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SMARTNUTS
Ben k George Elliot
WHO? P E T O W N E R S W H O N E E D T O C L E A N T H E R E P E T S C A G E
WHAT? C L E A N C A G E S
WHEN? I F Y O U H A V E A N E W P E T I T W I L L T E L L Y O U H O W T O C L E A N I T S C A G E S
WHERE? T H E P E T L I V E S G A R D E N \ H O U S E
WHY? T O H A V E A H E A L T H Y W E L L F E D P E T
PROBLEM
When people need to clean out their pets cages, are app will
tell you how to clean it and feed it healthily on are video
PROBLEM QUESTION
What do you do if your pet isn't on their?
You will have to get the full version which comes
with all the pets that can be kept as a legal pet .
KEY INSIGHT STATEMENTS
People who have a problem with cleaning a cages
currently try to use different apps but this does not
work because are app is the one that helps in lots of
different ways such as most pets that are normal are on
there but the ones that aren't normal on there you will
have to buy it on the add on!
Our key insight is that people need clean there cages
to help them overcome their problem.
People who own pets currently try to use different apps
and products , but this does not work because they still
don’t know how to clean a pet – cage .
Our key insight is that people need a method of
working out what the right product's sprays a timer to
help them overcome their problem.
MINI ELEVATOR SPEECH
My team, Smartnuts, is developing an app to help
people clean their cages if they have a pet ,to solve
the problem of having trouble with cleaning their
pets cage.
USER PROFILE
Meet Benji (19)
Benji just brought a hamster and does not know how to
clean its cage. So he searched up on the internet but still he
did not know how to clean his pet cage or how much to feed
it. Thats where our app comes in if you search on the app
store cage cleaners you will see our app there. There will
be loads of detailed videos of how to keep a well fed clean
healthy pet.
COMPETITORS OR OTHER SOLUTIONS
USER STORIES
As a user of smartnuts I would expect the highest
quality from the app . What I would expect from
this app is the game to be worth 50p if it isn't you
get that back.
BALSAMIQ
Business caseWho benefits from your app?
Dogs trust
Main target user People who are new to pets
Others who benefit Pet shops, pet owners
Our business model
All users pay Some users pay
Somebody else pays
My team’s app Cage Cleaners will operate a business model in which some users pay. My team has identified that some users are willing to pay, because it has two parts to the APP. If you pay, you get all the animals and a fun game which shows you how to keep you pet clean, but if you don’t pay you only get a few animals eg dog, fish, cat
MARKETING STATEGYMarketing Strategy
Audience Through what Persuasive event ResultAre app is aimed at people that have pets and don’t know how to clean them.
A video on YouTube. A video which contains what are app dose.
A app that works.
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