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Deborah Geenens
Overview Who are we?
Their brands
Financial analysis
Conclusion
Sources
Who Are We? Second-largest food company
Looking for the best product
Different kinds of food products
Our brands
Our brands
Finacial analysis Some general figures
Cash flow
Assets and liabilities
General Figures Sales: 160 countries
94.000 employees: 70 countries
2007: $500 million invested in product quality
annual revenues of $42 billion.
Cash Flow
Assets and Liabilities
Conclusion unemployment in north America
Rising unemployment in western, eastern Europe
Below trend consumption: Asia & Latin America
weakening consumption trend around the world
Solution
They discontinued the unprofitable products.
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http://www.kraftfoodscompany.com/home/index.aspx
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