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Welcome to the PresentationWelcome to the Presentation
Developing a Small Business Plan & its Implementation
Background of the PlanBackground of the Plan
The main objective of the business plan is
To find out how will Happy Housework for new trend customers.
Our VisionOur Vision• “To be a leading
integrated food court service group in country by delivering consistent quality products & excellent customer-focused service.”
• “To sell food in a fast, friendly environment that appeals to pride conscious health minded consumers.”
Our MissionOur Mission• Attaining best in
class productivity and efficiency.
• Building our brands also.
• Reinventing the business continuously through technology and innovation.
• Reinforcing “The New Way of Fast Food” by living our values every day.
Our GoalsOur Goals
• Our main goal is to be one of the most successful fast food outlets in Sylhet
• A growing business, full of opportunity.
• More innovative & full of ideas.
• Strive to be a premier local fast food brand in the local marketplace.
Our ObjectivesOur Objectives• To establish a presence
as a successful local fast food outlets and gain a market share in Sylhet's fast food industry.
• To make Happy House a destination spot for mall-goers.
• To expand into a number of outlets by year three, and sell the franchise to neighboring metropolitan cities such as Dhaka, Chittagong, Comilla.
Keys to Success • Create a unique, innovative, entertaining
menu.• We want to be on the safe side of the
business.• Sell the products that are of the highest
quality.• Provide 100% satisfaction to our
customers.• Encourage the two most important values Brand & Image• Promote good values of culture and
business philosophy.
Company SummeryCompany Summery
• What is Happy House?• Youthful and fresh surroundings• Quality food• Open everyday • Variety, variety, variety
Company OwnershipCompany Ownership
• Privately held company • Investment as 60% -(Personal) &
40% -(Bank) • Starting amount of about 40 to 55
lack.
Products and ServicesProducts and Services Breakfast:• 1. Eggs, made to
order.• 2. Toast: wheat or
white.• 3. Bacon.• 4. Ham.• 5. Yogurt.• 6. Fruit.• 7. Snakes.• 8. Coffee and
Orange Juice etc.
Drinks• 1. Soft drinks.• 3. Coffee.• 4. Tea etc
Lunch:• 1. Ham and Cheese Sub.• 3. Roast Chicken Club.• 4. Veggie Sandwich.• 5. Sandwiches.• 6. Veg Nuggets • 7. Columbia Salmon Rolls.• 8. Special Burgers.• 9. Smoked Salmon Sourdough
Bread.• 10. Steak Sandwiches.• 11. Apple Cake.• 12. Chips.• 14. Organic Vegetable and
Chicken Soup.• 15. Salads.• 16. Homemade potato Salad etc
Competitor Comparison Competitor Comparison
The larger firms have comprehensivenational marketing strategies that draw inhundreds of customers per week. HappyHouse’s answer to this is to promoteits local flavor and cuisine in foreignstyle and draw in those individualswho see fast food as unhealthy andof low quality.
Site Selection & LocationSite Selection & Location
• Lamabazaar point in Sylhet.
• Variety under a single roof.
• Advantages include-
Ease of parking & The convenience of
consumers.
Area CoverageArea Coverage
• Target area is Bagbari, Medical ,Batalia, Mirer Moydan, Shakgat and other close related areas.
Market analysis Market analysis
Three main markets-• People who work in the nearby
areas• Grabs the attention of college &
school students youngsters.• Families looking for take-out food
to take home
Market AnalysisMarket Analysis
• i) Market Trends• ii) Market Needs• iii) Market Growth• iv) Strategy and Implementation
Summary• v) Marketing Strategy:• vi) Promotion Strategy• vii) Pricing Strategy
Figure of the Pricing StrategyFigure of the Pricing Strategy
Beverage starting price ৳ 30 to ৳ 299
Launch Starting Price ৳180 to ৳999
Breakfast Starting Price ৳ 20 to ৳ 450
Segmentation, Target Group & Segmentation, Target Group & Positioning (STP)Positioning (STP)
Segmentation, Targeting & Positioning (STP)
Segment People willing to have a hygienic and delicious non conventional meal at a restaurant.
Target Group
Children and youth from middle and upper class, mostly 18 to 35 age group.
Positioning
Most delicious fast food for entire friends & family.
SWOT AnalysisSWOT Analysis
• Is a valuable step in firm’s situational analysis.
• Assessing firm’s strengths, weaknesses, market opportunities, and threats
• Is a very simple process that can offer powerful insight into the potential and critical issues affecting a venture.
Happy House’s StrengthsHappy House’s Strengths• Food court location
– Urban area– Store located in easily
accessible area
• Innovative range of food under one roof
• Hygienic food and quick service
• Sound financial situation and turnover
• Good advertising and marketing
• Able to get a large multi-cultural consumer group
Happy House’s WeaknessHappy House’s Weakness
• Low marketing budget
• Negative publicity arises as a new entrance
• Did not offer variety that appealed to the low-middle class
Happy House’s Happy House’s OpportunitiesOpportunities
• New food taste with different crust sizes and flavors.
• Venture more into home delivery
• Improve the product line
• Design the store to be more organized and attractive
Happy House’s Happy House’s Threats
• Threat from other competitors
• Health conscious people.
• The rising prices of special ingredients like cheese etc, used in foods.
ConclusionConclusion
• One may dream of gleaming marble counters, a top notch kitchen, and a prime downtown location, but starting small can often be the best first step into fast food restaurant ownership. That’s the reason we follow the agenda. Not only will it give us a view of the basic fundamentals that apply to the business, but it also requires less capital and therefore we can deal with the less risk.
Thank You Thank You EveryoneEveryone
The EndThe End
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