Scatter diagram and channel management

SCATTER DIAGRAM SCATTER DIAGRAM &&

CHANNEL MANAGEMENTCHANNEL MANAGEMENT

SCATTER DIAGRAMSCATTER DIAGRAM

Simple graphical device to depict the relationship between two variables.

Composed of a horizontal axis containing the measured values of one variable and a vertical axis, representing the measurements of the other variable.

Displays the paired data as a cloud of points. The density and direction of the cloud indicate how the two variables influence each other

TQM tool for idea generation

STEPS OF SCATTER STEPS OF SCATTER DIAGRAMDIAGRAM

CHANNEL MANAGEMENTCHANNEL MANAGEMENT• The process by which a producer or supplier

directs marketing activity by involving and motivating parties comprising its channel of distribution.

You need to be able to have good channel management throughout your workplace so that everyone has good leadership working for them

KEY DECISIONSKEY DECISIONS

What Should The Content Of The Training What Should The Content Of The Training Be?Be?

• Knowledge of the CompanyKnowledge of the Company• Product Knowledge and ApplicationProduct Knowledge and Application• Knowledge of Competitive ProductsKnowledge of Competitive Products• Knowledge of CustomersKnowledge of Customers• Knowledge of Business PrinciplesKnowledge of Business Principles• Selling SkillsSelling Skills• Relationship-Building SkillsRelationship-Building Skills

THANK YOUTHANK YOU