Reducing Gang Violence through Human Centered Design

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Workshop presentation to California Workforce Association Youth Conference, Jan 2014. Gang violence costs communities their most significant assets – young people. Monterey County led the state in youth homicides for two years. This year, the communi- ty responded. Using Human Centered Design, a broad- based coalition (collective impact model) is creating and testing solutions.

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MCGVP MCGVP

Working Together for a Safer Community Co-Designing an Action Plan to

Prevent Gang Violence in Monterey County

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MCGVP We have suffered generations of

loss

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MCGVP

Salinas

2009 & 2010

Highest per capita youth homicide rate in California

3x statewide rate

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MCGVP 2011

Gang Related Homicides

Salinas: 11 Soledad: 2Greenfield: 3Kings City: 1 Seaside: 0

Salinas

Soledad

Greenfield

King City

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MCGVP

Salinas

Soledad

Gonzales

King City

Seaside

2012 Gang Related

Homicides

Salinas: 19 73% Soledad: 5 150%Greenfield: 4 33%Kings City: 3 200%Seaside: 2

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MCGVP

Salinas

Soledad

Gonzales

King City

Seaside

Cost of Violence

Estimated at $207 Million

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MCGVP

Community Alliance for Safety

and Peace

Four Cities for Peace

Blue Ribbon Panel

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MCGVP

Community Alliance for Safety

and Peace

Four Cities for Peace

Blue Ribbon Panel

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MCGVP Managing change

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MCGVP Community Meetings

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MCGVP Community Meetings

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MCGVP Survey Results

Question 1: Top Concerns of Residents

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MCGVP Survey Results

Question 2: Top Perceived Reasons for Gang Activity

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MCGVP Survey Results

Question 3: What Should Be Done for Prevention?

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MCGVP Survey Results

Question 4: What Are You Willing To Do?

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MCGVP Take-aways from Community Meetings

Residents are looking for…

Equity of Access to Services

Opportunities for Engagement

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MCGVP The Plan

• Declare gang violence prevention a top County priority.Strategy 1

• Create and fund a dedicated Gang Violence Coordinator Position and convene an interdepartmental Gang Violence Prevention Workgroup.

Strategy 2

• Engage all relevant County departments an integrated action planning process.Strategy 3

• Design and launch a county wide public health campaign to reduce youth violence and gang violence.Strategy 4

• Evaluate strategies on an ongoing basis.Strategy 5

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MCGVP 1. Declare Gang Violence Prevention as a Top County Priority

• Declare gang violence prevention a top County priority.Strategy 1

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MCGVP 2. Create a Dedicated Gang Violence Prevention Coordinator Position and an Interdepartmental Gang Violence Prevention Workgroup

Create and fund a dedicated Gang Violence Coordinator Position and convene an interdepartmental Gang Violence Prevention Workgroup.

• Create and fund a dedicated Gang Violence Coordinator Position and convene an interdepartmental Gang Violence Prevention Workgroup.

Strategy 2

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MCGVP 3. Engage All Relevant County Departments in the Development of an Integrated Gang Violence Prevention Action Plan

• Engage all relevant County departments an integrated action planning process.Strategy 3

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MCGVP 4. Embed the County’s Work in a Countywide Public Health

Campaign

A Safe and Healthy

Monterey County

Monterey County Interdepartmental

Work Group

Community Alliance for

Safety and Peace

Blue Ribbon Panel

Four Cities for Peace

Community & Faith Based

Organization

Business Community

Residents

Education

• Design and launch a county wide public health campaign to reduce youth violence and gang violence.Strategy 4

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MCGVP

Charts for evaluationImage of a survey or chart

Evaluate Strategies on an Ongoing Basis• Evaluate strategies on an ongoing basis.Strategy 5

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MCGVP

• GVP top County priority.Strategy 1

• Gang Violence Prevention Coordinator Position & Gang Violence Prevention Workgroup.Strategy 2

• Engage all relevant County departments an egrated action planni

Strategy 3

• County wide public health campaign.Strategy 4

• Evaluate strategies.Strategy 5

• Engage all relevant County departments an integrated action planning process.

Strategy 3

THE FOCUS

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MCGVP THE DESIGN LAB

Update tomorrow morning with printed agenda. . .

Review of Design Lab Action Planning Priority Areas Mini labs Naming the Initiative

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MCGVP THE DESIGN LAB

Update tomorrow morning with printed agenda. . .

Review of Design Lab Action Planning Priority Areas Mini labs Naming the Initiative

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MCGVP

The two-day Design Lab . . .

Provided a creative space to learn, think and plan collaboratively.

Engaged key County staff with the Collective Impact model to better align County resources and leverage its assets around gang violence prevention efforts.

Laid the foundation of an integrated action plan and work group structure.

OUTCOMES

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MCGVP HUMAN CENTERED DESIGN

http://www.ideo.com/work/human-centered-design-toolkit/

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MCGVP HUMAN CENTERED DESIGN

http://www.ideo.com/work/human-centered-design-toolkit/

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MCGVP HUMAN CENTERED DESIGN

http://www.ideo.com/work/human-centered-design-toolkit/

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MCGVP HUMAN CENTERED DESIGN

http://www.ideo.com/work/human-centered-design-toolkit/

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MCGVP HUMAN CENTERED DESIGN

http://www.ted.com/talks/david_kelley_how_to_build_your_creative_confidence.html

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MCGVP HUMAN CENTERED DESIGN

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MCGVP

Connect Opportunity Youth in your community to their future careers

Use: Visual designs (drawings, pipe cleaners, play dough, found objects)

YOUR DESIGN CHALLENGE

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MCGVP MCGVP

THANK YOU!

Social Policy Research Associates TeamVinz Koller – Project Directorvinz_koller@spra.com - 831-277-4726

Trace ElmsSonja Koehler Chandra Larsen Sam McCoy Maya Thornell-Sandifor

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