Social commerce slides

By: Robin SteeleMKTG 7546

Professor Brey

Introduction

• What is Social Commerce?• Social Commerce is a subset of e-commerce

that involves using social media and supports social interactions and user contributions to facilitate in the buying and selling of products.

Historical Overview• The foundation of social media lies within the

relationship between people and how we interact with each other.

• buyer is 71% more likely to purchase a product if it is recommended to them by a friend

Something is missing!!!

2 Types of Social Commerce

• Integrate E-commerce into social media platforms

Integrate Social media into e-commerce websites

F-commerce• Companies are looking to enter this world

where their customers are socializing and bring their products directly into the site.

Impact of Social Commerce• Malaysia Airlines allows people to choose their seat, post their itinerary

on their wall and check in directly on Facebook. • Facebook app called MHBuddy, which embraces the concept of social

seating and allows people to interact before they actually sit together on their flight.

Customer Forums and Review Boards

• Companies interact directly with the customers.• Customers with like interests also interact and

share their thoughts on products, etc.• 59% of consumers research a product before

making a purchase.

Is Social Commerce Business Worthy?• YES!!!...here’s why…• Currently, 14% of all transactions occur online• It’s not just about increased sales, but rather

increased awareness and brand loyalty.• As consumers become more comfortable,

increased sales will follow.• http://www.youtube.com/watch?v=ibJFk3x4Si

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