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Journalists today routinely practice "backpack journalism," covering stories for video as well as print. Now PIOs can do the same, thanks to inexpensive, broadcast-quality cameras, simple editing software and online outlets. This session will feature experts discussing the latest equipment. It will also include an experienced backpack PIO and the director of the most prominent online outlet for multimedia.
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BACKPACK REPORTING#SCIWRI13
THE BIRTH OF BACKPACK
• Hourly updates
• Plan story locations
• Follow the news
• Research
• Shooting for multiple stories/outlets
GETTING LOST
I TELL STORIESEVERYWHERE
@JOURNO2GO
@Journo2Go
•Steelfish headlines
• Cambria body
• Consistent colors (yellow, gray, white)
• Blog has all of these elements
HOW DO WE COVER EVERYTHING?
HOW DO WE COVER EVERYTHING WELL.
- THE NEWSROOM
“First step in solving any problem is recognizing there is one.”
START WITH A GOOD DESIGN
“An object imbued with intent — it has power, it's treasure, we're drawn to it. An object devoid of intent — it's random, it's imitative, it repels us. It's like a piece of junk mail to be thrown away.”
- JOHN HOCKENBERRY
HOW DO WE TELL STORIES TOMORROW?
WHAT DO YOU NEED TO LEARN?
Writing
PhotographyLede
s
Headlines
Audio RecordingVideo Editing
Web StuffHTML
5
CSS
CMS
Interviewing
Infographics
Photoshop
Illustrator
InDesign
Final Cut Pro
Tie a tie
Walk your editor’s dog
Get coffee
Sleep less
What is news
Drink more coffee
Work with others
Book flights
Work in foreign countries
Get out of jail
Deal with PR
Survive
WHY
Writing
PhotographyLede
s
Headlines
Audio RecordingVideo Editing
Web StuffHTML
5
CSS
CMS
Interviewing
Infographics
Photoshop
Illustrator
InDesign
Final Cut Pro
Tie a tie
Walk your editor’s dog
Get coffee
Sleep less
What is news
Drink more coffee
Work with others
Book flights
Work in foreign countries
Get out of jail
Deal with PR
Survive
WE PREPARE
MY BACKPACK#SCIWRI2013
VERNAZZA, ITALY
MY BAG
EVENTS/MESSAGE VIDEO TAPING
SINGLE PLATFORM
EDITING/PRODUCING
PREVIOUS WORKFLOW
EVENTS/MESSAGESHOOTING
PRODUCING
MULTIPLE PLATFORMS
•iPhone•Flip
•DSLR
NEW WORKFLOW
RECOMMENDED TOOLS
NIKON 5300($1,200)
APPLE IPHONE 4S($200)
GORILLAPOD (JOBY.COM)($40)
Cameras Accessories
LAPEL MIC($25)
AUDIO-TECHNICA ATR-3550
APERTURE 3
FINAL CUT PRO 7
FINAL CUT PRO X
CREATIVE WORKFLOW
Google Glass
START WITH A GOOD DESIGN
START WITH A GOOD DESIGN
• Decide the platform of your story ahead of time
• Be able to change that platform on a dime
• Is this complimenting the story?
EXECUTION
• Scout if possible
• Be efficient with video/audio managements
• Work with your subject to help them understand the final project
After a two year battle with cancer, John Fitzgerald didn’t have to look far for a final
resting place that would satisfy his wife, Yvette and mother nature.
FINAL THOUGHTS
• Design a strategy for your organization
• Start small
• Budget for mistakes
• Don’t let the technology get in the way of the story
CONTACT
• Steve Johnson
• 407.782.2910
• sjohnson@jou.ufl.edu
• Journo2Go.com
• @Journo2go
QUESTIONS?
#SCIWRI13
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