Responsive Design with Nxtbook Ubiquity

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Nxtbook UbiquityNot just on every screen.

Awesome on every screen.

Agenda

What‘s wrong with digital editions

What this product does differently

What challenges it creates

What’s wrong with digital editions?

Portrait form on landscape device

Same experience everywhere

No longer leverages technology

Appears “old”

Along came Flipboard

What Flipboard Gets Right

Engaging reader experience

No zooming experience

That said…

It’s branded for Flipboard

The long-tail conundrum

Advertising is remarkable old school for such new school technology

What’s Does Ubiquity Do?

Eliminates zoom, regardless of device

Maintains a page-like navigation

Offers advertisers something different

Creates a branded Flipboard-like experience, on all devices, on all browsers

How Does it Do This?

Article driven CMS

Responsive design templates

Unique blend of web and print design

The Concept of the Click Skip

Every reader of the digital edition is delivered (without a click) to the sponsor’s website

The advertiser chooses the publication because of the quality of the reader. The click skip delivers the qualified reader

The Reality of the Click Skip

How Qualified are They?

62% bounce v 58% bounce

1.94 pages view v 2.19 pages viewed

Quite qualified!

FAQs

In an app?

Value proposition?

PM136

Thank you!