SMMP stage 2 13 june 2011

SMMP Stage 2

Additional Notes20 June 2011

Sydney

Social Data & H2H

• profiles (who you are)• friends (who you're connected to) • activities (what you and your friends are doing)• human-to-human connections – friending – following– activity feeds– gadgets – components

Google Social Search

• If logged in to Google search results highlight relevant content created by or shared by your social connections.

• Social Search experience is personal and the highlighted content is unique to you and your social connections.

• Here are some of the types of content you might see:

– Websites, blogs, and other content shared by or created by your friends– Images shared by your social connections– Relevant articles from Google Reader subscriptions– Profiles of people beneath results for social sites e.g. Twitter and Flickr– Web content recommended or shared by others using the +1 button

Social Objects –> Social Gadgets via iGoogle

• Updates show you what your friends are up to by sharing gadgets, photos, ratings, and more from the social gadgets on your iGoogle page

• Social gadgets post to updates page

– Share info:

– Play games: play friends and track high scores across a group of players

– Work together: To-Do List gadget See same information as friends and collaborate on projects

Your +1 Social Network

• When you enable +1

– People in your Gmail & Google Talk chat list– People in your “My Contacts” group in Google Contacts– People you follow in Google Reader

PostRank

• Analyses social statistics from readers online (like you) to determine what is worth reading. Whether professional or personal interest aim is to minimise information overload.

Google Reader – Cheats

• Help – Video tutorials (www.youtube.com/GoogleReaderHelp) – googlereader.blogspot.com/– “?” help at any time for short cuts

• Track real-time updates to web sites, social networks and blogs via RSS feeds• Trends ( read,click,share,email, mobile and lifetime)• Capture any web pages via notes • Share with friends via shared item page (public or private) • Browse for stuff (feed bundles) and create your own bundles to share or embed in blog • Add subscription (left sidebar) and review (right side) delete via manage subscriptions • New items bold • Expand/list• View all posts or only unread posts “new items" or “all items”

• Reader player – new, all, star, like, share or by category and shows recommendations• Feedly web (application) wrapper for Reader

Interesting RSS Sources and BundlesBundles (samples)

• http://www.google.com/reader/bundle/user/15427156273978935247/bundle/Travel%20Bloggers• http://www.google.com/reader/bundle/user/15605101198529024869/bundle/LeTourneau%20Land%20Trains

ABC feeds by subject and network • http://www.abc.net.au/services/rss/

Australian Gov by portfolio

• http://australia.gov.au/news-and-media/media-release-rss-feeds• http://australia.gov.au/news-and-media/government-media-releases/media-releases-by-portfolio

Australian top feeds/SkyNews/Nine

• http://www.theaustralian.com.au/help/rss• http://www.skynews.com.au/rss/• http://news.ninemsn.com.au/article/443157/rss-feeds-ninemsn-news

Australian top restaurants (De Groots)

• http://www.bestrestaurants.com.au/xml/rss/• http://www.bestrestaurants.com.au/xml/feed/dining-specials-australia.xml

Directories

• http://au.feedzilla.com/rss.asp• http://www.thefreedictionary.com/_/rss-directory.htm

Posterous Usage • Email photos, videos, text, documents, audio, music just about anything to : post@

posterous.com• The username in the email address (left hand side) determines where email gets

“Autoposted”– posterous@posterous.com (no autopost)– Email a service twitter@posterous.com to Autopost to service type.– multiple services twitter+facebook@posterous.com to Autopost all services listed

• Creative use e.g. www.punchpizza.com/, chevrolet.posterous.com/ & Tweetdeck • Posterous Groups applications

– SME intranet, team planning, VIP-advocates, volunteers

Facebook Basics Signing up Securing Facebook Edit profile Profile photos Pokes Notifications Friends, Unfriends & Lists Like/unlike Pages News Feed Wall Status Updates Notes Tagging (status and notes) Apps Deleting Account

LinkedIn• Beyond recruitment• Event creation and promotion• Marketing via Groups • Strengthen network via interests

=>

Twitter Found Data and Predictive

Google Flu Trends

When does Aus/NZ Tweet?

Count of Tweets

Hour of Day

When is Aus/NZ Most Happy?

Proportion of Tweets with+ve emotion

Hour of Day

Which City Swears Most?

Proportion of Tweets withprofanity

City

Which City is Sad ?

Proportion of Tweets with sadness

City

Which Archetype ?

Proportion of Tweets With archetype

count of tweets

YouTube Leanback

YouTube interface designed for Google TV or any other big screen. The great thing about YouTube Leanback is that it doesn't require interaction, so you can quickly watch the videos added to the queue or the latest videos from your subscribed channels.