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The Future:Frankenbooks, Social Libraries & Learning

Stephen Abram, MLSCalifornia Library Association

SJSU SLIS LecturePasadena, CANov. 12, 2011

These slides are available at Stephen’s Lighthouse blog

Avoid the Climate of Poverty

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Top-Level BenchmarksGale-Cengage Browse Survey

August 01, 2010 - August 31, 2010

Is there still life in libraries in a web world?

Yes, but . . .

Change: Are libraries Future Ready?

Fill That Gap

1

2.0

3

What Are Libraries Really For?

• Community• Learning• Discovery• Progress• Research (Applied and Theoretical)• Cultural & Knowledge Custody / Conservation• Economic Impact

SmellyYellowLiquid

OrSex

Appeal?

It’s the Whole Experience

News Flash “The Internet and technology have now

progressed to their infancy”

7 Gifts to Libraries, Publishers & Booksellers

1. The book isn’t dead or dying. It is evolving.2. Our users/customers are improving.3. Technology is going social and can support social

acts.4. The PC isn’t dead, but, again, it’s evolving and more

mobile.5. We know more about our customers than ever

before.6. Talent, Insight, Community, have social value.7. Opportunities always exist more in times of change

Change can happen very fast

What is an EXPERIENCE?

What is a library experience?

The Book Comet

Harper Collins fiascoAmazon “authors” Google Bookstore Amazon Subscriptions and Lending 24Symbols Bookish Pottermore Recommendation Engines Apple . . . iStore, iBooks

Books are a Bad

Branding

What does all this mean?

The Article level universe The Chapter and Paragraph Universe Integrated with Visuals – graphics and charts Integrated with ‘video’ Integrated with Sound and Speech Integrated with social web Integrated with interaction and not just interactivity How would you enhance a book? How do Libraries play the game?

GBS

Launched in US on June 30th

Back Office: Baker & Taylor

Expected Launch Fall 2011

Launched July 2011

$15 Billion Franchise

Amazon eBook Subscriptions

Can we frame the e-book issue so that it can be addressed rationally?

Fiction

Non-Fiction

Why do people read?

Why do people read?1. To learn2. To engage in hearing other’s opinions (to agree or disagree or understand)3. To develop more knowledge about myself and develop as a whole person4. To be entertained and laugh, to engage and interact5. To address boredom and the inexorable progress of time6. To research and keep up-to-date7. To participate well in civil society (everything from news to voting)8. To be informed (and maybe smarter)9. To understand others (individually and culturally)10. To escape our day-to-day lives11. To stimulate the imagination and be inspired or spiritual12. To write and communicate better through reading others13. To teach14. To have something to talk about15. To connect with like-minded people

Borders Kobo, B&N Nook, Amazon Kindle/Fire, Apple iPad, Sony Reader, etc. . . .

Gift #2

Content Spam

Trans-Literacy: Move beyond reading & PC skills Reading literacy Numeracy Critical literacy Social literacy Computer literacy Web literacy Content literacy Written literacy

News literacy Technology literacy Information literacy Media literacy Adaptive literacy Research literacy Academic literacy Reputation, Etc.

List of content farms and general spammy user generated content sites:

All Experts (allexperts.com) Answers (answers.com) Answer Bag (answerbag.com) Articles Base (articlesbase.com) Ask (ask.com) Associated Content (associatedcontent.com) BizRate (bizrate.com) Buzle (buzzle.com) Brothersoft (brothersoft.com) Bytes (bytes.com) ChaCha (chacha.com) eFreedom (efreedom.com) eHow (ehow.com) Essortment (essortment.com) Examiner (examiner.com) Expert Village (expertvillage.com) )

Experts Exchange (experts-exchange.com) eZine Articles (ezinearticles.com) Find Articles (findarticles.com) FixYa (fixya.com Helium (helium.com) Hub Pages (hubpages.com) InfoBarrel (infobarrel.com) Livestrong (livestrong.com) Mahalo (mahalo.com) Mail Archive (mail-archive.com) Question Hub (questionhub.com) Squidoo (squidoo.com) Suite101 (suite101.com) Twenga (twenga.com) WiseGeek (wisegeek.com) Wonder How To (wonderhowto.com) Yahoo! Answers (answers.yahoo.com) Xomba (xomba.com)

GOOG

The nasty facts about Google &

Bing and consumer search:

SEO / SMOContent Farms

Advertiser-drivenGeotagging

Whack-a-Mole:

FarmerPanda

Panda Silver

Gift #3

The Evolution

of Answers

Sensemaking: Too much choice

Why do people ask questions?

What are your top 10-20 questions?What is the service portfolio model

that goes with those?

The Baker’s Dozen: LVA Top 13

1. Health and Wellness / Community Health / Nutrition / Diet / Recovery

2. DIY Do It Yourself Activities and Car Repair 3. Genealogy 4. Test prep (SAT, ACT, occupational tests, etc. etc.) 5. Legal Questions (including family law, divorce, adoption, etc) 6. Hobbies, Games and Gardening 7. Local History 8. Consumer reviews (Choosing a car, appliance, etc.) 9. Homework Help (grade school) 10. Technology Skills (software, hardware, web) 11. Government Programs, Services and Taxation 12. Self-help/personal development 13. Careers (jobs, counselling, etc.) 14. Readers Advisory was 14th

Knitting & Needlecrafts

Arts & Crafts

Television Shows

Gardening

Pets

Music

Traveling, Tourism & Vacations

Exercise, Cycling & Walking

Movies & Film

Computers

Cooking & Recipes

Recreational Reading

0 10 20 30 40 50 60 70

Top 12 Patron Hobbies

Grocery Stores

Grocery Stores

Grocery Stores

Cookbooks, Chefs . . .

Cookbooks, Chefs . . .

Meals

The new bibliography and

collection development

KNOWLEDGE PORTALS

KNOWLEDGE,LEARNING,

INFORMATION &RESEARCHCOMMONS

Driving the Knowledge Portal alignment with User Behaviour

How would this look?

Top Reference and Research Questions Do you know them? Or do you know retail

sales numbers or circulation numbers better? Health . . . Career Advice and Job Finding Genealogy Homework Etc.

Questions for Libraries & Publishers Today:1. Are our priorities right?2. Are learning, research, discovery changing

materially and what is actually changing?3. Books. Meh.4. What is the role of information and

recreational reading in the real future (that is not an extension of the past)?

5. Are we for the 21st Century world that will be or the 20th Century one that was?

Gift #4

Mobility: Where the Patron Is

Mobility

Gift #5

Libraries are Social

Institutions

Fun Program Ideas

Act Like a User Day (signs, sign up, ADD, kids) Librarian for a Day – Homework Peer Coaching Fraud and ID Theft Prevention Facebook for Teens – Study, Sharing and Social Safety

Facebook for Adults – Work, Reputation, Jobs Top 20 Questions Portals Focus Groups eBay (Cameras, How to, Books, etc.) Perennial Trade / Garden Days Collections Slap Down Research Success for Adult Learners Download Faire / Digital Days 23 Things TNG

The Virtual Handout

The Value of Public Librarieshttp://stephenslighthouse.com/2010/04/06/the-value-of-public-libraries/

The Value of School Librarieshttp://stephenslighthouse.com/2010/04/06/the-value-of-school-libraries/

The Value of Academic and College Librarieshttp://stephenslighthouse.com/2010/04/07/value-of-academic-and-college-libraries/

The Value of Special Librarieshttp://stephenslighthouse.com/2010/04/07/value-of-special-libraries/

Library Advocacy: Save the Library Campaignshttp://stephenslighthouse.com/2010/04/01/save-the-library-campaigns/

Speak Out!

Surprise Them!

Trust Experiments!Shelf Chetoon desc

The New Social Skills

Credulity (tricks, SEO, SMO, spam, phish, farms) Transparent distrust and radical intellect The Filter Bubble Finding black hole data (like non-digital) Networking with a Closed Circle Beyond search to find/discover, choose/use,

understand/internalize and FORGET. Tagging and organizing – offline remembering Information ethics and creation Curation

Chefs, counsellors, teachers, magicians

Librarians, Publishers and Booksellers play a vital role in building the critical connections

between information , knowledge & learning.

Libraries Are Social

Institutions

Summary

End User Psychographic Centricity Focus on the Questions (Needs, CRM) Build or Buy Knowledge Portals (Meals) Emphasize Content Quality (not books) Expand Social Media Programs on Information

Literacy Advocate and Align with the ListenerTell Stories, Have users tell stories Invest in Strategic Analytics – Measurements of

Impact, ROI and Value Collaborate vs. socialize

News Flash

News Flash

Shift Happens

Focus on the ShiftsAnd Innovate THERE

The biggest shift from the internet and the web has been the social web.

Learn to tell a story for

influence and not just

Information and

entertainment

The power of libraries

Stephen Abram, MLS, FSLAVP strategic partnerships and markets

Cengage Learning (Gale)Cel: 416-669-4855

stephen.abram@cengage.comStephen’s Lighthouse Blog

http://stephenslighthouse.comFacebook or Google+: Stephen Abram

LinkedIn / Plaxo: Stephen AbramTwitter: sabram

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