easy and fast with Simple Scripts. Follow this simple tutorial from the helpdesk or have tech support walk you through:

https://www.bluehost.com/cgi/help/wp_install

Press This

Make a post in less time than it takes to drink your morning cup of coffee with automated blogging from your web browser.

Make Use Of Tutorial for installing and using The Press This Bookmarklet:http://www.makeuseof.com/tag/automate-blogging-tasks-with-press-this-for-wordpress

Prep Work for Session 2

• Secure/select your domain and user name

• Set up your hosting

• Install WordPress

• Join the LinkedIn, Facebook, and Twitter communities

• Make a post with Press This

Session 2Connecting Through WordPress

• WordPress walk through

• Connecting through WordPress to your social media community.

• Make search engines love your posts.

www.artizondigital.com503.213.4480