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Developing a professional online presence. Key objectives: Taking ownership of YOUR professional online presence Building valuable networks Developing confident digital skills Standing out from the crowd
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Why everyone needs to develop a professional online presence
Sue Beckingham | @suebecks
So what is the absolute value of|Social Media|for Maths Graduates?
Taking ownership of YOUR professional online presence
Building valuable networks
Developing confident digital skills
Standing out from the crowd
Key objectives
Think for a moment about
• your online connections
• what you share with others
• and why....
Hold those thoughts
How do you engage with social media?
VISITORS
RESIDENTS
PERSONAL
PROFESSIONAL
Digital Visitors and Residents M
apping ProcessD
ave White, U
niversity of Oxford
VISITORS
RESIDENTS
PERSONAL
PROFESSIONAL
WORK BLOG
BLOG
FACEBOOK GROUP
GOOGLE+
SEARCHIN
G
http://www.alexa.com/topsites/global!
will find your digital footprints!
Be mindful of how people search for information
Social media ranks highly
However....unlike
footprints in the sand your
digital footprints are permanent
How will your digital shadows from your past impact on your future?
Make sure you are in the YES pile of job applications!
Raise your privacy settings on Facebook Don’t disclose personal informationBe careful what you share and who you share it with
A social network is a social structure made up of a set of actors (such as individuals or organizations) and
the dyadic ties (interaction) between these actors.
Network benefits
Access to information, knowledge and experience.
The goal in a network is to make all the experience, skills and knowledge – tacit or explicit – available to anyone at the point
of needAnklam 2007
Online connectedness
• Enables and provides support for learning• Can increase the effectiveness of learning• Can increase access to learning. • Allows people to connect with each other in
spite of geographical distances• Provides a forum and permission to participate• Complements face to face communication
Adapted from George Siemens http://www.elearnspace.org
Consider how you
might use your network
• making professional
connections
• engaging with a wider
audience
• listening, producing
and sharing
• using the most relevant
social media tool for
the task in hand
• developing a
professional digital
identity
New Skills
Virtual collaboration - Ability to work productively, drive engagement and demonstrate presence as a member of a virtual team.
Future Work Skills 2020
New-media literacy - Ability to critically assess and develop content that uses new media forms, and to leverage these media for persuasive communications.
Find out how experts in your chosen field(s) are using social media
Why would you want to use
It is the key professional networking tool
the corporate office
the water cooler
the staff canteen
the bar
http://www.alexa.com/topsites/global
LinkedIn is in the Top 20 most visited websites in the world
Nearly 5.7 billion people searches on LinkedIn in 2012 alone
LinkedIn Demographics
259 million members worldwide students and recent graduates - fastest growing
demographic 13m+ members in the UK professionals are signing up to LinkedIn at a rate
of approx. 2 new members per second.
Company presence 3m companies have a page
LinkedIn Groups 2.1 million
LinkedIn Demographics
Make the most of YOUR profile!
http://press.linkedin.com/about
Examples of LinkedIn Groups
LinkedIn Search
Why would you want to use Twitter?
http://jobs.guardian.co.uk/twitterfeeds/
Why would you want to use YouTube?
Profile Tips
Whilst developing your profile you can opt to make it private until you are
ready to share it
#1Look at the
privacy settings and
options
Research has found that profiles are more trusted when they contain a photo
#2Include a
photo
Click on the 'Edit Profile' button to update any of the sections or the 'Improve your profile' button for
suggestions.
Proofread any changes you make for errors!
#3Complete your whole profile
Think about the key search words employers would use if they were:
looking for people with skills in your field
looking for graduates, interns or students for work placements
#4Include relevant
keywords
Your headline will default to your current job title, but this can be edited to add further
information and keywords
#5Edit your headline
The default URL will also include random numbers and letters and appears underneath your photo. uk.linkedin.com/pub/your-name/1x/11x/111
Customise this to have your full name then add to:• your email signature• business cards• your bios on other social sites
#6Customise your public profile URL
Add relevant skills to your profile. Valued connections may then publically endorse your skills
and expertise
#7Add skills
to your profile
You may give others a recommendation, but do also consider asking people you have worked with to give you
one too.
#8Ask for
recommendations
• Connect with current and previous work colleagues • Search by name, company, school, email contacts or group
members. Drill down using advanced search.• Develop relevant 2nd and 3rd degree connections
#9Make
connections
• Engage in discussion topics and answer questions in your specialism
• Develop new connections• Create your own group
#10Join relevant
Groups
Student internships and graduate job opportunities
http://www.linkedin.com/studentjobs
The LinkedIn Apply Button
https://developer.linkedin.com/apply
Companies can add this to their job page on the company website
Applicants are asked to submit a link to their LinkedIn profile
Resources: go.shu.ac.uk/socialmedia
How to use social media responsibly How your personal use of Social media relates to the University's rules and regulations; what is inappropriate, and the associated consequences Managing your digital footprint Four ways to stop your social media past damaging your real-life future; simple steps to clean up and manage your social media identityUsing social media for learning Make social media work for you and stand out from the crowd by identifying and harnessing opportunitiesStaying safe online - your guide to IT security Advice on avoiding identity theft and online fraud; staying safe and protecting your equipment and information.
Sue BeckinghamEducational Developer and Associate LecturerSheffield Hallam University
@suebeckshttp://uk.linkedin.com/in/suebeckinghamhttp://gplus.to/suebeckshttp://socialmedia4us.wordpress.com/
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