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Rachel Karl's Secret Sauce to Social Media Success talk from Susan Liddy's Fearless FEMpreneur: 7 Steps to 6-Figure Success event in San Jose, October 4-6th 2013.
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Wednesday, October 9, 13
Wednesday, October 9, 13
Wednesday, October 9, 13
@RachelKarl#FearlessFEM
"My friend Rachel Karl is helping me book my first and
only debut art show! I'm actually so pumped! The deets are on the down low but I will
be sending out invites soon. Check Rachel out at this link.
She's the best! xx" Bella Cruise
Wednesday, October 9, 13
@RachelKarl#FearlessFEM
Awesome Clients
Wednesday, October 9, 13
@RachelKarl#FearlessFEM
Awesome Clients
Wednesday, October 9, 13
Cool Peeps
@RachelKarl#FearlessFEMWednesday, October 9, 13
Fearless FEMpreneurpresents...
6-Figure Social Media Secrets
Rachel KarlSuite 4 Social
Media
Wednesday, October 9, 13
@RachelKarl#FearlessFEM
#FearlessFEM
Wednesday, October 9, 13
@RachelKarl#FearlessFEM
Follow @RachelKarl for the slides
Wednesday, October 9, 13
Ready for the secret?
@RachelKarl#FearlessFEMWednesday, October 9, 13
@RachelKarl#FearlessFEMWednesday, October 9, 13
@RachelKarl#FearlessFEM
Mindset
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@RachelKarl#FearlessFEM
Why use social media?
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@RachelKarl#FearlessFEM
Why use social media to help drive your
mission?
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@RachelKarl#FearlessFEM
Amplify Your Message
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@RachelKarl#FearlessFEM
HOW...???
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Know Your WHY
@RachelKarl#FearlessFEM
• Family
• Freedom
• Something bigger than yourself
• Success = gateway to something greater
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My WHY
@RachelKarl#FearlessFEMWednesday, October 9, 13
My WHY
@RachelKarl#FearlessFEMWednesday, October 9, 13
My WHY
@RachelKarl#FearlessFEMWednesday, October 9, 13
@RachelKarl#FearlessFEM
Know Your Mission
Wednesday, October 9, 13
Wednesday, October 9, 13
I help heart-centered entrepreneurs who are passionate about making the world a better place and want to communicate their message clearly, confidently
and consciously.
Conscious Communicator
Wednesday, October 9, 13
@RachelKarl#FearlessFEMWednesday, October 9, 13
@RachelKarl#FearlessFEM
What’s Your WHY?
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Define Your Goals
@RachelKarl#FearlessFEM
• Clarity
• Helps you FOCUS
• No more wasted time!
Wednesday, October 9, 13
Bake in the WOW
• Surprise
• Exceed Expectations
• Listen, Ask and Learn
• 20/1 Rule
@RachelKarl#FearlessFEMWednesday, October 9, 13
Be YOU
• Bring the best of your authentic self to the party - we want YOU
@RachelKarl#FearlessFEMWednesday, October 9, 13
@RachelKarl#FearlessFEM
6-Figure Business Building Strategies...
Wednesday, October 9, 13
@RachelKarl#FearlessFEM
Maximize Your Social Media, SEO, and Traffic All In One
1.Create consistent, unique content on your blog
2.Gradually link social media and article directory sites back to your unique blog post
Wednesday, October 9, 13
@RachelKarl#FearlessFEM
Hot Facebook Strategies
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@RachelKarl#FearlessFEM
1. Fill in the blank_____
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@RachelKarl#FearlessFEM
2. Post Photos & Videos• Photos engage your viewers more than text.
• Facebook saw the growth of Pinterest and so make images bigger now than before.
• Whenever you want to share a message on your Page, consider using related pictures or videos to make your message stand out.
Wednesday, October 9, 13
@RachelKarl#FearlessFEM
3. Inspire
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@RachelKarl#FearlessFEM
3. Ask questions.
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@RachelKarl#FearlessFEM
GROW Your Business Using Social Media
Wednesday, October 9, 13
@RachelKarl#FearlessFEM
How It Can Look – An Example
• Monday: Post a new blog post on your site. (Encourage people to leave comments.) Click the Google+ button on your page.
• Tuesday: Send a short email to your list telling about and linking to the blog post.
• Wednesday: Reply to comments on your blog post. Share on your Facebook profile and Twitter accounts by clicking the share buttons from your page. Post on your Facebook Fan page.
• Thursday: Post on LinkedIn and all your LinkedIn Groups via the LinkedIn share button from your blog post page.
• Friday: Test to see if Google has indexed the page. If not, test again in a few days. When it has been indexed, post your article on a handful of the major article directories.
Wednesday, October 9, 13
@RachelKarl#FearlessFEM
FINAL THOUGHTS...
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@RachelKarl#FearlessFEMWednesday, October 9, 13
@RachelKarl#FearlessFEMWednesday, October 9, 13
@RachelKarl#FearlessFEMWednesday, October 9, 13
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