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Social Collaboration Software vs Social Media Networks in Higher Education
Advantages of Private Social Network Software
Social collaboration software in the educational institution opens up new opportunities for
learning, sharing, researching, and all the kinds of campus interactions that take place daily
Using a campus-wide social network platform connects resident and off campus students,
faculty, administration and alumni in an open, interactive environment.
Learning is no longer a closed, singular endeavor of one student coping with an impersonal,
institutional bureaucracy. Instead, with a social network platform, students have instant access to
resources from outside experts, to their own professors, and to fellow students. Members create
profiles which contribute to a broad database of resources. Researchers and professors can
quickly source current literature, propose ideas, and collaborate with other scholars. Online
students are retained by deepening relationships with advisors, faculty, adjunct faculty, and staff.
Administrators can network quickly and effectively with alumni, and readily expand the social
network.
A campus social network that uses a powerful social community software platform creates a
secure, private setting that encourages users to interact. Members are more likely to share
information and give support knowing they are using a secure system that is accessible from any
location and any mobile device. Professors and students can create blogs or wikis, conducting
online forums and seminars in an open, yet secure, connected community.
Disadvantages of Open-Source Social Media
Open source social media, like Facebook, is used in some educational institutions to network
among various communities, but there are drawbacks. Most significantly, open source
networking systems are subject to all the security issues of the Internet at large. User
participation can be inhibited by lack of confidence in the security of these systems. Open social
media are suited to personal, lifestyle discussions. Private social network platforms can be more
task-oriented, enabling quick access to documents and profiles.
At the same time, the flood of extraneous messages, data, and users in the open source
environment can overwhelm the student or any user, making effectiveness of the system for
purposes of the educational enterprise difficult and unfocused. A private system allows
administrators to retain control of their institution’s branding and data, and to control the user
experience. They can easily set up a network that connects everyone who is either on or off
campus in communities of interest, with access to deeply useful resources. The platform should
be easily managed and adapt to changing needs of the campus, with minimal investment of
administration time and resources.
The Connected Campus
Social media may not be as useful in the academic setting, but it has certainly influenced the
direction of communication today, at all levels within the campus community. A social
community platform should seem familiar to users, with features that function like the social
media they are used to. Activity streams, rankings, online chat, blogs, forums, image and video
sharing, are good examples.
Successful social networking helps build a tightly-knit community, which in turn leads to
increased student retention and achievement. Involving business partners as part of the
community connects students with potential future employers, facilitating internships and greater
awareness of how to build business relationships.
Forward-thinking colleges and universities are looking for new approaches to connect all
communities both on and off-campus, including the online student population. Social business
software is now ready to meet those needs with a flexible platform that can build new online
social functions into the future.
Bio
Enterprise Hive creates social business software solutions including its flagship community
platform, HiveSocial. Using cloud-based technology, HiveSocial delivers a secure, private online
experience that empowers all faculty, students, staff and partners to connect and collaborate. It
offers a dynamic mix of social business features including content management, game mechanics
and advanced communication and collaboration tools.
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