Session 2: Social Media Tools and Platforms

Social Media: Tools & Platforms

Cheryl Bledsoe, Clark Regional Emergency Services Agency (CRESA)

Blogs Web-log = closest action to

writing a press release

Can insert pictures & hyperlinks for additional information

Opt-in Email Distribution or RSS Feeds possible

Comments & Statistics

Getting Started on a 3rd Party Site: www.Blogger.com, www.Wordpress.com, www.tumblr.com

Facebook….What’s PossibleC

om

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n to

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• Status• Link• Photo• Video• Events• Notes P

ers

on

al P

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On

ly• Email• Chat• Group

Creation• Fan

Page Creation

• Privacy Settings

Fa

n P

ag

e O

nly • Info Page

• Insights Statistics

• Vanity Page after 25 followers

1.11 Billion Users as of May 2013

Facebook

TWITTER

Twitter….what’s happening? 554 million users

140 characters possible, goal = 100 characters

People share through “re-tweeting” or RT

@[username] are users

Each user chooses who he or she follows (double opt-in)

Both people must choose to follow each other to Direct Message or DM

Pictures are shared through twitpic or other photo-sharing sites.

Smartphones will often allow you to directly “share” or upload to Twitter.

Tricks to Managing Social Media

Don’t “watch” social media all day long….it will suck your life away if you let it.

From your office, use a desktop client like TweetDeck or Hootsuite and go to “settings” and set your notifications to pop-up ONLY for things you want to know about. Turn off all sound.

Set your “battle rhythm” for What you watch How you share

Instagram 150 Million Users Pictures 3-15 second videos

Pinterest 70 million users

Video YouTube = 6 billion hours watched per month / 100 hours

uploaded every minute Vine = 15 seconds / 40 million users Vimeo = 102 million viewers Google Hangouts & Skype

Location-Based Services

Discussion & Questions? Learn Something New Every Day Find “Common Craft” videos on YouTube Use Your Google Search to answer questions Find friends who are using the tools