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Presented byBrett Atwood
How Mobile Media is Transforming
Storytelling in the Classroom
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My Background
Product Launches & Campaigns
Millennials in the Classroom
• Most of my students are millennials – but also “Gen Z” • Here’s what I’ve observed:• Messaging and social apps preferred over email• Internet use is “near constant”• Mobile preferred over desktop• Phones rarely used for voice calls• Voicemail? Never!• Multi-taskers & Multi-screeners
Here Comes “Generation Z”
• Connected from Birth• Ephemeral > Public Square• Creation > Curation• Images/Video > Text• TL;DR = 8 Seconds or Death
SOURCE: SproutSocial (http://sproutsocial.com/insights/gen-z-vs-gen-y/)
Mobile Storytelling Platforms
My Worst Fear as a Journalism Teacher
Challenges from the Classroom
• Quality – “Damn, Daniel” be damned!• Eliminate bias – go beyond the selfie!• Privacy issues – “no teacher/parent” zone needed• Credibility – who can you trust?• Limited editing abilities – in-app editing is minimal• Lack of archives - everything is ephemeral
Best Practices for Mobile Storytelling• Ideal number of Snapchat posts per
story is 15-20• Vary photos and videos• Always start with an intro to orient the
viewer• Add context with use of location-based
tags/filters and large text• Many viewers aren’t using audio – so
add text and captions when someone is interviewed
Mobile in the Classroom
• Many university communication programs are experimenting with mobile media in the classroom
• Partnered with NBC News for Snapchat and Instagram coverage of the Republican primaries in South Carolina
• “Journalism for Mobile and Emerging Platforms”
• JEDI Desk
• Partnering with Austin-Statesman for Snapchat Stories
• Social media takeover!
• Future of Flight Foundation for the final flight of Boeing 727
• Coming Soon:• MN8
The Next Wave: Mobile VR & 360 Video
Final Thoughts: Advice from Gen Z
• The number of followers you get by graduation for your stories might soon be as important as experience.
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