Rich And Famous Bar Conven

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Phil Duff's presentation "Rich & Famous" held at BCB 2008 (www.barconvent.com)

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“He is a gentleman who is all ablaze with diamonds.

“He is a gentleman who is all ablaze with diamonds. There is a ...cluster in front of his shirt, diamond studs

at his wrists and gorgeous diamond rings on his fingers, diamonds being “properties” essential to the

calling of a bar-tender in the United States”

“He is a gentleman who is all ablaze with diamonds. There is a ...cluster in front of his shirt, diamond studs

at his wrists and gorgeous diamond rings on his fingers, diamonds being “properties” essential to the

calling of a bar-tender in the United States”

Description of Jerry Thomas in 1863

US vice-president in 1863:

US vice-president in 1863: $50,000 per year

US vice-president in 1863: $50,000 per year

Jerry Thomas in 1863:

US vice-president in 1863: $50,000 per year

Jerry Thomas in 1863: $50,000 per year

US vice-president in 1969:

US vice-president in 1969: $100,000 per year

US vice-president in 1969: $100,000 per year

Singles-bar bartender in 1969:

US vice-president in 1969: $100,000 per year

Singles-bar bartender in 1969: $50,000 per year

Rich & Famous:Step 1: Getting Rich

1. Buy A Bar

Rich & Famous:Step 1: Getting Rich

2. Sell Drinks Faster

Rich & Famous:Step 1: Getting Rich

2. Sell Drinks Faster

Average drinks-per-hour-per-bartender: 90

Rich & Famous:Step 1: Getting Rich

2. Sell Drinks Faster

Average drinks-per-hour-per-bartender: 9010% increase: 9

Rich & Famous:Step 1: Getting Rich

2. Sell Drinks Faster

Average drinks-per-hour-per-bartender: 9010% increase: 9 x 3 bartenders: 27

Rich & Famous:Step 1: Getting Rich

2. Sell Drinks Faster

Average drinks-per-hour-per-bartender: 9010% increase: 9 x 3 bartenders: 27 x 56 hours per week: 1512

Rich & Famous:Step 1: Getting Rich

2. Sell Drinks Faster

Average drinks-per-hour-per-bartender: 9010% increase: 9 x 3 bartenders: 27 x 56 hours per week: 1512 x 52 weeks per year: 78624

Rich & Famous:Step 1: Getting Rich

2. Sell Drinks Faster

Average drinks-per-hour-per-bartender: 9010% increase: 9 x 3 bartenders: 27 x 56 hours per week: 1512 x 52 weeks per year: 78624 x €3 per drink: €235,872

Rich & Famous:Step 1: Getting Rich

2. Sell Drinks Faster

Average drinks-per-hour-per-bartender: 9010% increase: 9 x 3 bartenders: 27 x 56 hours per week: 1512 x 52 weeks per year: 78624 x €3 per drink: €235,872 x 4.2 years

Rich & Famous:Step 1: Getting Rich

2. Sell Drinks Faster

Average drinks-per-hour-per-bartender: 9010% increase: 9 x 3 bartenders: 27 x 56 hours per week: 1512 x 52 weeks per year: 78624 x €3 per drink: €235,872

x 4.2 years €1,000,000

Rich & Famous:Step 1: Getting Rich

3. Sell Better Drinks

Rich & Famous:Step 1: Getting Rich

3. Sell Better Drinks

Average drinks-per-hour-per-bartender:90 drinks @ €3 = €270

Rich & Famous:Step 1: Getting Rich

3. Sell Better Drinks

Average drinks-per-hour-per-bartender:90 drinks @ €3 = €270

versus: 30 cocktails @ €9,50 = €285

Rich & Famous:Step 1: Getting Rich

3. Sell Better Drinks

Average drinks-per-hour-per-bartender:90 drinks @ €3 = €270

versus: 30 cocktails @ €9,50 = €285Increase: €15 per bartender per hour

Rich & Famous:Step 1: Getting Rich

3. Sell Better Drinks

Average drinks-per-hour-per-bartender:90 drinks @ €3 = €270

versus: 30 cocktails @ €9,50 = €285Increase: €15 per bartender per hour x 3 bartenders: €45

Rich & Famous:Step 1: Getting Rich

3. Sell Better Drinks

Average drinks-per-hour-per-bartender:90 drinks @ €3 = €270

versus: 30 cocktails @ €9,50 = €285Increase: €15 per bartender per hour x 3 bartenders: €45 x 56 hours per week: €2520

Rich & Famous:Step 1: Getting Rich

3. Sell Better Drinks

Average drinks-per-hour-per-bartender:90 drinks @ €3 = €270

versus: 30 cocktails @ €9,50 = €285Increase: €15 per bartender per hour x 3 bartenders: €45 x 56 hours per week: €2520 x 52 weeks per year: €131,040

Rich & Famous:Step 1: Getting Rich

3. Sell Better Drinks

Average drinks-per-hour-per-bartender:90 drinks @ €3 = €270

versus: 30 cocktails @ €9,50 = €285Increase: €15 per bartender per hour x 3 bartenders: €45 x 56 hours per week: €2520 x 52 weeks per year: €131,040 x 7.5 years

Rich & Famous:Step 1: Getting Rich

3. Sell Better Drinks

Average drinks-per-hour-per-bartender:90 drinks @ €3 = €270

versus: 30 cocktails @ €9,50 = €285Increase: €15 per bartender per hour x 3 bartenders: €45 x 56 hours per week: €2520 x 52 weeks per year: €131,040

x 7.5 years €1,000,000

Rich & Famous:Step 1: Getting Rich

4. Sell Better Drinks Faster

Rich & Famous:Step 1: Getting Rich

4. Sell Better Drinks Faster

Average drinks-per-hour-per-bartender: 30

Rich & Famous:Step 1: Getting Rich

4. Sell Better Drinks Faster

Average drinks-per-hour-per-bartender: 3010% increase: 3

Rich & Famous:Step 1: Getting Rich

4. Sell Better Drinks Faster

Average drinks-per-hour-per-bartender: 3010% increase: 3 x 3 bartenders: 9

Rich & Famous:Step 1: Getting Rich

4. Sell Better Drinks Faster

Average drinks-per-hour-per-bartender: 3010% increase: 3 x 3 bartenders: 9 x 56 hours per week: 504

Rich & Famous:Step 1: Getting Rich

4. Sell Better Drinks Faster

Average drinks-per-hour-per-bartender: 3010% increase: 3 x 3 bartenders: 9 x 56 hours per week: 504 x 52 weeks per year: 26208

Rich & Famous:Step 1: Getting Rich

4. Sell Better Drinks Faster

Average drinks-per-hour-per-bartender: 3010% increase: 3 x 3 bartenders: 9 x 56 hours per week: 504 x 52 weeks per year: 26208 x €9,50 per drink: €248,976

Rich & Famous:Step 1: Getting Rich

4. Sell Better Drinks Faster

Average drinks-per-hour-per-bartender: 3010% increase: 3 x 3 bartenders: 9 x 56 hours per week: 504 x 52 weeks per year: 26208 x €9,50 per drink: €248,976

x 4 years €1,000,000

Rich & Famous:Step 1: Getting Rich

5. Sell More Profitable Drinks (a)

Rich & Famous:Step 1: Getting Rich

5. Sell More Profitable Drinks (a)

Costprice ingredients Vodka-Red Bull: €2,09

Rich & Famous:Step 1: Getting Rich

5. Sell More Profitable Drinks (a)

Costprice ingredients Vodka-Red Bull: €2,09Selling price: €7,00

Rich & Famous:Step 1: Getting Rich

5. Sell More Profitable Drinks (a)

Costprice ingredients Vodka-Red Bull: €2,09Selling price: €7,00Profit: €4,91

Rich & Famous:Step 1: Getting Rich

5. Sell More Profitable Drinks (a)

Costprice ingredients Vodka-Red Bull: €2,09Selling price: €7,00Profit: €4,91

Costprice ingredients Espresso Martini:

Rich & Famous:Step 1: Getting Rich

5. Sell More Profitable Drinks (a)

Costprice ingredients Vodka-Red Bull: €2,09Selling price: €7,00Profit: €4,91

Costprice ingredients Espresso Martini: €1,17

Rich & Famous:Step 1: Getting Rich

5. Sell More Profitable Drinks (a)

Costprice ingredients Vodka-Red Bull: €2,09Selling price: €7,00Profit: €4,91

Costprice ingredients Espresso Martini: €1,17Selling price: €7,00

Rich & Famous:Step 1: Getting Rich

5. Sell More Profitable Drinks (a)

Costprice ingredients Vodka-Red Bull: €2,09Selling price: €7,00Profit: €4,91

Costprice ingredients Espresso Martini: €1,17Selling price: €7,00Profit: €5,83

Rich & Famous:Step 1: Getting Rich

5. Sell More Profitable Drinks (b)

Rich & Famous:Step 1: Getting Rich

5. Sell More Profitable Drinks (b)

Cost price (ex. VAT) per 3cl:

Premium vodka (Absolut): €0,37

Rich & Famous:Step 1: Getting Rich

5. Sell More Profitable Drinks (b)

Cost price (ex. VAT) per 3cl:

Premium vodka (Absolut): €0,37Premium gin (Plymouth): €0,42

Rich & Famous:Step 1: Getting Rich

5. Sell More Profitable Drinks (b)

Cost price (ex. VAT) per 3cl:

Premium vodka (Absolut): €0,37Premium gin (Plymouth): €0,42Single-malt Scotch (Macallan 12): €1,05

Rich & Famous:Step 1: Getting Rich

5. Sell More Profitable Drinks (b)

Cost price (ex. VAT) per 3cl:

Premium vodka (Absolut): €0,37Premium gin (Plymouth): €0,42Single-malt Scotch (Macallan 12): €1,0523-year-old rum: €1,11

Rich & Famous:Step 1: Getting Rich

5. Sell More Profitable Drinks (b)

Cost price (ex. VAT) per 3cl:

Premium vodka (Absolut): €0,37Premium gin (Plymouth): €0,42Single-malt Scotch (Macallan 12): €1,0523-year-old rum: €1,11 10-year-old bourbon: €1,13

Rich & Famous:Step 1: Getting Rich

5. Sell More Profitable Drinks (b)

Cost price (ex. VAT) per 3cl:

Premium vodka (Absolut): €0,37Premium gin (Plymouth): €0,42Single-malt Scotch (Macallan 12): €1,0523-year-old rum: €1,11 10-year-old bourbon: €1,13 VSOP cognac (Rémy-Martin): €1,14

Rich & Famous:Step 1: Getting Rich

5. Sell More Profitable Drinks (b)

Cost price (ex. VAT) per 3cl:

Premium vodka (Absolut): €0,37Premium gin (Plymouth): €0,42Single-malt Scotch (Macallan 12): €1,0523-year-old rum: €1,11 10-year-old bourbon: €1,13 VSOP cognac (Rémy-Martin): €1,14 Premium, rare tequila: €1,65

Rich & Famous:Step 1: Getting Rich

5. Sell More Profitable Drinks (b)

Cost price (ex. VAT) per 3cl:

Premium vodka (Absolut): €0,37Premium gin (Plymouth): €0,42Single-malt Scotch (Macallan 12): €1,0523-year-old rum: €1,11 10-year-old bourbon: €1,13 VSOP cognac (Rémy-Martin): €1,14 Premium, rare tequila: €1,65 “Super-premium” vodka : €1,98

Rich & Famous:Step 1: Getting Rich

5. Sell More Profitable Drinks (a) and (b)

Saving (higher margin / cheaper ingredients): €00,60

Rich & Famous:Step 1: Getting Rich

5. Sell More Profitable Drinks (a) and (b)

Saving (higher margin / cheaper ingredients): €00,60 x 90 drinks per hour per bartender: €54

Rich & Famous:Step 1: Getting Rich

5. Sell More Profitable Drinks (a) and (b)

Saving (higher margin / cheaper ingredients): €00,60 x 90 drinks per hour per bartender: €54 x 3 bartenders: €162

Rich & Famous:Step 1: Getting Rich

5. Sell More Profitable Drinks (a) and (b)

Saving (higher margin / cheaper ingredients): €00,60 x 90 drinks per hour per bartender: €54 x 3 bartenders: €162 x 56 hours per week: €9,072

Rich & Famous:Step 1: Getting Rich

5. Sell More Profitable Drinks (a) and (b)

Saving (higher margin / cheaper ingredients): €00,60 x 90 drinks per hour per bartender: €54 x 3 bartenders: €162 x 56 hours per week: €9,072 x 52 weeks per year: €471,744

Rich & Famous:Step 1: Getting Rich

5. Sell More Profitable Drinks (a) and (b)

Saving (higher margin / cheaper ingredients): €00,60 x 90 drinks per hour per bartender: €54 x 3 bartenders: €162 x 56 hours per week: €9,072 x 52 weeks per year: €471,744 x 2 years:

Rich & Famous:Step 1: Getting Rich

5. Sell More Profitable Drinks (a) and (b)

Saving (higher margin / cheaper ingredients): €00,60 x 90 drinks per hour per bartender: €54 x 3 bartenders: €162 x 56 hours per week: €9,072 x 52 weeks per year: €471,744

x 2 years: €1,000,000

Rich & Famous:Step 1: Getting Rich

RRR

Rich & Famous:Step 2: Getting Famous

Drinks guests will Re-order

RRR

Rich & Famous:Step 2: Getting Famous

Drinks guests will Re-order

An atmosphere guests will want to Return to

RRR

Rich & Famous:Step 2: Getting Famous

Drinks guests will Re-order

An atmosphere guests will want to Return to

A bar guests will Recommend to their friends

RRR

Rich & Famous:Step 2: Getting Famous

Thank you very much for your attention!

Vielen Dank für Eure Aufmerksamkeit!

www.bols.de

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