SLCC 2011 - Destination Guide and Beyond New SL Promotional Channels Today - by Brett Atwood - SL...

Destination Guide & Beyond: New SL Promotional Channels

Brett Atwood, Managing Editor

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Editorial and Linden Lab

Who we are? “Brett Linden”

“Gabrielle Linden”

“Torley Linden”

What we do?

Destination Guide

Secondlife.com

Promo Videos

Second Life Blogs

Social Network Outreach How do you contact us? editor@lindenlab.com

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Some Promo Opportunities

Destination Guide

Classifieds

Events Calendar

Second Life Groups

Profiles on my.secondlife.com

Machinima/YouTube

Blogs

Forums

Social Networks

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Destination Guide: Origins as “Showcase”

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Destination Guide: Origins as “Showcase”

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Insider Tip: Destination Guide & Search

You can still access the “old” Showcase (as seen in Viewer 1 and Phoenix):

http://secondlife.com/app/showcase/

Web link for “new” Viewer Search:

Search.secondlife.com

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Evolution into Current “Destination Guide”

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Syndicating Destination Guide

One Destination Guide master directory feed.

Multiple “channels” of delivery.

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Channels of the Destination Guide

Secondlife.com

Inside the Second Life Viewer

Advanced & Basic modes

Inside third-party Viewers

Maps.Secondlife.com Links

Widgets & RSS Feeds

Login Page

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“Destination Guide” on Secondlife.com

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“Destination Guide” – Maturity Ratings

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“Destination Guide” & Social Network Sharing

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“Destination Guide” & Social Media Sharing

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Social Networks: It’s NOT all about Facebook

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Social Network for SL: Profiles on my.secondlife.com

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“Destination Guide” – Recommendations

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“Destination Guide” In the Viewer – Advanced Mode

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“Destination Guide” In the Viewer – Advanced Mode

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“Destination Guide” In the Viewer – “Hot” Icons

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“Destination Guide” – Maturity Ratings

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“Destination Guide” In the Viewer – Basic Mode

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“Destination Guide” In the Viewer – Newcomer Friendly

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“Destination Guide” Feeds - Also on SL Maps links

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“Destination Guide” – Dynamic, Time-Sensitive Channels

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“Destination Guide” – Dynamic, Time-Sensitive Channels

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“Destination Guide” Widgets

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“Destination Guide” Widgets

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“Destination Guide” Widgets

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NEW! “Destination Guide” on Login Page of SL Viewer

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Destination Guide

So how do I get into the Destination Guide?

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Destination Guide – How Do We Curate?

We monitor: Resident Suggestions

Destination Guide form http://secondlife.com/my/forms/destinations.php

editor@lindenlab.com

Blog Activity

Social Networks Twitter

Facebook

Plurk

YouTube

Profiles on my.secondlife.com

Other Social Networks

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Submissions to “Destination Guide”

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Submissions to “Destination Guide”: Our CMS Tool

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Destination Guide Editorial Guidelines - Pros

High-quality implementations of the Second Life experience

Appeals broadly to the Second Life community, including new Residents

Exceptional or unique

Real and active communities

Compelling and visually interesting screenshot

Text accurately describes the location

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Destination Guide Editorial Guidelines - Problems

Duplicates - Location or attraction should be unique

The venue has been warned for failure to comply with some aspect of the Terms of Service.

The venue is currently violating the Terms of Service through use of bots, campers, illegal gambling, or mainland Adult content.

The submitted screenshot contains promotion text over the main image.

The submitted description text includes lists of keywords and/or incoherent or inaccurate text.

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Destination Guide Top 10 Categories – Secondlife.com

1. Editors’ Picks

2. Chat Hot Spots

3. Newcomer Friendly

4. Adventure & Fantasy

5. Virtual Pets

6. Featured Events

7. Role-Playing Games

8. Games

9. Romance

10. Real Life

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Destination Guide Top 10 Categories – Inside the Viewer

1. Beaches

2. Romance

3. Adventure & Fantasy

4. Bars & Pubs

5. Editor’s Picks

6. Chat Hot Spots

7. Popular Places

8. Music

9. Featured Events

10. Role-Playing Games

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Promo Opportunities Beyond Destination Guide

Classifieds

Events Calendar

Second Life Groups

Profiles on my.secondlife.com

Machinima/YouTube

Blogs

Forums

Social Networks

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What About Classifieds?

Destination Guide is NON-PAID, editorially-moderated.

Classifieds are PAID.

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Classifieds on the Web

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Classifieds in the Viewer

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Events Calendar - Updates

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Events Calendar - Updates

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Social Network for SL: Profiles on my.secondlife.com

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Machinima & Secondlife.com

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Machinima & Second Life’s YouTube Channel

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Machinima & Second Life’s YouTube Channel

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Second Life Blogs

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Second Life Forums

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Questions?

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