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(www.rubenlicera.com) With this presentation, Certified Internet Marketing Expert Ruben Licera discussed why Facebook is one of the top social media sites that every Filipino internet marketing should have, opportunities every Facebook user can have and the secrets how to successfully use Facebook as an internet marketing tool.For question, please contact info@rubenlicera.om
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CEBU BLOG CAMP 2011CEBU BLOG CAMP 2011
www.RubenLicera.com www.RubenLicera.com
RUBEN B. LICERA JR.RUBEN B. LICERA JR.
SOCIAL MEDIAMARKETING via
SUCCESSSUCCESSSECRETSSECRETS
A Talk byA Talk by
Cebu City, PhilippinesCebu City, PhilippinesCertified SEO Professional
SOCIAL MEDIASOCIAL MEDIAMARKETING viaMARKETING via
SUCCESSSUCCESS
SECRETSSECRETS
CEBU BLOG CAMP 2011CEBU BLOG CAMP 2011
RUBEN B. LICERA JR.RUBEN B. LICERA JR.A Talk byA Talk by
Cebu City, PhilippinesCebu City, Philippines
CEBU BLOG CAMP 2011CEBU BLOG CAMP 2011
www.RubenLicera.com www.RubenLicera.com
RUBEN B. LICERA JR.RUBEN B. LICERA JR.
SOCIAL MEDIAMARKETING via
SUCCESSSUCCESSSECRETSSECRETS
A Talk byA Talk by
Cebu City, PhilippinesCebu City, Philippines
Certified SEO Professional (ExpertRating.com)
Philippine Representative for IntFair XVIIOnline Promotions Certification (Rotterdam, Netherlands)
Certified Inbound Marketing Professional and Educator (IM University)
Managing Director RLCOMM International
Public Relations and Marketing OfficerBluewater Resorts
Business Dev’t Specialist (Advertising & Promotions)
Cebu Furniture Industries Foundation
RUBEN B. LICERA, JR.CERTIFIED INTERNET MARKETING EXPERT
Director for PossibilitiesOutsourcing Solutions International
CEBU BLOG CAMP 2011CEBU BLOG CAMP 2011
www.RubenLicera.com www.RubenLicera.com
RUBEN B. LICERA JR.RUBEN B. LICERA JR.
SOCIAL MEDIAMARKETING via
SUCCESSSUCCESSSECRETSSECRETS
A Talk byA Talk by
Cebu City, PhilippinesCebu City, Philippines
OUR TRAININGS AND EXPOSURESOUR TRAININGS AND EXPOSURES
CERTIFICATIONSCERTIFICATIONS
SUPPORTSSUPPORTS
RUBEN B. LICERA, JR.CERTIFIED INTERNET MARKETING EXPERT
CEBU BLOG CAMP 2011CEBU BLOG CAMP 2011
www.RubenLicera.com www.RubenLicera.com
RUBEN B. LICERA JR.RUBEN B. LICERA JR.
SOCIAL MEDIAMARKETING via
SUCCESSSUCCESSSECRETSSECRETS
A Talk byA Talk by
Cebu City, PhilippinesCebu City, Philippines
Coverage of this Talk
• Pinoy in Facebook
• Opportunities in Social Media Marketing
• The World On Facebook
• Secrets of Successful Social Media Managers
INTRODUCTION
THE WORLD @ FACEBOOK
PINOYS @ FACEBOOK
OPPORTUNITIES
SUCCESS SECRETS
ABOUT THE SPEAKER
CEBU BLOG CAMP 2011CEBU BLOG CAMP 2011
www.RubenLicera.com www.RubenLicera.com
RUBEN B. LICERA JR.RUBEN B. LICERA JR.
SOCIAL MEDIAMARKETING via
SUCCESSSUCCESSSECRETSSECRETS
A Talk byA Talk by
Cebu City, PhilippinesCebu City, Philippines
INTRODUCTION
THE WORLD @ FACEBOOK
PINOYS @ FACEBOOK
OPPORTUNITIES
SUCCESS SECRETS
ABOUT THE SPEAKER
CEBU BLOG CAMP 2011CEBU BLOG CAMP 2011
www.RubenLicera.com www.RubenLicera.com
RUBEN B. LICERA JR.RUBEN B. LICERA JR.
SOCIAL MEDIAMARKETING via
SUCCESSSUCCESSSECRETSSECRETS
A Talk byA Talk by
Cebu City, PhilippinesCebu City, Philippines
CEBU BLOG CAMP 2011CEBU BLOG CAMP 2011
www.RubenLicera.com www.RubenLicera.com
RUBEN B. LICERA JR.RUBEN B. LICERA JR.
SOCIAL MEDIAMARKETING via
SUCCESSSUCCESSSECRETSSECRETS
A Talk byA Talk by
Cebu City, PhilippinesCebu City, Philippines
Social media are media for social interaction, using highly accessible and scalable communication techniques. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue.Courtesy of http://en.wikipedia.org/wiki/Social_media
“A group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, which allows the creation and exchange of user-generated content.”Courtesy of http://www.sciencedirect.com/science/article/B6W45-4XFF2S0-1/2/600db1bd6e0c9903c744aaf34b0b12e1
INTRODUCTION
THE WORLD @ FACEBOOK
PINOYS @ FACEBOOK
OPPORTUNITIES
SUCCESS SECRETS
ABOUT THE SPEAKER
CEBU BLOG CAMP 2011CEBU BLOG CAMP 2011
www.RubenLicera.com www.RubenLicera.com
RUBEN B. LICERA JR.RUBEN B. LICERA JR.
SOCIAL MEDIAMARKETING via
SUCCESSSUCCESSSECRETSSECRETS
A Talk byA Talk by
Cebu City, PhilippinesCebu City, Philippines
1,966,511,966,514,8164,816TOTAL NUMBER OF INTERNET USERS TOTAL NUMBER OF INTERNET USERS
INTRODUCTION
THE WORLD @ FACEBOOK
PINOYS @ FACEBOOK
OPPORTUNITIES
SUCCESS SECRETS
ABOUT THE SPEAKER
CEBU BLOG CAMP 2011CEBU BLOG CAMP 2011
www.RubenLicera.com www.RubenLicera.com
RUBEN B. LICERA JR.RUBEN B. LICERA JR.
SOCIAL MEDIAMARKETING via
SUCCESSSUCCESSSECRETSSECRETS
A Talk byA Talk by
Cebu City, PhilippinesCebu City, Philippines
234 234 millionmillionTOTAL NUMBER TOTAL NUMBER OF ONLINE WEBSTIESOF ONLINE WEBSTIES
INTRODUCTION
THE WORLD @ FACEBOOK
PINOYS @ FACEBOOK
OPPORTUNITIES
SUCCESS SECRETS
ABOUT THE SPEAKER
CEBU BLOG CAMP 2011CEBU BLOG CAMP 2011
www.RubenLicera.com www.RubenLicera.com
RUBEN B. LICERA JR.RUBEN B. LICERA JR.
SOCIAL MEDIAMARKETING via
SUCCESSSUCCESSSECRETSSECRETS
A Talk byA Talk by
Cebu City, PhilippinesCebu City, Philippines
304,471,379TOTAL NUMBER OF DLS INTERNET USERS
INTRODUCTION
THE WORLD @ FACEBOOK
PINOYS @ FACEBOOK
OPPORTUNITIES
SUCCESS SECRETS
ABOUT THE SPEAKER
CEBU BLOG CAMP 2011CEBU BLOG CAMP 2011
www.RubenLicera.com www.RubenLicera.com
RUBEN B. LICERA JR.RUBEN B. LICERA JR.
SOCIAL MEDIAMARKETING via
SUCCESSSUCCESSSECRETSSECRETS
A Talk byA Talk by
Cebu City, PhilippinesCebu City, Philippines
500 500 MillionMillionFACEBOOK USERSFACEBOOK USERS
INTRODUCTION
THE WORLD @ FACEBOOK
PINOYS @ FACEBOOK
OPPORTUNITIES
SUCCESS SECRETS
ABOUT THE SPEAKER
CEBU BLOG CAMP 2011CEBU BLOG CAMP 2011
www.RubenLicera.com www.RubenLicera.com
RUBEN B. LICERA JR.RUBEN B. LICERA JR.
SOCIAL MEDIAMARKETING via
SUCCESSSUCCESSSECRETSSECRETS
A Talk byA Talk by
Cebu City, PhilippinesCebu City, Philippines
Courtesy of http://www.gmanews.tv/story/209518/in-2010-filipinos-primary-social-media-still-offline
CEBU BLOG CAMP 2011CEBU BLOG CAMP 2011
www.RubenLicera.com www.RubenLicera.com
RUBEN B. LICERA JR.RUBEN B. LICERA JR.
SOCIAL MEDIAMARKETING via
SUCCESSSUCCESSSECRETSSECRETS
A Talk byA Talk by
Cebu City, PhilippinesCebu City, Philippines
Courtesy of http://www.checkfacebook.com/
FACEBOOK USER POPULATIONFACEBOOK USER POPULATION
Data as of May 28, 2011
INTRODUCTION
THE WORLD @ FACEBOOK
PINOYS @ FACEBOOK
OPPORTUNITIES
SUCCESS SECRETS
ABOUT THE SPEAKER
CEBU BLOG CAMP 2011CEBU BLOG CAMP 2011
www.RubenLicera.com www.RubenLicera.com
RUBEN B. LICERA JR.RUBEN B. LICERA JR.
SOCIAL MEDIAMARKETING via
SUCCESSSUCCESSSECRETSSECRETS
A Talk byA Talk by
Cebu City, PhilippinesCebu City, PhilippinesCourtesy of http://www.checkfacebook.com/ Data as of May 29, 2011
INTRODUCTION
THE WORLD @ FACEBOOK
PINOYS @ FACEBOOK
OPPORTUNITIES
SUCCESS SECRETS
ABOUT THE SPEAKER
CEBU BLOG CAMP 2011CEBU BLOG CAMP 2011
www.RubenLicera.com www.RubenLicera.com
RUBEN B. LICERA JR.RUBEN B. LICERA JR.
SOCIAL MEDIAMARKETING via
SUCCESSSUCCESSSECRETSSECRETS
A Talk byA Talk by
Cebu City, PhilippinesCebu City, PhilippinesCourtesy of http://www.checkfacebook.com/ Data as of May 29, 2011
INTRODUCTIONINTRODUCTION
THE WORLD @ FACEBOOK
PINOYS @ FACEBOOK
OPPORTUNITIES
SUCCESS SECRETS
ABOUT THE SPEAKER
CEBU BLOG CAMP 2011CEBU BLOG CAMP 2011
www.RubenLicera.com www.RubenLicera.com
RUBEN B. LICERA JR.RUBEN B. LICERA JR.
SOCIAL MEDIAMARKETING via
SUCCESSSUCCESSSECRETSSECRETS
A Talk byA Talk by
Cebu City, PhilippinesCebu City, Philippines
INTRODUCTION
THE WORLD @ FACEBOOK
PINOYS @ FACEBOOK
OPPORTUNITIES
SUCCESS SECRETS
ABOUT THE SPEAKER
CEBU BLOG CAMP 2011CEBU BLOG CAMP 2011
www.RubenLicera.com www.RubenLicera.com
RUBEN B. LICERA JR.RUBEN B. LICERA JR.
SOCIAL MEDIAMARKETING via
SUCCESSSUCCESSSECRETSSECRETS
A Talk byA Talk by
Cebu City, PhilippinesCebu City, Philippines
INTRODUCTION
THE WORLD @ FACEBOOK
PINOYS @ FACEBOOK
OPPORTUNITIES
SUCCESS SECRETS
ABOUT THE SPEAKER
CEBU BLOG CAMP 2011CEBU BLOG CAMP 2011
www.RubenLicera.com www.RubenLicera.com
RUBEN B. LICERA JR.RUBEN B. LICERA JR.
SOCIAL MEDIAMARKETING via
SUCCESSSUCCESSSECRETSSECRETS
A Talk byA Talk by
Cebu City, PhilippinesCebu City, Philippines
INTRODUCTION
THE WORLD @ FACEBOOK
PINOYS @ FACEBOOK
OPPORTUNITIES
SUCCESS SECRETS
ABOUT THE SPEAKER
CEBU BLOG CAMP 2011CEBU BLOG CAMP 2011
www.RubenLicera.com www.RubenLicera.com
RUBEN B. LICERA JR.RUBEN B. LICERA JR.
SOCIAL MEDIAMARKETING via
SUCCESSSUCCESSSECRETSSECRETS
A Talk byA Talk by
Cebu City, PhilippinesCebu City, Philippines
Social media marketing is known as SMO or Social Media Optimization
Benefits organizations and individuals by providing an additional channel for customer support, a means to gain customer and competitive insight, recruitment and retention of new customers/business partners, and a method of managing reputation online.
Courtesy of Wikipedia.com
INTRODUCTION
THE WORLD @ FACEBOOK
PINOYS @ FACEBOOK
OPPORTUNITIES
SUCCESS SECRETS
ABOUT THE SPEAKER
CEBU BLOG CAMP 2011CEBU BLOG CAMP 2011
www.RubenLicera.com www.RubenLicera.com
RUBEN B. LICERA JR.RUBEN B. LICERA JR.
SOCIAL MEDIAMARKETING via
SUCCESSSUCCESSSECRETSSECRETS
A Talk byA Talk by
Cebu City, PhilippinesCebu City, Philippines
SUCCESSSUCCESS
SECRETSSECRETS
INTRODUCTION
THE WORLD @ FACEBOOK
PINOYS @ FACEBOOK
OPPORTUNITIES
SUCCESS SECRETS
ABOUT THE SPEAKER
CEBU BLOG CAMP 2011CEBU BLOG CAMP 2011
www.RubenLicera.com www.RubenLicera.com
RUBEN B. LICERA JR.RUBEN B. LICERA JR.
SOCIAL MEDIAMARKETING via
SUCCESSSUCCESSSECRETSSECRETS
A Talk byA Talk by
Cebu City, PhilippinesCebu City, Philippines
SECRETSECRETSUCCESSSUCCESS No. 1No. 1
Set Your Goal.Set Your Goal.What is your Product?What is your Product?What am I offering?What am I offering?Who is my prospect client?Who is my prospect client?Who am I representing?Who am I representing?What do I want to accomplish?What do I want to accomplish?
INTRODUCTION
THE WORLD @ FACEBOOK
PINOYS @ FACEBOOK
OPPORTUNITIES
SUCCESS SECRETS
ABOUT THE SPEAKER
CEBU BLOG CAMP 2011CEBU BLOG CAMP 2011
www.RubenLicera.com www.RubenLicera.com
RUBEN B. LICERA JR.RUBEN B. LICERA JR.
SOCIAL MEDIAMARKETING via
SUCCESSSUCCESSSECRETSSECRETS
A Talk byA Talk by
Cebu City, PhilippinesCebu City, Philippines
SECRETSECRETSUCCESSSUCCESS No. 1No. 1
Set Your GoalSet Your Goal
INTRODUCTION
THE WORLD @ FACEBOOK
PINOYS @ FACEBOOK
OPPORTUNITIES
SUCCESS SECRETS
ABOUT THE SPEAKER
CEBU BLOG CAMP 2011CEBU BLOG CAMP 2011
www.RubenLicera.com www.RubenLicera.com
RUBEN B. LICERA JR.RUBEN B. LICERA JR.
SOCIAL MEDIAMARKETING via
SUCCESSSUCCESSSECRETSSECRETS
A Talk byA Talk by
Cebu City, PhilippinesCebu City, Philippines
SECRETSECRETSUCCESSSUCCESS No. 2No. 2
Keyword ResearchKeyword ResearchFacebook is being used widely as Facebook is being used widely as an alternative for GOOGLE an alternative for GOOGLE search.search.
INTRODUCTION
THE WORLD @ FACEBOOK
PINOYS @ FACEBOOK
OPPORTUNITIES
SUCCESS SECRETS
ABOUT THE SPEAKER
TOOLS:TOOLS:• GOOGLE KEYWORD TOOLGOOGLE KEYWORD TOOL• MARKET SAMURAIMARKET SAMURAI
CEBU BLOG CAMP 2011CEBU BLOG CAMP 2011
www.RubenLicera.com www.RubenLicera.com
RUBEN B. LICERA JR.RUBEN B. LICERA JR.
SOCIAL MEDIAMARKETING via
SUCCESSSUCCESSSECRETSSECRETS
A Talk byA Talk by
Cebu City, PhilippinesCebu City, Philippines
SECRETSECRETSUCCESSSUCCESS No. 2No. 2
Keyword ResearchKeyword ResearchFacebook is being used widely as Facebook is being used widely as an alternative for GOOGLE an alternative for GOOGLE search.search.
INTRODUCTION
THE WORLD @ FACEBOOK
PINOYS @ FACEBOOK
OPPORTUNITIES
SUCCESS SECRETS
ABOUT THE SPEAKER
CEBU BLOG CAMP 2011CEBU BLOG CAMP 2011
www.RubenLicera.com www.RubenLicera.com
RUBEN B. LICERA JR.RUBEN B. LICERA JR.
SOCIAL MEDIAMARKETING via
SUCCESSSUCCESSSECRETSSECRETS
A Talk byA Talk by
Cebu City, PhilippinesCebu City, Philippines
SECRETSECRETSUCCESSSUCCESS No. 3No. 3
Choose the Right Choose the Right Visibility for you.Visibility for you.
• For Personal , create Profile.For Personal , create Profile.
• For Public, create Pages.For Public, create Pages.
• For Open Gatherings, create For Open Gatherings, create EventsEvents
• Causes for Non-profit Causes for Non-profit campaigns.campaigns.
NOTE: Follow facebook’s guidelines and NOTE: Follow facebook’s guidelines and rules.rules.
CEBU BLOG CAMP 2011CEBU BLOG CAMP 2011
www.RubenLicera.com www.RubenLicera.com
RUBEN B. LICERA JR.RUBEN B. LICERA JR.
SOCIAL MEDIAMARKETING via
SUCCESSSUCCESSSECRETSSECRETS
A Talk byA Talk by
Cebu City, PhilippinesCebu City, Philippines
The Right VisibilityThe Right VisibilityCREATE PROFILECREATE PROFILE
CEBU BLOG CAMP 2011CEBU BLOG CAMP 2011
www.RubenLicera.com www.RubenLicera.com
RUBEN B. LICERA JR.RUBEN B. LICERA JR.
SOCIAL MEDIAMARKETING via
SUCCESSSUCCESSSECRETSSECRETS
A Talk byA Talk by
Cebu City, PhilippinesCebu City, Philippines
1. Networking1. Networking
2. Relationship2. Relationship
3. Target marketing3. Target marketing
4. Alternative Website4. Alternative Website
WHY CREATE PAGE?
Source: http://www.facebook.com/pages/learn.php
FOR BUSINESS
CEBU BLOG CAMP 2011CEBU BLOG CAMP 2011
www.RubenLicera.com www.RubenLicera.com
RUBEN B. LICERA JR.RUBEN B. LICERA JR.
SOCIAL MEDIAMARKETING via
SUCCESSSUCCESSSECRETSSECRETS
A Talk byA Talk by
Cebu City, PhilippinesCebu City, Philippines
The Right VisibilityThe Right VisibilityCREATE PAGE!CREATE PAGE!
INTRODUCTION
THE WORLD @ FACEBOOK
PINOYS @ FACEBOOK
OPPORTUNITIES
SUCCESS SECRETS
ABOUT THE SPEAKER
Note: Don’t Forget FACEBOOK PlacesNote: Don’t Forget FACEBOOK Places
CEBU BLOG CAMP 2011CEBU BLOG CAMP 2011
www.RubenLicera.com www.RubenLicera.com
RUBEN B. LICERA JR.RUBEN B. LICERA JR.
SOCIAL MEDIAMARKETING via
SUCCESSSUCCESSSECRETSSECRETS
A Talk byA Talk by
Cebu City, PhilippinesCebu City, Philippines
The Right VisibilityThe Right VisibilityCREATE EVENTS PAGECREATE EVENTS PAGE
INTRODUCTION
THE WORLD @ FACEBOOK
PINOYS @ FACEBOOK
OPPORTUNITIES
SUCCESS SECRETS
ABOUT THE SPEAKER
CEBU BLOG CAMP 2011CEBU BLOG CAMP 2011
www.RubenLicera.com www.RubenLicera.com
RUBEN B. LICERA JR.RUBEN B. LICERA JR.
SOCIAL MEDIAMARKETING via
SUCCESSSUCCESSSECRETSSECRETS
A Talk byA Talk by
Cebu City, PhilippinesCebu City, Philippines
The Right VisibilityThe Right VisibilityCAUSES PAGECAUSES PAGE
INTRODUCTION
THE WORLD @ FACEBOOK
PINOYS @ FACEBOOK
OPPORTUNITIES
SUCCESS SECRETS
ABOUT THE SPEAKER
CEBU BLOG CAMP 2011CEBU BLOG CAMP 2011
www.RubenLicera.com www.RubenLicera.com
RUBEN B. LICERA JR.RUBEN B. LICERA JR.
SOCIAL MEDIAMARKETING via
SUCCESSSUCCESSSECRETSSECRETS
A Talk byA Talk by
Cebu City, PhilippinesCebu City, Philippines
SECRETSECRETSUCCESSSUCCESS No. 3No. 3
Online Branding Online Branding BasicsBasics• For Personal , create Profile.For Personal , create Profile.• For Public, create Pages.For Public, create Pages.• For Open Gatherings, create EventsFor Open Gatherings, create Events• Create a universal UsernameCreate a universal Username• Use images and colors consistentlyUse images and colors consistently• Get your vanity URL.Get your vanity URL.• Use Static iFrame Tabs to customize pagesUse Static iFrame Tabs to customize pages• Always Be CreativeAlways Be Creative
NOTE: Follow facebook’s guidelines and NOTE: Follow facebook’s guidelines and rules.rules.
INTRODUCTION
THE WORLD @ FACEBOOK
PINOYS @ FACEBOOK
OPPORTUNITIES
SUCCESS SECRETS
ABOUT THE SPEAKER
CEBU BLOG CAMP 2011CEBU BLOG CAMP 2011
www.RubenLicera.com www.RubenLicera.com
RUBEN B. LICERA JR.RUBEN B. LICERA JR.
SOCIAL MEDIAMARKETING via
SUCCESSSUCCESSSECRETSSECRETS
A Talk byA Talk by
Cebu City, PhilippinesCebu City, Philippines
INTRODUCTION
THE WORLD @ FACEBOOK
PINOYS @ FACEBOOK
OPPORTUNITIES
SUCCESS SECRETS
ABOUT THE SPEAKER
Online Branding Basics Online Branding Basics GET A UNIQUE USERNAMEGET A UNIQUE USERNAME
CEBU BLOG CAMP 2011CEBU BLOG CAMP 2011
www.RubenLicera.com www.RubenLicera.com
RUBEN B. LICERA JR.RUBEN B. LICERA JR.
SOCIAL MEDIAMARKETING via
SUCCESSSUCCESSSECRETSSECRETS
A Talk byA Talk by
Cebu City, PhilippinesCebu City, Philippines
Online Branding Basics Online Branding Basics COLORSCOLORS
INTRODUCTION
THE WORLD @ FACEBOOK
PINOYS @ FACEBOOK
OPPORTUNITIES
SUCCESS SECRETS
ABOUT THE SPEAKER
CEBU BLOG CAMP 2011CEBU BLOG CAMP 2011
www.RubenLicera.com www.RubenLicera.com
RUBEN B. LICERA JR.RUBEN B. LICERA JR.
SOCIAL MEDIAMARKETING via
SUCCESSSUCCESSSECRETSSECRETS
A Talk byA Talk by
Cebu City, PhilippinesCebu City, Philippines
1. Red Bull2. Burt’s Bees3. Uno Chicago Grill4. LiveScribe 5. Toy Story 36. Coca-Cola 7. Oreo8. Jones Soda9. The Twilight Saga10.10. Travel ChannelTravel Channel
TOP 10 FACEBOOK PAGE (Brands)
Source: 10 Top Facebook Pages and Why They’re Successful Social Media Examiner
INTRODUCTION
THE WORLD @ FACEBOOK
PINOYS @ FACEBOOK
OPPORTUNITIES
SUCCESS SECRETS
ABOUT THE SPEAKER
CEBU BLOG CAMP 2011CEBU BLOG CAMP 2011
www.RubenLicera.com www.RubenLicera.com
RUBEN B. LICERA JR.RUBEN B. LICERA JR.
SOCIAL MEDIAMARKETING via
SUCCESSSUCCESSSECRETSSECRETS
A Talk byA Talk by
Cebu City, PhilippinesCebu City, Philippines
Online Branding Basics Online Branding Basics IMAGESIMAGES
INTRODUCTION
THE WORLD @ FACEBOOK
PINOYS @ FACEBOOK
OPPORTUNITIES
SUCCESS SECRETS
ABOUT THE SPEAKER
CEBU BLOG CAMP 2011CEBU BLOG CAMP 2011
www.RubenLicera.com www.RubenLicera.com
RUBEN B. LICERA JR.RUBEN B. LICERA JR.
SOCIAL MEDIAMARKETING via
SUCCESSSUCCESSSECRETSSECRETS
A Talk byA Talk by
Cebu City, PhilippinesCebu City, Philippines
Online Branding Basics Online Branding Basics VANITY URL & STATIC iFRAME TabVANITY URL & STATIC iFRAME Tab
INTRODUCTION
THE WORLD @ FACEBOOK
PINOYS @ FACEBOOK
OPPORTUNITIES
SUCCESS SECRETS
ABOUT THE SPEAKER
www.facebook.com/username
CEBU BLOG CAMP 2011CEBU BLOG CAMP 2011
www.RubenLicera.com www.RubenLicera.com
RUBEN B. LICERA JR.RUBEN B. LICERA JR.
SOCIAL MEDIAMARKETING via
SUCCESSSUCCESSSECRETSSECRETS
A Talk byA Talk by
Cebu City, PhilippinesCebu City, Philippines
SECRETSECRETSUCCESSSUCCESS No. 4No. 4
Quality Content.Quality Content.
• Answers the Top 10 FAQ and 10 SAQ Answers the Top 10 FAQ and 10 SAQ client questions about your client questions about your product/servicesproduct/services
• Use the keyword you research to Use the keyword you research to optimizeoptimize
• Make sure of the uniqueness of the Make sure of the uniqueness of the materialsmaterials
ARTICLE | VIDEO | AUDIOARTICLE | VIDEO | AUDIO
INTRODUCTION
THE WORLD @ FACEBOOK
PINOYS @ FACEBOOK
OPPORTUNITIES
SUCCESS SECRETS
ABOUT THE SPEAKER
CEBU BLOG CAMP 2011CEBU BLOG CAMP 2011
www.RubenLicera.com www.RubenLicera.com
RUBEN B. LICERA JR.RUBEN B. LICERA JR.
SOCIAL MEDIAMARKETING via
SUCCESSSUCCESSSECRETSSECRETS
A Talk byA Talk by
Cebu City, PhilippinesCebu City, Philippines
SECRETSECRETSUCCESSSUCCESS No. 5No. 5
Leave Trails.Leave Trails.
• Ensure that all possible places where Ensure that all possible places where you can leave contact information are you can leave contact information are maximized:maximized:
• Profile PhotoProfile Photo• Profile About UsProfile About Us
• Page PhotoPage Photo• Page Info PagePage Info Page
INTRODUCTION
THE WORLD @ FACEBOOK
PINOYS @ FACEBOOK
OPPORTUNITIES
SUCCESS SECRETS
ABOUT THE SPEAKER
CEBU BLOG CAMP 2011CEBU BLOG CAMP 2011
www.RubenLicera.com www.RubenLicera.com
RUBEN B. LICERA JR.RUBEN B. LICERA JR.
SOCIAL MEDIAMARKETING via
SUCCESSSUCCESSSECRETSSECRETS
A Talk byA Talk by
Cebu City, PhilippinesCebu City, Philippines
SECRETSECRETSUCCESSSUCCESS No. 6No. 6
Go Viral.Go Viral.• Feed your websites Content Feed your websites Content
thoughProfile or Page.thoughProfile or Page.
• Get Influencers on your LIST.Get Influencers on your LIST.
• Get as many as you can Get as many as you can
• Get Syndicated usingGet Syndicated using
INTRODUCTION
THE WORLD @ FACEBOOK
PINOYS @ FACEBOOK
OPPORTUNITIES
SUCCESS SECRETS
ABOUT THE SPEAKER
CEBU BLOG CAMP 2011CEBU BLOG CAMP 2011
www.RubenLicera.com www.RubenLicera.com
RUBEN B. LICERA JR.RUBEN B. LICERA JR.
SOCIAL MEDIAMARKETING via
SUCCESSSUCCESSSECRETSSECRETS
A Talk byA Talk by
Cebu City, PhilippinesCebu City, Philippines
SECRETSECRETSUCCESSSUCCESS No. 7No. 7
Heighten Heighten Engagement.Engagement.
INTRODUCTION
THE WORLD @ FACEBOOK
PINOYS @ FACEBOOK
OPPORTUNITIES
SUCCESS SECRETS
ABOUT THE SPEAKER
CEBU BLOG CAMP 2011CEBU BLOG CAMP 2011
www.RubenLicera.com www.RubenLicera.com
RUBEN B. LICERA JR.RUBEN B. LICERA JR.
SOCIAL MEDIAMARKETING via
SUCCESSSUCCESSSECRETSSECRETS
A Talk byA Talk by
Cebu City, PhilippinesCebu City, Philippines
Heighten Engagement.Heighten Engagement.FACEBOOK MENTIONSFACEBOOK MENTIONS
INTRODUCTION
THE WORLD @ FACEBOOK
PINOYS @ FACEBOOK
OPPORTUNITIES
SUCCESS SECRETS
ABOUT THE SPEAKER
CEBU BLOG CAMP 2011CEBU BLOG CAMP 2011
www.RubenLicera.com www.RubenLicera.com
RUBEN B. LICERA JR.RUBEN B. LICERA JR.
SOCIAL MEDIAMARKETING via
SUCCESSSUCCESSSECRETSSECRETS
A Talk byA Talk by
Cebu City, PhilippinesCebu City, Philippines
SECRETSECRETSUCCESSSUCCESS No. 8No. 8
Monitoring and Monitoring and Evaluation.Evaluation.
FACEBOOK INSIGHTS
INTRODUCTION
THE WORLD @ FACEBOOK
PINOYS @ FACEBOOK
OPPORTUNITIES
SUCCESS SECRETS
ABOUT THE SPEAKER
CEBU BLOG CAMP 2011CEBU BLOG CAMP 2011
www.RubenLicera.com www.RubenLicera.com
RUBEN B. LICERA JR.RUBEN B. LICERA JR.
SOCIAL MEDIAMARKETING via
SUCCESSSUCCESSSECRETSSECRETS
A Talk byA Talk by
Cebu City, PhilippinesCebu City, Philippines
Learn. Learn.
Relearn. Relearn.
Create your own Create your own Blueprint.Blueprint.
INTRODUCTION
THE WORLD @ FACEBOOK
PINOYS @ FACEBOOK
OPPORTUNITIES
SUCCESS SECRETS
ABOUT THE SPEAKER
CEBU BLOG CAMP 2011CEBU BLOG CAMP 2011
www.RubenLicera.com www.RubenLicera.com
RUBEN B. LICERA JR.RUBEN B. LICERA JR.
SOCIAL MEDIAMARKETING via
SUCCESSSUCCESSSECRETSSECRETS
A Talk byA Talk by
Cebu City, PhilippinesCebu City, PhilippinesCertified SEO Professional
SOCIAL MEDIASOCIAL MEDIAMARKETING viaMARKETING via
SUCCESSSUCCESS
SECRETSSECRETS
CEBU BLOG CAMP 2011CEBU BLOG CAMP 2011
RUBEN B. LICERA JR.RUBEN B. LICERA JR.A Talk byA Talk by
Cebu City, PhilippinesCebu City, Philippines
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