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Direct Social Ads Sales Attribution
–Eric WattersonVP Global Sales & Strategy
ICON Health & Fitness
“I want to know my ROI onsocial ads. What is that ad
budget going to bringback to us?”
ROISocial Ad DataWeb Database
MILESTONES• - Code wireframe for API integration (2 weeks)
• - Populate database with add data (1 week)
• - Run query (1 day)
• - Return attribution data (1 day)
• - Beta test with a client (using new automated software) (1.5 month campaign)
• - Adjust and address bugs (2 weeks)
• - Launch and consult with clients
• - License out for a fee for individual use
Total time to full revenue through service offerings: 3 months
ASK: $2100$1900 - coded the wireframe to integrate the APIs cost quoted with team in India
$200 - Hosting and infrastructure scaling through CVE Tech
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